{"id":3879,"date":"2026-02-10T11:21:25","date_gmt":"2026-02-10T04:21:25","guid":{"rendered":"https:\/\/thomastrinhtoan.com\/?p=3879"},"modified":"2026-02-10T11:21:25","modified_gmt":"2026-02-10T04:21:25","slug":"usp-la-gi-va-tao-ra-usp-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/usp-la-gi-va-tao-ra-usp-nhu-the-nao\/","title":{"rendered":"USP l\u00e0 g\u00ec v\u00e0 t\u1ea1o ra USP nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #ff6600;\"><strong>USP l\u00e0 g\u00ec v\u00e0 x\u00e2y d\u1ef1ng USP nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ec3 gi\u00fap c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 nh\u1edb trong vi\u1ec7c x\u00e2y d\u1ef1ng USP &#8211; Unique Selling Proposition &#8211; t\u00f4i xin cung c\u1ea5p 1 t\u1eeb kh\u00f3a \u0111\u1ec3 d\u1ec5 nh\u1edb \u0111\u00f3 l\u00e0 &#8220;ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng USP d\u1ef1a v\u00e0o 3P + G&#8221;<\/strong><\/span><\/p>\n<h2><span style=\"color: #008080;\">USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec?<\/span><\/h2>\n<h3><span style=\"color: #ff6600;\">USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u00f4ng ty l\u00e0 g\u00ec?<\/span><\/h3>\n<p><span style=\"color: #008080;\">\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi USP l\u00e0 g\u00ec? V\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t Nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p [Business COACH I Executive COACH], chuy\u00ean gia hu\u1ea5n luy\u1ec7n v\u00e0 Khai v\u1ea5n \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c Doanh nghi\u1ec7p thi\u1ebft l\u1eadp <strong>M\u1ee5c ti\u00eau, <\/strong>x\u00e2y d\u1ef1ng <strong>chi\u1ebfn l\u01b0\u1ee3c<\/strong> v\u00e0 <strong>h\u00e0nh \u0111\u1ed9ng<\/strong> \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau th\u00f4ng qua <strong>\u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1<\/strong> th\u00ec trong t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i vi\u1ebft v\u00e0 chia s\u1ebb &#8211; t\u00f4i gi\u1edbi s\u1ebd thi\u1ec7u v\u1edbi c\u00e1c b\u1ea1n kh\u00e1i ni\u1ec7m <span style=\"color: #ff6600;\"><strong>USP<\/strong><\/span> l\u00e0 <span style=\"color: #ff6600;\"><em><strong>Unique Selling Proposition<\/strong><\/em><\/span> &#8211; <em>\u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty b\u1ea1n, do b\u1ea1n ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ecbnh v\u1ecb ra cho c\u00f4ng ty m\u00ecnh.\u00a0<\/em>Kh\u00e1c v\u1edbi kh\u00e1i ni\u1ec7m m\u00e0 c\u00e1c b\u1ea1n t\u1eebng bi\u1ebft\u00a0\u201cUnique Selling Point\u00a0\u2013 \u0111i\u1ec3m \u0111\u1ed9c nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m\u201d c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n<p><span style=\"color: #ff6600;\"><em><a style=\"color: #ff6600;\" href=\"https:\/\/thomastrinhtoan.com\/4-cach-xay-dung-loi-diem-ban-hang-doc-nhat-usp-cho-cong-ty\/\">Tham kh\u1ea3o th\u00eam t\u1ed5ng quan ch\u00fang USP l\u00e0 g\u00ec<\/a> <a style=\"color: #ff6600;\" href=\"https:\/\/thomastrinhtoan.com\/4-cach-xay-dung-loi-diem-ban-hang-doc-nhat-usp-cho-cong-ty\/\"><strong>t\u1ea1i \u0111\u00e2y.<\/strong><\/a><\/em><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3882\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/10\/usp-la-gi.png\" alt=\"USP l\u00e0 g\u00ec\" width=\"700\" height=\"400\" \/><\/p>\n<h3><span style=\"color: #ff6600;\">Tai sao c\u00f4ng ty ph\u1ea3i t\u1ea1o ra USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t?