{"id":3621,"date":"2026-02-10T11:21:32","date_gmt":"2026-02-10T04:21:32","guid":{"rendered":"https:\/\/thomastrinhtoan.com\/?p=3621"},"modified":"2026-02-10T11:21:32","modified_gmt":"2026-02-10T04:21:32","slug":"business-model-canvas-la-gi","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/business-model-canvas-la-gi\/","title":{"rendered":"BUSINESS MODEL CANVAS l\u00e0 g\u00ec?"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: center;\"><span style=\"color: #ff6600;\">Business Model Canvas l\u00e0 g\u00ec v\u00e0 \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 m\u00f4 h\u00ecnh kinh doanh? Vi\u1ec7c \u1ee9ng d\u1ee5ng Business Model Canvas v\u00e0o x\u00e2y d\u1ef1ng c\u00f4ng ty, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, thi\u1ebft l\u1eadp chi nh\u00e1nh c\u00f4ng ty&#8230; s\u1ebd gi\u00fap c\u00f4ng ty b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn \u0111a chi\u1ec1u, gi\u00fap b\u1ea1n r\u00e0 so\u00e1t \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n gi\u00fap b\u1ea1n ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u1ea1t m\u1ee5c ti\u00eau.<\/span><\/p>\n<h2><span style=\"color: #ff6600;\">Business Model Canvas l\u00e0 g\u00ec?<\/span><\/h2>\n<p class=\"p3\"><span style=\"color: #008080;\"><strong>Business Model Canvas l\u00e0 g\u00ec? <\/strong>\u0110\u00f3\u00a0l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh (template) qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi v\u00e0 h\u1ec7 th\u1ed1ng ho\u00e1 l\u1ea1i c\u00e1c m\u00f4 h\u00ecnh hi\u1ec7n c\u00f3. N\u00f3 cung c\u1ea5p m\u1ed9t bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan tr\u00ean 1 trang gi\u1ea5y v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 m\u00f4 t\u1ea3 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, kh\u00e1ch h\u00e0ng v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a m\u1ed9t c\u00f4ng ty ho\u1eb7c s\u1ea3n ph\u1ea9m, n\u00f3 gi\u00fap h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p r\u00e0 so\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch minh h\u1ecda nh\u1eefng y\u1ebfu t\u1ed1 ti\u1ec1m \u1ea9n trong c\u00e1c m\u1ea3ng ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau c\u1ee7a Doanh nghi\u1ec7p nh\u1eb1m gi\u00fap DN ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3640\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/business-model-canvas-general-2.jpeg\" alt=\"9 l\u00e3nh v\u1ef1c trong m\u00f4 h\u00ecnh BMC\" width=\"800\" height=\"398\" \/><\/p>\n<p class=\"p3\"><span style=\"color: #008080;\">M\u00f4 h\u00ecnh g\u1ed3m ch\u00edn &#8220;kh\u1ed1i c\u00f4ng vi\u1ec7c\u201d (nh\u01b0 h\u00ecnh tr\u00ean) c\u1ee7a m\u1eabu chu\u1ea9n m\u1ed9t m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Business Model Canvas, ban \u0111\u1ea7u \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t v\u00e0o n\u0103m 2005 b\u1edfi Alexander Osterwalder, d\u1ef1a tr\u00ean c\u00f4ng tr\u00ecnh nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a \u00f4ng v\u1ec1 b\u1ea3n th\u1ec3 h\u1ecdc m\u00f4 h\u00ecnh kinh doanh. K\u1ec3 t\u1eeb khi t\u00e1c ph\u1ea9m c\u1ee7a Osterwalder \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh v\u00e0o kho\u1ea3ng n\u0103m 2008, M\u1ed9t b\u1ee9c tranh m\u1edbi gi\u00fap c\u00e1c DN t\u00ecm ra \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch cho m\u00ecnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 \u0111\u00e3 xu\u1ea5t hi\u1ec7n.