{"id":3424,"date":"2026-02-10T11:21:35","date_gmt":"2026-02-10T04:21:35","guid":{"rendered":"https:\/\/thomastrinhtoan.com\/?p=3424"},"modified":"2026-02-10T11:21:35","modified_gmt":"2026-02-10T04:21:35","slug":"3-nguyen-tac-marketing-dua-netflix-thanh-de-che-247-ty-usd","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/3-nguyen-tac-marketing-dua-netflix-thanh-de-che-247-ty-usd\/","title":{"rendered":"3 nguy\u00ean t\u1eafc Marketing hi\u1ec7u qu\u1ea3 gi\u00fap Netflix tr\u1edf th\u00e0nh \u0111\u1ebf ch\u1ebf 247 t\u1ec9 USD"},"content":{"rendered":"

3 nguy\u00ean t\u1eafc Marketing hi\u1ec7u qu\u1ea3 gi\u00fap Netflix tr\u1edf th\u00e0nh \u0111\u1ebf ch\u1ebf 247 <\/span>t\u1ec9 USD, c\u00e1ch\u00a0m\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng. C\u00e1c th\u00e0nh t\u00edch n\u00e0y c\u1ee7a Netflix \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 b\u00ecnh ph\u1ea9m ch\u00fa \u00fd \u0111\u1ebfn kh\u00f4ng ph\u1ea3i v\u00ec s\u1ef1 may m\u1eafn hay ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung c\u00f3 ph\u1ea7n ti\u1ebfn b\u1ed9, m\u00e0 n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/span><\/span><\/p>\n

Netflix v\u00e0 chi\u1ebfn d\u1ecbch Marketing<\/a> hi\u1ec7u qu\u1ea3.<\/span><\/h2>\n

T\u1ea1i sao n\u00f3i Netflix th\u00e0nh c\u00f4ng nh\u1edd Marketing hi\u1ec7u qu\u1ea3?<\/span><\/h3>\n

Trong hai th\u1eadp k\u1ef7 qua, Netflix \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p k\u00e9m may m\u1eafn th\u00e0nh m\u1ed9t c\u00f4ng ty tr\u1ecb gi\u00e1 247 t\u1ec9 USD. T\u00ednh \u0111\u1ebfn n\u0103m 2020, n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 c\u00f3 t\u1ed5ng c\u1ed9ng h\u01a1n 200 tri\u1ec7u kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1edbi v\u00e0 ph\u00e1 v\u1ee1 s\u1ef1 c\u1ea1nh tranh. Nh\u01b0ng c\u0169ng d\u1ec5 hi\u1ec3u khi trong nhi\u1ec1u n\u0103m c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c ti\u1ebfp kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ph\u00ea b\u00ecnh \u0111\u00e1nh gi\u00e1 ngang t\u1ea7m v\u1edbi c\u00e1c h\u00e3ng phim truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

Ph\u1ea3i \u0111\u1ebfn n\u0103m 2019, khi Roma \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eed gi\u1ea3i Oscar Phim hay nh\u1ea5t, Netflix m\u1edbi ph\u00e1 b\u1ecf \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ecbnh ki\u1ebfn \u0111\u00f3. Nh\u1eefng t\u1ef1a phim nh\u01b0 The Irishman<\/a>, Marriage Story<\/a>, Stranger Things<\/a> v\u00e0 nh\u1eefng phim kh\u00e1c \u0111\u00e3 b\u1eaft \u0111\u1ea7u khi\u1ebfn Netflix xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean t\u1ea1i c\u00e1c l\u1ec5 trao gi\u1ea3i. Trong n\u0103m 2021, Netflix \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eed t\u1ed5ng c\u1ed9ng 35 gi\u1ea3i Oscar.<\/span><\/p>\n

C\u00e1c th\u00e0nh t\u00edch n\u00e0y c\u1ee7a Netflix \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 b\u00ecnh ph\u1ea9m ch\u00fa \u00fd \u0111\u1ebfn kh\u00f4ng ph\u1ea3i v\u00ec s\u1ef1 may m\u1eafn hay ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung c\u00f3 ph\u1ea7n ti\u1ebfn b\u1ed9, m\u00e0 n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3<\/strong>.<\/span><\/p>\n

