{"id":3558,"date":"2026-02-10T11:21:33","date_gmt":"2026-02-10T04:21:33","guid":{"rendered":"https:\/\/thomastrinhtoan.com\/?p=3558"},"modified":"2026-02-10T11:21:33","modified_gmt":"2026-02-10T04:21:33","slug":"ke-hoach-kinh-doanh-thuc-chien","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/ke-hoach-kinh-doanh-thuc-chien\/","title":{"rendered":"13 \u0111i\u1ec1u c\u1ea7n c\u00f3 c\u1ee7a b\u1ea3n K\u1ebf Ho\u1ea1ch Kinh Doanh th\u1ef1c chi\u1ebfn"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><span style=\"color: #008080;\">M\u1ed9t b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh chi ti\u1ebft v\u00e0 kh\u1ea3 thi gi\u00fap ba\u0323n tr\u01a1\u0309 n\u00ean \u001dSMART h\u01a1n &#8211; \u0111\u00fang c\u1ea3 ngh\u0129a \u0111en v\u00e0 ngh\u0129a b\u00f3ng (gi\u00fap b\u1ea1n th\u00f4ng minh h\u01a1n). Ca\u0301c k\u1ebf hoa\u0323ch kinh doanh kho\u0302ng chi\u0301nh th\u01b0\u0301c, \u0111\u1ec3 &#8220;trong \u0111\u1ea7u&#8221; thu\u031b\u01a1\u0300ng r\u1ea5t mo\u031b h\u00f4\u0300 v\u00e0 g\u1ea7n nh\u01b0 l\u00e0 ng\u1eabu h\u1ee9ng, ch\u1ec9 c\u00f3 m\u1ed9t m\u00ecnh b\u1ea1n l\u00e0m v\u00e0 th\u01b0\u1eddng th\u00ec m\u00ecnh b\u1ea1n ch\u1ecbu tr\u00e1ch nhi\u1ec7m.<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff6600;\">B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh \u0111\u01b0\u01a1c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0 chi ti\u1ebft \u0111a\u0301nh gia\u0301 ti\u0301nh kha\u0309 thi cu\u0309a y\u0301 tu\u031b\u01a1\u0309ng kinh doanh tru\u031b\u01a1\u0301c khi \u0111\u00e2\u0300u tu\u031b th\u01a1\u0300i gian v\u00e0 ti\u00ea\u0300n ba\u0323c cho chu\u0301ng, c\u00f3 \u00fd t\u01b0\u1edfng l\u00e0 t\u1ed1t nh\u01b0ng c\u1ea7n \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1ch l\u00e0m, ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3 c\u00e1ch l\u00e0m, c\u1ea3i thi\u1ec7n n\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng.<\/span><\/p>\n<hr \/>\n<h2><span style=\"color: #008080;\"><strong>I. K\u00ca\u0301 HOA\u0323CH KINH DOANH LA\u0300 GI\u0300?<\/strong><\/span><\/h2>\n<p><span style=\"color: #008080;\">&#8230; la\u0300 m\u1ecd\u0302t B\u1ea2N \u0110\u1ed2 b\u1eb1ng v\u0103n ba\u0309n trong \u0111o\u0301 mo\u0302 ta\u0309 R\u00d5 R\u00c0NG hoa\u0323t \u0111\u1ecd\u0302ng kinh doanh cu\u0309a C\u00f4ng ty b\u1ea1n,\u00a0<strong><span style=\"color: #ff6600;\">&#8220;Kinh doanh m\u00e0 kh\u00f4ng c\u00f3 b\u1ea3n k\u1ebf ho\u1ea1ch &#8211; l\u00e0 b\u1ea1n \u0111\u00e3 l\u1eadp k\u1ebf ho\u1ea1ch cho vi\u1ec7c kinh doanh Th\u1ea5t b\u1ea1i&#8221; <\/span><\/strong><span style=\"color: #ff6600;\"><span style=\"color: #008080;\">hay<\/span> <strong>&#8220;Kinh doanh m\u00e0 kh\u00f4ng c\u00f3 K\u1ebf ho\u1ea1ch gi\u1ed1ng nh\u01b0 leo n\u00fai m\u00e0 kh\u00f4ng c\u00f3 b\u1ea3n \u0111\u1ed3 hay GPS, b\u1ea1n s\u1ebd d\u1ea7n \u0111i l\u1ea1c v\u00e0 ki\u1ec7t s\u1ee9c v\u00ec \u0111\u00f3i v\u00e0 kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i ti\u1ebfp&#8221;<\/strong> <em>&#8211; Kevin J. Donaldson. <\/em><span style=\"color: #008080;\">\u0110\u00e3 c\u00f3 r\u1ea5t r\u1ea5t nhi\u1ec1u b\u00e0i h\u1ecdc v\u00e0 c\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng v\u1ec1 vi\u1ec7c kh\u00f4ng l\u1eadp k\u1ebf ho\u1ea1ch cho m\u1ed9t vi\u1ec7c g\u00ec \u0111\u00f3, v\u00e0 khi l\u00e0m Kinh doanh th\u00ec \u0111\u00f3 l\u00e0 vi\u1ec7c l\u1eadp b\u1ea3n k\u1ebf ho\u1ea1ch cho vi\u1ec7c kinh doanh.<\/span><\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3519 size-large\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/lap-ke-hoach-hanh-dong-gps-1024x333.png\" alt=\"B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh nh\u01b0 m\u1ed9t la b\u00e0n\" width=\"1024\" height=\"333\" \/><\/p>\n<h3><span style=\"color: #ff6600;\">M\u1ed9t b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh, d\u00f9 ch\u01b0a ho\u00e0n h\u1ea3o nh\u01b0ng s\u1ebd gi\u00fap b\u1ea1n:<\/span><\/h3>\n<ul>\n<li><span style=\"color: #008080;\">M\u00f4 t\u1ea3 v\u00e0 \u0111\u1ecbnh v\u1ecb C\u00f4ng ty b\u1ea1n la\u0300 \u201cai\u201d?<\/span><\/li>\n<li><span style=\"color: #008080;\">C\u00f4ng ty ba\u0323n \u0111ang la\u0300m gi\u0300 v\u00e0 s\u1ebd l\u00e0m g\u00ec?<\/span><\/li>\n<li><span style=\"color: #008080;\">Ba\u0323n v\u00e0 c\u00f4ng b\u1ea1n mu\u00f4\u0301n \u0111i \u0111\u00ea\u0301n \u0111a\u0302u (mu\u0323c \u0111i\u0301ch)?<\/span><\/li>\n<li><span style=\"color: #008080;\">B\u0103\u0300ng ca\u0301ch na\u0300o va\u0300 khi na\u0300o thi\u0300 ba\u0323n se\u0303 \u0111a\u0323t \u0111u\u031b\u01a1\u0323c?<\/span><\/li>\n<li><span style=\"color: #008080;\">C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh gi\u00fap ba\u0323n v\u00e0 c\u00f4ng ty b\u1ea1n se\u0303 tha\u0300nh co\u0302ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd kh\u00f3a hu\u1ea5n luy\u1ec7n &#8220;l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh&#8221; t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/thomastrinhtoan.com\/event\/khoa-huan-luyen-lap-ke-hoach-kinh-doanh-thuc-chien\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3204 size-full\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2020\/09\/dang-ky-red-n.png\" alt=\"\u0111\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"256\" height=\"97\" \/><\/a><\/p>\n<hr \/>\n<h3><span style=\"color: #ff6600;\">M\u1ed9t ba\u0309n k\u00ea\u0301 hoa\u0323ch kinh doanh th\u00f4ng thu\u031b\u01a1\u0300ng bao g\u00f4\u0300m 4 ph\u00e2\u0300n:<\/span><\/h3>\n<h4><span style=\"color: #008080;\"><em>Ph\u00e2\u0300n I: Mo\u0302 ta\u0309 doanh nghi\u1eb9\u0302p trong b\u1ea3n K\u1ebf ho\u1ea1ch Kinh doanh <\/em><\/span><\/h4>\n<p><strong><span style=\"color: #008080;\"><em>\u2013 Lu\u00f4n ph\u1ea3i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo s\u1ef1 thay \u0111\u1ed5i v\u00e0 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ef1c t\u1ebf c\u00f4ng ty nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u00e0o t\u1ea1o v\u00e0 th\u1ed1ng nh\u1ea5t truy\u1ec1n th\u00f4ng\u2026<\/em><\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3564 size-large\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-my-company-1024x542.png\" alt=\"B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh m\u00f4 t\u1ea3 c\u00f4ng ty\" width=\"1024\" height=\"542\" \/><\/p>\n<ul>\n<li><span style=\"color: #008080;\">M\u00f4 ta\u0309 v\u1ec1 doanh nghi\u1eb9\u0302p, c\u00e1c ho\u1ea1t \u0111\u1ed9ng, c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, ti\u00eau chu\u1ea9n v\u0103n ho\u00e1, c\u00e1c ti\u00eau chu\u1ea9n ph\u1ee5c v\u1ee5 Kh\u00e1nh h\u00e0ng, c\u00e1c ni\u1ec1m tin v\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng trong 1 n\u0103m mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 trong c\u00f4ng ty.<\/span><\/li>\n<li><span style=\"color: #008080;\">Lu\u00f4n ph\u1ea3i Pha\u0302n ti\u0301ch thi\u0323 tru\u031b\u01a1\u0300ng theo SWOT v\u00e0 5 Forces (5 th\u1ebf l\u1ef1c c\u1ea1nh tranh) \u0111\u1ec3 t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh s\u1ebd v\u1eadn d\u1ee5ng trong n\u0103m ho\u1eb7c 3-5 n\u0103m ti\u1ebfp theo<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u00ea\u0301 hoa\u0323ch marketing (Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, k\u00eanh, chi\u1ebfn d\u1ecbch MKT)<\/span><\/li>\n<li><span style=\"color: #008080;\">Ngu\u1ed3n l\u1ef1c Doanh nghi\u1ec7p (5M + I) v\u00e0 S\u1ea3n ph\u1ea9m s\u1ebd mang l\u1ea1i doanh thu, l\u1ee3i nhu\u1eadn ch\u00ednh cho Doanh nghi\u1ec7p trong k\u1ef3 ti\u1ebfp theo.<\/span><\/li>\n<li><span style=\"color: #008080;\">C\u01a1 c\u00e2\u0301u t\u00f4\u0309 ch\u01b0\u0301c nh\u00e2n s\u1ef1 va\u0300 qua\u0309n tri\u0323 ph\u00f9 h\u1ee3p v\u1edbi Quy m\u00f4 ph\u00e1t tri\u1ec3n c\u1ee7a Doanh nghi\u1ec7p, r\u00e0 so\u00e1t t\u1ed5ng th\u1ec3 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 theo ch\u1ee9c n\u0103ng nh\u1eb1m ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t cho 5 ways (5 c\u00e1ch t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<h4><span style=\"text-decoration: underline;\"><strong><span style=\"color: #008080; text-decoration: underline;\"><em>Ph\u00e2\u0300n II: Thi\u1ebft l\u1eadp K\u1ebf Ho\u1ea1ch kinh doanh theo vi\u1ec5n c\u1ea3nh ta\u0300i chi\u0301nh cho k\u1ef3 k\u1ebf ho\u1ea1ch ti\u1ebfp theo<\/em><\/span><\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"color: #008080;\">Thi\u1ebft l\u1eadp K\u00ea\u0301 hoa\u0323ch Doanh thu &#8211; l\u01a1\u0323i nhu\u1ea1\u0302n \u2013 C\u00e1c kho\u1ea3n m\u1ee5c chi ph\u00ed\u2026 \u0110\u00e2y ch\u00ednh l\u00e0 Master Plan v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 KPIs ch\u00ednh cho k\u1ef3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a C\u00f4ng ty<\/span><\/li>\n<li><span style=\"color: #008080;\">Thi\u1ebft l\u1eadp K\u1ebf ho\u1ea1ch D\u00f2ng ti\u1ec1n \u0111\u1ec3 s\u1eed d\u1ee5ng ngu\u1ed3n ti\u1ec1n hi\u1ec7u qu\u1ea3 nh\u1ea5t ph\u00f9 h\u1ee3p t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty.