{"id":3093,"date":"2026-02-10T11:21:45","date_gmt":"2026-02-10T04:21:45","guid":{"rendered":"https:\/\/thomastrinhtoan.com\/?p=3093"},"modified":"2026-02-10T11:21:45","modified_gmt":"2026-02-10T04:21:45","slug":"marketing-la-gi","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/marketing-la-gi\/","title":{"rendered":"Marketing l\u00e0 g\u00ec: To\u00e1n h\u1ecdc hay V\u0103n h\u1ecdc?"},"content":{"rendered":"<p class=\"entry-meta \" style=\"text-align: center;\"><span style=\"color: #ff0000;\"><em><strong>Ho\u1ea1t \u0111\u1ed9ng Marketing l\u00e0 g\u00ec? Marketing g\u1ed3m hai ph\u1ea7n ch\u00ednh quan tr\u1ecdng v\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng, \u0111\u00f3 l\u00e0 Truy\u1ec1n th\u00f4ng v\u00e0 \u0110\u00e0o t\u1ea1o. V\u1eady li\u1ec7u marketing l\u00e0 To\u00e1n h\u1ecdc hay V\u0103n h\u1ecdc?<\/strong><\/em><\/span><\/p>\n<div class=\"entry-content\">\n<h2><span style=\"color: #ff6600;\">Marketing l\u00e0 g\u00ec?<\/span><\/h2>\n<p><span style=\"color: #008080;\">Nh\u01b0 \u0111\u00e3 n\u00f3i, marketing g\u1ed3m 2 ph\u1ea7n ch\u00ednh l\u00e0 Truy\u1ec1n th\u00f4ng v\u00e0 \u0110\u00e0o t\u1ea1o.<\/span><\/p>\n<p><span style=\"color: #008080;\">Truy\u1ec1n l\u00e0 \u0111\u1ec3 cho th\u00f4ng t\u1ecf, r\u00f5 r\u00e0ng m\u1ecdi th\u1ee9 theo \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n, \u0111\u1ec3 trao \u0111i\u1ec1u m\u00ecnh c\u00f3 \u0111\u1ebfn \u0111\u00fang tay ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"color: #008080;\">\u0110\u00e0o t\u1ea1o l\u00e0 vi\u1ec7c gi\u00fap cho kh\u00e1ch h\u00e0ng hi\u1ec3u v\u00e0 \u0111\u1ed3ng \u00fd ho\u00e0n to\u00e0n, t\u1eeb ch\u1ed7 kh\u00f4ng bi\u1ebft ch\u00ednh x\u00e1c \u0111i\u1ec1u m\u00ecnh c\u1ea7n l\u00e0 g\u00ec cho \u0111\u1ebfn khi bi\u1ebft m\u00ecnh c\u1ea7n \u0111i\u1ec1u g\u00ec, sau \u0111\u00f3 bi\u1ebft m\u00ecnh n\u00ean c\u1ea7n ch\u00ednh x\u00e1c \u0111i\u1ec1u g\u00ec v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ch\u1ecdn \u0111\u01b0\u1ee3c \u0111\u00fang \u0111i\u1ec1u m\u00ecnh c\u1ea7n.\u00a0<\/span><\/p>\n<p><span style=\"color: #008080;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3094\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/Marketing-la-toan-hay-van-1024x475.png\" alt=\"Marketing l\u00e0 truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u00e0o t\u1ea1o\" width=\"750\" height=\"348\" \/><\/span><\/p>\n<p><span style=\"color: #008080;\">Tr\u00ean th\u1ef1c t\u1ebf, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng marketing l\u00e0 V\u0103n h\u1ecdc b\u1edfi doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb, l\u1eddi n\u00f3i \u0111\u1ec3 \u0111\u01b0a th\u00f4ng tin s\u1ea3n ph\u1ea9m, th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i t\u1edbi kh\u00e1ch h\u00e0ng. Nh\u01b0ng th\u1ef1c ch\u1ea5t, ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng n\u00e0y l\u1ea1i l\u00e0 To\u00e1n h\u1ecdc m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 v\u0103n. \u0110i\u1ec1u n\u00e0y li\u1ec7u c\u00f3 ngh\u1ecbch l\u00fd kh\u00f4ng ch\u1ee9?