Trong n\u0103m 2020, Netflix \u0111\u00e3 chi kho\u1ea3ng h\u01a1n 100 tri\u1ec7u USD cho c\u00e1c chi\u1ebfn d\u1ecbch marketing<\/strong> t\u1ea1i c\u00e1c gi\u1ea3i th\u01b0\u1edfng. So v\u1edbi c\u00e1c h\u00e3ng phim truy\u1ec1n th\u1ed1ng, h\u1ecd th\u01b0\u1eddng chi t\u1eeb 5 tri\u1ec7u – 20 tri\u1ec7u USD cho m\u1ed7i phim c\u00f3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

\"Marketing
C\u00e1c chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3 tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc nh\u1ea5t \u0111\u1ecbnh gi\u00fap Netflix tr\u1edf th\u00e0nh \u0111\u1ebf ch\u1ebf 247 t\u1ec9 USD<\/span><\/em><\/figcaption><\/figure>\n

Nguy\u00ean t\u1eafc marketing hi\u1ec7u qu\u1ea3 h\u01b0\u1edbng v\u00e0o gi\u1ea3i th\u01b0\u1edfng<\/span><\/h2>\n

\u1ee8ng d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc Marketing t\u1ea1o n\u00ean hi\u1ec7u qu\u1ea3 cao<\/span><\/h3>\n

Nh\u1eefng gi\u1ea3i th\u01b0\u1edfng kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y b\u1ea3n ng\u00e3 cho Netflix, m\u00e0 n\u00f3 c\u00f2n mang theo nh\u1eefng l\u00fd do kinh doanh \u0111\u1eb1ng sau n\u00f3. C\u00f3 nh\u1eefng l\u1ee3i \u00edch s\u1ea3n xu\u1ea5t khi tr\u1edf th\u00e0nh h\u00e3ng phim \u0111o\u1ea1t gi\u1ea3i th\u01b0\u1edfng – c\u00e1c di\u1ec5n vi\u00ean, \u0111\u1ea1o di\u1ec5n v\u00e0 bi\u00ean t\u1eadp gi\u1ecfi nh\u1ea5t \u0111\u1ec1u mong mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng h\u00e3ng phim n\u1ed5i ti\u1ebfng nh\u1ea5t.<\/span><\/p>\n

Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Netflix \u00f4ng Reed Hastings \u0111\u00e3 m\u00f4 t\u1ea3 m\u1ed9t v\u00e0i l\u1ee3i \u00edch c\u1ee7a nh\u1eefng gi\u1ea3i th\u01b0\u1edfng nh\u01b0 sau:<\/span><\/p>\n

“Ch\u00fang t\u00f4i s\u1ebd d\u00e0nh ph\u1ea7n th\u1eafng trong nh\u1eefng th\u1ecfa thu\u1eadn, n\u1ebfu kh\u00f4ng th\u00ec ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung gi\u1ea3i tr\u00ed v\u00f4 c\u00f9ng th\u00fa v\u1ecb.”<\/span><\/em><\/p>\n

Nh\u01b0ng c\u00f3 m\u1ed9t l\u00fd do kh\u00e1c v\u00ec sao Netflix mu\u1ed1n gi\u00e0nh gi\u1ea3i th\u01b0\u1edfng – \u0111\u00f3 l\u00e0 nh\u1eefng l\u1ee3i \u00edch t\u00e2m l\u00fd khi \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ph\u00ea b\u00ecnh \u0111\u00e1nh gi\u00e1 cao.<\/span><\/p>\n

Vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c gi\u1ea3i th\u01b0\u1edfng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc nh\u01b0 hi\u1ec7u \u1ee9ng Halo, nguy\u00ean t\u1eafc th\u1ea9m quy\u1ec1n, v\u00e0 khuynh h\u01b0\u1edbng ch\u1ea5p nh\u1eadn. Nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y gi\u00fap cho Netflix n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng, thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi, v\u00e0 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch h\u00e0ng c\u0169.<\/span><\/p>\n

1. Nguy\u00ean t\u1eafc th\u1ea9m quy\u1ec1n trong Marketing l\u00e0 g\u00ec?<\/b><\/span><\/h3>\n

Nguy\u00ean t\u1eafc th\u1ea9m quy\u1ec1n kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng tu\u00e2n th\u1ee7 v\u1edbi c\u00e1c v\u1ecb tr\u00ed c\u00f3 quy\u1ec1n l\u1ef1c, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u1ea3nh s\u00e1t, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ch\u00ednh ph\u1ee7, c\u00e1c gi\u00e1o s\u01b0, v\u00e0 chuy\u00ean gia t\u01b0 v\u1ea5n.<\/span><\/p>\n