<\/span><\/h3>\n<p><span style=\"color: #008080;\">Khi x\u00e2y d\u1ef1ng m\u1ed9t USP hi\u1ec7u qu\u1ea3, n\u00f3 s\u1ebd th\u00e0nh m\u1ed9t v\u0169 kh\u00ed l\u1ee3i h\u1ea1i gi\u00fap cho c\u00f4ng ty b\u1ea1n kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f2n l\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u00ednh b\u1ea3n th\u00e2n USP s\u1ebd thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng nh\u1ea5c \u0111i\u1ec7n tho\u1ea1i l\u00ean \u0111\u1ec3 g\u1ecdi cho b\u1ea1n, USP s\u1ebd gi\u00fap cho Kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn c\u00f4ng ty b\u1ea1n, h\u1ecd nh\u1edb \u0111\u1ebfn c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 khi ch\u1ecdn b\u1ea1n&#8230; C\u1ea3m x\u00fac n\u00e0y s\u1ebd l\u01b0u gi\u1eef h\u00ecnh \u1ea3nh c\u00f4ng ty b\u1ea1n trong t\u00e2m v\u00e0 tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng&#8230; \u0111\u1ec3 &#8220;m\u1ed7i khi&#8221; c\u1ea7n s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n h\u1ecd s\u1ebd l\u1ea1i li\u00ean h\u1ec7 \u0111\u1ebfn b\u1ea1n.<\/span><\/p>\n<p><span style=\"color: #008080;\">USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty b\u1ea1n hi\u1ec7u qu\u1ea3 nh\u1ea5t s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi c\u00f4ng ty b\u1ea1n v\u00e0 quan tr\u1ecdng h\u01a1n h\u1ebft l\u00e0 h\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ebfn v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"color: #008080;\">Cu\u1ed1i b\u00e0i vi\u1ebft n\u00e0y t\u00f4i s\u1ebd ch\u1ee9ng minh cho b\u1ea1n th\u1ea5y hi\u1ec7u qu\u1ea3 c\u1ee7a USP &#8211; s\u1ef1 kh\u00e1c bi\u1ec7t trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng &#8211; s\u1ebd mang l\u1ea1i cho c\u00f4ng ty b\u1ea1n v\u00e0 gi\u00fap t\u0103ng Doanh thu c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng m\u1edbi c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/span><\/p>\n<p><span style=\"color: #ff6600;\"><em><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/thomastrinhtoan.com\/xay-dung-dich-vu-khach-hang-xuat-sac-bang-mo-hinh-heart\/\">Xem th\u00eam v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc &#8211; m\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean USP c\u1ee7a c\u00f4ng ty<\/a><\/span>\u00a0<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/thomastrinhtoan.com\/xay-dung-dich-vu-khach-hang-xuat-sac-bang-mo-hinh-heart\/\"><strong>T\u1ea1i \u0111\u00e2y.<\/strong><\/a><\/span><\/em><\/span><\/p>\n<h2><span style=\"color: #008080;\"><strong>4<\/strong><strong> C\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng USP \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p><span style=\"color: #ff6600;\">D\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 b\u1ed1n ph\u01b0\u01a1ng ph\u00e1p c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u &#8211; \u00e1p d\u1ee5ng &#8211; bi\u1ebfn th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c &#8211; \u0111\u1ec3 th\u1ef1c thi hi\u1ec7u qu\u1ea3 nh\u1eb1m x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho c\u00f4ng ty m\u00ecnh. Khi \u0111\u1ecdc k\u1ef9 v\u00e0 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c, b\u1ea1n s\u1ebd t\u1ef1 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi <strong>&#8220;USP l\u00e0 g\u00ec?