<\/span><\/p>\n<h2 class=\"p3\"><span style=\"color: #008080;\">M\u00f4 t\u1ea3 m\u00f4 h\u00ecnh Business Model Canvas<\/span><\/h2>\n<p class=\"p3\"><span style=\"color: #008080;\">Nh\u1eefng m\u00f4 t\u1ea3 ph\u00f9 h\u1ee3p th\u1ef1c t\u1ebf nh\u1ea5t v\u1ec1 doanh nghi\u1ec7p tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Nhi\u1ec1u kh\u00e1i ni\u1ec7m kinh doanh kh\u00e1c nhau t\u1ed3n t\u1ea1i; Lu\u1eadn \u00e1n n\u0103m 2004 c\u1ee7a Osterwalder v\u00e0 cu\u1ed1n s\u00e1ch do \u00f4ng l\u00e0 \u0111\u1ed3ng t\u00e1c gi\u1ea3 n\u0103m 2010 \u0111\u1ec1 xu\u1ea5t m\u1ed9t m\u00f4 h\u00ecnh tham chi\u1ebfu \u0111\u01a1n l\u1ebb d\u1ef1a tr\u00ean s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng c\u1ee7a m\u1ed9t lo\u1ea1t c\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 m\u00f4 h\u00ecnh kinh doanh. V\u1edbi b\u1ea3n thi\u1ebft k\u1ebf m\u1eabu m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng m\u00f4 t\u1ea3 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3639\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/Business-model-canvas-for-jeans-Pro.jpeg\" alt=\"\bBMC th\u1eddi trang qu\u1ea7n Jeans\" width=\"800\" height=\"450\" \/><\/p>\n<p class=\"p3\"><span style=\"color: #008080;\">B\u1ea3n m\u00f4 h\u00ecnh <\/span><span style=\"color: #008080;\">Business Model Canvas <\/span><span style=\"color: #008080;\">n\u00e0y c\u1ee7a Osterwalder c\u00f3 ch\u00edn l\u00e3nh v\u1ef1c: ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, \u0110inh v\u1ecb gi\u00e1 tr\u1ecb, k\u00eanh ti\u1ebfp c\u1eadn KH, m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, d\u00f2ng doanh thu, ngu\u1ed3n l\u1ef1c c\u1ed1t l\u00f5i, ho\u1ea1t \u0111\u1ed9ng ch\u00ednh, quan h\u1ec7 \u0111\u1ed1i t\u00e1c quan tr\u1ecdng v\u00e0 c\u1ea5u tr\u00fac chi ph\u00ed. C\u00e1c m\u00f4 t\u1ea3 d\u01b0\u1edbi \u0111\u00e2y ph\u1ea7n l\u1edbn d\u1ef1a tr\u00ean cu\u1ed1n s\u00e1ch Ki\u1ebfn T\u1ea1o m\u00f4 h\u00ecnh kinh doanh n\u0103m 2010.<\/span><\/p>\n<hr \/>\n<h3 class=\"p3\"><span style=\"color: #ff6600;\">C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng th\u1ec3 hi\u1ec7n trong Business Model Canvas l\u00e0 nh\u1eefng g\u00ec?<\/span><\/h3>\n<h4><span style=\"color: #008080;\">1. C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh theo Business Model Canvas l\u00e0 g\u00ec?<\/span><\/h4>\n<p><span style=\"color: #008080;\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh c\u1ee7a c\u00f4ng ty. <i>M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 Bic, nh\u00e0 s\u1ea3n xu\u1ea5t b\u00fat, s\u1ebd t\u1ea1o ra m\u1ed9t chu\u1ed7i cung \u1ee9ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.<\/i><\/span><\/p>\n<h4><span style=\"color: #008080;\">2. Ngu\u1ed3n l\u1ef1c ch\u00ednh <\/span><span style=\"color: #008080;\">theo Business Model Canvas l\u00e0 g\u00ec?<\/span><\/h4>\n<p><span style=\"color: #008080;\">C\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Ch\u00fang \u0111\u01b0\u1ee3c coi l\u00e0 t\u00e0i s\u1ea3n c\u1ea7n thi\u1ebft cho m\u1ed9t c\u00f4ng ty \u0111\u1ec3 duy tr\u00ec v\u00e0 h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng kinh doanh. C\u00e1c ngu\u1ed3n l\u1ef1c n\u00e0y c\u00f3 th\u1ec3 l\u00e0 con ng\u01b0\u1eddi, t\u00e0i ch\u00ednh, v\u1eadt ch\u1ea5t v\u00e0 tr\u00ed tu\u1ec7.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3644\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/business-model-canvas-Key-resources.png\" alt=\"Business Model Canvas ngu\u1ed3n l\u1ef1c ch\u00ednh\" width=\"800\" height=\"431\" \/><\/p>\n<h4><span style=\"color: #008080;\">3. M\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c <\/span><span style=\"color: #008080;\">theo Business Model Canvas l\u00e0 g\u00ec?