Nh\u01b0 gi\u00e1o s\u01b0 Robert Cialdini<\/a>, m\u1ed9t chuy\u00ean gia trong nguy\u00ean t\u1eafc th\u1ea9m quy\u1ec1n v\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch Nh\u1eefng \u0111\u00f2n t\u00e2m l\u00fd trong thuy\u1ebft ph\u1ee5c, \u0111\u00e3 n\u00f3i:<\/span><\/p>\n

“L\u00e0 con ng\u01b0\u1eddi, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng nghi ho\u1eb7c v\u1ec1 m\u1ed9t c\u01a1 quan th\u1ea9m quy\u1ec1n n\u00e0o \u0111\u00f3. T\u00f4i kh\u00f4ng bi\u1ebft b\u1ea1n ra sao, nh\u01b0ng khi t\u00f4i ng\u1ed3i trong ph\u00f2ng ch\u1edd c\u1ee7a b\u00e1c s\u0129, t\u00f4i th\u01b0\u1eddng nh\u00ecn v\u00e0o c\u00e1c v\u0103n b\u1eb1ng v\u00e0 ch\u1ee9ng ch\u1ec9 tr\u00ean t\u01b0\u1eddng. <\/em><\/span>Ch\u00fang ta c\u1ea7n th\u1ea5y \u0111\u01b0\u1ee3c minh ch\u1ee9ng \u0111\u1ec3 b\u1ea3n th\u00e2n c\u1ea3m th\u1ea5y an t\u00e2m h\u01a1n.”<\/span><\/em><\/p>\n

C\u00e1c gi\u1ea3i th\u01b0\u1edfng \u0111\u00e3 th\u00fac \u0111\u1ea9y Nguy\u00ean t\u1eafc Th\u1ea9m quy\u1ec1n cho Netflix nh\u01b0 th\u1ebf n\u00e0o?<\/i><\/span><\/h4>\n

C\u00e1c gi\u1ea3i th\u01b0\u1edfng \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng t\u00edn hi\u1ec7u v\u1ec1 chuy\u00ean m\u00f4n trong nhi\u1ec1u ng\u00e0nh. Nh\u1edd v\u00e0o Nguy\u00ean t\u1eafc Th\u1ea9m quy\u1ec1n, \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t b\u1ed9 phim gi\u00e0nh \u0111\u01b0\u1ee3c gi\u1ea3i Oscar c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t con \u0111\u01b0\u1eddng t\u1eaft khuy\u1ebfn kh\u00edch tinh th\u1ea7n gi\u00fap m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng ch\u1ecdn Netflix h\u01a1n l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c.<\/span><\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 qu\u00e2n ph\u1ee5c ho\u1eb7c b\u1eb1ng c\u1ea5p cao, c\u00e1c gi\u1ea3i th\u01b0\u1edfng kh\u01a1i d\u1eady c\u1ea3m x\u00fac tin t\u01b0\u1edfng v\u00e0o nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 th\u1ea9m quy\u1ec1n. Ch\u00fang khi\u1ebfn Netflix tr\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c chuy\u00ean gia s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n xem.<\/span><\/p>\n

2. Nguy\u00ean t\u1eafc hi\u1ec7u \u1ee9ng Halo trong Marketing l\u00e0 g\u00ec?<\/b><\/span><\/h3>\n

\u0110\u01b0\u1ee3c \u0111\u1eb7t ra t\u1eeb nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Edward Thorndike<\/a>, hi\u1ec7u \u1ee9ng Halo m\u00f4 t\u1ea3 xu h\u01b0\u1edbng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi trong vi\u1ec7c \u0111\u1ec3 m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m t\u00edch c\u1ef1c n\u00e0o \u0111\u00f3 d\u1eabn d\u1eaft to\u00e0n b\u1ed9 \u00fd ki\u1ebfn c\u1ee7a h\u1ecd v\u1ec1 m\u1ed9t ng\u01b0\u1eddi, s\u1ea3n ph\u1ea9m, ho\u1eb7c m\u1ed9t tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n

