{"id":2849,"date":"2026-02-10T11:21:54","date_gmt":"2026-02-10T04:21:54","guid":{"rendered":"https:\/\/thomastrinhtoan.com\/?p=2849"},"modified":"2026-02-10T11:21:54","modified_gmt":"2026-02-10T04:21:54","slug":"4-cach-xay-dung-loi-diem-ban-hang-doc-nhat-usp-cho-cong-ty","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/4-cach-xay-dung-loi-diem-ban-hang-doc-nhat-usp-cho-cong-ty\/","title":{"rendered":"4 c\u00e1ch x\u00e2y d\u1ef1ng l\u1ee3i \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t (USP) cho C\u00f4ng ty"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #ff6600;\"><strong>Ng\u00e0y nay, khi t\u00ecm tr\u00ean Internet c\u00e1c b\u1ea1n d\u1ec5 d\u00e0ng t\u00ecm ra kh\u00e1i ni\u1ec7m v\u1ec1 \u201cUSP l\u1ee3i \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty b\u1ea1n&#8230;\u201d, khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c USP th\u00ec c\u00f4ng ty b\u1ea1n s\u1ebd tr\u1edf l\u00ean nh\u01b0 th\u1ebf n\u00e0o? Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang t\u00f4i g\u1ee3i \u00fd 4 c\u00e1ch c\u1ee5 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho c\u00f4ng ty c\u1ee7a c\u00e1c b\u1ea1n.<\/strong><\/span><\/p>\n<h2><span style=\"color: #008080;\">USP &#8211; \u0111\u1ecbnh v\u1ecb \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec?<\/span><\/h2>\n<h3><span style=\"color: #ff6600;\">USP l\u00e0 g\u00ec?<\/span><\/h3>\n<p><span style=\"color: #008080;\">Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c b\u1ea1n kh\u00e1i ni\u1ec7m USP, \u0111\u00f3 l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a ch\u1eef <em><strong><span style=\"color: #ff6600;\">Unique Selling Proposition<\/span><\/strong><\/em> &#8211;\u00a0<em><span style=\"color: #ff6600;\">\u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty b\u1ea1n, do b\u1ea1n ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ecbnh v\u1ecb ra cho c\u00f4ng ty m\u00ecnh<\/span>.\u00a0<\/em>Kh\u00e1c v\u1edbi kh\u00e1i ni\u1ec7m m\u00e0 c\u00e1c b\u1ea1n t\u1eebng bi\u1ebft <strong>&#8220;Unique Selling Point<\/strong> &#8211; \u0111i\u1ec3m \u0111\u1ed9c nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m&#8221; c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n<p><span style=\"color: #008080;\">Unique Selling Proposition l\u00e0 m\u1ed9t s\u1ef1 ch\u1ee7 \u0111\u1ed9ng thi\u1ebft l\u1eadp cho c\u00f4ng ty m\u1ed9t t\u1ea7m nh\u00ecn, x\u00e2y d\u1ef1ng cho c\u00f4ng ty m\u1ed9t gi\u00e1 tr\u1ecb h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, l\u00e0 kim ch\u1ec9 b\u1eafc &#8220;true north&#8221; c\u1ee7a c\u00f4ng ty b\u1ea1n. Ngay l\u00fac n\u00e0y c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed v\u1ec1 ph\u1ee5c v\u1ee5 b\u1ea1n ch\u01b0a \u0111\u1ea1t \u0111\u1ebfn&#8230; nh\u01b0ng c\u1ea3 c\u00f4ng ty b\u1ea1n \u0111ang quy\u1ebft t\u00e2m h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb n\u00e0y.\u00a0<\/span><\/p>\n<h3><span style=\"color: #ff6600;\">\bT\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng USP cho c\u00f4ng ty b\u1ea1n?<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"color: #008080;\">Trong gi\u1edbi h\u1ea1n b\u00e0n vi\u1ebft n\u00e0y, t\u00f4i mu\u1ed1n gi\u1edbi thi\u1ec7u m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1c v\u1ec1 USP \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o ra USP gi\u00fap cho doanh nghi\u1ec7p c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 Th\u00e0nh c\u00f4ng, s\u1ee5 th\u00e0nh c\u00f4ng n\u00e0y l\u00e0 gi\u00fap b\u1ea1n t\u1ea1o ra <span style=\"color: #ff6600;\">th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/span>, t\u1ea1o ra m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ng xanh, t\u1ea1o ra d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh c\u00f3 th\u1ec3 d\u1ef1 b\u00e1o tr\u01b0\u1edbc v\u00e0 gi\u00fap c\u00f4ng ty b\u1ea1n c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 t\u1eebng b\u01b0\u1edbc \u0111\u01b0a c\u00f4ng ty ph\u00e1t tri\u1ec3n, \u0111\u1ea1t \u0111\u01b0\u1ee3c <a href=\"https:\/\/thomastrinhtoan.com\/8-buoc-xay-dung-tam-nhin-vi-dai-cho-doanh-nghiep\/\"><em><span style=\"color: #ff6600;\">t\u1ea7m nh\u00ecn<\/span><\/em><\/a>\u00a0l\u1edbn lao h\u01a1n cho c\u00f4ng ty.