<\/span><\/li>\n<li><span style=\"color: #008080;\">Pha\u0302n ti\u0301ch c\u00e1c kho\u1ea3n m\u1ee5c chi ph\u00ed ch\u00ednh v\u00e0 l\u00ean ng\u00e2n s\u00e1ch chi ti\u00eau v\u00e0 \u0111\u1ea7u t\u01b0<\/span><\/li>\n<li><span style=\"color: #008080;\">Ngu\u00f4\u0300n v\u00f4\u0301n, s\u01b0\u0309 du\u0323ng v\u00f4\u0301n v\u00e0 huy \u0111\u1ed9ng v\u1ed1n\u2026<\/span><\/li>\n<li><span style=\"color: #008080;\">T\u00ednh to\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 ROI, ROA n\u1ebfu c\u00f3 ph\u01b0\u01a1ng \u00e1n \u0111\u1ea7u t\u01b0 l\u1edbn trong k\u1ef3 k\u1ebf ho\u1ea1ch v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u00f3 \u0111\u1ea7u t\u01b0 hay tr\u00ec ho\u00e3n.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3565\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-tai-chinh.png\" alt=\"K\u1ebf ho\u1ea1ch kinh doanh vi\u1ec5n c\u1ea3nh t\u00e0i ch\u00ednh\" width=\"800\" height=\"450\" \/><\/p>\n<h4><span style=\"text-decoration: underline;\"><strong><span style=\"color: #008080; text-decoration: underline;\"><em>Ph\u00e2\u0300n III: K\u1ebf Ho\u1ea1ch H\u00e0nh \u0110\u1ed9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c thi<\/em><em>:<\/em><\/span><\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"color: #008080;\">K\u00ea\u0301 hoa\u0323ch H\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 c\u1ea3i ti\u1ebfn c\u00e1c Quy tr\u00ecnh qu\u1ea3n tr\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 v\u00e0 x\u00e2y d\u1ef1ng v\u0103n ho\u00e1 c\u00f4ng ty<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng v\u1ec1 ki\u1ec3m so\u00e1t ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch ki\u1ec3m tra, \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 qua m\u1ed7i k\u1ef3 th\u1ef1c thi k\u1ebf ho\u1ea1ch (PDCA)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3566 size-large\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-khhd-1024x613.png\" alt=\"K\u1ebf ho\u1ea1ch kinh doanh ph\u1ea3i l\u00e0 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng\" width=\"1024\" height=\"613\" \/><\/p>\n<h4><span style=\"color: #008080;\"><em>Ph\u00e2\u0300n IV: Ph\u1ee5 l\u1ee5c v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 chi ti\u1ebft c\u1ee7a Master Plan<\/em><em>:<\/em><\/span><\/h4>\n<ul>\n<li><span style=\"color: #008080;\">B\u1ea3n chi ti\u1ebft Doanh thu \u2013 l\u1ee3i nhu\u1eadn \u2013 chi ph\u00ed (Master Plan)<\/span><\/li>\n<li><span style=\"color: #008080;\">Chi ti\u1ebft ph\u00e2n b\u1ed5 doanh thu theo S\u1ea3n ph\u1ea9m \u2013 Khu v\u1ef1c \u2013 K\u00eanh v\u00e0 v.v\u2026<\/span><\/li>\n<li><span style=\"color: #008080;\">Chi ti\u1ebft k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn d\u1ecbch Marketing<\/span><\/li>\n<li><span style=\"color: #008080;\">Chi ti\u1ebft ng\u00e2n s\u00e1ch L\u01b0\u01a1ng, nh\u00e2n s\u1ef1 v\u00e0 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c<\/span><\/li>\n<li><span style=\"color: #008080;\">Chi ti\u1ebft kh\u1ea5u hao v\u00e0 l\u00e3i ng\u00e2n h\u00e0ng (n\u1ebfu c\u00f3)<\/span><\/li>\n<li><span style=\"color: #008080;\">Chi ti\u1ebft kho\u1ea3n m\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0 t\u1ed3n kho<\/span><\/li>\n<li><span style=\"color: #008080;\">Chi ti\u1ebft d\u00f2ng ti\u1ec1n theo Ng\u00e0y \/ Tu\u1ea7n \/ Th\u00e1ng&#8230;<\/span><\/li>\n<li><span style=\"color: #008080;\">Chi ti\u1ebft K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng theo Qu\u00fd \u0111\u1ec3 th\u1ef1c thi<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3571\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-phu-luc2.jpeg\" alt=\"Ph\u1ee5 l\u1ee5c c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh\" width=\"800\" height=\"450\" \/><\/p>\n<p><span style=\"color: #ff6600;\"><em>L\u01b0u \u00fd: T\u1ea5t c\u1ea3 c\u00e1c ph\u1ee5 l\u1ee5c s\u1ed1 li\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c ban h\u00e0nh theo \u0111\u00fang quy tr\u00ecnh thao t\u00e1c chu\u1ea9n SOP v\u00e0 \u0111\u01b0\u1ee3c c\u1ea5p l\u00e3nh \u0111\u1ea1o cao nh\u1ea5t c\u00f4ng ty k\u00fd duy\u1ec7t ban h\u00e0nh.<\/em><\/span><\/p>\n<hr \/>\n<h2><span style=\"color: #008080;\"><strong>II. 8 L\u00dd DO BA\u0323N C\u00c2\u0300N M\u1ecc\u0302T BA\u0309N K\u1ebe HO\u1ea0CH KINH DOANH CHI\u0301NH TH\u01af\u0301C<\/strong><\/span><\/h2>\n<h3>\u00a0<span style=\"color: #008080;\">T\u1ea1i sao c\u00e1c ch\u1ee7 c\u00f4ng ty kh\u00f4ng mu\u1ed1n l\u1eadp K\u1ebf ho\u1ea1ch kinh doanh.<\/span><\/h3>\n<p><span style=\"color: #008080;\">Th\u00f4ng th\u01b0\u1eddng c\u00e1c Ch\u1ee7 C\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf s\u1ebd kh\u00f4ng l\u00ean m\u1ed9t b\u1ea3n \u0111\u1ed3 kinh doanh ho\u00e0n ch\u1ec9nh nh\u01b0 \u1edf tr\u00ean v\u00ec h\u1ecd th\u01b0\u1eddng \u201c\u0111\u1ec3 trong \u0111\u1ea7u\u201d v\u00e0 kh\u00f4ng mu\u1ed1n ho\u1eb7c \u201ckh\u00f4ng c\u00f3\u201d th\u1eddi gian ho\u1eb7c m\u1ed9t v\u00e0i ng\u01b0\u1eddi c\u00f3 v\u1ebb nh\u01b0 kh\u00f4ng bi\u1ebft ho\u1eb7c ch\u01b0a bao gi\u1edd \u2026 th\u1eadm ch\u00ed kh\u00f4ng \u0111\u1ee7 ki\u1ebfn th\u1ee9c \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c 1 b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ea7y \u0111\u1ee7\u2026<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3568\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-don-bay-1024x534.jpeg\" alt=\"B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh l\u00e0 \u0111\u00f2n b\u1ea9y t\u1ed1t cho doanh nghi\u1ec7p\" width=\"800\" height=\"417\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #008080;\">L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c l\u1eadp K\u1ebf ho\u1ea1ch kinh doanh b\u00e0i b\u1ea3n<\/span><\/h3>\n<p><span style=\"color: #008080;\">Nh\u01b0ng n\u1ebfu ch\u00fa \u00fd, b\u1ea1n s\u1ebd th\u1ea5y r\u00f5 \u0111\u00e2y l\u00e0 1 \u0111\u00f2n b\u1ea9y v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 v\u00e0 h\u1eefu \u00edch cho b\u1ea1n trong su\u1ed1t cu\u1ed9c \u0111\u1eddi l\u00e0m kinh doanh c\u1ee7a b\u1ea1n\u2026 B\u1ea1n h\u00e3y t\u1eadp trung l\u00e0m 1 l\u1ea7n v\u00e0 b\u1ea1n s\u1ebd d\u00f9ng n\u00f3 m\u00e3i m\u00e3i v\u00e0 m\u1ed7i n\u0103m ch\u1ec9 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh c\u00e1c th\u00f4ng tin v\u00e0 s\u1ed1 li\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh c\u1ee7a c\u00e1c c\u00f4ng ty c\u1ee7a b\u1ea1n\u2026 C\u00e1 nh\u00e2n ch\u00fang t\u00f4i, k\u1ec3 t\u1eeb khi kh\u1edfi nghi\u1ec7p kinh doanh \u0111\u1ec1u c\u00f3 cho m\u00ecnh b\u1ea3n k\u1ebf ho\u1ea1ch n\u00e0y v\u00e0 lu\u00f4n d\u00f9ng n\u00f3 trong su\u1ed1t 17 n\u0103m qua, k\u1ec3 t\u1eeb n\u0103m 2006. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do t\u00f4i \u0111\u00fac k\u1ebft ra sau m\u1ed7i k\u1ef3 l\u1eadp b\u1ea3n KH Kinh Doanh.<\/span><\/p>\n<ol>\n<li><span style=\"color: #008080;\">Gi\u00fap b\u1ea1n ba\u0323n tr\u01a1\u0309 n\u00ean cu\u0323 th\u1ec3 h\u01a1n &#8230; <\/span><span style=\"color: #008080;\">Ca\u0301c k\u1ebf hoa\u0323ch kinh doanh kho\u0302ng chi\u0301nh th\u01b0\u0301c, \u0111\u1ec3 trong \u0111\u1ea7u thu\u031b\u01a1\u0300ng r\u1ea5t mo\u031b h\u00f4\u0300 v\u00e0 g\u1ea7n nh\u01b0 l\u00e0 ng\u1eabu h\u1ee9ng, ch\u1ec9 c\u00f3 m\u1ed9t m\u00ecnh b\u1ea1n l\u00e0m v\u00e0 th\u01b0\u1eddng th\u00ec m\u00ecnh b\u1ea1n ch\u1ecbu tr\u00e1ch nhi\u1ec7m\u2026 khi ph\u00e2n \u0111\u1ecbnh r\u00f5 c\u00e1c tr\u00e1ch nhi\u1ec7m v\u00e0 con s\u1ed1 b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c RAS trong \u0111\u1ea7u v\u00e0 l\u1ea5y t\u1ea5m b\u1ea3n \u0111\u1ed3 n\u00e0y ra \u0111\u1ec3 so s\u00e1nh theo t\u1eebng th\u00e1ng, t\u1eebng tu\u1ea7n \u0111\u1ec3 bi\u1ebft m\u00ecnh \u0111ang \u1edf \u0111\u00e2u tr\u00ean c\u00f2n \u0111\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau\u2026<\/span><\/li>\n<li><span style=\"color: #008080;\">\u0110a\u0301nh gia\u0301 ti\u0301nh kha\u0309 thi cu\u0309a y\u0301 tu\u031b\u01a1\u0309ng kinh doanh tru\u031b\u01a1\u0301c khi \u0111\u00e2\u0300u tu\u031b th\u01a1\u0300i gian v\u00e0 ti\u00ea\u0300n ba\u0323c cho chu\u0301ng, c\u00f3 \u00fd t\u01b0\u1edfng l\u00e0 t\u1ed1t nh\u01b0ng c\u1ea7n \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1ch l\u00e0m, ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3 c\u00e1ch l\u00e0m, c\u1ea3i thi\u1ec7n n\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng\u2026<\/span><\/li>\n<li><span style=\"color: #008080;\">Xa\u0301c \u0111i\u0323nh ca\u0301c \u0111i\u00ea\u0309m y\u00ea\u0301u \u0111\u1ec3 d\u1ea7n c\u1ea3i thi\u1ec7n ho\u1ea1\u0306c ca\u0301c v\u00e2\u0301n \u0111\u00ea\u0300 ti\u00ea\u0300m na\u0306ng v\u00e0 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u0110u\u031ba ra \u0111i\u0323nh hu\u031b\u01a1\u0301ng cho \u0111i\u00ea\u0300u ha\u0300nh v\u00e0 chi\u0301nh sa\u0301ch cu\u0309a doanh nghi\u1eb9\u0302p trong th\u1eddi gian t\u1edbi d\u1ef1a v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/span><\/li>\n<li><span style=\"color: #008080;\">Ca\u0309i thi\u1eb9\u0302n vi\u1eb9\u0302c ra quy\u00ea\u0301t \u0111i\u0323nh, hi\u1eb9\u0302u su\u00e2\u0301t va\u0300 ki\u00ea\u0309m soa\u0301t trong DN b\u0103\u0300ng vi\u1eb9\u0302c thi\u00ea\u0301t l\u1ea1\u0302p ca\u0301c chu\u00e2\u0309n m\u01b0\u0323c \u0111\u00ea\u0309 \u0111a\u0301nh gia\u0301 hi\u1eb9\u0302u qua\u0309 hoa\u0323t \u0111\u1ecd\u0302ng kinh doanh cho C\u00f4ng ty.