{"id":3854,"date":"2026-02-10T11:21:27","date_gmt":"2026-02-10T04:21:27","guid":{"rendered":"https:\/\/thomastrinhtoan.com\/?p=3854"},"modified":"2026-02-10T11:21:27","modified_gmt":"2026-02-10T04:21:27","slug":"ogsm-la-gi","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/ogsm-la-gi\/","title":{"rendered":"OGSM l\u00e0 g\u00ec?"},"content":{"rendered":"

<\/h2>\n

OGSM l\u00e0 g\u00ec?<\/span><\/h2>\n

OGSM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Objective, Goals, Strategy v\u00e0 Mearsure v\u00e0 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh trong m\u1ed9t trang gi\u1ea5y (One Page Plan) x\u00e1c \u0111\u1ecbnh \u201cnh\u1eefng g\u00ec\u201d b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 \u201cl\u00e0m th\u1ebf n\u00e0o\u201d b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3. S\u1eed d\u1ee5ng m\u1eabu OGSM, khu\u00f4n kh\u1ed5 \u0111\u01b0\u1ee3c t\u1ea1o t\u1eeb tr\u00ean xu\u1ed1ng theo th\u1ee9 t\u1ef1 \u0111\u1eb7t M\u1ee5c ti\u00eau v\u00e0 Ch\u1ec9 ti\u00eau tr\u01b0\u1edbc v\u00e0 sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 bi\u1ec7n ph\u00e1p (c\u00e1ch th\u1ee9c).<\/span><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p OGSM \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn khi n\u00f3 \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ea1i c\u00e1c c\u00f4ng ty ch\u1ee7 l\u1ef1c nh\u01b0 P&G ho\u1eb7c Coca-Cola. V\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng n\u00f3 cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh!<\/span><\/p>\n

T\u1ea1i sao C\u00e1c doanh nghi\u1ec7p ph\u1ea3i quan t\u00e2m \u0111\u1ebfn OGSM?<\/span><\/h2>\n

Objectives \/M\u1ee5c ti\u00eau \u0111\u1ecbnh h\u01b0\u1edbng cho OGSM<\/span><\/h3>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a t\u1ed5 ch\u1ee9c n\u00ean x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c \u0111\u00edch t\u1ed5ng th\u1ec3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c m\u1edbi l\u00e0 g\u00ec v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng g\u00f3p g\u00ec v\u00e0o m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/span><\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng, m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i c\u1ee5 th\u1ec3 v\u1ec1 t\u1ed5 ch\u1ee9c. Ngo\u00e0i ra, khi n\u00eau m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, c\u0169ng c\u1ea7n xem x\u00e9t c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a n\u00f3.<\/span><\/p>\n

V\u00ed d\u1ee5: T\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng h\u1ea5p d\u1eabn \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng l\u1eb7p l\u1ea1i.<\/span><\/p>\n

Goals \/Ch\u1ec9 ti\u00eau l\u00e0 g\u00ec – c\u00e1c ch\u1ec9 s\u1ed1 SMART c\u1ee7a m\u00f4t OGSM<\/span><\/h3>\n

Trong giai \u0111o\u1ea1n n\u00e0y, m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau nh\u1ecf h\u01a1n, d\u1ec5 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n. C\u1ee5 th\u1ec3 h\u01a1n, \u0111\u00e2y ph\u1ea3i l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 ti\u1ebfn \u0111\u1ed9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 ghi l\u1ea1i m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/span><\/p>\n

M\u1ee5c ti\u00eau ph\u1ea3i \u0111\u1ee7 r\u1ed9ng \u0111\u1ec3 c\u00f3 th\u1ec3 chia th\u00e0nh nhi\u1ec1u ch\u1ec9 ti\u00eau ti\u00eau nh\u1ecf h\u01a1n. Khi thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 ti\u00eau n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i suy ngh\u0129 xa h\u01a1n c\u00e1c s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 hi\u1ec7u su\u1ea5t cu\u1ed1i c\u00f9ng, \u0111\u1ed3ng th\u1eddi xem x\u00e9t ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o, quy tr\u00ecnh h\u1ee3p l\u00fd h\u00f3a, v.v.<\/span><\/p>\n