<\/span><\/p>\n<p><span style=\"color: #008080;\">C\u00f3 th\u1ec3 n\u00f3i, khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c USP &#8211; Unique Selling Proposition &#8211; ngh\u0129a l\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o ra \u0111\u01b0\u1ee3c cho c\u00f4ng ty m\u00ecnh th\u00eam m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb th\u00eam bao g\u1ed3m V\u0103n h\u00f3a ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng (people), <a href=\"https:\/\/thomastrinhtoan.com\/xay-dung-dich-vu-khach-hang-xuat-sac-bang-mo-hinh-heart\/\"><em><span style=\"color: #ff6600;\">Quy tr\u00ecnh v\u00e0 ti\u00eau chu\u1ea9n ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng<\/span><\/em><\/a> (Process) v\u00e0 c\u00e1c cam k\u1ebft m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng&#8230; T\u1eeb \u0111\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng an t\u00e2m &#8211; ti t\u01b0\u1edfng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 s\u1ebd gi\u1edbi thi\u1ec7u c\u00f4ng ty b\u1ea1n cho Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi c\u00f3 c\u01a1 h\u1ed9i.<\/span><\/p>\n<p><em><a href=\"https:\/\/thomastrinhtoan.com\/xay-dung-dich-vu-khach-hang-xuat-sac-bang-mo-hinh-heart\/\"><span style=\"color: #ff6600;\">Xem th\u00eam v\u1ec1 ti\u00eau chu\u1ea9n v\u00e0 quy tr\u00ecnh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc t\u1ea1i \u0111\u00e2y.<\/span><\/a><\/em><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #008080;\">Vi\u1ec7c n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb m\u1ee5c ti\u00eau \u201can to\u00e0n v\u1ec1 d\u00f2ng ti\u1ec1n\u201d cho c\u00f4ng ty c\u1ee7a b\u1ea1n ch\u1ee9 t\u00f4i kh\u00f4ng vi\u1ebft b\u00e0i n\u00e0y tr\u00ean quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi l\u00e0m chuy\u00ean m\u00f4n v\u1ec1 Marketing, n\u1ebfu c\u00f3 li\u00ean quan \u0111\u1ebfn Marketing th\u00ec n\u1ed9i dung n\u00e0y li\u00ean quan \u0111\u1ebfn kh\u00e1i ni\u1ec7m \u201cmarketing th\u00edch \u1ee9ng v\u1edbi cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i &#8211; <span style=\"color: #ff6600;\">Marketing th\u00f4ng th\u00e1i<\/span>\u201d hay n\u00f3i kh\u00e1c \u0111i l\u00e0 doanh nghi\u1ec7p ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng ho\u00e1 \/ d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t nh\u00f3m <span style=\"color: #ff6600;\">Kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/span> v\u00e0 s\u1eb5n s\u00e0ng d\u00f9ng d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn m\u1ee9c gi\u00e1 h\u1ecd ph\u1ea3i tr\u1ea3 cho b\u1ea1n \u2013 mi\u1ec5n l\u00e0 m\u1ee9c gi\u00e1 n\u00e0y kh\u00f4ng qu\u00e1 cao m\u1ed9t c\u00e1ch v\u00f4 l\u00fd v\u00e0 \u0111i\u00ean r\u1ed3.<\/span><\/p>\n<h2 style=\"text-align: left;\"><strong style=\"color: #008080;\">X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t s\u1ebd gi\u00fap g\u00ec cho Doanh<\/strong><strong style=\"color: #008080;\"> Nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/strong><\/h2>\n<p><span style=\"color: #008080;\">C\u00e1c b\u1ea1n th\u1eed h\u00ecnh dung, trong m\u1ed9t th\u1ebf gi\u1edbi ng\u1eadp tr\u00e0n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 nhau, c\u1ed9ng v\u1edbi th\u00f4ng tin v\u00f4 c\u00f9ng d\u1ec5 t\u00ecm ki\u1ebfm v\u00e0 so s\u00e1nh tr\u00ean m\u1ea1ng internet, n\u1ebfu s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u201cc\u0169ng gi\u1ed1ng\u201d nh\u01b0 c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c, c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c\u2026 th\u00ec li\u1ec7u kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n c\u00f3 cao kh\u00f4ng, b\u1ea1n s\u1ebd t\u1ed1n nhi\u1ec1u chi ph\u00ed h\u01a1n \u0111\u1ec3 cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n \u0111\u1ebfn v\u1edbi c\u00e1c Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u2026 nh\u01b0 v\u1eady, v\u1edbi c\u00e1c DN m\u1edbi nh\u01b0 c\u00e1c b\u1ea1n li\u1ec7u c\u00f3 t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1ebfn khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft v\u1ec1 c\u00f4ng ty b\u1ea1n?<\/span><\/p>\n<p><span style=\"color: #008080;\">M\u1ed9t v\u00ed d\u1ee5 d\u1ec5 th\u1ea5y l\u00e0 t\u1ea1i sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u coffee n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Starbucks, hay c\u1ee7a Vi\u1ec7t ki\u1ec1u nh\u01b0 Highland\u2026 l\u1ea1i th\u00e0nh c\u00f4ng t\u1ea1i th\u00e1nh \u0111\u01b0\u1eddng coffee nh\u01b0 Vi\u1ec7t Nam v\u1edbi gi\u00e1 b\u00e1n r\u1ea5t cao so v\u1edbi c\u00e1c lo\u1ea1i qu\u00e1n coffee b\u00ecnh d\u00e2n gi\u00e1 r\u1ebb kh\u00e1c? \u0110\u00f3 ch\u00ednh l\u00e0 nh\u1edd h\u1ecd t\u1ea1o ra USP c\u1ee7a ch\u00ednh h\u1ecd, Starbuck ch\u1ecdn USP l\u00e0 <em>coffee th\u01b0\u1ee3ng h\u1ea1ng nh\u1ea5t<\/em> v\u00e0 bi\u1ebfn qu\u00e1n coffee th\u00e0nh n\u01a1i ch\u1ed1n th\u1ee9 ba sau t\u1ed5 \u1ea5m th\u1eadt s\u1ef1 v\u00e0 n\u01a1i l\u00e0m vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. T\u1ea5t nhi\u00ean, Starbucks b\u00e1n r\u1ea5t nhi\u1ec1u \u0111\u1ed3 \u0103n nhanh nh\u01b0ng coffee v\u1eabn \u0111\u01b0\u1ee3c \u01b0u ti\u00ean bi\u1ebft \u0111\u1ebfn l\u00e0 th\u01b0\u1ee3ng h\u1ea1ng v\u00e0 tuy\u1ec7t v\u1eddi nh\u1ea5t. V\u1edbi Highland th\u00ec l\u1ea1i l\u00e0 thu\u1ea7n vi\u1ec7t <em>\u201ccoffee pha phin<\/em><em>\u201d.