<\/span><\/h4>\n<p><span style=\"color: #008080;\">\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro c\u1ee7a m\u00f4 h\u00ecnh kinh doanh, c\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng vun \u0111\u1eafp m\u1ed1i quan h\u1ec7 ng\u01b0\u1eddi mua &#8211; nh\u00e0 cung c\u1ea5p \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh. C\u00e1c li\u00ean minh kinh doanh b\u1ed5 sung c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t th\u00f4ng qua c\u00e1c li\u00ean doanh ho\u1eb7c li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Tham kh\u1ea3o v\u1ec1 m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c trong Business Model Canvas c\u1ee7a Toyota.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3648\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/Business-Model-Canvas-toyota.jpeg\" alt=\"BMC c\u1ee7a Toyota\u001c\" width=\"800\" height=\"441\" \/><\/p>\n<hr \/>\n<h3 class=\"p3\"><span style=\"color: #ff6600;\">Vi\u1ec7c ch\u00e0o b\u00e1n h\u00e0ng trong Business Model Canvas l\u00e0 g\u00ec?<\/span><\/h3>\n<h4 class=\"p3\"><span style=\"color: #008080;\">4. \u0110\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb doanh nghi\u1ec7p <\/span><span style=\"color: #008080;\">theo Business Model Canvas<\/span><span style=\"color: #008080;\">: <\/span><\/h4>\n<p class=\"p3\"><span style=\"color: #008080;\">T\u1eadp h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Theo Osterwalder (2004), \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t c\u00f4ng ty l\u00e0 y\u1ebfu t\u1ed1 ph\u00e2n bi\u1ec7t C\u00f4ng ty \u0111\u00f3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb cung c\u1ea5p gi\u00e1 tr\u1ecb th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0 t\u00ednh th\u1eddi \u0111\u1ea1i, hi\u1ec7u su\u1ea5t, kh\u1ea3 n\u0103ng t\u00edch \u1ee9ng, \u201c\u0111\u1ecbnh ngh\u0129a ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c&#8221;, thi\u1ebft k\u1ebf, th\u01b0\u01a1ng hi\u1ec7u \/ tr\u1ea1ng th\u00e1i, gi\u00e1 c\u1ea3, gi\u1ea3m chi ph\u00ed, gi\u1ea3m r\u1ee7i ro, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i \/ kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng. \u0110\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u00f4ng ty, tham kh\u1ea3o b\u00e0i vi\u1ebft v\u1ec1 <a href=\"https:\/\/thomastrinhtoan.com\/4-cach-xay-dung-diem-khac-biet-loi-diem-ban-hang-doc-nhat-unique-selling-proposition-usp-cho-cong-ty\/\"><span style=\"text-decoration: underline; color: #ff0000;\">04 c\u00e1ch x\u00e2y d\u1ef1ng USP<\/span><\/a> b\u1eb1ng c\u00e1ch click v\u00e0o h\u00ecnh.<\/span><\/p>\n<p><a href=\"https:\/\/thomastrinhtoan.com\/4-cach-xay-dung-diem-khac-biet-loi-diem-ban-hang-doc-nhat-unique-selling-proposition-usp-cho-cong-ty\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2851\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/USP.png\" alt=\"USP - unique selling proposition\" width=\"800\" height=\"449\" \/><\/a><\/p>\n<p class=\"p3\"><span style=\"color: #ff6600;\">C\u00e1c m\u1ec7nh \u0111\u1ec1 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n<ul>\n<li class=\"p3\"><span style=\"color: #008080;\">\u0110\u1ecbnh l\u01b0\u1ee3ng &#8211; gi\u00e1 c\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3<\/span><\/li>\n<li class=\"p3\"><span style=\"color: #008080;\">\u0110\u1ecbnh t\u00ednh &#8211; tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed5ng th\u1ec3 v\u00e0 k\u1ebft qu\u1ea3<\/span><\/li>\n<\/ul>\n<h3 class=\"p3\"><span style=\"color: #ff6600;\">Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c quan t\u00e2m trong Business Model Canvas ra sao?<\/span><\/h3>\n<h4 class=\"p3\"><span style=\"color: #008080;\">5. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo Business Model Canvas:<\/span><\/h4>\n<p class=\"p3\"><span style=\"color: #008080;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4 h\u00ecnh kinh doanh hi\u1ec7u qu\u1ea3, m\u1ed9t c\u00f4ng ty ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 m\u00ecnh c\u1ed1 g\u1eafng ph\u1ee5c v\u1ee5.