Hi\u1ec7u \u1ee9ng Halo th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn khi n\u00f3i v\u1ec1 s\u1eafc \u0111\u1eb9p. C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng ch\u00fang ta th\u01b0\u1eddng ngh\u0129 nh\u1eefng ng\u01b0\u1eddi c\u00f3 ngo\u1ea1i h\u00ecnh \u01b0a nh\u00ecn s\u1ebd th\u00f4ng minh h\u01a1n, th\u00e0nh c\u00f4ng h\u01a1n, v\u00e0 \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhi\u1ec1u h\u01a1n. Nh\u1eefng ng\u01b0\u1eddi h\u1ea5p d\u1eabn th\u1eadm ch\u00ed c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c \u00e1n t\u00f9 nh\u1eb9 h\u01a1n khi b\u1ecb x\u00e9t x\u1eed c\u00f9ng t\u1ed9i v\u1edbi nh\u1eefng ng\u01b0\u1eddi k\u00e9m h\u1ea5p d\u1eabn.<\/span><\/p>\n

L\u00e0m th\u1ebf n\u00e0o m\u00e0 c\u00e1c gi\u1ea3i th\u01b0\u1edfng th\u00fac \u0111\u1ea9y \u0111\u01b0\u1ee3c Hi\u1ec7u \u1ee9ng Halo cho Netflix?<\/span><\/h4>\n

Hi\u1ec7u \u1ee9ng Halo kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1i \u0111\u1eb9p. Nguy\u00ean t\u1eafc n\u00e0y c\u0169ng c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi kinh doanh v\u00e0 ti\u1ebfp th\u1ecb.<\/span><\/p>\n

Khi m\u1ed9t t\u1ef1a phim nh\u01b0 Icarus, Roma, or Marriage Story gi\u00e0nh \u0111\u01b0\u1ee3c gi\u1ea3i Oscar, n\u00f3 s\u1ebd c\u00f3 Hi\u1ec7u \u1ee9ng Halo tr\u00ean to\u00e0n b\u1ed9 n\u1ec1n t\u1ea3ng c\u1ee7a Netflix. Gi\u1edd \u0111\u00e2y, ng\u01b0\u1eddi d\u00f9ng xem c\u00f4ng ty nh\u01b0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a nh\u1eefng b\u1ed9 phim n\u1ed5i ti\u1ebfng, \u0111\u01b0\u1ee3c gi\u1edbi ph\u00ea b\u00ecnh \u0111\u00e1nh gi\u00e1 cao ngay c\u1ea3 khi m\u1ecdi t\u1ef1a phim kh\u00f4ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 nhau. Sau m\u1ed9t th\u1eddi gian, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t chu k\u00ec \u1ea3o c\u1ee7a c\u00e1c gi\u1ea3i th\u01b0\u1edfng, th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c, gi\u00fap cho ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng h\u01a1n.<\/span><\/p>\n

\"Nguy\u00ean
Nguy\u00ean t\u1eafc Marketing hi\u1ec7u qu\u1ea3 – s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng Halo<\/strong><\/span><\/figcaption><\/figure>\n

3. <\/b><\/span>Nguy\u00ean t\u1eafc <\/b>Khuynh h\u01b0\u1edbng ch\u1ea5p nh\u1eadn trong Marketing l\u00e0 g\u00ec?<\/b><\/span><\/h3>\n

\u0110\u01b0\u1ee3c \u0111\u1eb7t ra b\u1edfi nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Peter Watson, khuynh h\u01b0\u1edbng ch\u1ea5p nh\u1eadn m\u00f4 t\u1ea3 xu h\u01b0\u1edbng c\u1ee7a con ng\u01b0\u1eddi th\u00f4ng qua vi\u1ec7c t\u00ecm ki\u1ebfm, di\u1ec5n gi\u1ea3i, y\u00eau th\u00edch, v\u00e0 ghi nh\u1edb th\u00f4ng tin \u0111\u1ec3 x\u00e1c nh\u1eadn nh\u1eefng l\u1ef1a ch\u1ecdn v\u00e0 ni\u1ec1m tin c\u1ee7a h\u1ecd.<\/span><\/p>\n

Nh\u01b0 t\u00e1c gi\u1ea3 – nh\u00e0 v\u0103n Harper Lee<\/a> \u0111\u00e3 n\u00f3i: <\/span>“Con ng\u01b0\u1eddi th\u01b0\u1eddng xem nh\u1eefng g\u00ec h\u1ecd t\u00ecm ki\u1ebfm, v\u00e0 nghe nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n nghe.”<\/span><\/p>\n