<\/span><\/li>\n<li><span style=\"color: #008080;\">Ta\u0306ng co\u031b h\u1ecd\u0302i tha\u0300nh co\u0302ng cho Doanh nghi\u1ec7p<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u00ea\u0301 hoa\u0323ch kinh doanh giu\u0301p DN huy \u0111\u1ecd\u0302ng v\u00f4\u0301n Thuy\u00ea\u0301t phu\u0323c ca\u0301c nha\u0300 \u0111\u00e2\u0300u tu\u031b r\u0103\u0300ng ba\u0323n co\u0301 m\u1ecd\u0302t k\u00ea\u0301 hoa\u0323ch toa\u0300n di\u1eb9\u0302n va\u0300 \u0111u\u031b\u01a1\u0323c chu\u00e2\u0309n bi\u0323 ky\u0303 lu\u031b\u01a1\u0303ng \u0111\u00ea\u0309 tha\u0300nh co\u0302ng<\/span><\/li>\n<li><span style=\"color: #008080;\">Giu\u0301p chu\u0309 Doanh Nghi\u1ec7p,ca\u0301c nha\u0300 \u0111\u00e2\u0300u tu\u031b va\u0300 ca\u0301c be\u0302n cho vay gia\u0301m sa\u0301t k\u00ea\u0301t qua\u0309 hoa\u0323t \u0111\u1ecd\u0302ng kinh doanh v\u00e0 t\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n ho\u00e0n thi\u1ec7n m\u1ee5c ti\u00eau.<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd kh\u00f3a hu\u1ea5n luy\u1ec7n &#8220;l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh&#8221; t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/thomastrinhtoan.com\/event\/khoa-huan-luyen-lap-ke-hoach-kinh-doanh-thuc-chien\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3204 size-full\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2020\/09\/dang-ky-red-n.png\" alt=\"\u0111\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"256\" height=\"97\" \/><\/a><\/p>\n<hr \/>\n<h2><span style=\"color: #008080;\"><strong>III. 0<\/strong><strong>4 L\u00dd DO V\u00cc<\/strong><strong> SAO BA\u0323N NE\u0302N T\u01af\u0323 VI\u00ca\u0301T K\u1ebe HO\u1ea0CH KINH DOANH?<\/strong><\/span><\/h2>\n<p><span style=\"color: #008080;\">R\u1ea5t nhi\u1ec1u ch\u1ee7 DN, khi \u0111\u01b0\u1ee3c t\u00f4i h\u1ecfi, B\u1ea1n c\u00f3 b\u1ea3n K\u1ebf Ho\u1ea1ch Kinh doanh n\u0103m nay ch\u01b0a th\u00ec th\u01b0\u1eddng tr\u1ea3 l\u1eddi \u201cem c\u00f3 r\u1ed3i, em \u0111\u1ea1t m\u1ee5c ti\u00eau doanh thu n\u0103m nay t\u0103ng g\u1ea5p r\u01b0\u1ee1i, g\u1ea5p \u0111\u00f4i n\u0103m ngo\u00e1i\u201d\u2026 tuy\u1ec7t th\u1eadt\u2026 nh\u01b0ng ch\u1ec9 c\u00f3 s\u1ed1 m\u1ee5c ti\u00eau v\u1ec1 doanh thu th\u00f4i th\u00ec \u0111\u00e3 \u0111\u1ee7 ch\u01b0a? V\u00e0 b\u1eb1ng c\u00e1c c\u00e1nh n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3? B\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn bao nhi\u00eau? Th\u00f4ng th\u01b0\u1eddng c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd l\u00e0 \u201cd\u1ea1, t\u1ea7m 10%\u201d\u2026 H\u00e3y c\u00f9ng t\u00f4i \u0111\u1ecdc h\u1ebft h\u01b0\u1edbng d\u1eabn n\u00e0y b\u1ea1n s\u1ebd c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi cho ch\u00ednh b\u1ea1n.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3572\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-1-1024x684.jpeg\" alt=\"N\u00ean t\u1ef1 vi\u1ebft b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh\" width=\"800\" height=\"534\" \/><\/p>\n<p><span style=\"color: #008080;\">\u0110\u00f4i khi, c\u00e1c ch\u1ee7 DN th\u01b0\u1eddng r\u1ea5t t\u1ef1 tin tr\u1ea3 l\u1eddi th\u00eam r\u1eb1ng \u201cem \u0111\u00e3 giao cho Gi\u00e1m \u0111\u1ed1c kinh doanh l\u00e0m xong r\u1ed3i\u201d\u2026 Doanh thu n\u0103m nay e \u0111\u1eb7t ra t\u0103ng g\u1ea5p \u0111\u00f4i n\u0103m ngo\u00e1i\u2026 Coach th\u1ea5y li\u1ec7u c\u00f4ng ty em c\u00f3 l\u00e0m \u0111\u01b0\u1ee3c kh\u00f4ng \u1ea1? Em th\u1ea5y r\u1ea5t t\u1ef1 tin\u2026 T\u00f4i h\u1ecfi b\u1ea1n, n\u0103m r\u1ed3i em \u0111\u1ea1t bao nhi\u00eau % so v\u1edbi M\u1ee5c ti\u00eau \u0111\u1ec1 ra\u2026B\u1ea1n tr\u1ea3 l\u1eddi \u201cn\u0103m v\u01b0a r\u1ed3i l\u00e0 Covid m\u00e0 coach\u201d\u2026 N\u0103m r\u1ed3i b\u1ea1n \u0111\u1eb7t ch\u1ec9 ti\u00eau doanh thu l\u00e0 bao nhi\u00eau? D\u1ea1, em lu\u00f4n \u0111\u1eb7t t\u0103ng g\u1ea5p 1,5 l\u1ea7n so v\u1edbi n\u0103m tr\u01b0\u1edbc \u0111\u00f3\u2026 \u00dd t\u00f4i, c\u1ee5 th\u1ec3 l\u00e0 bao nhi\u00eau? D\u1ea1, em kh\u00f4ng nh\u1edb\u2026 (ghi ch\u00fa: L\u00e0 Kh\u00e1ch h\u00e0ng c\u1ee7a ActionCoach n\u00ean b\u1ea1n lu\u00f4n chu\u1ea9n ch\u1ec9nh \u0111\u1eb7t m\u1ee5c ti\u00eau doanh thu t\u0103ng t\u1ed1i thi\u1ec3u 1,5 l\u1ea7n n\u0103m tr\u01b0\u1edbc)\u2026 Do v\u1eady, b\u1ea1n c\u0169ng c\u1ea7n t\u1ef1 l\u00e0m ho\u1eb7c ph\u1ea3i l\u00e0 ch\u1ee7 tr\u00ec \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u kinh doanh \u0111\u1ec3 RAS v\u00e0o ch\u00ednh m\u00ecnh\u2026. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do b\u1ea1n n\u00ean t\u1ef1 l\u00e0m ho\u1eb7c ph\u1ea3i l\u00e0 ng\u01b0\u1eddi n\u1eafm r\u00f5 c\u00e1c c\u00f3 s\u1ed1 M\u1ee5c ti\u00eau c\u0169ng nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f4ng ty b\u1ea1n s\u1ebd l\u00e0m trong n\u0103m ti\u1ebfp theo.<\/span><\/p>\n<ol>\n<li><span style=\"color: #008080;\">B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh gi\u00fap b\u1ea1n pha\u0301t tri\u00ea\u0309n va\u0300 ca\u0309i thi\u1eb9\u0302n ky\u0303 na\u0306ng qua\u0309n tri\u0323 cu\u0309a ba\u0323n.<\/span><\/li>\n<li><span style=\"color: #008080;\">B\u1ea3n k\u1ebf ho\u1ea1ch t\u1ed1t gi\u00fap b\u1ea1n ph\u00f4\u0301i h\u01a1\u0323p gi\u01b0\u0303a mu\u0323c tie\u0302u ca\u0301 nha\u0302n v\u1edbi mu\u0323c tie\u0302u kinh doanh v\u00e0 m\u1ee5c ti\u00eau c\u00e1c Ph\u00f2ng ban.<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch kinh doanh \u0111\u01b0\u1ee3c l\u1eadp chi ti\u1ebft v\u00e0 b\u00e0n b\u1ea3n cho phe\u0301p ba\u0323n th\u01b0\u0309 nghi\u1eb9\u0302m v\u01a1\u0301i ca\u0301c phu\u031bo\u031bng a\u0301n kha\u0301c nhau \u0111\u00ea\u0309 xa\u0301c \u0111i\u0323nh gia\u0309i pha\u0301p t\u00f4\u0301t nh\u00e2\u0301t<\/span><\/li>\n<li><span style=\"color: #008080;\">Khi x\u00e2y d\u1ef1ng b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 m\u1ecdi chi ti\u1ebft \u0111\u1ec1u kh\u1ea3 thi s\u1ebd ch\u01b0\u0301ng to\u0309 cho ca\u0301c nha\u0300 la\u0303nh \u0111a\u0323o va\u0300 \u0111\u00e2\u0300u tu\u031b ti\u00ea\u0300m na\u0306ng cam k\u00ea\u0301t cu\u0309a ba\u0323n \u0111\u00f4\u0301i v\u01a1\u0301i k\u00ea\u0301 hoa\u0323ch<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd kh\u00f3a hu\u1ea5n luy\u1ec7n &#8220;l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh&#8221; t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/thomastrinhtoan.com\/event\/khoa-huan-luyen-lap-ke-hoach-kinh-doanh-thuc-chien\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3204 size-full\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2020\/09\/dang-ky-red-n.png\" alt=\"\u0111\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"256\" height=\"97\" \/><\/a><\/p>\n<hr \/>\n<h2><span style=\"color: #008080;\"><strong>IV. 08 SAI L\u00c2\u0300M TRONG L\u1eacP K\u1ebe HO\u1ea0CH KINH DOANH<\/strong><\/span><\/h2>\n<p><span style=\"color: #008080;\">Theo th\u1ed1ng k\u00ea, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c \u201cB\u1ea3n k\u1ebf ho\u1ea1ch\u201d kinh doanh th\u1ea5t b\u1ea1i \u2013 \u00edt nh\u1ea5t l\u00e0 theo c\u00e1ch g\u1ecdi c\u1ee7a c\u00e1c Ch\u1ee7 doanh nghi\u1ec7p v\u1ec1 t\u00ean g\u1ecdi \u2013 l\u00e0 \u0111\u1ebfn h\u01a1n 80%&#8230; <\/span><\/p>\n<h3><span style=\"color: #008080;\">C\u00e1c l\u00fd do ch\u00ednh khi\u1ebfn K\u1ebf ho\u1ea1ch kinh doanh th\u1ea5t