<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #008080;\">C\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean c\u00e1c nhu c\u1ea7u v\u00e0 thu\u1ed9c t\u00ednh kh\u00e1c nhau c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p ph\u00f9 h\u1ee3p nh\u1eb1m \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ecdn.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3638\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/business-model-canvas-CUSTOMER-segmentation.png\" alt=\"Business Model Canvas ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng\" width=\"800\" height=\"408\" \/><\/p>\n<p class=\"p3\"><strong><span style=\"color: #008080;\">C\u00e1c lo\u1ea1i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau bao g\u1ed3m:<\/span><\/strong><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>Th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang:<\/strong><\/em> Kh\u00f4ng c\u00f3 ph\u00e2n \u0111o\u1ea1n c\u1ee5 th\u1ec3 cho m\u1ed9t c\u00f4ng ty theo y\u1ebfu t\u1ed1 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang v\u00ec t\u1ed5 ch\u1ee9c hi\u1ec3n th\u1ecb m\u1ed9t c\u00e1i nh\u00ecn r\u1ed9ng r\u00e3i v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: v\u00ed d\u1ee5: xe \u00f4 t\u00f4.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch:<\/strong><\/em> Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m chuy\u00ean bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng: v\u00ed d\u1ee5: \u0110\u1ed3ng h\u1ed3 Rolex.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>Th\u1ecb tr\u01b0\u1eddng KH truy\u1ec1n th\u1ed1ng:<\/strong><\/em> M\u1ed9t c\u00f4ng ty \u00e1p d\u1ee5ng ph\u00e2n \u0111o\u1ea1n b\u1ed5 sung trong ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Trong t\u00ecnh hu\u1ed1ng \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t r\u00f5 h\u01a1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i v\u00e0 \/ ho\u1eb7c thu nh\u1eadp.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>Th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng h\u00f3a:<\/strong><\/em> M\u1ed9t doanh nghi\u1ec7p ph\u1ee5c v\u1ee5 nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng nhu c\u1ea7u v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>Th\u1ecb tr\u01b0\u1eddng \u0111a m\u1eb7t, h\u1ec7 sinh th\u00e1i, li\u00ean k\u1ebft kinh doanh:<\/strong><\/em> \u0110\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u00e0ng ng\u00e0y di\u1ec5n ra su\u00f4n s\u1ebb, m\u1ed9t s\u1ed1 c\u00f4ng ty s\u1ebd ph\u1ee5c v\u1ee5 c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u1ee5 thu\u1ed9c l\u1eabn nhau. M\u1ed9t c\u00f4ng ty th\u1ebb t\u00edn d\u1ee5ng s\u1ebd cung c\u1ea5p d\u1ecbch v\u1ee5 cho ch\u1ee7 th\u1ebb t\u00edn d\u1ee5ng \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 nh\u1eefng ng\u01b0\u1eddi b\u00e1n ch\u1ea5p nh\u1eadn nh\u1eefng th\u1ebb t\u00edn d\u1ee5ng \u0111\u00f3.<\/span><\/li>\n<\/ul>\n<h4 class=\"p3\"><span style=\"color: #008080;\">6. C\u00e1c k\u00eanh ti\u1ebfp c\u1eadn KH m\u1ee5c ti\u00eau theo Business Model Canvas:<\/span><\/h4>\n<p class=\"p3\"><span style=\"color: #008080;\">M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb c\u1ee7a m\u00ecnh cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c nhau. C\u00e1c k\u00eanh hi\u1ec7u qu\u1ea3 s\u1ebd ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty theo nh\u1eefng c\u00e1ch nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3637\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/business-model-canvas-CHANNELS.png\" alt=\"Business Model Canvas