<\/span><\/p>\n<h2><span style=\"color: #ff6600;\">T\u1ea1i sao Marketing l\u1ea1i l\u00e0 To\u00e1n m\u00e0 kh\u00f4ng l\u00e0 V\u0103n?<\/span><\/h2>\n<p><span style=\"color: #008080;\">Ph\u1ea3i kh\u1eb3ng \u0111\u1ecbnh l\u1ea1i 1 l\u1ea7n n\u1eefa, ho\u1ea1t \u0111\u1ed9ng Marketing ph\u1ea3i l\u00e0 to\u00e1n h\u1ecdc m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 v\u0103n h\u1ecdc. \u0110\u00e2y l\u00e0 m\u1ed9t b\u00ed m\u1eadt v\u00e0 b\u00ed m\u1eadt n\u00e0y th\u1eadt s\u1ef1 s\u1ebd khai m\u1edf, s\u1ebd thay \u0111\u1ed5i v\u00e0 gi\u00fap doanh nghi\u1ec7p b\u1ea1n t\u0103ng tr\u01b0\u1edfng th\u1ea7n t\u1ed1c khi b\u1ea1n nh\u1eadn ra Marketing th\u1eadt s\u1ef1 l\u00e0 to\u00e1n h\u1ecdc.<\/span><\/p>\n<p><span style=\"color: #008080;\">\u0110\u1ea7u ti\u00ean, b\u1ea1n h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng ra \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n nghi ng\u1edd, b\u1ea1n ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, c\u00f3 th\u1ec3 th\u00f4i nh\u00e9! V\u1eady b\u1ea1n l\u00e0m sao \u0111\u1ec3 bi\u1ebft h\u1ecd c\u00f3 ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n hay kh\u00f4ng?<\/span><\/p>\n<p><span style=\"color: #008080;\">Ch\u1eafc ch\u1eafn l\u00e0 ch\u00fang ta ph\u1ea3i th\u1eed, ph\u1ea3i th\u1eed th\u00ec m\u1edbi bi\u1ebft h\u1ecd c\u00f3 ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hay kh\u00f4ng? M\u00e0 th\u1eed th\u00ec ph\u1ea3i \u0111o, \u0111o c\u00f3 ch\u00ednh x\u00e1c th\u00ec m\u1edbi bi\u1ebft m\u1eabu th\u1eed n\u00e0o ph\u00f9 h\u1ee3p. V\u1eady th\u00ec vi\u1ec7c th\u1eed nghi\u1ec7m, vi\u1ec7c \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c ch\u00ednh l\u00e0 ph\u1ea1m tr\u00f9 quan tr\u1ecdng, quan tr\u1ecdng th\u1eadt s\u1ef1 c\u1ee7a To\u00e1n h\u1ecdc.<\/span><\/p>\n<p><span style=\"color: #008080;\">Kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ebf, c\u00e1c m\u1eabu th\u1eed c\u00f2n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 nghi\u00eam ng\u1eb7t t\u1ec9 s\u1ed1 ph\u1ea7n tr\u0103m c\u1ee7a t\u1ed5ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 \u0111\u01b0\u1ee3c tr\u00ean t\u1ed5ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nghi ng\u1edd c\u00f3 th\u1ec3 mua h\u00e0ng \u1edf m\u1ed7i k\u00eanh m\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n truy\u1ec1n \u0111\u1ebfn.<\/span><\/p>\n<p><span style=\"color: #008080;\">C\u00f2n n\u1eefa, m\u1ed7i th\u00f4ng \u0111i\u1ec7p truy\u1ec1n \u0111i c\u00f2n ph\u1ea3i \u0111\u00fang m\u1ed9t tr\u0103m ph\u1ea7n tr\u0103m \u0111\u1ed1i t\u01b0\u1ee3ng nghi ng\u1edd. V\u00e0 mu\u1ed1n ch\u1eafc \u0111i\u1ec1u \u0111\u00f3 th\u00ec b\u1ea1n c\u0169ng ch\u1ec9 c\u00f3 m\u1ed9t c\u00e1ch l\u00e0 th\u1eed, l\u00e0 th\u1ed1ng k\u00ea v\u00e0 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Ph\u1ea1m tr\u00f9 n\u00e0y l\u1ea1i c\u0169ng l\u00e0 ph\u1ea1m tr\u00f9 thu\u1ed9c to\u00e1n h\u1ecdc. Ngo\u00e0i ra, khi th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c truy\u1ec1n \u0111i, b\u1ea1n ph\u1ea3i xem n\u00f3 c\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd, s\u1ef1 th\u00edch th\u00fa cao, c\u00f3 t\u1ea1o nhu c\u1ea7u \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 c\u00f3 h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c hay kh\u00f4ng?