b\u1ea1i<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3573\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-sai-lam-1.jpeg\" alt=\"Sai l\u1ea7m khi l\u1eadp K\u1ebf ho\u1ea1ch kinh doanh\" width=\"800\" height=\"457\" \/><\/p>\n<ol>\n<li><span style=\"color: #008080;\">L\u1eadp KHKD ma\u0300 kho\u0302ng nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng, \u0111\u1ea1\u0306c bi\u1eb9\u0302t thi\u0323 tru\u031b\u01a1\u0300ng mu\u0323c tie\u0302u va\u0300 ca\u0323nh tranh<\/span><\/li>\n<li><span style=\"color: #008080;\">Kho\u0302ng xa\u0301c \u0111i\u0323nh \u0111u\u031b\u01a1\u0323c va\u0300 kho\u0302ng pha\u0301t tri\u00ea\u0309n \u0111u\u031b\u01a1\u0323c l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh phu\u0300 h\u01a1\u0323p<\/span><\/li>\n<li><span style=\"color: #008080;\">L\u01b0\u0323a cho\u0323n Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng kho\u0302ng phu\u0300 h\u01a1\u0323p<\/span><\/li>\n<li><span style=\"color: #008080;\">Kho\u0302ng pha\u0301t tri\u00ea\u0309n doanh nghi\u1eb9\u0302p m\u1ecd\u0302t ca\u0301ch quy\u00ea\u0301t ta\u0302m va\u0300 nh\u00e2\u0301t qua\u0301n<\/span><\/li>\n<\/ol>\n<h3><span style=\"color: #008080;\"><strong>M\u1ecd\u0302t trong nh\u01b0\u0303ng \u201cchi\u00ea\u0301c b\u00e2\u0303y ta\u0300i chi\u0301nh\u201d ph\u00f4\u0309 bi\u00ea\u0301n \u0111\u01b0\u1ee3c nh\u1eadn ra khi x\u00e2y d\u1ef1ng K\u1ebf ho\u1ea1ch kinh doanh<\/strong><\/span><\/h3>\n<ol>\n<li><span style=\"color: #008080;\">\u0110i\u0323nh gia\u0301 SP\/DV th\u00e2\u0301p ho\u031bn chi phi\u0301 =&gt; L\u00e3i g\u1ed9p th\u1ea5p h\u01a1n k\u1ef3 v\u1ecdng<\/span><\/li>\n<li><span style=\"color: #008080;\">Kho\u0302ng ti\u0301nh toa\u0301n \u0111\u00e2\u0300y \u0111u\u0309 ca\u0301c chi phi\u0301 hoa\u0323t \u0111\u1ecd\u0302ng ho\u1ea1\u0306c kho\u0302ng ki\u00ea\u0309m soa\u0301t \u0111u\u031b\u01a1\u0323c chu\u0301ng<\/span><\/li>\n<li><span style=\"color: #008080;\">Kho\u0302ng xa\u0301c \u0111i\u0323nh \u0111u\u031b\u01a1\u0323c th\u01a1\u0300i gian \u0111\u00ea\u0309 xa\u0302y d\u01b0\u0323ng thi\u0323 tru\u031b\u01a1\u0300ng<\/span><\/li>\n<li><span style=\"color: #008080;\">Kh\u01a1\u0309i s\u01b0\u0323 v\u01a1\u0301i lu\u031b\u01a1\u0323ng v\u00f4\u0301n lu\u031bu \u0111\u1ecd\u0302ng qua\u0301 i\u0301t<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd kh\u00f3a hu\u1ea5n luy\u1ec7n &#8220;l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh&#8221; t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/thomastrinhtoan.com\/event\/khoa-huan-luyen-lap-ke-hoach-kinh-doanh-thuc-chien\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3204 size-full\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2020\/09\/dang-ky-red-n.png\" alt=\"\u0111\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"256\" height=\"97\" \/><\/a><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #008080;\"><strong>V. NH\u00ccN L\u1ea0I TH\u00c0NH QU\u1ea2 N\u0102M TR\u01af\u1edaC<\/strong><strong> &#8211;<\/strong><strong> KH\u00c1M PH\u00c1 L\u1ea0I<\/strong> <strong>M\u1ee4C TI\u00caU CU\u1ed8C S\u1ed0NG<\/strong><strong>, M\u1ee4C TI\u00caU C\u00c1 NH\u00c2N<\/strong><strong> C\u1ee6A B\u1ea0N<\/strong><strong> V\u00c0 SO V\u1edaI <\/strong><strong>M\u1ee4C TI\u00caU KINH DOANH<\/strong><\/span><\/h2>\n<h3><span style=\"color: #008080;\">Khi l\u1eadp b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh, c\u1ea7n \u0111\u1eb7c bi\u1ec7t l\u01b0u \u00fd \u0111\u1ebfn M\u1ee5c ti\u00eau t\u1eebng th\u00e0nh vi\u00ean trong c\u00f4ng ty<\/span><\/h3>\n<p><span style=\"color: #008080;\">T\u1ea1i sao ch\u00fang ta c\u1ea7n l\u00e0m \u0111i\u1ec1u n\u00e0y, trong cu\u1ed9c s\u1ed1ng t\u00f4i \u0111\u01b0\u1ee3c bi\u1ebft r\u1ea5t nhi\u1ec1u con ng\u01b0\u1eddi kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c cu\u1ed9c s\u00f4ng c\u1ee7a m\u00ecnh, kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u01b0\u1edbc m\u01a1 c\u1ee7a m\u00ecnh, h\u1ecd b\u1ecb l\u1ec7 thu\u1ed9c v\u00e0o ng\u01b0\u1eddi kh\u00e1c, v\u00e0 cho d\u00f9 c\u00f3 \u01b0\u1edbc m\u01a1 c\u00e1 nh\u00e2n r\u1ea5t l\u1edbn nh\u01b0ng g\u1ea7n nh\u01b0 h\u1ecd kh\u00f4ng bi\u1ebft c\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3\u2026 V\u00e0 cu\u1ed1i c\u00f9ng h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi gi\u00fap ng\u01b0\u1eddi kh\u00e1c \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u1ea5c m\u01a1, l\u00e0 c\u00e1c ch\u1ee7 Doanh Nghi\u1ec7p ch\u1eafc c\u00e1c b\u1ea1n \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 bi\u1ebft t\u00f4i \u0111ang nh\u1eafc \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3574\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-goals-1024x502.jpeg\" alt=\"\u0110\u1eb7t m\u1ee5c ti\u00eau cho b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh\" width=\"800\" height=\"392\" \/><\/p>\n<p><span style=\"color: #008080;\">L\u00e0 c\u00e1c Ch\u1ee7 doanh nghi\u1ec7p, c\u00e1c b\u1ea1n ch\u1ee7 \u0111\u1ed9ng \u0111\u1eb7t ra \u01b0\u1edbc m\u01a1 c\u1ee7a c\u00e1 nh\u00e2n m\u00ecnh v\u00e0 gia \u0111\u00ecnh m\u00ecnh, c\u00f4ng c\u1ee5 \u0111\u1ec3 gi\u00fap c\u00e1c b\u1ea1n \u0111\u01b0\u1ee3c \u01b0\u1edbc m\u01a1 \u0111\u00f3 ch\u00ednh l\u00e0 C\u00f4ng ty c\u1ee7a b\u1ea1n ho\u1eb7c r\u1ea5t nhi\u1ec1u c\u00f4ng ty\u2026 Do v\u1eady, \u0111i\u1ec1u t\u00f4i lu\u00f4n nh\u1eafc c\u00e1c b\u1ea1n l\u00e0 lu\u00f4n lu\u00f4n ki\u1ec3m tra l\u1ea1i v\u1ec1 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh, so v\u1edbi m\u1ee5c ti\u00eau \u0111\u1eb7t ra cho \u201cC\u00e1i C\u00f4ng Ty \u2013 c\u00e1i c\u00f4ng c\u1ee5\u201d s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed9c s\u1ed1ng c\u1ee7a c\u00e1c b\u1ea1n\u2026<\/span><\/p>\n<p><span style=\"color: #ff6600;\"><strong>L\u01b0u \u00fd l\u00e0, n\u1ebfu m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n qu\u00e1 cao \u2013 m\u00e0 m\u1ee5c ti\u00eau \u0111\u1ea1t ra cho c\u00f4ng ty qu\u00e1 th\u1ea5p b\u1ea1n h\u00e3y t\u1ef1 h\u1ecfi \u201ckhi n\u00e0o th\u00ec m\u1edbi \u0111\u1ea1t m\u1ee5c ti\u00eau cu\u1ed9c s\u1ed1ng? M\u00ecnh c\u00f3 n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau cho c\u00f4ng ty Cao h\u01a1n\u201d \u0111\u1ec3 nhanh \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n? Ho\u1eb7c, ng\u01b0\u1ee3c l\u1ea1i m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n th\u1ea5p h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a C\u00f4ng ty c\u1ee7a b\u1ea1n, c\u00e2u h\u1ecfi l\u00e0 \u201c\u0111\u1ed9ng l\u1ef1c n\u00e0o s\u1ebd khi\u1ebfn b\u1ea1n l\u00e8o l\u00e1i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ea1t m\u1ee5c ti\u00eau?\u201d<\/strong><\/span><\/p>\n<h3><span style=\"color: #008080;\">L\u00e0m sao \u0111\u1ec3 h\u00e0i ho\u00e0 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty trong K\u1ebf ho\u1ea1ch kinh doanh<\/span><\/h3>\n<p><span style=\"color: #008080;\">L\u1eddi khuy\u00ean l\u00e0, h\u00e3y l\u00e0m h\u00e0i ho\u00e0 c\u1ea3 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n v\u00e0 m\u1ee5c ti\u00eau c\u00f4ng ty c\u1ee7a b\u1ea1n! Trong b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh, h\u00e3y d\u00e0nh m\u1ed9t trang tr\u1ed1ng \u2013 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 trang \u201cb\u00ed m\u1eadt\u201d c\u1ee7a b\u1ea1n \u0111\u1ec3 ki\u1ec3m tra\u00a0 l\u1ea1i c\u00e1c vi\u1ec7c n\u00eau tr\u00ean. H\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau \u0111\u1ec3 ki\u1ec3m tra \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n<ol>\n<li><span style=\"color: #008080;\">M\u1ee5c ti\u00eau \/ d\u1ea5u \u1ea5n quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong n\u0103m qua l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"color: #008080;\">Nh\u1eefng \u0111i\u1ec1u b\u1ea1n ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c? L\u00fd do?<\/span><\/li>\n<li><span style=\"color: #008080;\">\u0110i\u1ec1u b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng g\u00ec \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/span><\/li>\n<li><span style=\"color: #008080;\">Nh\u00ecn l\u1ea1i s\u1ed1 li\u1ec7u kinh doanh ch\u00ednh n\u0103m 2020 c\u1ee7a c\u00f4ng ty b\u1ea1n<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd kh\u00f3a hu\u1ea5n luy\u1ec7n &#8220;l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh&#8221; t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/thomastrinhtoan.com\/event\/khoa-huan-luyen-lap-ke-hoach-kinh-doanh-thuc-chien\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3204 size-full\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2020\/09\/dang-ky-red-n.png\" alt=\"\u0111\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"256\" height=\"97\" \/><\/a><\/p>\n<h4><span style=\"color: #ff6600;\"><strong>Li\u1ec7t<\/strong><strong> k\u00ea <\/strong><strong>05 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n<\/strong><strong> n\u0103m nay l\u00e0 g\u00ec trong b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh?<\/strong><\/span><\/h4>\n<ol>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<\/ol>\n<h4><span style=\"color: #ff6600;\">Xem x\u00e9t l\u1ea1i c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong n\u0103m qua<\/span><\/h4>\n<p><span style=\"color: #008080;\">T\u00ecnh h\u00ecnh kinh doanh n\u0103m qua\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 N\u0103m\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Th\u00e1ng (\/12)<\/span><\/p>\n<ol>\n<li><span style=\"color: #008080;\">T\u1ed5ng doanh thu\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<li><span style=\"color: #008080;\">T\u1ed5ng gi\u00e1 v\u1ed1n (COS\/COGS)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<li><span style=\"color: #008080;\">Gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn g\u1ed9p (1-2)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<li><span style=\"color: #008080;\">T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn \u1ed9p (3:1)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<li><span style=\"color: #008080;\">T\u1ed5ng chi ph\u00ed b\u00e1n h\u00e0ng (CP l\u01b0u th\u00f4ng)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<li><span style=\"color: #008080;\">T\u1ed5ng chi ph\u00ed qu\u1ea3n l\u00fd\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<li><span style=\"color: #008080;\">L\u1ee3i nhu\u1eadn r\u00f2ng (3-4)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<li><span style=\"color: #008080;\">T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn r\u00f2ng (7:1)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<\/ol>\n<h4><span style=\"color: #ff6600;\"><strong>T\u00ecnh h\u00ecnh c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd ra sao<\/strong><strong> cho n\u0103m nay? (**)<\/strong><\/span><\/h4>\n<p><span style=\"color: #008080;\">M\u1ee5c ti\u00eau t\u00e0i ch\u00ednh n\u0103m nay\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 N\u0103m\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Th\u00e1ng (\/12)<\/span><\/p>\n<ol>\n<li><span style=\"color: #008080;\">L\u1ee3i nhu\u1eadn r\u00f2ng mong mu\u1ed1n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<li><span style=\"color: #008080;\">Chi ph\u00ed b\u00e1n h\u00e0ng n\u0103m nay\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<li><span style=\"color: #008080;\">Chi ph\u00ed qu\u1ea3n l\u00fd chung n\u0103m nay\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 &#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<li><span style=\"color: #008080;\">L\u1ee3i nhu\u1eadn g\u1ed9p mong mu\u1ed1n (1+2+3)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<li><span style=\"color: #008080;\">T\u1ed5ng bi\u1ebfn ph\u00ed = (100%- T\u1ef7 su\u1ea5t l\u00e3i g\u1ed9p) x Doanh thu\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 &#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #008080;\">T\u1ed5ng doanh thu c\u1ea7n c\u00f3\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 &#8212;&#8212;&#8212;&#8212;-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><em>Tham kh\u1ea3o: https:\/\/thomastrinhtoan.com\/su-kien\/lap-ke-hoach-kinh-doanh\/ke-hoach-1-nam\/<\/em><\/span><\/p>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3575\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-goals2.png\" alt=\"M\u1ee5c ti\u00eau c\u00f4ng ty r\u00f5 r\u00e0ng trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh\" width=\"800\" height=\"289\" \/><\/h5>\n<h4><span style=\"color: #ff6600;\"><strong>C\u00e2u h\u1ecfi gi\u00e0nh cho c\u00e1c b\u1ea1n khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh&#8230;<\/strong><\/span><\/h4>\n<p><span style=\"color: #008080;\">H\u00e3y so s\u00e1nh m\u1ee5c (*) v\u00e0 m\u1ee5c (**) \u0111\u1ec3 th\u1ea5y theo c\u1ed5 ph\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec3 so s\u00e1nh m\u1ee5c ti\u00eau C\u00e1 nh\u00e2n v\u00e0 m\u1ee5c ti\u00eau c\u00f4ng ty. V\u00e0 r\u1ed3i h\u00e3y li\u1ec7t k\u00ea 5 \u01b0u ti\u00ean c\u1ea7n ph\u1ea3i l\u00e0m c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau c\u00f4ng ty n\u0103m ti\u1ebfp theo.<\/span><\/p>\n<ol>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<li><span style=\"color: #008080;\">\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/span><\/li>\n<\/ol>\n<hr \/>\n<h2><span style=\"color: #008080;\"><strong>VI. Tri\u1ec3n khai m\u1eabu k\u1ebf ho\u1ea1ch l\u00e3i l\u1ed7 &#8211; Master Plan cho<\/strong><strong> N\u0103m ti\u1ebfp theo (Profit &amp; Lost Master Plan) trong b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh<\/strong><\/span><\/h2>\n<p><span style=\"color: #008080;\">C\u00e1c ch\u1ec9 ti\u00eau ch\u00ednh (MASTER KPIS) trong Master Plan ch\u00ednh l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 b\u1ea1n \u0111\u1ecbnh ra \u1edf m\u1ee5c (**). T\u1eeb c\u00e1c Master KPIs v\u1ec1 doanh thu, Gi\u00e1 v\u1ed1n, L\u00e3i g\u1ed9p, chi ph\u00ed b\u00e1n h\u00e0ng, chi ph\u00ed qu\u1ea3n l\u00fd, l\u00e3i vay, kh\u1ea5u hao, d\u00f2ng ti\u1ec1n, t\u00e0i s\u1ea3n, t\u1ed3n kho v\u00e0 c\u00f4ng n\u1ee3\u2026 theo ph\u1ea7n ph\u1ee5 l\u1ee5c ph\u1ea7n IV c\u1ee7a b\u1ea3n K\u1ebf Ho\u1ea1ch Kinh doanh \u2026 c\u00e1c b\u1ea1n s\u1ebd l\u1eadp l\u00ean \u0111\u01b0\u1ee3c C\u00e1c Chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c h\u00e0nh \u0111\u1ed9ng theo Qu\u00fd v\u00e0 theo tu\u1ea7n \u0111\u1ec3 th\u1ef1c thi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m \u0111\u1ea1t M\u1ee5c ti\u00eau kinh doanh c\u1ee7a C\u00f4ng ty.<\/span><\/p>\n<h3><span style=\"color: #ff6600;\">C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i m\u1eabu file Master Plan &#8211; th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1mbAPg7UhUO1r1hbUx9R7ayKt8dR_ykBb\/edit#gid=1367364335\"><span style=\"text-decoration: underline; color: #008080;\">t\u1ea1i \u0111\u00e2y<\/span><\/a> &#8211; vui l\u00f2ng <a href=\"https:\/\/thomastrinhtoan.com\/membership-quyen-loi-thanh-vien\/register-dang-ky-thanh-vien\/\"><span style=\"text-decoration: underline; color: #008080;\">\u0111\u0103ng k\u00fd<\/span><\/a> th\u00e0nh vi\u00ean \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u1ea5p quy\u1ec1n.<\/span><\/h3>\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1mbAPg7UhUO1r1hbUx9R7ayKt8dR_ykBb\/edit#gid=1367364335\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3269 size-medium\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/down-load-button-300x60.png\" alt=\"t\u1ea3i file master plan k\u1ebf ho\u1ea1ch kinh doanh\" width=\"300\" height=\"60\" \/><\/a><\/p>\n<p><span style=\"color: #008080;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t cho C\u00f4ng ty, c\u00e1c b\u1ea1n c\u1ea7n r\u00e0 so\u00e1t \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ph\u1ea7n ti\u1ebfp theo \u0111\u00e2y.<\/span><\/p>\n<p><span style=\"color: #008080;\">\u0110\u1ec3 c\u00e1c b\u1ea1n c\u00f3 \u0111\u1ed9ng l\u1ef1c, t\u00f4i xin nh\u1eafc l\u1ea1i l\u00e0 H\u00c3Y D\u00c0NH 20% \u0110\u1ec2 L\u00c0M M\u1ed8T C\u00c1CH NGHI\u00caM T\u00daC v\u00e0 CH\u1ee6 \u0110\u1ed8NG\u2026 b\u1ea1n s\u1ebd d\u00f9ng \u0111\u01b0\u1ee3c \u201cn\u00f3\u201d su\u1ed1t qu\u00e3ng \u0111\u1eddi l\u00e0m kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/p>\n<hr \/>\n<h2><span style=\"color: #008080;\"><strong>VII. Ph\u00e2n<\/strong><strong> t\u00edch c\u00e1c y\u1ebfu t\u1ed1 M\u00f4i tr\u01b0\u1eddng trong b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u00f4ng ty\u2026<\/strong><\/span><\/h2>\n<h3><span style=\"color: #ff6600;\">7.1 Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng ch\u00ednh s\u00e1ch ph\u00e1p lu\u1eadt c\u1ee7a nh\u00e0 n\u01b0\u1edbc v\u00e0 Qu\u1ed1c t\u1ebf \u0111\u1ec3 t\u00ecm ra c\u00e1c c\u01a1 h\u1ed9i trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh<\/span><\/h3>\n<p><span style=\"color: #008080;\">T\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi cho n\u0103m kinh doanh ti\u1ebfp theo. T\u00f4i s\u1ebd c\u00f3 b\u00e0i vi\u1ebft chia s\u1ebb v\u1ec1 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng vi m\u00f4 v\u00e0 ph\u00e2n t\u00edch <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/docs.google.com\/presentation\/d\/13_3wf48uBauGBSRlQpQfFdhdkI-2IyLI\/edit\"><span style=\"text-decoration: underline;\"><strong>PESTEL v\u00e0 5 FORCES<\/strong><\/span><\/a><\/span> \u0111\u1ec3 c\u00e1c b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n. Trong ph\u1ea1m vi h\u01b0\u1edbng d\u1eabn n\u00e0y t\u00f4i xin kh\u00f4ng \u0111i chi ti\u1ebft v\u00ec s\u1ebd l\u00e0m c\u00e1c b\u1ea1n m\u1ea5t t\u1eadp trung cho b\u1ea3n K\u1ebf Ho\u1ea1ch Kinh doanh th\u1ef1c chi\u1ebfn.