V\u00ed d\u1ee5: C\u1eadp nh\u1eadt trang web \u0111\u1ec3 bao g\u1ed3m n\u1ed9i dung h\u1eefu \u00edch gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Strategy \/Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng \u0111\u1ec3 c\u00f3 m\u1ed9t OGSM th\u00e0nh c\u00f4ng<\/span><\/h3>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 thi\u1ebft l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 thi\u1ebft l\u1eadp \u1edf giai \u0111o\u1ea1n tr\u01b0\u1edbc. Qu\u00e1 tr\u00ecnh n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c xem x\u00e9t s\u1ed1 l\u01b0\u1ee3ng v\u00e0 lo\u1ea1i ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3, ti\u1ebfn tr\u00ecnh c\u1ee7a d\u1ef1 \u00e1n, c\u0169ng nh\u01b0 c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb v\u00e0 s\u1ea3n xu\u1ea5t.<\/span><\/p>\n

B\u01b0\u1edbc n\u00e0y trong quy tr\u00ecnh c\u1ea7n m\u1ed9t l\u01b0\u1ee3ng th\u1eddi gian \u0111\u00e1ng k\u1ec3<\/strong><\/span> v\u00ec \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 c\u00e1c b\u01b0\u1edbc r\u1ea5t r\u00f5 r\u00e0ng v\u00e0 chi ti\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ebfn \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau r\u1ed9ng l\u1edbn h\u01a1n.<\/span><\/p>\n

V\u00ed d\u1ee5: S\u1eed d\u1ee5ng c\u00e1c b\u00e0i b\u00e1o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi, bao g\u1ed3m c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i.<\/span><\/p>\n

Mearsure\/\u0110o l\u01b0\u1eddng KPI l\u00e0 g\u00ec trong OGSM?<\/span><\/h3>\n

\u0110\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111o l\u01b0\u1eddng v\u00e0 so s\u00e1nh tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i c\u1ee7a ti\u1ebfn tr\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u1edbi ti\u1ebfn tr\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng.<\/span><\/p>\n

V\u00ec v\u1eady, c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c ti\u00eau chu\u1ea9n chung c\u1ee7a ng\u00e0nh. C\u00e1ch \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 s\u1ebd x\u00e1c \u0111\u1ecbnh qu\u00e1 tr\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o khi th\u1eddi gian tr\u00f4i qua.<\/span><\/p>\n

V\u00ed d\u1ee5: Vi\u1ebft s\u00e1u b\u00e0i b\u00e1o m\u1edbi trong qu\u00fd n\u00e0y \u0111\u1ec3 xu\u1ea5t b\u1ea3n tr\u00ean trang web c\u1ee7a ch\u00fang t\u00f4i v\u00e0 qu\u1ea3ng b\u00e1 th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

6 b\u01b0\u1edbc thi\u1ebft l\u1eadp OGSM l\u00e0 g\u00ec?<\/span><\/h2>\n

B\u01b0\u1edbc 1<\/strong>: B\u1eaft \u0111\u1ea7u v\u1edbi\u00a0m\u1ed9t tuy\u00ean b\u1ed1 kh\u00e1ch quan m\u1ea1nh m\u1ebd<\/strong>\u00a0m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p. Sau \u0111\u00f3 chuy\u1ec3n m\u1ee5c ti\u00eau \u0111\u1ecbnh t\u00ednh th\u00e0nh 3-5 m\u1ee5c ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng c\u00f3 li\u00ean quan. M\u1ee5c ti\u00eau v\u00e0 Ch\u1ec9 ti\u00eau c\u00f9ng m\u00f4 t\u1ea3 NH\u1eeeNG G\u00cc b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/span><\/p>\n

B\u01b0\u1edbc 2<\/strong>: Sau \u0111\u00f3, \u0111\u01b0a ra c\u00e1c l\u1ef1a ch\u1ecdn v\u1ec1 3-5 chi\u1ebfn l\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c tri\u1ec3n khai c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau v\u00e0 ch\u1ec9 ti\u00eau \u0111\u1ec1 ra. Ki\u1ec3m tra xem c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u1ee7 t\u1ea5t c\u1ea3 c\u00e1c Ch\u1ec9 ti\u00eau v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi M\u1ee5c ti\u00eau hay kh\u00f4ng.<\/span><\/p>\n

B\u01b0\u1edbc 3:<\/strong>\u00a0\u0111\u1ed1i v\u1edbi m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c, h\u00e3y t\u1ea1o c\u00e1c bi\u1ec7n ph\u00e1p v\u00e0 s\u00e1ng ki\u1ebfn ph\u00f9 h\u1ee3p cho ph\u00e9p b\u1ea1n \u0111\u1ecbnh l\u01b0\u1ee3ng t\u1eebng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u00fac \u0111\u1ea9y vi\u1ec7c th\u1ef1c hi\u1ec7n.<\/span><\/p>\n