&#8221;<\/strong><\/span><\/p>\n<h3><span style=\"color: #ff6600;\">1. X\u00e2y d\u1ef1ng USP b\u1eb1ng &#8220;Product&#8221; &#8211; S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5&#8230;<\/span><\/h3>\n<h4><span style=\"color: #008080;\"><span id=\"USP_-_diem_khac_biet_co_the_duoc_tao_ra_tu_chinh_San_pham_va_dich_vu_ma_cac_cong_ty_dang_cung_cap_Products\" class=\"ez-toc-section\"><\/span><strong>USP \u2013 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb ch\u00ednh S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 c\u00e1c c\u00f4ng ty \u0111ang cung c\u1ea5p.<\/strong><\/span><\/h4>\n<p><span style=\"color: #008080;\">Tr\u01b0\u1edbc ti\u00ean ch\u00fang ta ng\u1ed3i v\u1edbi \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh \u0111\u00e1nh gi\u00e1 th\u1eadt nghi\u00eam t\u00fac b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed9ng n\u00e3o, <span style=\"color: #ff6600;\"><em>s\u00e1u chi\u1ebfc m\u0169 t\u01b0 duy<\/em><\/span>\u2026 \u0111\u1ec3 xem x\u00e9t s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u00f3 g\u00ec <span style=\"color: #ff6600;\"><strong>\u0110\u1eb7c bi\u1ec7t<\/strong><\/span> nh\u1ea5t m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a c\u00f4ng ty m\u00ecnh kh\u00f4ng th\u1ec3 n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c, d\u1ef1a tr\u00ean 03 kh\u00eda c\u1ea1nh li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 l\u00e0 F.B.A.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3883\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/10\/F-B-A.png\" alt=\"F B A l\u00e0 g\u00ec?\" width=\"897\" height=\"382\" \/><\/p>\n<ul>\n<li>\n<h4><strong><span style=\"color: #008080;\">F \u2013 Feature: \u0110\u1eb7c t\u00ednh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/span><\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"color: #008080;\">T\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t d\u1ef1a v\u00e0o ch\u00ednh \u0111\u1eb7c t\u00ednh ch\u1ea5t li\u1ec7u hay k\u1ef9 thu\u1eadt do s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f4ng ty m\u00ecnh t\u1ea1o ra,\u00a0 \u0111\u00f3 ch\u00ednh l\u00e0 \u0111\u1eb7c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 ch\u00fang ta \u0111ang kinh doanh l\u00e0 g\u00ec? <em>V\u00ed d\u1ee5 nh\u01b0; ch\u1ea5t li\u1ec7u, c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t, s\u00e1ng ch\u1ebf, nguy\u00ean ph\u1ee5 li\u1ec7u, c\u00f4ng th\u1ee9c gia truy\u1ec1n&#8230;<\/em><\/span><\/p>\n<ul>\n<li>\n<h4><strong><span style=\"color: #008080;\">B \u2013 Benefit: L\u1ee3i \u00edch mang l\u1ea1i cho kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"color: #008080;\">N\u1ebfu Feature c\u1ee7a ch\u00fang ta ch\u01b0a c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c, ch\u00fang ta h\u00e3y suy ngh\u0129 xem \bl\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u00fang ta kinh doanh mang \u0111\u1ebfn cho Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng, v\u00ec ch\u00fang ta kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c l\u1ee3i \u00edch do s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec th\u00ec kh\u00e1ch h\u00e0ng kh\u00f3 m\u00e0 b\u1ecf ti\u1ec1n ra \u0111\u1ec3 \u0111\u1ea7u t\u01b0 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u00e0 ta kinh doanh. <a href=\"https:\/\/thomastrinhtoan.com\/dinh-gia-san-pham\/\"><span style=\"color: #ff6600;\"><em>Kh\u00e1ch h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m do gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m mang l\u1ea1i.