<\/em><\/span><\/p>\n<p><span style=\"color: #008080;\">USP s\u1ebd gi\u00fap DN c\u1ee7a b\u1ea1n <strong>v\u01b0\u1ee3t l\u00ean kh\u1ecfi nh\u1eefng \u201cTI\u1ebeNG \u1ed2N\u201d\u2026 <\/strong>b\u1ea1n h\u00e3y b\u1edbt ch\u00fat th\u1eddi gian l\u01b0\u1edbt qua trang \u201cgoogle search\u201d \u0111\u1ec3 ki\u1ec3m tra th\u1eed m\u1ed9t v\u00e0i t\u1eeb kho\u00e1 hay d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u01b0a th\u00edch, \u00a0b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y v\u00f4 v\u00e0n c\u00e1c t\u1eeb ng\u1eef qu\u1ea3ng c\u00e1o cho m\u1ecdi lo\u1ea1i ng\u00e0nh ngh\u1ec1 , m\u1ed7i qu\u1ea3ng c\u00e1o h\u1ea7u nh\u01b0 \u0111\u1ec1u mu\u1ed1n h\u00e9t l\u00ean v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng \u201ct\u1ed1t nh\u1ea5t, r\u1ebb nh\u1ea5t, trung th\u1ef1c, th\u00e2n thi\u1ec7n nh\u1ea5t, chuy\u00ean nghi\u1ec7p nh\u1ea5t\u2026\u201d v\u00e0 nhi\u1ec1u ng\u00f4n t\u1eeb s\u00e1o r\u1ed7ng kh\u00e1c\u2026 ch\u00fang t\u00f4i g\u1ecdi \u0111\u00e2y l\u00e0 nh\u1eefng TI\u1ebeNG \u1ed2N\u2026 v\u1eady, l\u00e0m sao c\u00e1c Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (KHTN) trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u1ee3i \u00edch n\u00e0o c\u1ea7n thi\u1ebft cho h\u1ecd, \u0111\u00e2u l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t cho h\u1ecd, n\u1ebfu c\u00f3? N\u00f3i chung l\u00e0 h\u1ecd kh\u00f4ng th\u1ec3\u2026 k\u1ebft qu\u1ea3 d\u1ec5 h\u00ecnh dung l\u00e0: KHTN s\u1ebd b\u1ed1c \u0111i\u1ec7n tho\u1ea1i l\u00ean, ch\u1ecdn m\u1ed9t v\u00e0i s\u1ed1 v\u00e0 b\u1ea5m n\u00fat g\u1ecdi ho\u1eb7c click v\u00e0o m\u1ed9t s\u1ed1 trang web h\u1ea5p d\u1eabn \u0111\u1ec3 xem qua\u2026 v\u00e0 c\u00f4ng ty sau \u0111\u00f3 h\u1ecd s\u1ebd ch\u1ecdn DN \u0111\u01b0a ra gi\u00e1 r\u1ebb nh\u1ea5t\u2026 v\u00e0 l\u00e0 c\u00e1c ch\u1ee7 DN c\u00e1c b\u1ea1n \u0111\u1ec1u bi\u1ebft l\u1ef1a ch\u1ecdn gi\u00e1 r\u1ebb nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<h2><strong style=\"color: #008080;\">X\u00e2y d\u1ef1ng USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n<p><span style=\"color: #008080;\">Sau khi \u0111\u01b0\u1ee3c chia s\u1ebb v\u1ec1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c USP, c\u00f3 r\u1ea5t nhi\u1ec1u Kh\u00e1ch h\u00e0ng h\u1ecfi t\u00f4i v\u1ec1 c\u00e1ch l\u00e0m \u0111\u1ec3 t\u1ea1o ra USP cho c\u00f4ng ty h\u1ecd, gi\u1ed1ng nh\u01b0 t\u00f4i c\u00f3 s\u1eb5n t\u1eeb trong t\u00fai v\u00e0 c\u00f3 th\u1ec3 l\u00f4i ra giao cho h\u1ecd b\u1ea5t c\u1ee9 l\u00fac n\u00e0o v\u1eady. \u0110\u00fang l\u00e0 t\u00f4i c\u00f3 c\u00f4ng th\u1ee9c chung, r\u1ea5t r\u00f5 r\u00e0ng nh\u01b0ng c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 kh\u00f4ng l\u00e0m g\u00ec v\u00e0 c\u00f3 ngay c\u00e1i c\u00f4ng th\u1ee9c \u0111\u00f3 \u0111\u1ec3 m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u c\u00f3 th\u1ec3 t\u1ea1o ngay ra USP cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd. M\u00e0 n\u1ebfu c\u00f3 \u0111\u00fang nh\u01b0 v\u1eady, t\u00f4i \u0111\u00e3 cung c\u1ea5p cho c\u1ea3 tr\u0103m ch\u1ee7 Doanh nghi\u1ec7p l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a t\u00f4i, v\u1eady gi\u1eefa h\u00e0ng tr\u0103m ng\u01b0\u1eddi n\u00e0y \u0111\u00e2u l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t khi m\u00e0 h\u1ecd d\u00f9ng m\u1ed9t c\u00f4ng th\u1ee9c t\u1eeb ch\u00fang t\u00f4i \u2013 c\u00e1c nh\u00e0 hu\u1ea5n luy\u1ec7n ActionCOACH m\u00e0 ra? \u0110i\u1ec1u n\u00e0y gi\u1ea3i th\u00edch v\u00ec sao c\u00e1c Business Coach c\u1ee9 h\u1ecfi m\u00e0 kh\u00f4ng giao ngay cho ch\u00fang t\u00f4i.