<\/span><\/p>\n<p><span style=\"color: #008080;\">Nh\u01b0 v\u1eady, n\u1ebfu ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m, \u0111o l\u01b0\u1eddng, th\u1ed1ng k\u00ea v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c th\u00ec ho\u1ea1t \u0111\u1ed9ng Marketing th\u1eadt s\u1ef1 l\u00e0 chi ph\u00ed, l\u00e0 \u201cm\u00e1y h\u1ee7y ti\u1ec1n\u201d c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1ee3c l\u1ea1i, Marketing l\u00e0 to\u00e1n h\u1ecdc th\u00ec vi\u1ec7c kinh doanh c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng v\u00e0 ch\u1eafc ch\u1eafn Marketing s\u1ebd l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 si\u00eau l\u1ee3i nhu\u1eadn \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng th\u1ea7n t\u1ed1c m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn.<\/span><\/p>\n<h2><span style=\"color: #ff6600;\">Marketing n\u00ean l\u00e0m th\u1ebf n\u00e0o?<\/span><\/h2>\n<p><span style=\"color: #008080;\">V\u00e2ng, \u0111i\u1ec1u n\u00e0y kh\u00f4ng h\u1ec1 d\u1ec5 nh\u01b0ng s\u1ebd \u0111\u01a1n gi\u1ea3n n\u1ebfu b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng Marketing l\u00e0 To\u00e1n h\u1ecdc. V\u00ec l\u00e0 To\u00e1n h\u1ecdc n\u00ean c\u00f3 c\u00f4ng th\u1ee9c v\u00e0 l\u00e0 m\u1ed9t doanh nh\u00e2n th\u00e0nh c\u00f4ng th\u00ec ch\u1eafc ch\u1eafn m\u1ed7i doanh ch\u1ee7 \u0111\u1ec1u c\u00f3 th\u1ec3 h\u1ecdc v\u00e0 \u00e1p d\u1ee5ng th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng th\u1ee9c \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 si\u00eau l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<p><span style=\"color: #008080;\">C\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n ch\u1ec9 g\u1ed3m c\u00f3 3 th\u1eeba s\u1ed1 quan tr\u1ecdng \u0111\u00f3 l\u00e0 #M\u1ee5c ti\u00eau, #L\u1ee3i \u00edch, #Th\u00f4ng \u0111i\u1ec7p. M\u1ed7i th\u1eeba s\u1ed1 n\u00e0y \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u00e0o t\u1ea1o theo y\u00eau c\u1ea7u c\u1ee7a ho\u1ea1t \u0111\u1ed9ng Marketing.<\/span><\/p>\n<h3><span style=\"color: #ff6600;\">Th\u1eeba s\u1ed1 th\u1ee9 nh\u1ea5t: M\u1ee5c ti\u00eau c\u1ee7a Marketing l\u00e0 g\u00ec?<\/span><\/h3>\n<p><span style=\"color: #008080;\">\u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 mang t\u00ednh quan tr\u1ecdng b\u1eadc nh\u1ea5t trong c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng. Th\u1eeba s\u1ed1 n\u00e0y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t h\u00e0m s\u1ed1 m\u00e0 c\u00e1c bi\u1ebfn s\u1ed1 xu\u1ea5t ph\u00e1t t\u1eeb c\u00f4ng t\u00e1c th\u1ed1ng k\u00ea v\u00e0 t\u00ednh to\u00e1n x\u00e1c su\u1ea5t c\u1ee7a nh\u1eefng ph\u00e9p to\u00e1n v\u1ec1 d\u00e2n s\u1ed1 h\u1ecdc, v\u1ec1 \u0111\u1ed9 tu\u1ed5i, v\u1ec1 gi\u1edbi t\u00ednh, c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 v\u0103n h\u00f3a, v\u1ec1 th\u00f3i quen, c\u0169ng nh\u01b0 h\u1ec7 gi\u00e1 tr\u1ecb v\u00e0 ni\u1ec1m tin c\u1ee7a m\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn, \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u01b0\u01a1ng t\u00e1c s\u00e2u h\u01a1n.