k\u00eanh ti\u1ebfp c\u1eadn KH\" width=\"800\" height=\"426\" \/><\/p>\n<p class=\"p3\"><span style=\"color: #008080;\">M\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c k\u00eanh ri\u00eang (m\u1eb7t ti\u1ec1n c\u1eeda h\u00e0ng), k\u00eanh \u0111\u1ed1i t\u00e1c (c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i l\u1edbn) ho\u1eb7c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u1ed9ng \u0111\u1ed3ng, m\u1ea1ng x\u00e3 h\u1ed9i\u2026 \u00edt nh\u1ea5t ngh\u0129 t\u1edbi 10 k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng KH ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n c\u1ea7n.<\/span><\/p>\n<h4 class=\"p3\"><span style=\"color: #008080;\">7. M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng trong Business Model Canvas:<\/span><\/h4>\n<p class=\"p3\"><span style=\"color: #008080;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, c\u00e1c c\u00f4ng ty ph\u1ea3i x\u00e1c \u0111\u1ecbnh lo\u1ea1i m\u1ed1i quan h\u1ec7 m\u00e0 h\u1ecd mu\u1ed1n t\u1ea1o ra v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Y\u1ebfu t\u1ed1 \u0111\u00f3 c\u1ea7n gi\u1ea3i quy\u1ebft ba b\u01b0\u1edbc quan tr\u1ecdng trong m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng: L\u00e0m th\u1ebf n\u00e0o doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi, c\u00e1ch doanh nghi\u1ec7p s\u1ebd gi\u1eef kh\u00e1ch h\u00e0ng mua ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u00e0 c\u00e1ch doanh nghi\u1ec7p s\u1ebd t\u0103ng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3646\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/Business-model-canvas-netflix.jpeg\" alt=\"Business Model Canvas c\u1ee7a Netflix\" width=\"800\" height=\"450\" \/><\/p>\n<p class=\"p3\"><span style=\"color: #ff6600;\"><strong>C\u00e1c h\u00ecnh th\u1ee9c quan h\u1ec7 kh\u00e1ch h\u00e0ng kh\u00e1c nhau bao g\u1ed3m:<\/strong><\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n:<\/strong><\/em> H\u1ed7 tr\u1ee3 d\u01b0\u1edbi h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng. S\u1ef1 h\u1ed7 tr\u1ee3 nh\u01b0 v\u1eady \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc &#8211; trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 \/ ho\u1eb7c sau khi b\u00e1n h\u00e0ng.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n t\u1eadn t\u00e2m:<\/strong><\/em> H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n th\u1ef1c t\u1ebf v\u00e0 th\u00e2n m\u1eadt nh\u1ea5t, trong \u0111\u00f3 \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh \u0111\u1ec3 x\u1eed l\u00fd t\u1ea5t c\u1ea3 c\u00e1c nhu c\u1ea7u v\u00e0 th\u1eafc m\u1eafc c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>T\u1ef1 ph\u1ee5c v\u1ee5:<\/strong><\/em> Lo\u1ea1i quan h\u1ec7 chuy\u1ec3n t\u1eeb s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u00e1n ti\u1ebfp gi\u1eefa c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng. T\u1ea1i \u0111\u00e2y, m\u1ed9t t\u1ed5 ch\u1ee9c cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 ph\u1ee5c v\u1ee5 m\u00ecnh m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>D\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng:<\/strong><\/em> M\u1ed9t h\u1ec7 th\u1ed1ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 t\u1ef1 ph\u1ee5c v\u1ee5 nh\u01b0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n v\u00ec n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qua c\u00e1c k\u00eanh, c\u00e1c quan theo \u0111u\u1ed5i (GDN) \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a nh\u1eefng l\u1ea7n mua ho\u1eb7c t\u00ecm h\u00e0ng ho\u00e1 \/ d\u1ecbch v\u1ee5 tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>C\u1ed9ng \u0111\u1ed3ng:<\/strong><\/em> T\u1ea1o c\u1ed9ng \u0111\u1ed3ng cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 c\u00f4ng ty. N\u1ec1n t\u1ea3ng c\u1ed9ng \u0111\u1ed3ng t\u1ea1o ra m\u1ed9t k\u1ecbch b\u1ea3n trong \u0111\u00f3 ki\u1ebfn \u200b\u200bth\u1ee9c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>\u0110\u1ed3ng s\u00e1ng t\u1ea1o:<\/strong><\/em> M\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua \u0111\u1ea7u v\u00e0o tr\u1ef1c ti\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng c\u1ee7a s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty (B2B).