<\/span><\/p>\n<p><span style=\"color: #008080;\">\u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t USP th\u1eadt s\u1ef1 th\u00e0nh c\u00f4ng kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh ch\u00f3ng \u0111\u01b0\u1ee3c, n\u00f3 v\u1eabn ph\u1ea3i tr\u1ea3i qua m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh v\u00e0 \u00e1p d\u1ee5ng th\u00eam nhi\u1ec1u kh\u1ea3o s\u00e1t, ki\u1ec3m tra v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u1ec3 ch\u1ed1t h\u1ea1 \u0111\u01b0\u1ee3c m\u1ed9t USP, c\u00e1 nh\u00e2n t\u00f4i hay g\u1ecdi vui \u0111\u00f3 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u201cB\u1ed3i \u2013 \u0110\u1ea7m \u2013 Gi\u00e0 \u2013 X\u00ec \/ J.Q.K.A\u201d m\u00e0 c\u00e1c anh ch\u1ecb Ch\u1ee7 Doanh nghi\u1ec7p r\u1ea5t th\u00edch th\u00fa. V\u1eady J.Q.K.A l\u00e0 c\u00e1c t\u1eeb kho\u00e1 g\u00ec m\u00e0 quy\u1ec1n l\u1ef1c v\u00e0 \u00e1p d\u1ef1ng r\u1ed9ng r\u00e3i nh\u01b0 v\u1eady, \u0111\u00f3 ch\u00ednh l\u00e0: <\/span><\/p>\n<ul>\n<li><em><span style=\"color: #008080;\"><strong><span style=\"color: #ff6600;\">Journey:<\/span><\/strong> M\u1ecdi k\u1ebft qu\u1ea3 \u0111\u1ec1u c\u1ea7n c\u00f3 l\u1ed9 tr\u00ecnh, h\u00e0nh tr\u00ecnh hay n\u00f3i ch\u00ednh x\u00e1c l\u00e0 c\u1ea7n c\u00f3 c\u00e1c b\u01b0\u1edbc v\u00e0 th\u1eddi gian \u0111\u1ec3 ho\u00e0n th\u00e0nh n\u00f3.<\/span><\/em><\/li>\n<li><em><span style=\"color: #008080;\"><strong><span style=\"color: #ff6600;\">Quality v\u00e0 Quantity<\/span><\/strong>: ch\u00ednh l\u00e0 ph\u1ea3i ki\u1ec3m tra v\u00e0 \u0111o l\u01b0\u1eddng. Khi x\u00e2y d\u1ef1ng 1 USP nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 c\u00e1c kh\u1ea3o s\u00e1t ki\u1ec3m tra v\u00e0 \u0111o l\u01b0\u1eddng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c USP v\u00e0 c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c ti\u00eau ch\u00ed c\u0169ng nh\u01b0 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng m\u1eabu kh\u1ea3o s\u00e1t, s\u1ed1 l\u01b0\u1ee3ng KH\u00e1ch h\u00e0ng tham gia kh\u1ea3o s\u00e1t\u2026 N\u1ebfu qu\u00ean y\u1ebfu t\u1ed1 n\u00e0y, m\u1ed9t USP v\u1eeba ra \u0111\u1eddi \u0111\u00e3 th\u1ea5y ngay \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh c\u00f3 c\u00e1i \u201cUSP\u201d t\u01b0\u01a1ng t\u1ef1.<\/span><\/em><\/li>\n<li><em><span style=\"color: #008080;\"><span style=\"color: #ff6600;\"><strong>Key<\/strong><\/span>: ch\u00ednh l\u00e0 nh\u1eafc ch\u00fang ta t\u00ecm v\u00e0 l\u1ef1a ch\u1ecdn ra c\u00e1c t\u00ednh ch\u1ea5t, \u0111\u1eb7c t\u00ednh ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng th\u1eady s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 duy nh\u1ea5t, \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 KEY n\u00e0y th\u00ec m\u1edbi \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c USP \u0111\u00fang ngh\u0129a.<\/span><\/em><\/li>\n<li><em><span style=\"color: #008080;\"><strong><span style=\"color: #ff6600;\">Activities:<\/span><\/strong> Khi \u0111\u00e3 c\u00f3 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t th\u00ec \u0111\u1eebng ch\u1ea7n ch\u1eeb g\u00ec n\u1eefa m\u00e0 ph\u1ea3i h\u00e0nh \u0111\u1ed9ng ngay v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t chu\u1ed7i nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u1ee7 + \u0111\u00fang + \u0111\u1ec1u \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c USP.<\/span><\/em><\/li>\n<\/ul>\n<h2><strong style=\"color: #008080;\">4<\/strong><strong style=\"color: #008080;\"> C\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/strong><\/h2>\n<p><span style=\"color: #008080;\">Trong qu\u00e1 tr\u00ecnh tham gia ActionCoach v\u00e0 hu\u1ea5n luy\u1ec7n cho c\u00e1c Kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u00f4i \u0111\u00e3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng c\u00e1ch sau \u0111\u1ec3 gi\u00fap cho kh\u00e1ch h\u00e0ng x\u00e2y d\u1ef1ng USP cho c\u00f4ng ty h\u1ecd, \u0111\u00e2y l\u00e0 c\u00f4ng th\u1ee9c gi\u00fap cho Kh\u00e1ch h\u00e0ng g\u1ee3i nh\u1edb v\u00e0 t\u1eeb ch\u00ednh c\u00e1c \u0111i\u1ec3m m\u1ea1nh c\u0169ng nh\u01b0 ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c J.Q.K.A \u0111\u1ec3 thi\u1ebft l\u1eadp n\u00ean USP.<\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><strong><em>USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb ch\u00ednh S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 c\u00e1c c\u00f4ng ty \u0111ang cung c\u1ea5p (Products):<\/em><\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\">Tr\u01b0\u1edbc ti\u00ean ch\u00fang ta ng\u1ed3i v\u1edbi \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh \u0111\u00e1nh gi\u00e1 th\u1eadt nghi\u00eam t\u00fac b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed9ng n\u00e3o, s\u00e1u chi\u1ebfc m\u0169 t\u01b0 duy\u2026 \u0111\u1ec3 xem x\u00e9t s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u00f3 g\u00ec \u0110\u1eb7c bi\u1ec7t nh\u1ea5t m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a c\u00f4ng ty m\u00ecnh kh\u00f4ng th\u1ec3 n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c, d\u1ef1a tr\u00ean 03 kh\u00eda c\u1ea1nh li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 l\u00e0 F.B.A.