{"id":3020,"date":"2026-02-10T11:21:52","date_gmt":"2026-02-10T04:21:52","guid":{"rendered":"https:\/\/thomastrinhtoan.com\/?p=3020"},"modified":"2026-02-10T11:21:52","modified_gmt":"2026-02-10T04:21:52","slug":"09-buoc-giup-ban-lap-ke-hoach-kinh-doanh-thuc-chien","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/09-buoc-giup-ban-lap-ke-hoach-kinh-doanh-thuc-chien\/","title":{"rendered":"09 b\u01b0\u1edbc gi\u00fap b\u1ea1n L\u1eadp K\u1ebf Ho\u1ea1ch Kinh Doanh th\u1ef1c chi\u1ebfn"},"content":{"rendered":"<p class=\"entry-meta \" style=\"text-align: center;\"><span class=\"category\"><i class=\"fa fa-aw fa-folder-open\"><\/i><span style=\"color: #008080;\">\u00a0<\/span><\/span><span style=\"color: #ff6600;\"><em><strong>K\u1ebf ho\u1ea1ch kinh doanh la\u0300 m\u1ecd\u0302t B\u1ea3n \u0111\u1ed3 b\u1eb1ng v\u0103n ba\u0309n trong \u0111o\u0301 mo\u0302 ta\u0309 r\u00f5 r\u00e0ng hoa\u0323t \u0111\u1ecd\u0302ng kinh doanh cu\u0309a C\u00f4ng ty b\u1ea1n. 9 b\u01b0\u1edbc sau s\u1ebd gi\u00fap b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn.<\/strong><\/em><\/span><\/p>\n<div>\n<div class=\"entry-content\">\n<h2><span style=\"color: #ff6600;\">1. Nh\u00ecn l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh m\u1ed9t n\u0103m tr\u01b0\u1edbc \u0111\u1ec3 chu\u1ea9n b\u1ecb cho k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn.<\/span><\/h2>\n<h3><span style=\"color: #008080;\">T\u1ea1i sao ch\u00fang ta c\u1ea7n nh\u00ecn l\u1ea1i th\u00e0nh qu\u1ea3 1 n\u0103m tr\u01b0\u1edbc &#8211; tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn?<\/span><\/h3>\n<p><span style=\"color: #ff6600;\">Nh\u00ecn l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh 1 n\u0103m qua s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 l\u1ea1i m\u1ee5c ti\u00eau cu\u1ed9c s\u1ed1ng, m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n v\u00e0 so v\u1edbi m\u1ee5c ti\u00eau kinh doanh<\/span><\/p>\n<p><span style=\"color: #008080;\">T\u1ea1i sao ch\u00fang ta c\u1ea7n l\u00e0m \u0111i\u1ec1u n\u00e0y, trong cu\u1ed9c s\u1ed1ng t\u00f4i \u0111\u01b0\u1ee3c bi\u1ebft r\u1ea5t nhi\u1ec1u con ng\u01b0\u1eddi kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh, kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u01b0\u1edbc m\u01a1 c\u1ee7a m\u00ecnh, h\u1ecd b\u1ecb l\u1ec7 thu\u1ed9c v\u00e0o ng\u01b0\u1eddi kh\u00e1c, v\u00e0 cho d\u00f9 c\u00f3 \u01b0\u1edbc m\u01a1 c\u00e1 nh\u00e2n r\u1ea5t l\u1edbn nh\u01b0ng g\u1ea7n nh\u01b0 h\u1ecd kh\u00f4ng bi\u1ebft c\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\">V\u00e0 cu\u1ed1i c\u00f9ng h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi gi\u00fap ng\u01b0\u1eddi kh\u00e1c \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u1ea5c m\u01a1, l\u00e0 c\u00e1c ch\u1ee7 Doanh Nghi\u1ec7p ch\u1eafc c\u00e1c b\u1ea1n \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 bi\u1ebft t\u00f4i \u0111ang nh\u1eafc \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o.<\/span><\/p>\n<p><a href=\"https:\/\/tcdevelopment.edu.vn\/event\/ra-soat-ke-hoach-kinh-doanh-hang-quy-quy-iv-2022-qap10-quarterly-action-planning\/\"><span style=\"color: #ff6600;\">Ng\u00e0y l\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng th\u1ef1c chi\u1ebfn g\u1ea7n nh\u1ea5t <strong>&#8220;01.10.2022&#8221;<\/strong>, \u0111\u0103ng k\u00fd tham gia MI\u1ec4N PH\u00cd t\u1ea1i \u0111\u00e2y.<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3021\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/09-buoc-giup-ban-lap-ke-hoach-kinh-doanh-thuc-chien.png\" alt=\"9 b\u01b0\u1edbc thi\u1ebft l\u1eadp b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn\" width=\"750\" height=\"469\" \/><\/p>\n<p><span style=\"color: #008080;\">L\u00e0 c\u00e1c Ch\u1ee7 doanh nghi\u1ec7p, c\u00e1c b\u1ea1n ch\u1ee7 \u0111\u1ed9ng \u0111\u1eb7t ra \u01b0\u1edbc m\u01a1 c\u1ee7a c\u00e1 nh\u00e2n m\u00ecnh v\u00e0 gia \u0111\u00ecnh m\u00ecnh, c\u00f4ng c\u1ee5 \u0111\u1ec3 gi\u00fap c\u00e1c b\u1ea1n \u0111\u01b0\u1ee3c \u01b0\u1edbc m\u01a1 \u0111\u00f3 ch\u00ednh l\u00e0 C\u00f4ng ty c\u1ee7a b\u1ea1n ho\u1eb7c r\u1ea5t nhi\u1ec1u c\u00f4ng ty\u2026 Do v\u1eady, \u0111i\u1ec1u t\u00f4i lu\u00f4n nh\u1eafc c\u00e1c b\u1ea1n l\u00e0 lu\u00f4n lu\u00f4n ki\u1ec3m tra