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3576\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-pestel-1024x536.png\" alt=\"Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng cho b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh\" width=\"800\" height=\"419\" \/><\/p>\n<h3><span style=\"color: #ff6600;\">7.2 B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh c\u1ea7n n\u00eau b\u1eadt r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 vi m\u00f4 theo 5 th\u1ebf l\u1ef1c c\u1ea1nh tranh \u0111\u1ec3 t\u00ecm ra c\u01a1 h\u1ed9i v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c r\u1ee7i ro ti\u1ec1m \u1ea9n.<\/span><\/h3>\n<ol>\n<li><span style=\"color: #008080;\">5 \u0111\u1ed1i th\u1ee7 m\u1ea1nh nh\u1ea5t c\u1ee7a b\u1ea1n trong ng\u00e0nh l\u00e0 nh\u1eefng ai? L\u00e0m g\u00ec \u0111\u1ec3 c\u00f4ng ty b\u1ea1n \u0111\u1ea1t m\u1ee5c ti\u00eau b\u1ea5t ch\u1ea5p c\u00e1c \u0111\u1ed5i th\u1ee7 c\u00f3 h\u00e0nh \u0111\u1ed9ng g\u00ec \u0111i n\u1eefa?<\/span><\/li>\n<li><span style=\"color: #008080;\">D\u1ef1 ki\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 thay th\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/span><\/li>\n<li><span style=\"color: #008080;\">5 nh\u00e0 cung c\u1ea5p quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n? L\u00e0m g\u00ec \u0111\u1ec3 h\u1ecd h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh?<\/span><\/li>\n<li><span style=\"color: #008080;\">Danh s\u00e1ch nh\u1eefng Kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t? ho\u1eb7c Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00f4ng ty b\u1ea1n?<\/span><\/li>\n<li><span style=\"color: #008080;\">Nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi ti\u1ec1m \u1ea9n (n\u1ebfu c\u00f3) h\u1ecd s\u1ebd l\u00e0m g\u00ec v\u00e0 b\u1ea1n s\u1ebd l\u00e0m nh\u1eefng g\u00ec?<\/span><\/li>\n<\/ol>\n<h3><span style=\"color: #ff6600;\">7.3 Ph\u00e2n t\u00edch theo ma tr\u1eadn SWOT \u2013 \u0110i\u1ec3m m\u1ea1nh\/y\u1ebfu \u2013 C\u01a1 h\u1ed9i\/ R\u1ee7i ro \u0111\u1ec3 t\u00ecm ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t cho b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh.<\/span><\/h3>\n<ol>\n<li><span style=\"color: #008080;\">\u0110i\u1ec3m m\u1ea1nh c\u1ee7a C\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec, h\u00e3y li\u1ec7t k\u00ea 5 \u0111i\u1ec3m m\u1ea1nh nh\u1ea5t?<\/span><\/li>\n<li><span style=\"color: #008080;\">\u0110i\u1ec3m y\u1ebfu c\u1ee7a C\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec, h\u00e3y li\u1ec7t k\u00ea 5 \u0111i\u1ec3m y\u1ebfu nh\u1ea5t?<\/span><\/li>\n<li><span style=\"color: #008080;\">C\u01a1 h\u1ed9i \u0111\u1ed1i v\u1edbi c\u00f4ng ty b\u1ea1n trong n\u0103m t\u1edbi l\u00e0 g\u00ec, b\u1ea1n t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i b\u1eb1ng c\u00e1ch n\u00e0o?<\/span><\/li>\n<li><span style=\"color: #008080;\">C\u00e1c r\u1ee7i ro \u0111\u1ed1i v\u1edbi c\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec? L\u00e0m g\u00ec \u0111\u1ec3 ng\u0103n ng\u1eeba c\u00e1c r\u1ee7i ro n\u00e0y?<\/span><\/li>\n<li><span style=\"color: #008080;\">T\u1eeb c\u00e1c ph\u00e2n t\u00edch tr\u00ean, h\u00e3y chu\u1ea9n b\u1ecb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i v\u00e0 ng\u0103n ng\u1eeba c\u00e1c r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra.<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd kh\u00f3a hu\u1ea5n luy\u1ec7n &#8220;l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh&#8221; t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/thomastrinhtoan.com\/event\/khoa-huan-luyen-lap-ke-hoach-kinh-doanh-thuc-chien\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3204 size-full\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2020\/09\/dang-ky-red-n.png\" alt=\"\u0111\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"256\" height=\"97\" \/><\/a><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #008080;\"><strong>VIII<\/strong><strong>. Ch\u00fang ta kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t m\u00ecnh v\u00e0 duy nh\u1ea5t tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng\u2026 V\u1eady h\u00e3y ph\u00e2n t\u00edch chi ti\u1ebft trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh<\/strong> <strong>(Ng\u00e0nh, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh)<\/strong><\/span><\/h2>\n<h3><span style=\"color: #008080;\">C\u00e1c y\u1ebfu t\u1ed1 n\u00e0o c\u1ea7n ph\u00e2n t\u00edch trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh<\/span><\/h3>\n<ol>\n<li><span style=\"color: #008080;\">Ph\u00e2n t\u00edch ng\u00e0nh, Ph\u00e2n t\u00edch t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng n\u01a1i c\u00f3 c\u00e1c Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u1ec1: M\u00f4 t\u1ea3 ng\u00e0nh, Xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh, S\u1ea3n ph\u1ea9m c\u1ee7a ng\u00e0nh Doanh thu c\u1ee7a ng\u00e0nh, T\u1ef7 l\u1ec7 ph\u00e1t tri\u1ec3n, D\u1ef1 b\u00e1o t\u1ef7 l\u1ec7 ph\u00e1t tri\u1ec3n, S\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng, S\u1ed1 l\u01b0\u1ee3ng lao \u0111\u1ed9ng, Th\u1ecb ph\u1ea7n\u2026<\/span><\/li>\n<li><span style=\"color: #008080;\">Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng: Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, Nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"color: #008080;\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp, \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00e1n ti\u1ebfp, T\u1ed5ng quan v\u1ec1 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty b\u1ea1n, k\u1ebf ho\u1ea1ch n\u00e0o h\u1ee3p t\u00e1c \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/span><\/li>\n<\/ol>\n<figure id=\"attachment_3577\" aria-describedby=\"caption-attachment-3577\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3577\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-competitors.png\" alt=\"Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh\" width=\"800\" height=\"378\" \/><figcaption id=\"caption-attachment-3577\" class=\"wp-caption-text\"><span style=\"color: #008080;\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng trong b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh<\/span><\/figcaption><\/figure>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #008080;\"><strong>IX. X\u00e2y<\/strong><strong> d\u1ef1ng <\/strong><strong>K\u1ebf ho\u1ea1ch Marketing trong K\u1ebf ho\u1ea1ch kinh doanh<\/strong><strong>\u00a0v\u00e0 c\u00e1c ph\u01b0\u01a1ng c\u00e1ch ti\u1ebfp c\u1eadn \u0110\u1ee6 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/strong><\/span><\/h2>\n<h3><span style=\"color: #008080;\">\bHo\u1ea1t \u0111\u1ed9ng Marketing c\u1ea7n c\u00f3 trong b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh<\/span><\/h3>\n<ol>\n<li><span style=\"color: #008080;\">Product, Service v\u00e0 Pricing \u2013 S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho c\u00e1c Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n? Gi\u00e1 tr\u1ecb \u0111\u00f3 so s\u00e1nh v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd th\u00ec h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c l\u1ee3i \u00edch nh\u01b0 th\u1ebf n\u00e0o? B\u1ea1n c\u1ea7n c\u00f3 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 m\u1ea1nh m\u1ebd \u0111\u1ec3 truy\u1ec1n th\u00f4ng cho c\u00e1c Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1, ngo\u00e0i th\u00f4ng \u0111i\u1ec7p th\u00ec b\u1ea1n c\u0169ng c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ebfn \u0111\u1ee7 v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m cho Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 cho c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu \u0111\u1ec3 thu h\u00fat h\u1ecd t\u00e1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n? Th\u00f4ng \u0111i\u1ec7p cho c\u00e1c Kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 c\u00e1c Kh\u00e1ch h\u00e0ng c\u0169 c\u00f3 \u0111i\u1ec3m g\u00ec gi\u1ed1ng v\u00e0 \u0111i\u1ec3m g\u00ec kh\u00e1c nhau? L\u1ef1a ch\u1ecdn th\u00f4ng \u0111i\u1ec7p n\u00e0o \u0111\u1ec3 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 nh\u1ea5t cho t\u1eebng lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 cho c\u1ea3 2 \u0111\u1ed1i t\u01b0\u1ee3ng?