<\/span><\/p>\n<ul>\n<li><span style=\"color: #008080;\">F \u2013 Feature: \u0111\u00f3 ch\u00ednh l\u00e0 \u0111\u1eb7c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 ch\u00fang ta \u0111ang kinh doanh l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"color: #008080;\">B \u2013 Benefit: L\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u00fang ta kinh doanh mang \u0111\u1ebfn cho Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"color: #008080;\">A \u2013 Advantages: L\u1ee3i th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 l\u00e0 g\u00ec so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #008080;\">Sau khi \u0111\u00e3 li\u1ec7t k\u00ea, ch\u00fang ta s\u1ebd ki\u1ec3m tra v\u00e0 \u0111o l\u01b0\u1eddng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 do c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c \u0111ang kinh doanh. \u0110\u1eb7c \u0111i\u1ec3m n\u00e0o ch\u00fang ta c\u00f3 m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f4ng c\u00f3, ch\u00fang ta h\u00e3y n\u00eau b\u1eadt l\u00ean th\u00e0nh \u0111i\u1ec3m duy nh\u1ea5t v\u00e0 t\u1eeb \u0111\u00f3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang ta.<\/span><\/p>\n<p><span style=\"color: #008080;\">L\u01b0u \u00fd l\u00e0, cho d\u00f9 ch\u00fang ta hay \u0111\u1ed1i th\u1ee7, \u0111\u1ec1u c\u00f3 m\u1ed9t \u0111i\u1ec3m chung l\u00e0, khi so s\u00e1nh FBA th\u00ec ch\u00fang ta c\u00f3 nhi\u1ec1u c\u00e1i \u0111\u1ed9c \u0111\u00e1o, nh\u01b0ng \u0111\u1ed1i th\u1ee7 c\u0169ng c\u00f3 nhi\u1ec1u c\u00e1i kh\u00e1c \u0111\u1ed9c \u0111\u00e1o, nh\u01b0ng kh\u00f4ng tr\u00f9ng v\u1edbi c\u1ee7a ch\u00fang ta, b\u00ean c\u1ea1nh \u0111\u00f3 c\u0169ng c\u00f3 nhi\u1ec1u \u0111i\u1ec3m gi\u1ed1ng nhau\u2026 v\u1eady, ch\u00fang ta s\u1ebd l\u00e0m g\u00ec? C\u00e2u h\u1ecfi n\u00e0y c\u0169ng nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u1ecfi t\u00f4i\u2026 c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 g\u00ec n\u1ebfu c\u00e1c anh ch\u1ecb \u0111\u1ecdc \u0111\u1ebfn \u0111o\u1ea1n n\u00e0y?<\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><strong><em>USP &#8211; <\/em><\/strong><strong><em>\u0111i\u1ec3m kh\u00e1c bi\u1ec7t <\/em><\/strong><strong><em>c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1edd v\u00e0o V\u0103n ho\u00e1 doanh nghi\u1ec7p (People):<\/em><\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\">Khi n\u00f3i \u0111\u1ebfn v\u0103n ho\u00e1 doanh nghi\u1ec7p, \u0111\u00f3 l\u00e0 n\u00f3i ngay \u0111\u1ebfn h\u00e0nh vi \u1ee9ng x\u1eed c\u1ee7a to\u00e0n b\u1ed9 c\u00e1c th\u00e0nh vi\u00ean trong c\u00f4ng ty \u0111\u1ed1i v\u1edbi Kh\u00e1ch h\u00e0ng, \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong c\u00f4ng ty v\u1edbi nhau, c\u00e1ch m\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong c\u00f4ng ty ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng v\u00e0 m\u00f4i tr\u01b0\u1eddng xung quanh\u2026 V\u0103n ho\u00e1 l\u00e0 h\u00e0nh vi \u1ee9ng x\u1eed c\u1ee7a con ng\u01b0\u1eddi h\u01b0\u1edbng t\u1edbi c\u00e1c gi\u00e1 tr\u1ecb ch\u00e2n thi\u1ec7n m\u1ef9.<\/span><\/p>\n<p><span style=\"color: #008080;\">C\u00e1c anh ch\u1ecb ch\u1eafc ch\u1eafn \u0111\u1ed3ng \u00fd v\u1edbi t\u00f4i r\u1eb1ng, khi \u0111\u00e3 t\u1ea1o ra n\u00e9t v\u0103n ho\u00e1 t\u1ed1t \u0111\u1eb9p cho doanh nghi\u1ec7p c\u1ee7a c\u00e1c anh ch\u1ecb, v\u0103n ho\u00e1 \u0111\u00f3 t\u1eeb ch\u00ednh ng\u01b0\u1eddi \/ c\u00e1c ng\u01b0\u1eddi ch\u1ee7 kh\u1edfi x\u01b0\u1edbng v\u00e0 th\u1ef1c thi cho c\u00f4ng ty th\u00ec n\u00e9t v\u0103n ho\u00e1 \u0111\u00f3 l\u00e0 Duy nh\u1ea5t v\u00e0 kh\u00f3 m\u00e0 ai c\u00f3 th\u1ec3 b\u1eaft ch\u01b0\u1edbc \u0111\u01b0\u1ee3c\u2026 T\u1ea1i sao l\u1ea1i v\u1eady, b\u1edfi v\u00ec m\u1ed7i con ng\u01b0\u1eddi th\u00ec lu\u00f4n kh\u00e1c nhau, m\u1ed7i ng\u01b0\u1eddi ch\u1ee7 s\u1ebd c\u00f3 ph\u01b0\u01a1ng ph\u00e1p kinh doanh v\u00e0 h\u00e0nh x\u1eed kh\u00e1c nhau <em>(Tham kh\u1ea3o th\u00eam v\u1ec1 V\u0103n ho\u00e1 doanh nghi\u1ec7p do ActionCOACH CBD firm t\u1ed5 ch\u1ee9c h\u00e0ng tu\u1ea7n)<\/em> d\u00f3 \u0111\u00f3 s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t duy nh\u1ea5t v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 USP, v\u1ea5n \u0111\u1ec1 ti\u1ebfp theo l\u00e0 USP \u0111\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn v\u00e0 ch\u1ea5p nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o. V\u00e0 ch\u00fang ta l\u1ea1i ph\u1ea3i \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c J.Q.K.A th\u1ea7n th\u00e1nh \u0111\u1ec3 x\u00e2y d\u1ef1ng.