l\u1ea1i v\u1ec1 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh, so v\u1edbi m\u1ee5c ti\u00eau \u0111\u1eb7t ra cho \u201cC\u00e1i C\u00f4ng ty \u2013 c\u00e1i c\u00f4ng c\u1ee5\u201d s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed9c s\u1ed1ng c\u1ee7a c\u00e1c b\u1ea1n\u2026<\/span><\/p>\n<p><span style=\"color: #ff6600;\">L\u01b0u \u00fd l\u00e0, n\u1ebfu m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n qu\u00e1 cao \u2013 m\u00e0 m\u1ee5c ti\u00eau \u0111\u1ea1t ra cho c\u00f4ng ty qu\u00e1 th\u1ea5p b\u1ea1n h\u00e3y t\u1ef1 h\u1ecfi \u201ckhi n\u00e0o th\u00ec m\u1edbi \u0111\u1ea1t m\u1ee5c ti\u00eau cu\u1ed9c s\u1ed1ng? M\u00ecnh c\u00f3 n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau cho c\u00f4ng ty Cao h\u01a1n\u201d \u0111\u1ec3 nhanh \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n? Ho\u1eb7c, ng\u01b0\u1ee3c l\u1ea1i m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n th\u1ea5p h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a C\u00f4ng ty c\u1ee7a b\u1ea1n, c\u00e2u h\u1ecfi l\u00e0 \u201c\u0111\u1ed9ng l\u1ef1c n\u00e0o s\u1ebd khi\u1ebfn b\u1ea1n l\u00e8o l\u00e1i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ea1t m\u1ee5c ti\u00eau?\u201d<\/span><\/p>\n<p><span style=\"color: #008080;\">L\u1eddi khuy\u00ean l\u00e0, h\u00e3y l\u00e0m h\u00e0i ho\u00e0 c\u1ea3 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n v\u00e0 m\u1ee5c ti\u00eau c\u00f4ng ty c\u1ee7a b\u1ea1n!<\/span><\/p>\n<p><span style=\"color: #008080;\">Trong b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh, h\u00e3y d\u00e0nh m\u1ed9t trang tr\u1ed1ng \u2013 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 trang \u201cb\u00ed m\u1eadt\u201d c\u1ee7a b\u1ea1n \u0111\u1ec3 ki\u1ec3m tra\u00a0 l\u1ea1i c\u00e1c vi\u1ec7c n\u00eau tr\u00ean. H\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau \u0111\u1ec3 ki\u1ec3m tra \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n<ol>\n<li><span style=\"color: #008080;\">\u00a0 \u00a0\u00a0M\u1ee5c ti\u00eau \/ d\u1ea5u \u1ea5n quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong n\u0103m qua l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"color: #008080;\">\u00a0 \u00a0\u00a0Nh\u1eefng \u0111i\u1ec1u b\u1ea1n ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c? L\u00fd do?<\/span><\/li>\n<li><span style=\"color: #008080;\">\u00a0 \u00a0\u00a0\u0110i\u1ec1u b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng g\u00ec \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/span><\/li>\n<li><span style=\"color: #008080;\">\u00a0 \u00a0\u00a0Nh\u00ecn l\u1ea1i s\u1ed1 li\u1ec7u kinh doanh ch\u00ednh n\u0103m 2020 c\u1ee7a c\u00f4ng ty b\u1ea1n<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/tcdevelopment.edu.vn\/event\/ra-soat-ke-hoach-kinh-doanh-hang-quy-quy-iv-2022-qap10-quarterly-action-planning\/\"><strong><span style=\"color: #ff6600;\">Tham gia ngay kh\u00f3a l\u1eadp K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng th\u1ef1c chi\u1ebfn ng\u00e0y 01.10.2022 t\u1ea1i \u0111\u00e2y.<\/span><\/strong><\/a><\/p>\n<h3><span style=\"color: #008080;\"><b>05 M\u1ee5c ti\u00eau c\u00e1 nh\u00e2n m\u00e0 b\u1ea1n s\u1ebd \u0111\u1eb7t ra trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn n\u0103m nay l\u00e0 g\u00ec? (*)<\/b><\/span><\/h3>\n<ol>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #008080;\">Xem x\u00e9t l\u1ea1i c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong n\u0103m qua<\/span><\/p>\n<p><span style=\"color: #008080;\">T\u00ecnh h\u00ecnh kinh doanh n\u0103m qua \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0N\u0103m\u00a0\u00a0 \u00a0 \u00a0 \u00a0\u00a0Th\u00e1ng (\/12)<\/span><\/p>\n<ol>\n<li aria-level=\"1\"><span style=\"color: #008080;\">T\u1ed5ng doanh thu \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u2014\u2014\u2014\u2014-\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">T\u1ed5ng gi\u00e1 v\u1ed1n (COS\/COGS)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0\u2014\u2014\u2014\u2014-\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">Gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn g\u1ed9p (1-2)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0\u2014\u2014\u2014\u2014-\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p (3:1)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u2014\u2014\u2014\u2014-\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">T\u1ed5ng chi ph\u00ed b\u00e1n h\u00e0ng (CP l\u01b0u th\u00f4ng)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u2014\u2014\u2014\u2014-\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">T\u1ed5ng chi ph\u00ed qu\u1ea3n l\u00fd\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u2014\u2014\u2014\u2014-\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">L\u1ee3i nhu\u1eadn r\u00f2ng (3-4)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0\u2014\u2014\u2014\u2014-\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn r\u00f2ng (7:1)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u2014\u2014\u2014\u2014-\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<\/ol>\n<h3><span style=\"color: #008080;\"><b>C\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n s\u1ebd ra sao cho n\u0103m nay trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn (**)<\/b><\/span><\/h3>\n<p><span style=\"color: #008080;\">M\u1ee5c ti\u00eau t\u00e0i ch\u00ednh n\u0103m nay\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0N\u0103m \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Th\u00e1ng (\/12)<\/span><\/p>\n<ol>\n<li aria-level=\"1\"><span style=\"color: #008080;\">L\u1ee3i nhu\u1eadn r\u00f2ng mong mu\u1ed1n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u2014\u2014\u2014\u2014-\u00a0\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">Chi ph\u00ed b\u00e1n h\u00e0ng n\u0103m nay\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u2014\u2014\u2014\u2014-\u00a0\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">Chi ph\u00ed qu\u1ea3n l\u00fd chung n\u0103m nay\u00a0 \u00a0 \u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u2014\u2014\u2014\u2014-\u00a0\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">L\u1ee3i nhu\u1eadn g\u1ed9p mong mu\u1ed1n (1+2+3)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0\u2014\u2014\u2014\u2014-\u00a0\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">T\u1ed5ng bi\u1ebfn ph\u00ed = (100%- T\u1ef7 su\u1ea5t l\u00e3i g\u1ed9p) x Doanh thu\u00a0 \u00a0 \u00a0 \u00a0\u00a0\u2014\u2014\u2014\u2014-\u00a0\u00a0\u2014\u2014\u2014\u2014-<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #008080;\">T\u1ed5ng doanh thu c\u1ea7n c\u00f3 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u2014\u2014\u2014\u2014-\u00a0\u00a0\u2014\u2014\u2014\u2014-<\/span><\/p>\n<h3><span style=\"color: #008080;\"><b>C\u00e2u h\u1ecfi d\u00e0nh cho c\u00e1c b\u1ea1n khi l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn\u2026<\/b><\/span><\/h3>\n<p><span style=\"color: #008080;\">H\u00e3y so s\u00e1nh m\u1ee5c (*) v\u00e0 m\u1ee5c (**) \u0111\u1ec3 th\u1ea5y theo c\u1ed5 ph\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec3 so s\u00e1nh m\u1ee5c ti\u00eau C\u00e1 nh\u00e2n v\u00e0 m\u1ee5c ti\u00eau c\u00f4ng ty. V\u00e0 r\u1ed3i h\u00e3y li\u1ec7t k\u00ea 5 \u01b0u ti\u00ean c\u1ea7n ph\u1ea3i l\u00e0m c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau c\u00f4ng ty n\u0103m ti\u1ebfp theo.<\/span><\/p>\n<ol>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<\/ol>\n<h2><span style=\"color: #ff6600;\">2. X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch l\u00e3i l\u1ed7 (Profit &amp; Lost) \u2013 Master Plan\u00a0 \u0111\u1ea7u cho b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn<\/span><\/h2>\n<p><span style=\"color: #008080;\">C\u00e1c ch\u1ec9 ti\u00eau ch\u00ednh (MASTER KPIS) trong Master Plan ch\u00ednh l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 b\u1ea1n \u0111\u1ecbnh ra \u1edf m\u1ee5c (**). T\u1eeb c\u00e1c Master KPIs v\u1ec1 doanh thu, Gi\u00e1 v\u1ed1n, L\u00e3i g\u1ed9p, chi ph\u00ed b\u00e1n h\u00e0ng, chi ph\u00ed qu\u1ea3n l\u00fd, l\u00e3i vay, kh\u1ea5u hao, d\u00f2ng ti\u1ec1n, t\u00e0i s\u1ea3n, t\u1ed3n kho v\u00e0 c\u00f4ng n\u1ee3\u2026 theo ph\u1ea7n ph\u1ee5 l\u1ee5c ph\u1ea7n IV c\u1ee7a b\u1ea3n K\u1ebf Ho\u1ea1ch Kinh doanh \u2026 c\u00e1c b\u1ea1n s\u1ebd l\u1eadp l\u00ean \u0111\u01b0\u1ee3c C\u00e1c Chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c h\u00e0nh \u0111\u1ed9ng theo Qu\u00fd v\u00e0 theo tu\u1ea7n \u0111\u1ec3 th\u1ef1c thi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m \u0111\u1ea1t M\u1ee5c ti\u00eau kinh doanh c\u1ee7a C\u00f4ng ty.