<\/em><\/span><\/a><\/span><\/p>\n<ul>\n<li>\n<h4><strong><span style=\"color: #008080;\">A \u2013 Advantages: L\u1ee3i th\u1ebf s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/span><\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"color: #008080;\">Ngo\u00e0i ra, trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n nay, \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n, b\u1ea1n c\u1ea7n ph\u1ea3i cho kh\u00e1ch h\u00e0ng th\u1ea5y r\u00f5 <strong>L\u1ee3i th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5<\/strong> do c\u00f4ng ty b\u1ea1n cung c\u1ea5p l\u00e0 g\u00ec so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c? C\u00f3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi <em>&#8220;n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i kh\u00f4ng c\u00f3 g\u00ec n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c &#8211; t\u1ea1i sao h\u1ecd \u1ea1i ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta?&#8221;<\/em><\/span><\/p>\n<p><span style=\"color: #008080;\">Sau khi \u0111\u00e3 li\u1ec7t k\u00ea, ch\u00fang ta s\u1ebd ki\u1ec3m tra v\u00e0 \u0111o l\u01b0\u1eddng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 do c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c \u0111ang kinh doanh. \u0110\u1eb7c \u0111i\u1ec3m n\u00e0o <span style=\"color: #ff6600;\">ch\u00fang ta c\u00f3 m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f4ng c\u00f3<\/span>, ch\u00fang ta h\u00e3y n\u00eau b\u1eadt l\u00ean th\u00e0nh \u0111i\u1ec3m duy nh\u1ea5t v\u00e0 t\u1eeb \u0111\u00f3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang ta.<\/span><\/p>\n<p><span style=\"color: #008080;\">L\u01b0u \u00fd l\u00e0, cho d\u00f9 ch\u00fang ta hay \u0111\u1ed1i th\u1ee7, \u0111\u1ec1u c\u00f3 m\u1ed9t \u0111i\u1ec3m chung l\u00e0, khi so s\u00e1nh F.B.A th\u00ec ch\u00fang ta c\u00f3 nhi\u1ec1u c\u00e1i \u0111\u1ed9c \u0111\u00e1o, nh\u01b0ng \u0111\u1ed1i th\u1ee7 c\u0169ng c\u00f3 nhi\u1ec1u c\u00e1i kh\u00e1c \u0111\u1ed9c \u0111\u00e1o, nh\u01b0ng kh\u00f4ng tr\u00f9ng v\u1edbi c\u1ee7a ch\u00fang ta, b\u00ean c\u1ea1nh \u0111\u00f3 c\u0169ng c\u00f3 nhi\u1ec1u \u0111i\u1ec3m gi\u1ed1ng nhau\u2026 v\u1eady, ch\u00fang ta s\u1ebd l\u00e0m g\u00ec? C\u00e2u h\u1ecfi n\u00e0y c\u0169ng nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u1ecfi t\u00f4i\u2026 c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 g\u00ec n\u1ebfu c\u00e1c anh ch\u1ecb \u0111\u1ecdc \u0111\u1ebfn \u0111o\u1ea1n n\u00e0y?<\/span><\/p>\n<h3><span style=\"color: #ff6600;\">2. X\u00e2y d\u1ef1ng USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t b\u1eb1ng &#8220;People&#8221; v\u00e0 V\u0103n h\u00f3a doanh nghi\u1ec7p<\/span><\/h3>\n<h4><span style=\"color: #008080;\"><span id=\"USP_-_diem_khac_biet_co_the_duoc_tao_ra_nho_vao_Van_hoa_doanh_nghiep_People\" class=\"ez-toc-section\"><\/span><strong><em>USP \u2013\u00a0<\/em><\/strong><strong><em>\u0111i\u1ec3m kh\u00e1c bi\u1ec7t\u00a0<\/em><\/strong><strong><em>c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1edd v\u00e0o Con ng\u01b0\u1eddi (People) v\u00e0 V\u0103n h\u00f3a \u0111\u01b0\u1ee3c th\u1ee5c thi.<\/em><\/strong><\/span><\/h4>\n<p><span style=\"color: #008080;\">Khi n\u00f3i \u0111\u1ebfn v\u0103n ho\u00e1 doanh nghi\u1ec7p, \u0111\u00f3 l\u00e0 n\u00f3i ngay \u0111\u1ebfn h\u00e0nh vi \u1ee9ng x\u1eed c\u1ee7a to\u00e0n b\u1ed9 c\u00e1c th\u00e0nh vi\u00ean trong c\u00f4ng ty \u0111\u1ed1i v\u1edbi Kh\u00e1ch h\u00e0ng, \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong c\u00f4ng ty v\u1edbi nhau, c\u00e1ch m\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong c\u00f4ng ty ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng v\u00e0 m\u00f4i tr\u01b0\u1eddng xung