<\/span><\/li>\n<\/ul>\n<hr \/>\n<h3 class=\"p3\"><span style=\"color: #ff6600;\">T\u00e0i ch\u00ednh l\u00e0 l\u00e3nh v\u1ef1c quan tr\u1ecdng trong Business Model Canvas:<\/span><\/h3>\n<h4 class=\"p3\"><span style=\"color: #008080;\">8. C\u01a1 c\u1ea5u chi ph\u00ed trong Business Model Canvas:<\/span><\/h4>\n<p class=\"p3\"><span style=\"color: #008080;\">\u0110i\u1ec1u n\u00e0y m\u00f4 t\u1ea3 nh\u1eefng h\u1eadu qu\u1ea3 ti\u1ec1n t\u1ec7 quan tr\u1ecdng nh\u1ea5t trong khi ho\u1ea1t \u0111\u1ed9ng theo c\u00e1c m\u00f4 h\u00ecnh kinh doanh kh\u00e1c nhau.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3649\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/business-model-canvas-twiter.png\" alt=\"Business model Canvas c\u1ee7a Twitter\" width=\"800\" height=\"539\" \/><\/p>\n<p class=\"p3\"><span style=\"color: #ff6600;\"><strong>C\u00e1c lo\u1ea1i c\u1ea5u tr\u00fac kinh doanh:<\/strong><\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>\u0110\u1ecbnh h\u01b0\u1edbng chi ph\u00ed:<\/strong> <\/em>M\u00f4 h\u00ecnh kinh doanh n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3m thi\u1ec3u m\u1ecdi chi ph\u00ed v\u00e0 kh\u00f4ng r\u01b0\u1eddm r\u00e0: v\u00ed d\u1ee5: h\u00e3ng h\u00e0ng kh\u00f4ng chi ph\u00ed th\u1ea5p.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>\u0110\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb:<\/strong><\/em> \u00cdt quan t\u00e2m \u0111\u1ebfn chi ph\u00ed, m\u00f4 h\u00ecnh kinh doanh n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5: v\u00ed d\u1ee5: Louis Vuitton, Rolex.<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span style=\"color: #ff6600;\"><strong>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u01a1 c\u1ea5u chi ph\u00ed:<\/strong><\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh:<\/strong><\/em> Chi ph\u00ed kh\u00f4ng thay \u0111\u1ed5i tr\u00ean t\u00ednh theo \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m b\u00e1n ra hay s\u1ea3n xu\u1ea5t kh\u00e1c nhau: v\u00ed d\u1ee5: ti\u1ec1n l\u01b0\u01a1ng, ti\u1ec1n thu\u00ea nh\u00e0.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i:<\/strong><\/em> Chi ph\u00ed thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5: v\u00ed d\u1ee5: chi ph\u00ed s\u1ea3n xu\u1ea5t, chi ph\u00ed l\u01b0\u01a1ng theo s\u1ea3n ph\u1ea9m, chi ph\u00ed hoa h\u1ed3ng&#8230;<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>T\u00ednh kinh t\u1ebf theo quy m\u00f4:<\/strong><\/em> Chi ph\u00ed gi\u1ea3m xu\u1ed1ng khi l\u01b0\u1ee3ng h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c \u0111\u1eb7t h\u00e0ng ho\u1eb7c s\u1ea3n xu\u1ea5t v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, s\u1ed1 l\u01b0\u1ee3ng l\u1edbn th\u00ec gi\u00e1 th\u00e0nh gi\u1ea3m.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\"><em><strong>T\u00ednh kinh t\u1ebf theo ph\u1ea1m vi:<\/strong><\/em> Chi ph\u00ed gi\u1ea3m do k\u1ebft h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1c c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ea3n ph\u1ea9m ban \u0111\u1ea7u.