\u00a0<\/span><\/p>\n<figure id=\"attachment_3150\" class=\"wp-caption alignnone\">\n<figure id=\"attachment_3095\" aria-describedby=\"caption-attachment-3095\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3095\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/tang-truong-than-toc-cho-doanh-nghiep-marketing-la-toan-hoc-hay-van-hoc-2.jpg\" alt=\"M\u1ee5c ti\u00eau Marketing ph\u1ea3i r\u00f5 r\u00e0ng\" width=\"750\" height=\"422\" \/><figcaption id=\"caption-attachment-3095\" class=\"wp-caption-text\"><\/span> <span style=\"color: #ff0000;\">M\u1ee5c ti\u00eau c\u00e0ng r\u00f5 r\u00e0ng, ho\u1ea1t \u0111\u1ed9ng Marketing c\u00e0ng hi\u1ec7u qu\u1ea3 (\u1ea2nh minh h\u1ecda: Internet)<\/span><\/figcaption><\/figure><\/figure>\n<p><span style=\"color: #008080;\">Ch\u1ec9 s\u1ed1 m\u1ee5c ti\u00eau c\u00e0ng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng, c\u00e0ng g\u1ea7n \u0111i\u1ec3m 10\/10 th\u00ec ho\u1ea1t \u0111\u1ed9ng Marketing c\u00e0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, ch\u1ec9 s\u1ed1 n\u00e0y c\u00e0ng xa \u0111i\u1ec3m 10\/10 th\u00ec ho\u1ea1t \u0111\u1ed9ng Marketing c\u00e0ng k\u00e9m hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><span style=\"color: #ff6600;\">2. Th\u1eeba s\u1ed1 th\u1ee9 hai: Marketing c\u00e1c l\u1ee3i \u00edch g\u00ec cho kh\u00e1ch h\u00e0ng (Offer)<\/span><\/h3>\n<p><span style=\"color: #008080;\">T\u00f4i th\u00edch d\u00f9ng t\u1eeb l\u1ee3i \u00edch h\u01a1n v\u1edbi Ti\u1ebfng Vi\u1ec7t v\u00ec n\u00f3 r\u00f5 ngh\u0129a h\u01a1n so v\u1edbi ngh\u0129a g\u1ed1c l\u00e0 l\u1eddi ch\u00e0o m\u1eddi v\u00e0 ng\u1eafn h\u01a1n thay v\u00ec d\u00f9ng c\u1ee5m t\u1eeb \u201cL\u1eddi ch\u00e0o m\u1eddi mang \u0111\u1ebfn l\u1ee3i \u00edch cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn\u201d. Th\u1eeba s\u1ed1 th\u1ee9 hai n\u00e0y l\u00e0 k\u1ebft qu\u1ea3 c\u00f3 \u0111\u01b0\u1ee3c tr\u00ean c\u01a1 s\u1edf ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u r\u00f5 r\u00e0ng c\u00e1c bi\u1ebfn s\u1ed1 t\u1eeb th\u1eeba s\u1ed1 th\u1ee9 nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch c\u1ea7n thi\u1ebft s\u1ed1 m\u1ed9t v\u00e0 s\u1ed1 hai \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing mu\u1ed1n nh\u1eafm \u0111\u1ebfn. M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ed1t nh\u1ea5t, kh\u00edch l\u1ec7 vi\u1ec7c t\u00ecm hi\u1ec3u th\u00eam, c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa \u0111\u1ec3 d\u00f5i theo, \u0111\u1ec3 t\u00ecm hi\u1ec3u, \u0111\u1ec3 t\u00ecm ki\u1ebfm, \u0111\u1ec3 c\u00f3 c\u00f3 h\u00e0nh \u0111\u1ed9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n<p><span style=\"color: #008080;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3096\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/tang-truong-than-toc-cho-doanh-nghiep-marketing-la-toan-hoc-hay-van-hoc-3.jpg\" alt=\"Marketing cho Kh\u00e1ch h\u00e0ng v\u1ec1 l\u1ee3i \u00edch\" width=\"750\" height=\"500\" \/><\/span><\/p>\n<p><span style=\"color: #008080;\">C\u00f3 m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng \u1edf th\u1eeba s\u1ed1 th\u1ee9 hai n\u00e0y v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng n\u00e0y th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd trong m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u00f3 l\u00e0 lu\u00f4n ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 l\u1ef1a ch\u1ecdn cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u00ecnh mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn. Ngh\u0129a l\u00e0 n\u00ean c\u00f3 \u0111\u1ebfn hai ph\u01b0\u01a1ng \u00e1n v\u1edbi c\u00e1c l\u1ee3i \u00edch, \u01b0u \u0111\u00e3i kh\u00e1c nhau k\u00edch th\u00edch \u0111\u1ec3 \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 ch\u1ecdn ph\u01b0\u01a1ng \u00e1n th\u00edch h\u1ee3p nh\u1ea5t cho m\u00ecnh.<\/span><\/p>\n<h3><span style=\"color: #ff6600;\">3. Th\u1eeba s\u1ed1 th\u1ee9 ba: Th\u00f4ng \u0111i\u1ec7p marketing nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/h3>\n<p><span style=\"color: #008080;\">\u0110\u00e2y l\u00e0 th\u1eeba s\u1ed1 cu\u1ed1i c\u00f9ng trong c\u00f4ng th\u1ee9c t\u1ea1o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng Marketing. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u1eeba s\u1ed1 n\u00e0y l\u00e0 t\u1ea1o n\u00ean c\u1ea7u n\u1ed1i g\u1eafn k\u1ebft tuy\u1ec7t v\u1eddi gi\u1eefa nh\u1eefng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p \u0111ang c\u00f3 ph\u00f9 h\u1ee3p v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u00fang v\u1edbi nh\u1eefng kh\u00e1t v\u1ecdng, nh\u1eefng mong mu\u1ed1n s\u00e2u th\u1eb3m b\u00ean trong kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"color: #008080;\">Mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 c\u1ef1c \u0111\u1ea1i t\u1ea1o n\u00ean th\u00f4ng \u0111i\u1ec7p Marketing \u201c\u0111\u1ed1n tim\u201d th\u00ec c\u00f3 b\u1ed1n y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"color: #008080;\">M\u1ed9t l\u00e0 ti\u00eau \u0111\u1ec1 ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">Hai l\u00e0 n\u1ed9i dung ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 th\u00edch th\u00fa, l\u00f4i cu\u1ed1n.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">Ba l\u00e0 t\u1ea1o n\u00ean s\u1ef1 quy\u1ebfn r\u0169, th\u00f4i th\u00fac, mong mu\u1ed1n s\u1edf h\u1eefu.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #008080;\">B\u1ed1n l\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ea7n ph\u1ea3i l\u00e0m ngay \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #008080;\">Marketing l\u00e0 To\u00e1n h\u1ecdc, lu\u00f4n lu\u00f4n c\u1ea7n th\u1eed nghi\u1ec7m v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 c\u1ef1c \u0111\u1ea1i. H\u00e3y theo d\u00f5i c\u00e1c chu\u1ed7i b\u00e0i vi\u1ebft ti\u1ebfp theo \u0111\u1ec3 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u1ea7n l\u00e0m g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng Marketing l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 si\u00eau l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p!