L\u1ea5y v\u00ed d\u1ee5, khi kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3, h\u1ecd th\u01b0\u1eddng c\u1edfi m\u1edf h\u01a1n v\u1edbi nh\u1eefng th\u00f4ng tin x\u00e1c nh\u1eadn vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1ed1t cho s\u1ee9c kh\u1ecfe, gi\u00e1 tr\u1ecb t\u1ed1t ho\u1eb7c d\u00f9ng \u0111\u01b0\u1ee3c l\u00e2u. Kh\u00e1ch h\u00e0ng mu\u1ed1n tin v\u00e0o l\u1ef1a ch\u1ecdn h\u1ecd cho l\u00e0 \u0111\u00fang, n\u00ean nh\u1eefng th\u00f4ng tin c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c ni\u1ec1m tin \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn v\u00e0 nh\u1edb \u0111\u1ebfn nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

C\u00e1c gi\u1ea3i th\u01b0\u1edfng \u0111\u00e3 th\u00fac \u0111\u1ea9y Khuynh h\u01b0\u1edbng Ch\u1ea5p nh\u1eadn cho Netflix ra sao?<\/span><\/strong><\/h4>\n

Khi m\u1ed9t kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n cho d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn m\u1ed7i th\u00e1ng, h\u1ecd s\u1ebd t\u00ednh to\u00e1n r\u1ee7i ro cho vi\u1ec7c ti\u1ebfp t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c n\u1ed9i dung hay. M\u1ed9t kho\u1ea3n thanh to\u00e1n nh\u1ecf h\u1eb1ng th\u00e1ng c\u00f3 v\u1ebb kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u r\u1ee7i ro, nh\u01b0ng v\u1edbi vi\u1ec7c ng\u00e0y c\u00e0ng nhi\u1ec1u d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u00e0y, vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 c\u0169ng ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n.<\/span><\/p>\n

V\u00ec v\u1eady, khi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd Netflix, t\u00ecm th\u1ea5y m\u1ed9t v\u00e0i b\u1ed9 phim hay nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh m\u00e0 h\u1ecd y\u00eau th\u00edch, th\u00ec nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u1ec1u \u0111o\u1ea1t gi\u1ea3i Emmy v\u00e0 Oscar, \u0111\u1ed9t nhi\u00ean nh\u1eefng r\u1ee7i ro \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n \u0111\u00f3 d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i th\u00f4ng minh. Vi\u1ec7c \u0111o\u1ea1t gi\u1ea3i th\u01b0\u1edfng c\u0169ng th\u00fac \u0111\u1ea9y Khuynh h\u01b0\u1edbng Ch\u1ea5p nh\u1eadn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng lu\u00f4n \u1edf l\u1ea1i ch\u1edd \u0111\u1ee3i c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh l\u1edbn ti\u1ebfp theo c\u1ee7a Netflix \u0111\u01b0\u1ee3c tri\u1ec3n khai.<\/span><\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f4ng ty b\u1ea1n \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc Marketing hi\u1ec7u qu\u1ea3 n\u00e0y?<\/b><\/span><\/h2>\n

\u00c1p d\u1ee5ng Nguy\u00ean t\u1eafc th\u1ea9m quy\u1ec1n trong Marketing:<\/b><\/span><\/h3>\n

Ch\u1ee9ng th\u1ef1c c\u1ee7a chuy\u00ean gia<\/strong>: <\/span><\/h4>\n

Passion Planner l\u00e0 m\u1ed9t l\u1ecbch tr\u00ecnh t\u1eebng ng\u00e0y th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng theo \u0111u\u1ed5i \u0111am m\u00ea. Th\u00f4ng qua vi\u1ec7c gi\u1edbi thi\u1ec7u nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 th\u00e0nh t\u00edch cao \u0111\u00e3 y\u00eau th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, Passion Planner t\u1eadn d\u1ee5ng s\u1ef1 ch\u1ee9ng th\u1ef1c c\u1ee7a c\u00e1c chuy\u00ean gia v\u1ec1 hi\u1ec7u su\u1ea5t con ng\u01b0\u1eddi \u0111\u1ec3 gia t\u0103ng uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd – nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n cho \u0111i v\u00e0 nh\u1eadn l\u1ea1i nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