<\/span><\/li>\n<\/ul>\n<h4 class=\"p3\"><strong><span style=\"color: #008080;\">9. C\u00e1c d\u00f2ng doanh thu \u0111\u01b0\u1ee3c ch\u00fa \u00fd trong Business Model Canvas:<\/span><\/strong><\/h4>\n<p class=\"p3\"><span style=\"color: #008080;\">C\u00e1ch m\u1ed9t c\u00f4ng ty t\u1ea1o ra thu nh\u1eadp t\u1eeb m\u1ed7i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #ff6600;\"><strong>M\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 t\u1ea1o ngu\u1ed3n doanh thu theo Business Model Canvas:<\/strong><\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span style=\"color: #008080;\">B\u00e1n t\u00e0i s\u1ea3n &#8211; (lo\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t) ho\u1eb7c b\u00e1n quy\u1ec1n s\u1edf h\u1eefu \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a v\u1eadt ch\u1ea5t: v\u00ed d\u1ee5: c\u00e1c t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\">Ph\u00ed s\u1eed d\u1ee5ng &#8211; Ti\u1ec1n \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3: v\u00ed d\u1ee5: cho thu\u00ea B\u1ed9 l\u01b0u \u0111i\u1ec7n, m\u00e1y fax&#8230;<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\">Ph\u00ed \u0111\u0103ng k\u00fd, thu\u00ea bao &#8211; Doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch b\u00e1n quy\u1ec1n truy c\u1eadp v\u00e0o m\u1ed9t d\u1ecbch v\u1ee5 li\u00ean t\u1ee5c: v\u00ed d\u1ee5: Netflix.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\">Cho vay \/ cho thu\u00ea \/ cho thu\u00ea &#8211; Trao \u0111\u1ed9c quy\u1ec1n \u0111\u1ed1i v\u1edbi m\u1ed9t t\u00e0i s\u1ea3n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3: v\u00ed d\u1ee5: cho thu\u00ea xe \u00f4 t\u00f4, thu\u00ea c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng&#8230;<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\">C\u1ea5p ph\u00e9p &#8211; Doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb vi\u1ec7c thu ph\u00ed s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9, nh\u01b0 nh\u01b0\u1ee3ng quy\u1ec1n, \u1ea5n b\u1ea3n s\u00e1ch, \u00e2m nh\u1ea1c.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\">Ph\u00ed m\u00f4i gi\u1edbi &#8211; Doanh thu t\u1ea1o ra t\u1eeb m\u1ed9t d\u1ecbch v\u1ee5 trung gian gi\u1eefa 2 b\u00ean: v\u00ed d\u1ee5: m\u00f4i gi\u1edbi b\u00e1n nh\u00e0 h\u01b0\u1edfng hoa h\u1ed3ng.<\/span><\/li>\n<li class=\"li3\"><span style=\"color: #008080;\">Qu\u1ea3ng c\u00e1o &#8211; Doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb vi\u1ec7c thu ph\u00ed qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h3 class=\"p3\"><span style=\"color: #ff6600;\">\u1ee8ng d\u1ee5ng Business Model Canvas v\u00e0o l\u1eadp chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/span><\/h3>\n<h4><span style=\"color: #008080;\">Th\u1ef1c h\u00e0nh tr\u00ean b\u1ea3n m\u1eabu Business Model Canvas<\/span><\/h4>\n<p class=\"p3\"><span style=\"color: #008080;\">Business Model Canvas c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c in ra tr\u00ean m\u1ed9t trang gi\u1ea5y l\u1edbn (One page strategy Management) \u0111\u1ec3 c\u00e1c nh\u00f3m nh\u00e2n s\u1ef1 trong c\u00f4ng ty c\u00f3 th\u1ec3 c\u00f9ng nhau b\u1eaft \u0111\u1ea7u ph\u00e1c th\u1ea3o v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh kinh doanh v\u1edbi c\u00e1c ghi ch\u00fa ho\u1eb7c b\u00fat \u0111\u00e1nh d\u1ea5u tr\u00ean b\u1ea3ng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3647\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/business-model-canvas-ppt.jpeg\" alt=\"Business Model Canvas m\u1eabu h\u01b0\u1edbng d\u1eabn\" width=\"850\" height=\"405\" \/><\/p>\n<p><span style=\"color: #ff0000;\"><strong>X\u00e2y d\u1ef1ng m\u1ed9t Business Model Canvas tr\u00ean web nh\u01b0 th\u1ebf n\u00e0o? <a href=\"https:\/\/canvanizer.com\/new\/business-model-canvas\"><span style=\"text-decoration: underline;\">CLICK HERE<\/span><\/a><\/strong><\/span><\/p>\n<h4><span style=\"color: #008080;\">B\u1ea3n quy\u1ec1n s\u1eed d\u1ee5ng Business Model Canvas l\u00e0 g\u00ec?