<\/span><\/p>\n<p><span style=\"color: #008080;\">C\u00e1c anh ch\u1ecb c\u00f3 th\u1ec3 so s\u00e1nh: TGD\u0110, FPT, Viettel v\u00e0 Vienthong A\u2026 l\u00e0 c\u00e1c Doanh nghi\u1ec7p c\u00f9ng kinh doanh s\u1ea3n ph\u1ea9m \u0111i\u1ec7n m\u00e1y. Ch\u1ee7 c\u1ee7a \u0110MX l\u00e0 ng\u01b0\u1eddi \u0111\u1ec1 cao v\u0103n ho\u00e1 ph\u1ee5c v\u1ee5 h\u01b0\u1edbng v\u00e0o l\u1ee3i \u00edch v\u00e0 ti\u1ec7n l\u1ee3i c\u1ee7a Kh\u00e1ch h\u00e0ng v\u1edbi c\u00e2u ph\u00e1t bi\u1ec3u n\u1ed5i ti\u1ebfng <em>\u201cC\u00e1c b\u1ea1n kh\u00f4ng c\u1ea7n quan t\u00e2m l\u00e0m h\u00e0i l\u00f2ng t\u00f4i nh\u01b0 th\u1ebf n\u00e0o m\u00e0 c\u00e1c b\u1ea1n h\u00e3y quan t\u00e2m \u0111\u1ebfn vi\u1ec7c l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o, n\u1ebfu v\u00ec h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf qua m\u1ed9t v\u00e0i b\u01b0\u1edbc c\u1ee7a quy tr\u00ecnh\u2026\u201d<\/em> c\u1ee7a \u00f4ng ch\u1ee7 Nguy\u1ec5n \u0110\u1ee9c T\u00e0i. Hay FPT v\u1edbi c\u00e1c th\u00e0nh vi\u00ean s\u00e1ng l\u1eadp thi\u00ean v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00ec ph\u01b0\u01a1ng ch\u00e2m ph\u1ee5c v\u1ee5 l\u00e0 \u0111\u00e1p \u1ee9ng tuy\u1ec7t \u0111\u1ed1i c\u00e1c nhu c\u1ea7u v\u1ec1 c\u00f4ng ngh\u1ec7 cho kh\u00e1ch h\u00e0ng\u2026 c\u00f2n Viettel th\u00ec ph\u1ee5c v\u1ee5 h\u00e1ch h\u00e0ng theo phong c\u00e1ch \u201cng\u01b0\u1eddi l\u00ednh\u201d\u2026 \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e1c USP v\u00e0 ch\u00ednh h\u1ecd t\u1ea1o ra \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng nh\u00e1ch cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"color: #008080;\"><a href=\"http:\/\/:\u00a0https:\/\/tcdevelopment.edu.vn\/dich-vu-khach-hang-diem-nhan-tha-manh-canh-tranh-cua-doanh-nghiep\/\"><span style=\"color: #ff6600;\"><em>Tham kh\u1ea3o th\u00eam <strong>t\u1ea1i \u0111\u00e2y<\/strong><\/em><\/span><\/a><\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><strong><em>USP c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi ch\u00ednh Quy tr\u00ecnh v\u00e0 h\u1ec7 th\u1ed1ng c\u1ee7a c\u00f4ng ty (Process):<\/em><\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\">Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1edbi t\u00f4i, quy tr\u00ecnh b\u00ean em l\u00e0 l\u1ea5y t\u1eeb tr\u00ean m\u1ea1ng v\u1ec1, t\u1eeb c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n v\u1ec1 v\u00e0 th\u1eadm ch\u00ed b\u00ean em l\u00e0m theo ti\u00eau chu\u1ea9n ISO, v\u1eady l\u00e0m sao m\u00e0 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e1c quy tr\u00ecnh \u0111\u01b0\u1ee3c? C\u00e1c anh ch\u1ecb c\u00f3 suy ngh\u0129 gi\u1ed1ng v\u1eady kh\u00f4ng? N\u1ebfu c\u00f3, c\u00e1c anh ch\u1ecb c\u1ea7n \u0111\u1ecdc k\u1ef9 n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<p><span style=\"color: #008080;\">M\u1ed9t c\u00e2u n\u00f3i t\u00f4i r\u1ea5t th\u00edch khi nghe c\u00e1c anh ch\u1ecb ch\u1ee7 DN n\u00f3i v\u1ec1 vi\u1ec7c \u201cmang quy tr\u00ecnh c\u1ee7a ai \u0111\u00f3 v\u1ec1 \u00e1p d\u1ee5ng 100% cho c\u00f4ng ty c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u1ea7n bi\u1ebft Quy tr\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh ra sao\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\"><em>Ngu\u1ed3n l\u1ef1c c\u1ee7a m\u1ed9t doanh nghi\u1ec7p g\u1ed3m nh\u1eefng g\u00ec? Trong gi\u1edbi h\u1ea1n ch\u1ee7 \u0111\u1ec1 b\u00e0i vi\u1ebft n\u00e0y t\u00f4i kh\u00f4ng chia s\u1ebb chi ti\u1ebft m\u00e0 ch\u00ec n\u00f3i t\u00f3m t\u1eaft l\u00e0 n\u1eb1m \u1edf 5M v\u00e0 I\u2026 5M bao g\u1ed3m c\u00e1c ngu\u1ed3n l\u1ef1c:<\/em><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><em>Nh\u00e2n s\u1ef1 (Manpower),<\/em><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><em>M\u00e1y m\u00f3c thi\u1ebft b\u1ecb \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty (Machinery);<\/em><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><em>B\u00ed quy\u1ebft ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n t\u1ea1o ra s\u1ea3n ph\u1ea9m (Methods),<\/em><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><em>Ngu\u1ed3n nguy\u00ean v\u1eadt li\u1ec7u c\u1ee7a c\u00f4ng ty b\u1ea1n c\u00f3 c\u00e1c \u01b0u \u0111i\u1ec3m g\u00ec v\u00e0 n\u00f3 \u0111\u1ebfn t\u1eeb \u0111\u00e2u, gi\u00e1 c\u1ea3 ra sao (Materials) <\/em><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><em>Quan tr\u1ecdng nh\u1ea5t l\u00e0 Ngu\u1ed3n ti\u1ec1n v\u1ed1n c\u1ee7a c\u00f4ng ty b\u1ea1n c\u00f3 m\u1ea1nh hay kh\u00f4ng, c\u00f3 \u0111\u01b0\u1ee3c d\u00f9ng hi\u1ec7u qu\u1ea3 kh\u00f4ng (Money) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 <\/em><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><em>Th\u00f4ng tin, ph\u01b0\u01a1ng ph\u00e1p x\u1eed l\u00fd th\u00f4ng tin, c\u00f4ng ty b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n th\u00f4ng tin t\u1eeb \u0111\u00e2u (Information)\u2026 <\/em><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #008080;\">X\u00e2y d\u1ef1ng Quy tr\u00ecnh ph\u1ea3i b\u1eaft \u0111\u1ea7u v\u00e0 tu\u1ea7n t\u1ef1 t\u1eeb <em><span style=\"color: #ff6600;\">9 b\u01b0\u1edbc c\u01a1 b\u1ea3n c\u1ee7a Nh\u00e0 hu\u1ea5n luy\u1ec7n h\u01b0\u1edbng d\u1eabn (9 steps)<\/span><\/em> v\u00e0 b\u01b0\u1edbc 5 l\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty\u2026 S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty ph\u1ea3i ph\u1ee5c v\u1ee5 t\u1ed1i \u01b0u 5 ways \u2013 <a href=\"https:\/\/thomastrinhtoan.com\/5-phuong-phap-giup-cac-doanh-nghiep-vuot-qua-kho-khan-phat-trien-ben-vung\/\"><em><span style=\"color: #ff6600;\">5 l\u00e3nh v\u1ef1c gi\u00fap t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a 1 c\u00f4ng ty<\/span><\/em><\/a>.<\/span><\/p>\n<p><span style=\"color: #008080;\">T\u1eeb \u0111\u00f3, d\u1ec5 nh\u1eadn ra r\u1eb1ng M\u1ed7i c\u00f4ng ty kh\u00e1c nhau c\u00f3 ngu\u1ed3n l\u1ef1c kh\u00e1c nhau, c\u00f3 ph\u01b0\u01a1ng ph\u00e1p v\u00e0 b\u00ed quy\u1ebft kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, <strong>n\u00ean m\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn l\u00e0 quy tr\u00ecnh v\u00e0 h\u1ec7 th\u1ed1ng c\u1ee7a c\u00f4ng ty b\u1ea1n c\u0169ng s\u1ebd kh\u00e1c nhau, kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng r\u1eadp khu\u00f4n c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u00e1c<\/strong>\u2026 Do \u0111\u00f3, khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng v\u00e0 quy tr\u00ecnh chu\u1ea9n th\u00ec nh\u1ea5t \u0111\u1ecbnh c\u00f4ng ty b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c USP\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\"><em>C\u00e1c anh ch\u1ecb c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam v\u1ec1 c\u00e1c chuy\u00ean \u0111\u1ec1 t\u00f4i \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean bao g\u1ed3m: 9 b\u01b0\u1edbc x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng, 5 c\u00e1ch v\u1edbi h\u01a1n 360 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap c\u00f4ng ty t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn\u2026 v\u00e0 \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c Quy tr\u00ecnh chu\u1ea9n nh\u1ea5t \u2013 \u0111o ni \u0111\u00f3ng gi\u00e0y \u2013 c\u00e1c anh ch\u1ecb t\u00ecm \u0111\u1ecdc chuy\u00ean \u0111\u1ec1 \u201c12 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng 1 Quy tr\u00ecnh chu\u1ea9n \u2013 SOP\u201d cho doanh nghi\u1ec7p.<\/em><\/span><\/p>\n<p><span style=\"color: #ff6600;\"><em>T<a href=\"https:\/\/tcdevelopment.edu.vn\/6-buoc-xay-dung-doanh-nghiep-thanh-cong\/\">ham kh\u1ea3o 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng v\u00e0 b\u1ec1n v\u1eefng <strong>t\u1ea1i \u0111\u00e2y<\/strong><\/a><\/em><\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><strong><em>USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi vi\u1ec7c ph\u00e1t h\u00e0nh c\u00e1c Cam k\u1ebft ch\u00ednh th\u1ee9c.