Gi\u1ea5y ch\u1ee9ng nh\u1eadn:<\/span><\/h4>\n

Gi\u1edbi thi\u1ec7u c\u00e1c ch\u1ee9ng nh\u1eadn v\u00e0 x\u00e1c minh t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e1ng tin c\u1eady l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Nguy\u00ean t\u1eafc n\u00e0y hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan \u0111\u1ebfn h\u1eadu qu\u1ea3 ph\u00e1p l\u00fd ho\u1eb7c t\u00e0i ch\u00ednh x\u1eed l\u00fd ch\u01b0a t\u1ed1t (ch\u1eb3ng h\u1ea1n nh\u01b0 thu\u1ebf, trong v\u00ed d\u1ee5 n\u00e0y).<\/span><\/p>\n

\u00c1p d\u1ee5ng nguy\u00ean t\u1eafc Hi\u1ec7u \u1ee9ng Halo v\u00e0o Marketing:<\/b><\/span><\/h3>\n

C\u1ed9ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng:<\/span><\/h4>\n

B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi Scott, McDonald\u2019s \u0111\u00e3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb Hi\u1ec7u \u1ee9ng Halo<\/span><\/a> t\u1eeb ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i. B\u1eefa \u0103n l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 v\u00e0 m\u1edf \u0111\u01b0\u1eddng cho s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c ngh\u1ec7 s\u0129 gi\u1ea3i tr\u00ed v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n nhanh.<\/span><\/p>\n

M\u00f4 t\u1ea3 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c hi\u1ec7n Marketing b\u1eb1ng hi\u1ec7u \u1ee9ng Halo<\/span><\/h4>\n

Travis Scott, m\u1ed9t nh\u1ea1c s\u0129 n\u1ed5i ti\u1ebfng, v\u00e0 McDonald\u2019s \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi \u00f4ng \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t s\u1ea3n ph\u1ea9m gi\u1edbi h\u1ea1n c\u00f3 t\u00ean “B\u1eefa \u0103n c\u1ee7a Travis Scott”. \u0110\u00e2y l\u00e0 l\u1ea7n th\u1ee9 2 McDonald\u2019s \u0111\u1eb7t t\u00ean cho m\u1ed9t m\u00f3n \u0103n trong th\u1ef1c \u0111\u01a1n theo t\u00ean c\u1ee7a ngh\u1ec7 s\u0129 – ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean l\u00e0 m\u1ed9t c\u1ea7u th\u1ee7 b\u00f3ng r\u1ed5 Michael Jordan v\u00e0o n\u0103m 1992.<\/span><\/p>\n

\u00c1p d\u1ee5ng nguy\u00ean t\u1eafc Khuynh h\u01b0\u1edbng Ch\u1ea5p nh\u1eadn \u0111\u1ec3 chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3<\/b><\/span><\/h3>\n

Sau khi kh\u00e1ch h\u00e0ng mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3, Tarte Cosmetics<\/a> s\u1ebd g\u1eedi cho h\u1ecd email – m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 “Khuynh h\u01b0\u1edbng Ch\u1ea5p nh\u1eadn” trong vi\u1ec7c Marketing, kh\u1eb3ng \u0111\u1ecbnh l\u1ea1i s\u1ef1 s\u00e1ng su\u1ed1t c\u1ee7a kh\u00e1ch h\u00e0ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Tarte x\u00e1c nh\u1eadn r\u1eb1ng kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi, v\u00e0 nh\u00e2n c\u01a1 h\u1ed9i \u0111\u1ec1 xu\u1ea5t m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m b\u1ed5 sung ph\u00f9 h\u1ee3p v\u1edbi “l\u1ef1a ch\u1ecdn t\u1ed1t” c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Nguy\u00ean t\u1eafc chung \u00e1p d\u1ee5ng 3 nguy\u00ean t\u1eafc Marketing hi\u1ec7u qu\u1ea3:<\/span><\/h3>\n

N\u1ebfu b\u1ea1n mu\u1ed1n \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y v\u00e0o kinh nghi\u1ec7m c\u1ee7a m\u00ecnh, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi:<\/span><\/strong><\/p>\n