<\/span><\/h4>\n<p class=\"p3\"><span style=\"color: #008080;\">N\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 th\u1ef1c h\u00e0nh gi\u00fap th\u00fac \u0111\u1ea9y s\u1ef1 hi\u1ec3u bi\u1ebft, th\u1ea3o lu\u1eadn, s\u00e1ng t\u1ea1o v\u00e0 ph\u00e2n t\u00edch. N\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i theo gi\u1ea5y ph\u00e9p<span class=\"Apple-converted-space\">\u00a0 <\/span>v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 h\u1ea1n ch\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1eadp m\u00f4 h\u00ecnh.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3643\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/08\/business-model-canvas-image.png\" alt=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng Business Model Canvas\" width=\"800\" height=\"499\" \/><\/p>\n<h2><span style=\"color: #ff6600;\">Nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p tr\u1ee3 gi\u00fap th\u1ef1c hi\u1ec7n Business Model Canvas.<\/span><\/h2>\n<p><span style=\"color: #008080;\">B\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd tham gia bu\u1ed5i thi\u1ebft l\u1eadp Business Model Canvas work-shop t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p><a href=\"https:\/\/28cauhoi.actioncoachcbd.com\/?rid=884\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3517\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/07\/dang-ky-lap-ke-hoach-hanh-dong-ngay-300x58.png\" alt=\"\u0110\u0103ng k\u00fd tham d\u1ef1 work-shop\" width=\"300\" height=\"58\" \/><\/a><\/p>\n<p class=\"p3\"><span style=\"color: #008080;\">N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t nh\u00e0 hu\u1ea5n luy\u1ec7n \/ Business Coach \u0111\u1ed3ng h\u00e0nh \u0111\u1ec3 l\u1eadp m\u00f4 h\u00ecnh n\u00e0y c\u00f9ng v\u1edbi c\u00f4ng ty b\u1ea1n, Business Coach c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c g\u00f3c nh\u00ecn \u0111a chi\u1ec1u v\u00e0 gi\u00fap b\u1ea1n ph\u00e1t huy t\u1ed1i \u0111a ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 c\u1ee7a b\u1ea1n th\u00ec \u0111\u1ea5y l\u00e0 \u0111i\u1ec1u tuy\u1ec7t v\u1eddi.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: right;\"><span style=\"color: #000000;\"><em><strong>Thomas Tr\u1ecbnh To\u00e0n &#8211; Business Coach (Bi\u00ean d\u1ecbch)<\/strong><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Model Canvas l\u00e0 g\u00ec v\u00e0 \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 m\u00f4 h\u00ecnh kinh doanh? Vi\u1ec7c \u1ee9ng d\u1ee5ng Business Model Canvas v\u00e0o x\u00e2y d\u1ef1ng c\u00f4ng ty, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, thi\u1ebft l\u1eadp chi nh\u00e1nh c\u00f4ng ty&#8230; s\u1ebd gi\u00fap&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,11,26],"tags":[27,42,44,19,29,31],"class_list":["post-3621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-kien-thuc-kinh-doanh","category-the-diem-can-bang-bsc","tag-business-coach","tag-business-coaching","tag-business-model-canvas-la-gi","tag-huan-luyen-1-kem-1","tag-ke-hoach-kinh-doanh","tag-nha-huan-luyen-doanh-nghiep"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u1ee8ng d\u1ee5ng Business Model Canvas l\u1eadp k\u1ebf ho\u1ea1ch, m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 tr\u1ea3 l\u1eddi Business Model Canvas l\u00e0 g\u00ec, \u1ee9ng d\u1ee5ng Business Model Canvas \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch, m\u00f4 h\u00ecnh kinh doanh nh\u01b0 th\u1ebf n\u00e0o... 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