quanh\u2026<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/drive\/folders\/1AK1lnthO-LLJQAhYn_D3ilTUqs45IRrD\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3884\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/10\/van-hoa-doanh-nghiep-tao-ra-usp.jpeg\" alt=\"v\u0103n h\u00f3a doanh nghi\u1ec7p t\u1ea1o ra usp\" width=\"750\" height=\"421\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thomastrinhtoan.com\/course-category\/xay-dung-va-thuc-thi-vhdn\/\"><span style=\"color: #ff6600;\"><em>V\u0103n ho\u00e1 l\u00e0 h\u00e0nh vi \u1ee9ng x\u1eed c\u1ee7a con ng\u01b0\u1eddi h\u01b0\u1edbng t\u1edbi c\u00e1c gi\u00e1 tr\u1ecb ch\u00e2n thi\u1ec7n m\u1ef9.<\/em><\/span><\/a><\/p>\n<p><span style=\"color: #008080;\">C\u00e1c anh ch\u1ecb ch\u1eafc ch\u1eafn \u0111\u1ed3ng \u00fd v\u1edbi t\u00f4i r\u1eb1ng, khi \u0111\u00e3 t\u1ea1o ra n\u00e9t v\u0103n ho\u00e1 t\u1ed1t \u0111\u1eb9p cho doanh nghi\u1ec7p c\u1ee7a c\u00e1c anh ch\u1ecb, v\u0103n ho\u00e1 \u0111\u00f3 t\u1eeb ch\u00ednh ng\u01b0\u1eddi \/ c\u00e1c ng\u01b0\u1eddi ch\u1ee7 kh\u1edfi x\u01b0\u1edbng v\u00e0 th\u1ef1c thi cho c\u00f4ng ty th\u00ec n\u00e9t v\u0103n ho\u00e1 \u0111\u00f3 l\u00e0 Duy nh\u1ea5t v\u00e0 kh\u00f3 m\u00e0 ai c\u00f3 th\u1ec3 b\u1eaft ch\u01b0\u1edbc \u0111\u01b0\u1ee3c\u2026 T\u1ea1i sao l\u1ea1i v\u1eady, b\u1edfi v\u00ec m\u1ed7i con ng\u01b0\u1eddi th\u00ec lu\u00f4n kh\u00e1c nhau, m\u1ed7i ng\u01b0\u1eddi ch\u1ee7 s\u1ebd c\u00f3 ph\u01b0\u01a1ng ph\u00e1p kinh doanh v\u00e0 h\u00e0nh x\u1eed kh\u00e1c nhau\u00a0<span style=\"color: #ff6600;\"><em>(<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/drive.google.com\/drive\/folders\/1AK1lnthO-LLJQAhYn_D3ilTUqs45IRrD\">Tham kh\u1ea3o th\u00eam v\u1ec1 kh\u00f3a hu\u1ea5n luy\u1ec7n V\u0103n ho\u00e1 doanh nghi\u1ec7p t\u1ea1i \u0111\u00e2y)<\/a><\/span><\/em>\u00a0<\/span>d\u00f3 \u0111\u00f3 s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t duy nh\u1ea5t v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 USP, v\u1ea5n \u0111\u1ec1 ti\u1ebfp theo l\u00e0 USP \u0111\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn v\u00e0 ch\u1ea5p nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o. V\u00e0 ch\u00fang ta l\u1ea1i ph\u1ea3i \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c J.Q.K.A th\u1ea7n th\u00e1nh \u0111\u1ec3 x\u00e2y d\u1ef1ng.<\/span><\/p>\n<p><span style=\"color: #008080;\">C\u00e1c anh ch\u1ecb c\u00f3 th\u1ec3 so s\u00e1nh: Th\u1ebf Gi\u001d\u1edbi Di \u0110\u1ed9ng, FPT, Viettel v\u00e0 Vienthong A\u2026 l\u00e0 c\u00e1c Doanh nghi\u1ec7p c\u00f9ng kinh doanh s\u1ea3n ph\u1ea9m \u0111i\u1ec7n m\u00e1y.<\/span><\/p>\n<p><span style=\"color: #008080;\">Ch\u1ee7 c\u1ee7a \u0110MX l\u00e0 ng\u01b0\u1eddi \u0111\u1ec1 cao v\u0103n ho\u00e1 ph\u1ee5c v\u1ee5 h\u01b0\u1edbng v\u00e0o l\u1ee3i \u00edch v\u00e0 ti\u1ec7n l\u1ee3i c\u1ee7a Kh\u00e1ch h\u00e0ng v\u1edbi c\u00e2u ph\u00e1t bi\u1ec3u n\u1ed5i ti\u1ebfng <span style=\"color: #ff6600;\"><em>\u201cC\u00e1c b\u1ea1n kh\u00f4ng c\u1ea7n quan t\u00e2m l\u00e0m h\u00e0i l\u00f2ng t\u00f4i nh\u01b0 th\u1ebf n\u00e0o m\u00e0 c\u00e1c b\u1ea1n h\u00e3y quan t\u00e2m \u0111\u1ebfn vi\u1ec7c l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o, n\u1ebfu v\u00ec h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf qua m\u1ed9t v\u00e0i b\u01b0\u1edbc c\u1ee7a quy tr\u00ecnh\u2026\u201d<\/em><\/span> c\u1ee7a \u00f4ng ch\u1ee7 Nguy\u1ec5n \u0110\u1ee9c T\u00e0i.