    \n
  1. Nguy\u00ean t\u1eafc Th\u1ea9m Quy\u1ec1n:<\/strong> Ch\u00fang ta c\u00f3 \u0111ang kh\u01a1i g\u1ee3i c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a quy\u1ec1n h\u1ea1n (gi\u1ea3i th\u01b0\u1edfng, b\u1eb1ng c\u1ea5p, ch\u1ee9ng ch\u1ec9) v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m so v\u1edbi kinh nghi\u1ec7m m\u00e0 ch\u00fang ta \u0111ang c\u00f3 hay kh\u00f4ng? N\u1ebfu v\u1eady, ch\u00fang ta c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin t\u1ed1t cho kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/span><\/li>\n
  2. Hi\u1ec7u \u1ee9ng Halo:<\/strong> Ch\u00fang ta c\u00f3 c\u01a1 h\u1ed9i n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0\/ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng kh\u00f4ng? Ch\u00fang ta c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi h\u1ecd \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n kh\u00f4ng?<\/span><\/li>\n
  3. Khuynh h\u01b0\u1edbng Ch\u1ea5p nh\u1eadn:<\/strong> S\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta c\u00f3 hay g\u1eb7p r\u1ee7i ro kh\u00f4ng? Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o n\u1ebfu ch\u00fang ta ch\u0103m s\u00f3c h\u1ecd \u0111\u1ec3 h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c h\u1ecd \u0111\u00e3 c\u00f3 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi?<\/span><\/li>\n<\/ol>\n

    Nh\u00e0 hu\u1ea5n luy\u1ec7n \u0111i\u1ec1u h\u00e0nh<\/span><\/a> doanh nghi\u1ec7p.<\/span><\/span><\/h2>\n

    Business COACH I Executive COACH<\/strong><\/p>\n

    MBA, Thomas Tr\u1ecbnh To\u00e0n<\/a> – s\u01b0u t\u1ea7m.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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C\u00e1c th\u00e0nh t\u00edch n\u00e0y c\u1ee7a Netflix \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 b\u00ecnh ph\u1ea9m ch\u00fa \u00fd \u0111\u1ebfn kh\u00f4ng ph\u1ea3i v\u00ec s\u1ef1 may m\u1eafn hay ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung c\u00f3 ph\u1ea7n ti\u1ebfn b\u1ed9, m\u00e0…<\/p>\n","protected":false},"author":1,"featured_media":4633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,18,11,22,25],"tags":[36,19,29,21,31],"class_list":["post-3424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-tri-thong-minh-cam-xuc","category-kien-thuc-kinh-doanh","category-marketing-thuc-chien","category-sales-va-marketing","tag-chien-luoc-marketing","tag-huan-luyen-1-kem-1","tag-ke-hoach-kinh-doanh","tag-marketing-thong-thai","tag-nha-huan-luyen-doanh-nghiep"],"acf":[],"aioseo_notices":[],"yoast_head":"\n3 nguy\u00ean t\u1eafc Marketing hi\u1ec7u qu\u1ea3 c\u1ee7a Netflix c\u1ea7n \u0111\u01b0\u1ee3c bi\u1ebft<\/title>\n<meta name=\"description\" content=\"3 nguy\u00ean t\u1eafc marketing hi\u1ec7u qu\u1ea3 \u0111\u01b0a Netflix th\u00e0nh \u0111\u1ebf ch\u1ebf 247 t\u1ef7 USD m\u00e0 c\u00f4ng ty b\u1ea1n c\u1ea7n bi\u1ebft v\u00e0 \u00e1p d\u1ee5ng tri\u1ec7t \u0111\u1ec3 nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/3-nguyen-tac-marketing-dua-netflix-thanh-de-che-247-ty-usd\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 nguy\u00ean t\u1eafc Marketing hi\u1ec7u qu\u1ea3 c\u1ee7a Netflix c\u1ea7n \u0111\u01b0\u1ee3c bi\u1ebft\" \/>\n<meta property=\"og:description\" content=\"3 nguy\u00ean t\u1eafc marketing hi\u1ec7u qu\u1ea3 \u0111\u01b0a Netflix th\u00e0nh \u0111\u1ebf ch\u1ebf 247 t\u1ef7 USD m\u00e0 c\u00f4ng ty b\u1ea1n c\u1ea7n bi\u1ebft v\u00e0 \u00e1p d\u1ee5ng tri\u1ec7t \u0111\u1ec3 nh\u1ea5t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/3-nguyen-tac-marketing-dua-netflix-thanh-de-che-247-ty-usd\/\" \/>\n<meta property=\"og:site_name\" content=\"TCBD - 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