<\/span><\/p>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd tham d\u1ef1 kh\u00f3a hu\u1ea5n luy\u1ec7n l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/thomastrinhtoan.com\/event\/khoa-huan-luyen-lap-ke-hoach-kinh-doanh-thuc-chien\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3517 size-medium\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/dang-ky-lap-ke-hoach-hanh-dong-ngay-300x58.png\" alt=\"\u0110\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"300\" height=\"58\" \/><\/a><\/p>\n<p><span style=\"color: #008080;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t cho C\u00f4ng ty, c\u00e1c b\u1ea1n c\u1ea7n r\u00e0 so\u00e1t \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ph\u1ea7n ti\u1ebfp theo \u0111\u00e2y.<\/span><\/p>\n<p><span style=\"color: #ff6600;\">\u0110\u1ec3 c\u00e1c b\u1ea1n c\u00f3 \u0111\u1ed9ng l\u1ef1c, t\u00f4i xin nh\u1eafc l\u1ea1i l\u00e0 H\u00c3Y D\u00c0NH 20% \u0110\u1ec2 L\u00c0M M\u1ed8T C\u00c1CH NGHI\u00caM T\u00daC v\u00e0 CH\u1ee6 \u0110\u1ed8NG\u2026 b\u1ea1n s\u1ebd d\u00f9ng \u0111\u01b0\u1ee3c \u201cn\u00f3\u201d su\u1ed1t qu\u00e3ng \u0111\u1eddi l\u00e0m kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h2><span style=\"color: #ff6600;\">3. Trong K\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn ph\u1ea3i ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 M\u00f4i tr\u01b0\u1eddng kinh doanh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u00f4ng ty<\/span><\/h2>\n<p><span style=\"color: #008080;\">+ Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng ch\u00ednh s\u00e1ch ph\u00e1p lu\u1eadt c\u1ee7a nh\u00e0 n\u01b0\u1edbc v\u00e0 Qu\u1ed1c t\u1ebf \u0111\u1ec3 t\u00ecm ra c\u00e1c c\u01a1 h\u1ed9i &#8211; Ph\u00e2n t\u00edch theo m\u00f4 h\u00ecnh PESTEL. <\/span><span style=\"color: #008080;\">T\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi cho n\u0103m kinh doanh ti\u1ebfp theo.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng Vi m\u00f4 theo 5 forces (5 th\u1ebf l\u1ef1c c\u1ea1nh tranh) \u0111\u1ec3 t\u00ecm ra c\u01a1 h\u1ed9i v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c r\u1ee7i ro ti\u1ec1m \u1ea9n.<\/span><\/p>\n<p><strong><span style=\"color: #008080;\">+ X\u00e1c \u0111\u1ecbnh c\u00e1c n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/strong><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"color: #008080;\">5 \u0111\u1ed1i th\u1ee7 m\u1ea1nh nh\u1ea5t c\u1ee7a b\u1ea1n trong ng\u00e0nh l\u00e0 nh\u1eefng ai? L\u00e0m g\u00ec \u0111\u1ec3 c\u00f4ng ty b\u1ea1n \u0111\u1ea1t m\u1ee5c ti\u00eau b\u1ea5t ch\u1ea5p c\u00e1c \u0111\u1ed5i th\u1ee7 c\u00f3 h\u00e0nh \u0111\u1ed9ng g\u00ec \u0111i n\u1eefa?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">D\u1ef1 ki\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 thay th\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">5 nh\u00e0 cung c\u1ea5p quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n? L\u00e0m g\u00ec \u0111\u1ec3 h\u1ecd h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">Danh s\u00e1ch nh\u1eefng Kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t? ho\u1eb7c Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00f4ng ty b\u1ea1n?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">Nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi ti\u1ec1m \u1ea9n (n\u1ebfu c\u00f3) h\u1ecd s\u1ebd l\u00e0m g\u00ec v\u00e0 b\u1ea1n s\u1ebd l\u00e0m nh\u1eefng g\u00ec?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #008080;\">+ Ph\u00e2n t\u00edch theo ma tr\u1eadn SWOT \u2013 \u0110i\u1ec3m m\u1ea1nh\/y\u1ebfu \u2013 C\u01a1 h\u1ed9i\/ R\u1ee7i ro \u0111\u1ec3 t\u00ecm ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"color: #008080;\">\u0110i\u1ec3m m\u1ea1nh c\u1ee7a C\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec, h\u00e3y li\u1ec7t k\u00ea 5 \u0111i\u1ec3m m\u1ea1nh nh\u1ea5t?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">\u0110i\u1ec3m y\u1ebfu c\u1ee7a C\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec, h\u00e3y li\u1ec7t k\u00ea 5 \u0111i\u1ec3m y\u1ebfu nh\u1ea5t?