<\/span><\/p>\n<p><span style=\"color: #008080;\">Hay FPT v\u1edbi c\u00e1c th\u00e0nh vi\u00ean s\u00e1ng l\u1eadp thi\u00ean v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00ec ph\u01b0\u01a1ng ch\u00e2m ph\u1ee5c v\u1ee5 l\u00e0 \u0111\u00e1p \u1ee9ng tuy\u1ec7t \u0111\u1ed1i c\u00e1c nhu c\u1ea7u v\u1ec1 c\u00f4ng ngh\u1ec7 cho kh\u00e1ch h\u00e0ng\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\">c\u00f2n Viettel th\u00ec ph\u1ee5c v\u1ee5 h\u00e1ch h\u00e0ng theo phong c\u00e1ch \u201cng\u01b0\u1eddi l\u00ednh\u201d\u2026 \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e1c USP v\u00e0 ch\u00ednh h\u1ecd t\u1ea1o ra \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng nh\u00e1ch cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/drive\/folders\/1AK1lnthO-LLJQAhYn_D3ilTUqs45IRrD\"><span style=\"color: #ff6600;\"><em>Tham kh\u1ea3o th\u00eam\u00a0<strong>t\u1ea1i \u0111\u00e2y V\u1ec0 KH\u00d3A H\u1eccC THI\u1ebeT L\u1eacP V\u00c0 TH\u1ef0C THI VHDN.<\/strong><\/em><\/span><\/a><\/p>\n<h3><span style=\"color: #ff6600;\">3. X\u00e2y d\u1ef1ng USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t b\u1eb1ng &#8220;PROCESS&#8221;<\/span><\/h3>\n<h4><span style=\"color: #008080;\"><span id=\"USP_co_the_duoc_tao_ra_boi_chinh_Quy_trinh_va_he_thong_cua_cong_ty_Process\" class=\"ez-toc-section\"><\/span><strong><em>USP c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi ch\u00ednh Quy tr\u00ecnh v\u00e0 h\u1ec7 th\u1ed1ng c\u1ee7a c\u00f4ng ty (Process):<\/em><\/strong><\/span><\/h4>\n<p><span style=\"color: #008080;\">Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1edbi t\u00f4i, quy tr\u00ecnh b\u00ean em l\u00e0 l\u1ea5y t\u1eeb tr\u00ean m\u1ea1ng v\u1ec1, t\u1eeb c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n v\u1ec1 v\u00e0 th\u1eadm ch\u00ed b\u00ean em l\u00e0m theo ti\u00eau chu\u1ea9n ISO, v\u1eady l\u00e0m sao m\u00e0 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e1c quy tr\u00ecnh \u0111\u01b0\u1ee3c? C\u00e1c anh ch\u1ecb c\u00f3 suy ngh\u0129 gi\u1ed1ng v\u1eady kh\u00f4ng? N\u1ebfu c\u00f3, c\u00e1c anh ch\u1ecb c\u1ea7n \u0111\u1ecdc k\u1ef9 n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<p><span style=\"color: #008080;\">M\u1ed9t c\u00e2u n\u00f3i t\u00f4i r\u1ea5t th\u00edch khi nghe c\u00e1c anh ch\u1ecb ch\u1ee7 DN n\u00f3i v\u1ec1 vi\u1ec7c \u201cmang quy tr\u00ecnh c\u1ee7a ai \u0111\u00f3 v\u1ec1 \u00e1p d\u1ee5ng 100% cho c\u00f4ng ty c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u1ea7n bi\u1ebft Quy tr\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh ra sao\u2026<\/span><\/p>\n<p><a href=\"https:\/\/thomastrinhtoan.com\/12-buoc-xay-dung-bo-quy-trinh-thao-tac-chuan\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3885\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/10\/sop-tao-ra-su-khac-biet-dich-vu-1024x387.jpeg\" alt=\"SOP d\u1ecbch v\u1ee5 t\u1ea1o ra USP\" width=\"1024\" height=\"387\" \/><\/a><\/p>\n<p><span style=\"color: #008080;\"><em>Ngu\u1ed3n l\u1ef1c c\u1ee7a m\u1ed9t doanh nghi\u1ec7p g\u1ed3m nh\u1eefng g\u00ec? Trong gi\u1edbi h\u1ea1n ch\u1ee7 \u0111\u1ec1 b\u00e0i vi\u1ebft n\u00e0y t\u00f4i kh\u00f4ng chia s\u1ebb chi ti\u1ebft m\u00e0 ch\u00ec n\u00f3i t\u00f3m t\u1eaft l\u00e0 n\u1eb1m \u1edf 5M v\u00e0 I\u2026 5M bao g\u1ed3m c\u00e1c ngu\u1ed3n l\u1ef1c:<\/em><\/span><\/p>\n<ul>\n<li><span style=\"color: #008080;\"><em>Nh\u00e2n s\u1ef1 (Manpower),<\/em><\/span><\/li>\n<li><span style=\"color: #008080;\"><em>M\u00e1y m\u00f3c thi\u1ebft b\u1ecb \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty (Machinery);<\/em><\/span><\/li>\n<li><span style=\"color: #008080;\"><em>B\u00ed quy\u1ebft ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n t\u1ea1o ra s\u1ea3n ph\u1ea9m (Methods),<\/em><\/span><\/li>\n<li><span style=\"color: #008080;\"><em>Ngu\u1ed3n nguy\u00ean v\u1eadt li\u1ec7u c\u1ee7a c\u00f4ng ty b\u1ea1n c\u00f3 c\u00e1c \u01b0u \u0111i\u1ec3m g\u00ec v\u00e0 n\u00f3 \u0111\u1ebfn t\u1eeb \u0111\u00e2u, gi\u00e1 c\u1ea3 ra sao (Materials)<\/em><\/span><\/li>\n<li><span style=\"color: #008080;\"><em>Quan tr\u1ecdng nh\u1ea5t l\u00e0 Ngu\u1ed3n ti\u1ec1n v\u1ed1n c\u1ee7a c\u00f4ng ty b\u1ea1n c\u00f3 m\u1ea1nh hay kh\u00f4ng, c\u00f3 \u0111\u01b0\u1ee3c d\u00f9ng hi\u1ec7u qu\u1ea3 kh\u00f4ng (Money) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0<\/em><\/span><\/li>\n<li><span style=\"color: #008080;\"><em>Th\u00f4ng tin, ph\u01b0\u01a1ng ph\u00e1p x\u1eed l\u00fd th\u00f4ng tin, c\u00f4ng ty b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n th\u00f4ng tin t\u1eeb \u0111\u00e2u (Information)\u2026<\/em><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #008080;\">X\u00e2y d\u1ef1ng Quy tr\u00ecnh ph\u1ea3i b\u1eaft \u0111\u1ea7u v\u00e0 tu\u1ea7n t\u1ef1 t\u1eeb\u00a0<em>9 b\u01b0\u1edbc c\u01a1 b\u1ea3n c\u1ee7a Nh\u00e0 hu\u1ea5n luy\u1ec7n h\u01b0\u1edbng d\u1eabn (9 steps)<\/em>\u00a0v\u00e0 b\u01b0\u1edbc 5 l\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty\u2026 S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty ph\u1ea3i ph\u1ee5c v\u1ee5 t\u1ed1i \u01b0u 5 ways \u2013\u00a0<a style=\"color: #008080;\" href=\"https:\/\/thomastrinhtoan.com\/5-phuong-phap-giup-cac-doanh-nghiep-vuot-qua-kho-khan-phat-trien-ben-vung\/\"><em>5 l\u00e3nh v\u1ef1c gi\u00fap t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a 1 c\u00f4ng ty<\/em><\/a>.<\/span><\/p>\n<p><span style=\"color: #008080;\">T\u1eeb \u0111\u00f3, d\u1ec5 nh\u1eadn ra r\u1eb1ng M\u1ed7i c\u00f4ng ty kh\u00e1c nhau c\u00f3 ngu\u1ed3n l\u1ef1c kh\u00e1c nhau, c\u00f3 ph\u01b0\u01a1ng ph\u00e1p v\u00e0 b\u00ed quy\u1ebft kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh,\u00a0<strong>n\u00ean m\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn l\u00e0 quy tr\u00ecnh v\u00e0 h\u1ec7 th\u1ed1ng c\u1ee7a c\u00f4ng ty b\u1ea1n c\u0169ng s\u1ebd kh\u00e1c nhau, kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng r\u1eadp khu\u00f4n c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u00e1c<\/strong>\u2026 Do \u0111\u00f3, khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng v\u00e0 quy tr\u00ecnh chu\u1ea9n th\u00ec nh\u1ea5t \u0111\u1ecbnh c\u00f4ng ty b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c USP\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\"><em>C\u00e1c anh ch\u1ecb c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam v\u1ec1 c\u00e1c chuy\u00ean \u0111\u1ec1 t\u00f4i \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean bao g\u1ed3m: 9 b\u01b0\u1edbc x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng, 5 c\u00e1ch v\u1edbi h\u01a1n 360 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap c\u00f4ng ty t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn\u2026 v\u00e0 \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c Quy tr\u00ecnh chu\u1ea9n nh\u1ea5t \u2013 \u0111o ni \u0111\u00f3ng gi\u00e0y \u2013 c\u00e1c anh ch\u1ecb t\u00ecm \u0111\u1ecdc chuy\u00ean \u0111\u1ec1 <a href=\"https:\/\/thomastrinhtoan.com\/12-buoc-xay-dung-bo-quy-trinh-thao-tac-chuan\/\"><span style=\"color: #ff6600;\">\u201c12 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng 1 Quy tr\u00ecnh chu\u1ea9n \u2013 SOP\u201d<\/span><\/a> cho doanh nghi\u1ec7p. <a href=\"https:\/\/thomastrinhtoan.com\/courses\/xay-dung-quy-trinh-chuan-sop-inhouse\/\"><span style=\"color: #ff6600;\">Kh\u00f3a h\u1ecdc thi\u1ebft l\u1eadp Quy tr\u00ecnh chu\u1ea9n SOP \u0111\u1ec3 x\u00e2y d\u1ef1ng USP cho c\u00f4ng ty b\u1ea1n.