B\u01b0\u1edbc 4<\/strong>: Chuy\u1ec3n m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh 2-3 ch\u1ec9 s\u1ed1 x\u00e1c \u0111\u1ecbnh th\u00e0nh c\u00f4ng v\u00e0 so\u1ea1n th\u1ea3o 2-3 s\u00e1ng ki\u1ebfn \u200b\u200bgi\u00fap b\u1ea1n bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n

B\u01b0\u1edbc 5<\/strong>: \u0110\u1ed1i v\u1edbi m\u1ed7i h\u00e0nh \u0111\u1ed9ng, s\u00e1ng ki\u1ebfn, h\u00e3y x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi ch\u0103m s\u00f3c v\u00e0 th\u1eddi gian ho\u00e0n t\u1ea5t.<\/span><\/p>\n

B\u01b0\u1edbc 6<\/strong>: Cu\u1ed1i c\u00f9ng, Ghi l\u1ea1i OGSM ho\u00e0n ch\u1ec9nh tr\u00ean k\u1ebf ho\u1ea1ch kinh doanh m\u1ed9t trang \u0111\u1ec3 h\u00ecnh dung r\u00f5 r\u00e0ng c\u00e1c \u01b0u ti\u00ean c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau.<\/span><\/p>\n

\u0110\u1ecdc th\u00eam v\u1ec1 c\u00e1ch t\u1ea1o OGSM cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ea1i \u0111\u00e2y.<\/em><\/span><\/a><\/p>\n

Cu\u1ed1i c\u00f9ng, m\u1ed9t k\u1ebf ho\u1ea1ch ch\u1ec9 t\u1ed1t khi n\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 Ch\u1ec9 ti\u00eau c\u1ee7a b\u1ea1n, h\u00e3y th\u01b0\u1eddng xuy\u00ean xem x\u00e9t ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n OGSM c\u1ee7a b\u1ea1n\u00a0h\u00e0ng qu\u00fd<\/u><\/strong>. \u0110\u1ec3 l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y, h\u00e3y \u0111\u1ecdc\u00a011 b\u00ed quy\u1ebft th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng t\u1ea1i \u0111\u00e2y<\/em>.<\/span><\/span><\/p>\n

Nh\u00e0 hu\u1ea5n luy\u1ec7n Doanh Nghi\u1ec7p s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u OGSM l\u00e0 g\u00ec?<\/h2>\n

H\u00e3y li\u00ean h\u1ec7 \u0111\u1eb7t lich t\u01b0 v\u1ea5n\u00a0t\u1ea1i \u0111\u00e2y.<\/strong><\/span><\/em><\/a><\/p>\n

BusinessCOACH I\u00a0ExecutiveCOACH<\/a>\u00a0I ActionCOACH<\/strong><\/span><\/p>\n

MBA,\u00a0<\/span>Thomas Tr\u1ecbnh To\u00e0n<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

OGSM l\u00e0 g\u00ec? OGSM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Objective, Goals, Strategy v\u00e0 Mearsure v\u00e0 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh trong m\u1ed9t trang gi\u1ea5y (One Page Plan) x\u00e1c \u0111\u1ecbnh \u201cnh\u1eefng g\u00ec\u201d b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 \u201cl\u00e0m th\u1ebf n\u00e0o\u201d b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3. S\u1eed d\u1ee5ng m\u1eabu OGSM, khu\u00f4n kh\u1ed5 \u0111\u01b0\u1ee3c t\u1ea1o t\u1eeb tr\u00ean xu\u1ed1ng…<\/p>\n","protected":false},"author":1,"featured_media":3855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,11,30,22,24,25,26],"tags":[29,50,33,35],"class_list":["post-3854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-kien-thuc-kinh-doanh","category-lanh-dao-dich-thuc","category-marketing-thuc-chien","category-quan-tri-nhan-su-va-doi-ngu","category-sales-va-marketing","category-the-diem-can-bang-bsc","tag-ke-hoach-kinh-doanh","tag-lap-chien-luoc-bang-ogsm","tag-the-diem-can-bang","tag-thuc-thi-chien-luoc"],"acf":[],"aioseo_notices":[],"yoast_head":"\nOGSM l\u00e0 g\u00ec? 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