<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i v\u00e0 giao h\u00e0ng cho c\u00e1c Kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 hi\u1ec7u qu\u1ea3, an to\u00e0n v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00f4ng n\u1ee3 \u0111\u01b0\u1ee3c thu h\u1ed3i.<\/span><\/li>\n<li><span style=\"color: #008080;\">Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/span>\n<ul>\n<li><span style=\"color: #008080;\">C\u00e1ch th\u1ee9c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 c\u0169<\/span><\/li>\n<li><span style=\"color: #008080;\">M\u1ed7i kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c th\u00ec c\u00f4ng ty b\u1ecf ra bao nhi\u00eau chi ph\u00ed \u0111\u1ea7u t\u01b0 t\u1eeb chi\u1ebfn l\u01b0\u1ee3c Marketing?<\/span><\/li>\n<li><span style=\"color: #008080;\">Khai th\u00e1c hi\u1ec7u qu\u1ea3 m\u1ed7i kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi m\u1ed9t kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 bao l\u00e2u v\u00e0 bao nhi\u00eau ti\u1ec1n? Thang s\u1ea3n ph\u1ea9m n\u00e0o cho m\u1ed7i kh\u00e1ch h\u00e0ng? \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ee7 thang s\u1ea3n ph\u1ea9m c\u1ee7a C\u00f4ng ty\u2026<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #008080;\">C\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 s\u1ebd th\u1ef1c hi\u1ec7n l\u00e0 g\u00ec: Website, Fanpage, b\u1ea3ng hi\u1ec7u, POSM, k\u00eanh qu\u1ea3ng b\u00e1, v.v\u2026 \u0111\u1ea3m b\u1ea3o ti\u1ebfp c\u1eadn \u0110\u1ee6 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1c h\u00e0ng ti\u1ec1m n\u0103ng theo K\u1ebf ho\u1ea1ch v\u00e0 m\u1ee5c ti\u00eau \u0111\u1ec1 ra theo th\u1eddi \u0111i\u1ec3m.<\/span><\/li>\n<\/ol>\n<figure id=\"attachment_3578\" aria-describedby=\"caption-attachment-3578\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3578\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-marketing.jpeg\" alt=\"Marketing trong b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh\" width=\"800\" height=\"366\" \/><figcaption id=\"caption-attachment-3578\" class=\"wp-caption-text\"><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch kinh doanh ho\u00e0n h\u1ea3o c\u1ea7n m\u1ed9t k\u1ebf ho\u1ea1ch Marketing kh\u1ea3 thi.<\/span><\/figcaption><\/figure>\n<hr \/>\n<h2><span style=\"color: #008080;\"><strong>X. Thi\u1ebft<\/strong><strong> l\u1eadp <\/strong><strong>K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng trong b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh<\/strong><\/span><\/h2>\n<ol>\n<li><span style=\"color: #008080;\">X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111i\u1ec3m nh\u1ea5n v\u1ec1 ch\u1ec9 ti\u00eau doanh thu, ch\u1ec9 ti\u00eau kh\u00e1ch h\u00e0ng, t\u1ec9 l\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb KH ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng\u2026<\/span><\/li>\n<li><span style=\"color: #008080;\">Thi\u1ebft l\u1eadp ch\u1ec9 ti\u00eau doanh thu theo s\u1ea3n ph\u1ea9m, theo khu v\u1ef1c, theo nh\u00e2n s\u1ef1 v\u00e0 doanh thu theo th\u1eddi gian Qu\u00fd, th\u00e1ng\u2026<\/span><\/li>\n<li><span style=\"color: #008080;\">C\u00e1c Ph\u00f2ng ban v\u00e0 nh\u00e2n s\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh trong vi\u1ec7c T\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, t\u0103ng doanh thu \u2026 theo 5 ways. L\u01b0u \u00fd b\u1ed9 ph\u1eadn hay ph\u00f2ng ban n\u00e0o kh\u00f4ng ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c cho 5 ways th\u00ec ph\u00f2ng ban \u0111\u00f3 \u0111ang b\u1ecb \u201cth\u1eeba\u201d trong c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c c\u00f4ng ty v\u00e0 n\u00ean \u0111\u01b0\u1ee3c lu\u00e2n chuy\u1ec3n, t\u00e1i c\u01a1 c\u1ea5u ho\u1eb7c tinh gi\u1ea3n.<\/span><\/li>\n<li><span style=\"color: #008080;\">Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i hi\u1ec7n hi\u1ec7u qu\u1ea3 theo ph\u01b0\u01a1ng ch\u00e2m \u201cd\u1ec5 mua \u2013 d\u1ec5 b\u00e1n \u2013 D\u1ec5 giao h\u00e0ng v\u00e0 thanh to\u00e1n\u2026<\/span><\/li>\n<li><span style=\"color: #008080;\">\u0110\u00e1nh gi\u00e1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng theo Thang s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n b\u00e1n h\u00e0ng theo thang s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t theo gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi 1 kh\u00e1ch h\u00e0ng nh\u1eb1m t\u1ed1i \u01b0u chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 khai th\u00e1c kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"color: #008080;\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 theo ABCD ho\u1eb7c theo Cao \u2013 Trung \u2013 Th\u1ea5p c\u1ea5p \u0111\u1ec3 c\u00f3 c\u01a1 c\u1ea5u s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, ch\u00ednh s\u00e1ch ph\u00f9 h\u1ee3p nh\u1eb1m t\u1ed1i \u01b0u ho\u00e1 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u1ebf Ho\u1ea1ch T\u0103ng Doanh thu th\u00f4ng qua C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i?<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u1ebf Ho\u1ea1ch T\u0103ng Doanh thu th\u00f4ng qua C\u1ea3i thi\u1ec7n gi\u00e1 tr\u1ecb trung b\u00ecnh tr\u00ean m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3579\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-sales.png\" alt=\"K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh\" width=\"800\" height=\"493\" \/><\/p>\n<p><span style=\"color: #ff6600;\">Download m\u1eabu thi\u1ebft l\u1eadp <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1iH_yeUvoZG1d6WREDILWyxOKsSOR6G3A\/edit#gid=1581507107\"><span style=\"text-decoration: underline; color: #008080;\"><strong>k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong><\/span><\/a> t\u1ea1i \u0111\u00e2y &#8211; b\u1ea1n c\u1ea7n <a href=\"https:\/\/thomastrinhtoan.com\/membership-quyen-loi-thanh-vien\/register-dang-ky-thanh-vien\/\"><span style=\"text-decoration: underline; color: #008080;\"><strong>\u0111\u0103ng k\u00fd<\/strong><\/span><\/a> l\u00e0 th\u00e0nh vi\u00ean \u0111\u1ec3 download.<\/span><\/p>\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1iH_yeUvoZG1d6WREDILWyxOKsSOR6G3A\/edit#gid=1581507107\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3269\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/down-load-button-300x60.png\" alt=\"t\u1ea3i m\u1eabu k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh\" width=\"300\" height=\"60\" \/><\/a><\/p>\n<hr \/>\n<h2><span style=\"color: #008080;\"><strong>XI. X\u00e2y<\/strong><strong> d\u1ef1ng <\/strong><strong>K\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng<\/strong><strong>\u00a0r\u00f5 r\u00e0ng cho k\u1ef3 kinh doanh.<\/strong><\/span><\/h2>\n<p><span style=\"color: #008080;\">Thi\u1ebft l\u1eadp c\u00e1c c\u1ed9t m\u1ed1c quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1eebng giai \u0111o\u1ea1n c\u1ee7a k\u1ebf ho\u1ea1ch kinh doanh, c\u00e1c c\u1ed9t m\u1ed1c nh\u01b0 Th\u00e1ng &#8211; Qu\u00fd &#8211; 6 th\u00e1ng &#8211; N\u0103m &#8211; 3 n\u0103m &#8211; 5 n\u0103m l\u00e0 c\u00e1c c\u1ed9t m\u1ed1c quan tr\u1ecdng \u0111\u1ec3 ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng. Qua vi\u1ec7c \u0111anh gi\u00e1 k\u1ebf qu\u1ea3 so v\u1edbi c\u00e1c c\u1ed9t m\u1ed1c \u0111\u00e3 \u0111\u1ecbnh, gi\u00fap cho k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh b\u1ea3n k\u1ebf ho\u1ea1ch v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00f9 h\u1ee3p h\u01a1n.<\/span><\/p>\n<ol>\n<li><span style=\"color: #008080;\">R\u00e0 so\u00e1t, b\u1ed5 sung Quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a c\u00f4ng ty \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c.<\/span><\/li>\n<li><span style=\"color: #008080;\">Thi\u1ebft l\u1eadp C\u00e1c c\u1ed9t m\u1ed1c quan tr\u1ecdng theo Qu\u00fd, theo Th\u00e1ng, theo Tu\u1ea7n \u0111\u1ec3 qu\u1ea3 tr\u1ecb c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh.<\/span><\/li>\n<li><span style=\"color: #008080;\">D\u1ef1a v\u00e0o M\u1ee5c ti\u00eau kinh doanh v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u1ecbnh, \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00ec \u0110\u1ed9i ng\u0169 qu\u1ea3n l\u00fd quan tr\u1ecdng c\u1ee7a b\u1ea1n c\u1ea7n g\u1ed3m nh\u1eefng ai, chia s\u1ebb quy\u1ec1n l\u1ee3i v\u1edbi h\u1ecd nh\u01b0 th\u1ebf n\u00e0o theo \u201c6 keys to winning team\u201d?