<\/span><\/p>\n<h2>Nh\u00e0 hu\u1ea5n luy\u1ec7n \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p<\/h2>\n<p><span style=\"color: #008080;\">Khi b\u1ea1n\u00a0 y\u00ean t\u00e2m v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a c\u00f4ng ty b\u1ea1n, th\u1eadm ch\u00ed b\u1ea1n ch\u01b0a h\u00ecnh dung Marketing l\u00e0 g\u00ec, h\u00e3y g\u1ecdi cho nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p qua s\u1ed1 <strong>0868 77 39 39<\/strong> \u0111\u1ec3 s\u1eafp x\u1ebfp m\u1ed9t cu\u1ed9c n\u00f3i chuy\u1ec7n ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed. Nh\u00e0 hu\u1ea5n luy\u1ec7n s\u1ebd d\u00e0nh \u00edt nh\u1ea5t 1 gi\u1edd \u0111\u1ec3 chia s\u1ebb v\u1edbi b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: right;\"><strong>MBA, Thomas Tr\u1ecbnh To\u00e0n<\/strong><\/p>\n<p style=\"text-align: right;\"><strong><a href=\"http:\/\/businesscoach.pro.vn\">Business COACH<\/a> I <a href=\"https:\/\/thomastrinhtoan.com\/nha-huan-luyen-dieu-hanh-la-ai\/\">Executive COACH<\/a> I Chuy\u00ean gia hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ho\u1ea1t \u0111\u1ed9ng Marketing l\u00e0 g\u00ec? Marketing g\u1ed3m hai ph\u1ea7n ch\u00ednh quan tr\u1ecdng v\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng, \u0111\u00f3 l\u00e0 Truy\u1ec1n th\u00f4ng v\u00e0 \u0110\u00e0o t\u1ea1o. V\u1eady li\u1ec7u marketing l\u00e0 To\u00e1n h\u1ecdc hay V\u0103n h\u1ecdc? Marketing l\u00e0 g\u00ec? Nh\u01b0 \u0111\u00e3 n\u00f3i, marketing g\u1ed3m 2 ph\u1ea7n ch\u00ednh l\u00e0 Truy\u1ec1n th\u00f4ng v\u00e0 \u0110\u00e0o t\u1ea1o. Truy\u1ec1n l\u00e0 \u0111\u1ec3 cho th\u00f4ng&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,11,22,25],"tags":[14,48,19,21],"class_list":["post-3093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-kien-thuc-kinh-doanh","category-marketing-thuc-chien","category-sales-va-marketing","tag-business-coaching-11","tag-diem-khac-biet-doanh-nghiep","tag-huan-luyen-1-kem-1","tag-marketing-thong-thai"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n l\u01b0u \u00fd khi l\u00e0m marketing?<\/title>\n<meta name=\"description\" content=\"Ho\u1ea1t \u0111\u1ed9ng Marketing l\u00e0 g\u00ec? Marketing g\u1ed3m hai ph\u1ea7n ch\u00ednh quan tr\u1ecdng v\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng, \u0111\u00f3 l\u00e0 Truy\u1ec1n th\u00f4ng v\u00e0 \u0110\u00e0o t\u1ea1o. V\u1eady marketing l\u00e0 To\u00e1n h\u1ecdc hay V\u0103n h\u1ecdc?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/marketing-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n l\u01b0u \u00fd khi l\u00e0m marketing?\" \/>\n<meta property=\"og:description\" content=\"Ho\u1ea1t \u0111\u1ed9ng Marketing l\u00e0 g\u00ec? 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