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">C\u01a1 h\u1ed9i \u0111\u1ed1i v\u1edbi c\u00f4ng ty b\u1ea1n trong n\u0103m t\u1edbi l\u00e0 g\u00ec, b\u1ea1n t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i b\u1eb1ng c\u00e1ch n\u00e0o?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">C\u00e1c r\u1ee7i ro \u0111\u1ed1i v\u1edbi c\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec? L\u00e0m g\u00ec \u0111\u1ec3 ng\u0103n ng\u1eeba c\u00e1c r\u1ee7i ro n\u00e0y?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">T\u1eeb c\u00e1c ph\u00e2n t\u00edch tr\u00ean, h\u00e3y chu\u1ea9n b\u1ecb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i v\u00e0 ng\u0103n ng\u1eeba c\u00e1c r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #ff6600;\">4. Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng<\/span><\/h2>\n<p><span style=\"color: #ff6600;\">Ch\u00fang ta kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t m\u00ecnh v\u00e0 duy nh\u1ea5t tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng\u2026 V\u1eady h\u00e3y Ph\u00e2n t\u00edch (Ng\u00e0nh, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh) trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ Ph\u00e2n t\u00edch ng\u00e0nh, Ph\u00e2n t\u00edch t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng n\u01a1i c\u00f3 c\u00e1c Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u1ec1: M\u00f4 t\u1ea3 ng\u00e0nh, Xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh, S\u1ea3n ph\u1ea9m c\u1ee7a ng\u00e0nh Doanh thu c\u1ee7a ng\u00e0nh, T\u1ef7 l\u1ec7 ph\u00e1t tri\u1ec3n, D\u1ef1 b\u00e1o t\u1ef7 l\u1ec7 ph\u00e1t tri\u1ec3n, S\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng, S\u1ed1 l\u01b0\u1ee3ng lao \u0111\u1ed9ng, Th\u1ecb ph\u1ea7n\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\">+ Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng: Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, Nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp, \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00e1n ti\u1ebfp, T\u1ed5ng quan v\u1ec1 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty b\u1ea1n, k\u1ebf ho\u1ea1ch n\u00e0o h\u1ee3p t\u00e1c \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/span><\/p>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd tham d\u1ef1 kh\u00f3a hu\u1ea5n luy\u1ec7n l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/ceo.actioncoach.edu.vn\/lien-he\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3517 size-medium\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/dang-ky-lap-ke-hoach-hanh-dong-ngay-300x58.png\" alt=\"\u0110\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"300\" height=\"58\" \/><\/a><\/p>\n<h2><span style=\"color: #ff6600;\">5. L\u1eadp K\u1ebf ho\u1ea1ch Marketing chi ti\u1ebft cho b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn<\/span><\/h2>\n<p><span style=\"color: #ff6600;\">X\u00e2y d\u1ef1ng K\u1ebf ho\u1ea1ch Marketing v\u00e0 c\u00e1c ph\u01b0\u01a1ng c\u00e1ch ti\u1ebfp c\u1eadn \u0110\u1ee6 s\u1ed1 l\u01b0\u1ee3ng Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ Product, Service v\u00e0 Pricing \u2013 S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho c\u00e1c Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n? Gi\u00e1 tr\u1ecb \u0111\u00f3 so s\u00e1nh v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd th\u00ec h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c l\u1ee3i \u00edch nh\u01b0 th\u1ebf n\u00e0o? B\u1ea1n c\u1ea7n c\u00f3 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 m\u1ea1nh m\u1ebd \u0111\u1ec3 truy\u1ec1n th\u00f4ng cho c\u00e1c Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3022\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/09-buoc-giup-ban-lap-ke-hoach-kinh-doanh-thuc-chien-2.png\" alt=\"K\u1ebf ho\u1ea1ch marketing trong k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn\" width=\"750\" height=\"469\" \/><\/p>\n<p><span style=\"color: #008080;\">+ K\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1, ngo\u00e0i th\u00f4ng \u0111i\u1ec7p th\u00ec b\u1ea1n c\u0169ng c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ebfn \u0111\u1ee7 v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m cho Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ K\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 cho c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu \u0111\u1ec3 thu h\u00fat h\u1ecd t\u00e1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n? Th\u00f4ng \u0111i\u1ec7p cho c\u00e1c Kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 c\u00e1c Kh\u00e1ch h\u00e0ng c\u0169 c\u00f3 \u0111i\u1ec3m g\u00ec gi\u1ed1ng v\u00e0 \u0111i\u1ec3m g\u00ec kh\u00e1c nhau? L\u1ef1a ch\u1ecdn th\u00f4ng \u0111i\u1ec7p n\u00e0o \u0111\u1ec3 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 nh\u1ea5t cho t\u1eebng lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 cho c\u1ea3 2 \u0111\u1ed1i t\u01b0\u1ee3ng?<\/span><\/p>\n<p><span style=\"color: #008080;\">+\u00a0\u00a0K\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i v\u00e0 giao h\u00e0ng cho c\u00e1c Kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 hi\u1ec7u qu\u1ea3, an to\u00e0n v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00f4ng n\u1ee3 \u0111\u01b0\u1ee3c thu h\u1ed3i.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"color: #008080;\">C\u00e1ch th\u1ee9c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 c\u0169<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">M\u1ed7i kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c th\u00ec c\u00f4ng ty b\u1ecf ra bao nhi\u00eau chi ph\u00ed \u0111\u1ea7u t\u01b0 t\u1eeb chi\u1ebfn l\u01b0\u1ee3c Marketing?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">Khai th\u00e1c hi\u1ec7u qu\u1ea3 m\u1ed7i kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi m\u1ed9t kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 bao l\u00e2u v\u00e0 bao nhi\u00eau ti\u1ec1n? Thang s\u1ea3n ph\u1ea9m n\u00e0o cho m\u1ed7i kh\u00e1ch h\u00e0ng? \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ee7 thang s\u1ea3n ph\u1ea9m c\u1ee7a C\u00f4ng ty\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #008080;\">+ C\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 s\u1ebd th\u1ef1c hi\u1ec7n l\u00e0 g\u00ec: Website, Fanpage, b\u1ea3ng hi\u1ec7u, POSM, k\u00eanh qu\u1ea3ng b\u00e1, v.v\u2026 \u0111\u1ea3m b\u1ea3o ti\u1ebfp c\u1eadn \u0110\u1ee6 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo K\u1ebf ho\u1ea1ch v\u00e0 m\u1ee5c ti\u00eau \u0111\u1ec1 ra theo th\u1eddi \u0111i\u1ec3m.<\/span><\/p>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd tham d\u1ef1 kh\u00f3a hu\u1ea5n luy\u1ec7n l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/ceo.actioncoach.edu.vn\/dang-nhap\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3517 size-medium\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/dang-ky-lap-ke-hoach-hanh-dong-ngay-300x58.png\" alt=\"\u0110\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"300\" height=\"58\" \/><\/a><\/p>\n<h2><span style=\"color: #ff6600;\">6. L\u1eadp K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng trong k\u1ebf ho\u1ea1ch kinh doanh<\/span><\/h2>\n<p><span style=\"color: #008080;\">+ X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111i\u1ec3m nh\u1ea5n v\u1ec1 ch\u1ec9 ti\u00eau doanh thu, ch\u1ec9 ti\u00eau kh\u00e1ch h\u00e0ng, t\u1ec9 l\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb KH ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\">+ Thi\u1ebft l\u1eadp ch\u1ec9 ti\u00eau doanh thu theo s\u1ea3n ph\u1ea9m, theo khu v\u1ef1c, theo nh\u00e2n s\u1ef1 v\u00e0 doanh thu theo th\u1eddi gian Qu\u00fd, th\u00e1ng\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\">+ C\u00e1c Ph\u00f2ng ban v\u00e0 nh\u00e2n s\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh trong vi\u1ec7c T\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, t\u0103ng doanh thu \u2026 theo 5 ways. L\u01b0u \u00fd b\u1ed9 ph\u1eadn hay ph\u00f2ng ban n\u00e0o kh\u00f4ng ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c cho 5 ways th\u00ec ph\u00f2ng ban \u0111\u00f3 \u0111ang b\u1ecb \u201cth\u1eeba\u201d trong c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c c\u00f4ng ty v\u00e0 n\u00ean \u0111\u01b0\u1ee3c lu\u00e2n chuy\u1ec3n, t\u00e1i c\u01a1 c\u1ea5u ho\u1eb7c tinh gi\u1ea3n.