<\/em><\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\">Ngo\u00e0i vi\u1ec7c t\u1ea1o ra n\u00e9t ri\u00eang b\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng, vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c USP b\u1eb1ng c\u00e1c l\u1eddi \u0111\u1ea3m b\u1ea3o s\u1ebd gi\u00fap cho Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n, v\u00ec c\u00e1c l\u1eddi \u0111\u1ea3m b\u1ea3o s\u1ebd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng s\u1ef1 an t\u00e2m v\u00e0 t\u0103ng s\u1ef1 t\u1ef1 tin khi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn cho kh\u00e1ch h\u00e0ng th\u1ea5y r\u00f5 l\u00e0 \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ee7i ro n\u1ebfu c\u00f3. V\u1eady, vi\u1ec7c ch\u00fang ta ban h\u00e0nh \u0111\u01b0\u1ee3c c\u00e1c l\u1eddi cam k\u1ebft c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng th\u1ec3 cam k\u1ebft c\u0169ng s\u1ebd t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed9c nh\u1ea5t cho c\u00f4ng ty b\u1ea1n. USP n\u00e0y s\u1ebd gi\u00fap c\u00f4ng ty b\u1ea1n t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng\u2026<\/span><\/p>\n<p><a href=\"https:\/\/thomastrinhtoan.com\/gioi-thieu\/7-cam-ket-actioncoach\/\"><span style=\"color: #ff6600;\"><em>Tham kh\u1ea3o l\u1eddi cam k\u1ebft c\u1ee7a Actioncoach to\u00e0n c\u1ea7u <strong>t\u1ea1i \u0111\u00e2y.<\/strong><\/em><\/span><\/a><\/p>\n<h3><span style=\"color: #008080;\">L\u1eddi K\u1ebft:<\/span><\/h3>\n<p><span style=\"color: #008080;\">Trong v\u00f4 v\u00e0n c\u00e1c l\u1eddi Qu\u1ea3ng c\u00e1o online v\u00e0 offline m\u00e0 c\u00e1c anh ch\u1ecb ch\u1ee7 doanh nghi\u1ec7p c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c, t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c, nh\u1eadn \u0111\u01b0\u1ee3c\u2026 ch\u00fang \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 h\u00e0ng lo\u1ea1t c\u00e1c th\u00f4ng tin \u201cr\u00e1c\u201d v\u00e0 kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 ch\u00fang ta \u201cy\u00eau th\u00edch\u201d v\u00e0 \u201ctin t\u01b0\u1edfng\u201d \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh li\u00ean h\u1ec7 \u0111\u1ec3 mua h\u00e0ng\u2026 th\u00ec vi\u1ec7c c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t, truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng, khi\u1ebfn cho kh\u00e1ch h\u00e0ng ch\u00fa \u00fd, khi\u1ebfn cho kh\u00e1ch h\u00e0ng th\u00edch th\u00fa s\u1ebd gi\u00fap cho c\u00e1c c\u00f4ng ty c\u00f3 th\u00eam \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\">\u2026Ti\u1ebfp theo \u0111\u00f3, c\u00e1c Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd li\u00ean h\u1ec7 \u0111\u1ebfn c\u00f4ng ty v\u00e0 c\u00e1c anh ch\u1ecb s\u1ebd ti\u1ebfp t\u1ee5c gieo cho h\u1ecd s\u1ef1 mong mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty m\u00ecnh b\u1eb1ng c\u00e1c lu\u1eadn \u0111i\u1ec3m thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng (ASA \u2013 Artculated Sales Agrument)\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\">V\u1edbi c\u00e1c \u0111i\u1ec1u chia s\u1ebb tr\u00ean, t\u00f4i cho l\u00e0 c\u00e1c anh ch\u1ecb ch\u1ee7 doanh nghi\u1ec7p \u0111\u00e3 t\u00ecm th\u1ea5y l\u00fd do \u0111\u1ec3 x\u00e2y d\u1ef1ng USP cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"color: #008080;\">T\u1ea1i ActionCOACH, ch\u00fang t\u00f4i c\u00f3 s\u1eb5n b\u1ed9 c\u00f4ng c\u1ee5 v\u00e0 c\u00f4ng th\u1ee9c \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh v\u00e0 gi\u00fap c\u00e1c ch\u1ee7 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c USP cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2><a href=\"https:\/\/thomastrinhtoan.com\/gioi-thieu\/actioncoach-la-ai\/\">Nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p<\/a><\/h2>\n<p><em>Business COACH I Executive COACH I ActionCOACH<\/em><\/p>\n<p><strong><span style=\"color: #008080;\">Thomas Tr\u1ecbnh To\u00e0n (MBA)<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, khi t\u00ecm tr\u00ean Internet c\u00e1c b\u1ea1n d\u1ec5 d\u00e0ng t\u00ecm ra kh\u00e1i ni\u1ec7m v\u1ec1 \u201cUSP l\u1ee3i \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty b\u1ea1n&#8230;\u201d, khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c USP th\u00ec c\u00f4ng ty b\u1ea1n s\u1ebd tr\u1edf l\u00ean nh\u01b0 th\u1ebf n\u00e0o? Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang t\u00f4i g\u1ee3i \u00fd 4 c\u00e1ch c\u1ee5&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,18,11,22,25,34],"tags":[14,32,17,48,45,46,35],"class_list":["post-2849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-tri-thong-minh-cam-xuc","category-kien-thuc-kinh-doanh","category-marketing-thuc-chien","category-sales-va-marketing","category-yeu-to-dong-luc-motivators","tag-business-coaching-11","tag-coach-thomas-trinh-toan","tag-dich-vu-khach-hang","tag-diem-khac-biet-doanh-nghiep","tag-disc","tag-thiet-lap-ogsm","tag-thuc-thi-chien-luoc"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 c\u00e1ch x\u00e2y d\u1ef1ng USP - 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