<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3580\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/ke-hoach-kinh-doanh-thuc-chien-milestones.jpeg\" alt=\"L\u1ed9 tr\u00ecnh th\u1ef1c hi\u1ec7n K\u1ebf ho\u1ea1ch kinh doanh r\u00f5 r\u00e0ng\" width=\"800\" height=\"400\" \/><\/p>\n<h2><span style=\"color: #008080;\"><strong>XII. X\u00e2y<\/strong><strong> d\u1ef1ng vi\u1ec5n c\u1ea3nh<\/strong><strong> t\u00e0i ch\u00ednh<\/strong><strong> r\u00f5 r\u00e0ng d\u1ef1a tr\u00ean c\u00e1c bi\u1ec3u m\u1eabu \u0111\u01b0\u1ee3c cung c\u1ea5p, bao g\u1ed3m:<\/strong><\/span><\/h2>\n<ol>\n<li><span style=\"color: #008080;\">Nh\u1eefng \u0111i\u1ec3m nh\u1ea5n v\u1ec1 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<\/span><\/li>\n<li><span style=\"color: #008080;\">D\u1ef1 to\u00e1n c\u00e1c kho\u1ea3n m\u1ee5c chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 chi ph\u00ed qu\u1ea3n l\u00fd chung<\/span><\/li>\n<li><span style=\"color: #008080;\">Y\u00eau c\u1ea7u v\u1ec1 v\u1ed1n, ROA, ROI\u2026<\/span><\/li>\n<li><span style=\"color: #008080;\">Chi\u1ebfn l\u01b0\u1ee3c tho\u00e1i v\u1ed1n, b\u00e1n c\u1ed5 ph\u1ea7n (n\u1ebfu c\u00f3)<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch l\u00e3i l\u1ed7 theo N\u0103m, Qu\u00fd v\u00e0 th\u00e1ng<\/span><\/li>\n<li><span style=\"color: #008080;\">B\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n<\/span><\/li>\n<li><span style=\"color: #008080;\">K\u1ebf ho\u1ea1ch l\u01b0u chuy\u1ec3n ti\u1ec1n t\u1ec7 h\u00e0ng n\u0103m<\/span><\/li>\n<li><span style=\"color: #008080;\">Ph\u00e2n t\u00edch d\u00f2ng ti\u1ec1n bi\u00ean<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ff0000;\">\u0110\u0103ng k\u00fd kh\u00f3a hu\u1ea5n luy\u1ec7n &#8220;l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh&#8221; t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/thomastrinhtoan.com\/event\/khoa-huan-luyen-lap-ke-hoach-kinh-doanh-thuc-chien\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3204 size-full\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2020\/09\/dang-ky-red-n.png\" alt=\"\u0111\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"256\" height=\"97\" \/><\/a><\/p>\n<h2><span style=\"color: #008080;\"><strong>XIII. Thi\u1ebft<\/strong><strong> l\u1eadp <\/strong><strong>K\u1ebf<\/strong><strong> ho\u1ea1ch th\u1ef1c thi <\/strong><strong>Chi\u1ebfn l\u01b0\u1ee3c v\u00e0<\/strong> <strong>K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh<\/strong><\/span><\/h2>\n<p><span style=\"color: #008080;\">G\u1ee3i \u00fd:<\/span><\/p>\n<ol>\n<li><span style=\"color: #008080;\">S\u1eed d\u1ee5ng b\u1ea3ng k\u1ebf ho\u1ea1ch \u201cOne Page Plan\u201d c\u1ee7a ActionCoach CBD firm.<\/span><\/li>\n<li><span style=\"color: #008080;\">S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 <strong>Balanced Score Card<\/strong> \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9, v\u1eeba ph\u00e1t tri\u1ec3n con ng\u01b0\u1eddi, v\u1eeba ph\u00e1t tri\u1ec3n quy tr\u00ecnh n\u1ed9i b\u1ed9 k\u1ebft h\u1ee3p gia t\u0103ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh\u2026<\/span><\/li>\n<li><span style=\"color: #008080;\">Tham gia \u0111\u1ee7 b\u1ed1n k\u1ef3 Planning Bootcamp m\u1ed7i n\u0103m \u0111\u1ec3 bi\u1ebft r\u00f5 m\u00ecnh \u0111ang \u1edf \u0111\u00e2u trong b\u1ea3n \u0111\u1ed3 K\u1ebf ho\u1ea1ch kinh doanh, c\u1ea7n l\u00e0m nh\u1eefng g\u00ec v\u00e0 tri\u1ec3n khai c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ecbnh theo B\u1ea3n \u0111\u1ed3 k\u1ebf ho\u1ea1ch kinh doanh \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp.<\/span><\/li>\n<li><span style=\"color: #008080;\">Tu\u00e2n th\u1ee7 ng\u00e2n s\u00e1ch v\u00e0 th\u1ef1c thi ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp.<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #008080;\">M\u1ebfn ch\u00fac c\u00e1c b\u1ea1n l\u1eadp \u0111\u01b0\u1ee3c b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh \u2013 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c b\u1ea3n \u0111\u1ed3 kinh doanh cho m\u1ed9t n\u0103m cho c\u00f4ng ty m\u00ecnh.<\/span><\/p>\n<p><span style=\"color: #ff6600;\"><em>Tham kh\u1ea3o <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/tcdevelopment.edu.vn\/6-buoc-xay-dung-doanh-nghiep-thanh-cong\/\">c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng c\u00f4ng ty b\u00e0i b\u1ea3n nh\u1ea5t.<\/a><\/span><\/em><\/span><\/p>\n<h2><span style=\"color: #008080;\">Th\u00f4ng tin li\u00ean h\u1ec7 \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh &#8220;th\u1ef1c chi\u1ebfn&#8221;<\/span><\/h2>\n<p><span style=\"color: #008080;\">Vui l\u00f2ng li\u00ean h\u1ec7 Nh\u00e0 hu\u1ea5n luy\u1ec7n qua email: thomastrinh@actioncoach.edu.vn ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i <strong>09.8888.1746<\/strong> \u0111\u1ec3 ho\u00e0n th\u00e0nh b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/span><\/p>\n<p><span style=\"color: #008080;\"><a href=\"https:\/\/thomastrinhtoan.com\/event\/khoa-huan-luyen-lap-ke-hoach-kinh-doanh-thuc-chien\/\"><strong><span style=\"color: #ff6600;\">\u0110\u0102NG K\u00dd THAM D\u1ef0 NGAY<\/span><\/strong><\/a> kh\u00f3a hu\u1ea5n luy\u1ec7n l\u1eadp k\u1ebf ho\u1ea1ch Kinh doanh t\u1ea1i \u0111\u00e2y \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n vi\u00ean li\u00ean h\u1ec7 h\u01b0\u1edbng d\u1eabn.<\/span><\/p>\n<p><a href=\"https:\/\/thomastrinhtoan.com\/event\/khoa-huan-luyen-lap-ke-hoach-kinh-doanh-thuc-chien\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3204 size-full\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2020\/09\/dang-ky-red-n.png\" alt=\"\u0111\u0103ng k\u00fd tham d\u1ef1 ngay\" width=\"256\" height=\"97\" \/><\/a><\/p>\n<h2><span style=\"color: #008080;\">Nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p h\u01b0\u1edbng d\u1eabn b\u1ea1n x\u00e2y d\u1ef1ng K\u1ebf ho\u1ea1ch kinh doanh.<\/span><\/h2>\n<p style=\"text-align: right;\"><strong>Bi\u00ean so\u1ea1n b\u1edfi Business Coach Thomas Tr\u1ecbnh To\u00e0n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh chi ti\u1ebft v\u00e0 kh\u1ea3 thi gi\u00fap ba\u0323n tr\u01a1\u0309 n\u00ean \u001dSMART h\u01a1n &#8211; \u0111\u00fang c\u1ea3 ngh\u0129a \u0111en v\u00e0 ngh\u0129a b\u00f3ng (gi\u00fap b\u1ea1n th\u00f4ng minh h\u01a1n). Ca\u0301c k\u1ebf hoa\u0323ch kinh doanh kho\u0302ng chi\u0301nh th\u01b0\u0301c, \u0111\u1ec3 &#8220;trong \u0111\u1ea7u&#8221; thu\u031b\u01a1\u0300ng r\u1ea5t mo\u031b h\u00f4\u0300 v\u00e0 g\u1ea7n nh\u01b0 l\u00e0 ng\u1eabu h\u1ee9ng, ch\u1ec9 c\u00f3 m\u1ed9t m\u00ecnh&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,11],"tags":[44,36,38,49,33],"class_list":["post-3558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-kien-thuc-kinh-doanh","tag-business-model-canvas-la-gi","tag-chien-luoc-marketing","tag-ke-hoach-ban-hang","tag-kpi","tag-the-diem-can-bang"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13 m\u1ee5c quan tr\u1ecdng c\u1ea7n c\u00f3 trong b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebf<\/title>\n<meta name=\"description\" content=\"Nh\u00e0 hu\u1ea5n luy\u1ec7n c\u00f9ng b\u1ea1n x\u00e2y d\u1ef1ng B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn b\u00e0i b\u1ea3n v\u00e0 chi ti\u1ebft, mang t\u00ednh th\u1ef1c thi v\u00e0 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cao, ho\u00e0n thi\u1ec7n k\u1ebf ho\u1ea1ch kinh doanh s\u1ebd gi\u00fap \u0111a\u0301nh gia\u0301 ti\u0301nh kha\u0309 thi cu\u0309a y\u0301 tu\u031b\u01a1\u0309ng kinh doanh tru\u031b\u01a1\u0301c khi b\u1ea1n \u0111\u00e2\u0300u tu\u031b th\u01a1\u0300i gian v\u00e0 ti\u00ea\u0300n ba\u0323c cho chu\u0301ng\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/ke-hoach-kinh-doanh-thuc-chien\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 m\u1ee5c quan tr\u1ecdng c\u1ea7n c\u00f3 trong b\u1ea3n K\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebf\" \/>\n<meta property=\"og:description\" content=\"Nh\u00e0 hu\u1ea5n luy\u1ec7n c\u00f9ng b\u1ea1n x\u00e2y d\u1ef1ng B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh th\u1ef1c chi\u1ebfn b\u00e0i b\u1ea3n v\u00e0 chi ti\u1ebft, mang t\u00ednh th\u1ef1c thi v\u00e0 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cao, ho\u00e0n thi\u1ec7n k\u1ebf ho\u1ea1ch kinh doanh s\u1ebd gi\u00fap \u0111a\u0301nh gia\u0301 ti\u0301nh kha\u0309 thi cu\u0309a y\u0301 tu\u031b\u01a1\u0309ng kinh doanh tru\u031b\u01a1\u0301c khi b\u1ea1n \u0111\u00e2\u0300u tu\u031b th\u01a1\u0300i gian v\u00e0 ti\u00ea\u0300n ba\u0323c cho chu\u0301ng\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/ke-hoach-kinh-doanh-thuc-chien\/\" \/>\n<meta property=\"og:site_name\" content=\"TCBD - 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