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i hi\u1ec7n hi\u1ec7u qu\u1ea3 theo ph\u01b0\u01a1ng ch\u00e2m \u201cd\u1ec5 mua \u2013 d\u1ec5 b\u00e1n \u2013 D\u1ec5 giao h\u00e0ng v\u00e0 thanh to\u00e1n\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\">+ \u0110\u00e1nh gi\u00e1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng theo Thang s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n b\u00e1n h\u00e0ng theo thang s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t theo gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi 1 kh\u00e1ch h\u00e0ng nh\u1eb1m t\u1ed1i \u01b0u chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 khai th\u00e1c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 theo ABCD ho\u1eb7c theo Cao \u2013 Trung \u2013 Th\u1ea5p c\u1ea5p \u0111\u1ec3 c\u00f3 c\u01a1 c\u1ea5u s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, ch\u00ednh s\u00e1ch ph\u00f9 h\u1ee3p nh\u1eb1m t\u1ed1i \u01b0u ho\u00e1 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ K\u1ebf Ho\u1ea1ch T\u0103ng Doanh thu th\u00f4ng qua C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i?<\/span><\/p>\n<p><span style=\"color: #008080;\">+ K\u1ebf Ho\u1ea1ch T\u0103ng Doanh thu th\u00f4ng qua C\u1ea3i thi\u1ec7n gi\u00e1 tr\u1ecb trung b\u00ecnh tr\u00ean m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng.<\/span><\/p>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd tham d\u1ef1 kh\u00f3a hu\u1ea5n luy\u1ec7n l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/ceo.actioncoach.edu.vn\/dang-nhap\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3517 size-medium\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/dang-ky-lap-ke-hoach-hanh-dong-ngay-300x58.png\" alt=\"\u0110\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"300\" height=\"58\" \/><\/a><\/p>\n<h2><span style=\"color: #ff6600;\">7. Ho\u00e0n t\u1ea5t K\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng cho k\u1ef3 kinh doanh \u0111\u1ec3 ho\u00e0n t\u1ea5t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh<\/span><\/h2>\n<p><span style=\"color: #008080;\">+ R\u00e0 so\u00e1t, b\u1ed5 sung Quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a c\u00f4ng ty \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ Thi\u1ebft l\u1eadp C\u00e1c c\u1ed9t m\u1ed1c quan tr\u1ecdng theo Qu\u00fd, theo Th\u00e1ng, theo Tu\u1ea7n \u0111\u1ec3 qu\u1ea3 tr\u1ecb c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ D\u1ef1a v\u00e0o M\u1ee5c ti\u00eau kinh doanh v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u1ecbnh, \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00ec \u0110\u1ed9i ng\u0169 qu\u1ea3n l\u00fd quan tr\u1ecdng c\u1ee7a b\u1ea1n c\u1ea7n g\u1ed3m nh\u1eefng ai, chia s\u1ebb quy\u1ec1n l\u1ee3i v\u1edbi h\u1ecd nh\u01b0 th\u1ebf n\u00e0o theo \u201c6 keys to winning team\u201d?\u00a0<\/span><\/p>\n<h2><span style=\"color: #ff6600;\">8. C\u00e1c bi\u1ec3u m\u1eabu m\u00f4 t\u1ea3 trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn<\/span><\/h2>\n<p><strong><span style=\"color: #ff6600;\">X\u00e2y d\u1ef1ng vi\u1ec5n c\u1ea3nh t\u00e0i ch\u00ednh d\u1ef1a tr\u00ean c\u00e1c bi\u1ec3u m\u1eabu \u0111\u01b0\u1ee3c cung c\u1ea5p, bao g\u1ed3m:<\/span><\/strong><\/p>\n<ol>\n<li aria-level=\"1\"><span style=\"color: #008080;\">Nh\u1eefng \u0111i\u1ec3m nh\u1ea5n v\u1ec1 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">D\u1ef1 to\u00e1n c\u00e1c kho\u1ea3n m\u1ee5c chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 chi ph\u00ed qu\u1ea3n l\u00fd chung<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">Y\u00eau c\u1ea7u v\u1ec1 v\u1ed1n, ROA, ROI\u2026<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">Chi\u1ebfn l\u01b0\u1ee3c tho\u00e1i v\u1ed1n, b\u00e1n c\u1ed5 ph\u1ea7n (n\u1ebfu c\u00f3)<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch l\u00e3i l\u1ed7 theo N\u0103m, Qu\u00fd v\u00e0 th\u00e1ng<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">B\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch l\u01b0u chuy\u1ec3n ti\u1ec1n t\u1ec7 h\u00e0ng n\u0103m<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">Ph\u00e2n t\u00edch d\u00f2ng ti\u1ec1n bi\u00ean<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd tham d\u1ef1 kh\u00f3a hu\u1ea5n luy\u1ec7n l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/ceo.actioncoach.edu.vn\/dang-nhap\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3517 size-medium\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/dang-ky-lap-ke-hoach-hanh-dong-ngay-300x58.png\" alt=\"\u0110\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"300\" height=\"58\" \/><\/a><\/p>\n<h2><span style=\"color: #ff6600;\">9. Thi\u1ebft l\u1eadp K\u1ebf ho\u1ea1ch th\u1ef1c thi Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng\u2026<\/span><\/h2>\n<p><span style=\"color: #008080;\">G\u1ee3i \u00fd:<\/span><\/p>\n<p><span style=\"color: #008080;\">+ S\u1eed d\u1ee5ng b\u1ea3ng k\u1ebf ho\u1ea1ch \u201cOne Page Plan\u201d c\u1ee7a ActionCoach.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Balanced Scorecard \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9, v\u1eeba ph\u00e1t tri\u1ec3n con ng\u01b0\u1eddi, v\u1eeba ph\u00e1t tri\u1ec3n quy tr\u00ecnh n\u1ed9i b\u1ed9 k\u1ebft h\u1ee3p gia t\u0103ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\">+ Tham gia \u0111\u1ee7 b\u1ed1n k\u1ef3 Planning Bootcamp m\u1ed7i n\u0103m \u0111\u1ec3 bi\u1ebft r\u00f5 m\u00ecnh \u0111ang \u1edf \u0111\u00e2u trong b\u1ea3n \u0111\u1ed3 K\u1ebf ho\u1ea1ch kinh doanh, c\u1ea7n l\u00e0m nh\u1eefng g\u00ec v\u00e0 tri\u1ec3n khai c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ecbnh theo B\u1ea3n \u0111\u1ed3 k\u1ebf ho\u1ea1ch kinh doanh \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp.<\/span><\/p>\n<p><span style=\"color: #008080;\">+ Tu\u00e2n th\u1ee7 ng\u00e2n s\u00e1ch v\u00e0 th\u1ef1c thi ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp.<\/span><\/p>\n<p><span style=\"color: #008080;\">M\u1ebfn ch\u00fac c\u00e1c b\u1ea1n l\u1eadp \u0111\u01b0\u1ee3c b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh \u2013 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c b\u1ea3n \u0111\u1ed3 kinh doanh cho m\u1ed9t n\u0103m cho c\u00f4ng ty m\u00ecnh.<\/span><\/p>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd tham d\u1ef1 kh\u00f3a hu\u1ea5n luy\u1ec7n l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/ceo.actioncoach.edu.vn\/dang-nhap\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3517 size-medium\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/dang-ky-lap-ke-hoach-hanh-dong-ngay-300x58.png\" alt=\"\u0110\u0103ng k\u00fd tham d\u1ef1 ngay k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn\" width=\"300\" height=\"58\" \/><\/a><\/p>\n<h2><span style=\"color: #000000;\"><span style=\"color: #ff6600;\"><a href=\"https:\/\/thomastrinhtoan.com\/nha-huan-luyen-dieu-hanh\/\">Nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p<\/a> kinh doanh &#8220;th\u1ef1c chi\u1ebfn&#8221;.<\/span><\/span><\/h2>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><a href=\"http:\/\/businesscoach.pro.vn\"><span style=\"color: #000000;\">Business COACH<\/span><\/a> I <a style=\"color: #000000;\" href=\"https:\/\/thomastrinhtoan.com\/nha-huan-luyen-dieu-hanh\/\">Executive COACH<\/a> I Chuy\u00ean gia \u0111\u00e0o t\u1ea1o v\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><strong><em>COACH Thomas \u2013 Tr\u1ecbnh \u0110\u1eb7ng Kh\u00e1nh To\u00e0n<\/em><\/strong><\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0K\u1ebf ho\u1ea1ch kinh doanh la\u0300 m\u1ecd\u0302t B\u1ea3n \u0111\u1ed3 b\u1eb1ng v\u0103n ba\u0309n trong \u0111o\u0301 mo\u0302 ta\u0309 r\u00f5 r\u00e0ng hoa\u0323t \u0111\u1ecd\u0302ng kinh doanh cu\u0309a C\u00f4ng ty b\u1ea1n. 9 b\u01b0\u1edbc sau s\u1ebd gi\u00fap b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn. 1. Nh\u00ecn l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh m\u1ed9t n\u0103m tr\u01b0\u1edbc \u0111\u1ec3 chu\u1ea9n b\u1ecb cho k\u1ebf ho\u1ea1ch kinh&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,11,30,22,24,25,26],"tags":[27,42,14,38,21,46],"class_list":["post-3020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-kien-thuc-kinh-doanh","category-lanh-dao-dich-thuc","category-marketing-thuc-chien","category-quan-tri-nhan-su-va-doi-ngu","category-sales-va-marketing","category-the-diem-can-bang-bsc","tag-business-coach","tag-business-coaching","tag-business-coaching-11","tag-ke-hoach-ban-hang","tag-marketing-thong-thai","tag-thiet-lap-ogsm"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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