<\/span><\/a><\/em><\/span><\/p>\n<p><span style=\"color: #ff6600;\"><em>T<a style=\"color: #ff6600;\" href=\"https:\/\/tcdevelopment.edu.vn\/6-buoc-xay-dung-doanh-nghiep-thanh-cong\/\">ham kh\u1ea3o 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng v\u00e0 b\u1ec1n v\u1eefng\u00a0<strong>t\u1ea1i \u0111\u00e2y<\/strong><\/a><\/em><\/span><\/p>\n<h3><span style=\"color: #ff6600;\">3. X\u00e2y d\u1ef1ng USP &#8211; \u0111i\u1ec3m kh\u00e1c bi\u1ec7t b\u1eb1ng &#8220;\bQuarantee &#8211; L\u1eddi cam k\u1ebft&#8221;<\/span><\/h3>\n<h4><span style=\"color: #008080;\"><span id=\"USP_-_diem_khac_biet_co_the_duoc_tao_ra_boi_viec_phat_hanh_cac_Cam_ket_chinh_thuc\" class=\"ez-toc-section\"><\/span><strong><em>USP \u2013 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi vi\u1ec7c ph\u00e1t h\u00e0nh c\u00e1c Cam k\u1ebft ch\u00ednh th\u1ee9c.<\/em><\/strong><\/span><\/h4>\n<p><span style=\"color: #008080;\">Ngo\u00e0i vi\u1ec7c t\u1ea1o ra n\u00e9t ri\u00eang b\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng, vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c USP b\u1eb1ng c\u00e1c l\u1eddi \u0111\u1ea3m b\u1ea3o s\u1ebd gi\u00fap cho Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n, v\u00ec c\u00e1c l\u1eddi \u0111\u1ea3m b\u1ea3o s\u1ebd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng s\u1ef1 an t\u00e2m v\u00e0 t\u0103ng s\u1ef1 t\u1ef1 tin khi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn cho kh\u00e1ch h\u00e0ng th\u1ea5y r\u00f5 l\u00e0 \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ee7i ro n\u1ebfu c\u00f3.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3886\" src=\"https:\/\/thomastrinhtoan.com\/wp-content\/uploads\/2021\/10\/loi-cam-ket-tao-ra-usp.png\" alt=\"L\u1eddi cam k\u1ebft t\u1ea1o ra USP\" width=\"750\" height=\"284\" \/><\/p>\n<p><span style=\"color: #008080;\">V\u1eady, vi\u1ec7c ch\u00fang ta ban h\u00e0nh \u0111\u01b0\u1ee3c c\u00e1c l\u1eddi cam k\u1ebft c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng th\u1ec3 cam k\u1ebft c\u0169ng s\u1ebd t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed9c nh\u1ea5t cho c\u00f4ng ty b\u1ea1n. USP n\u00e0y s\u1ebd gi\u00fap c\u00f4ng ty b\u1ea1n t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/thomastrinhtoan.com\/gioi-thieu\/7-cam-ket-actioncoach\/\"><em><span style=\"color: #ff6600;\">Tham kh\u1ea3o l\u1eddi cam k\u1ebft c\u1ee7a Actioncoach to\u00e0n c\u1ea7u\u00a0<\/span><strong><span style=\"color: #ff6600;\">t\u1ea1i \u0111\u00e2y.<\/span><\/strong><\/em><\/a><\/span><\/p>\n<h4><span style=\"color: #008080;\">C\u1ea7n l\u01b0u \u00fd Khi ban h\u00e0nh l\u1eddi cam k\u1ebft:<\/span><\/h4>\n<ul>\n<li><span style=\"color: #008080;\">Ph\u1ea3i gi\u00fap kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n s\u1ef1 t\u0103ng s\u1ef1 t\u1ef1 tin khi mua s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li><span style=\"color: #008080;\">Mang \u0111\u1ebfn s\u1ef1 an t\u00e2m cho kh\u00e1ch h\u00e0ng, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng kh\u1ecfi s\u1ef1 lo ng\u1ea1i.<\/span><\/li>\n<li><span style=\"color: #008080;\">Gi\u00fap kh\u00e1ch h\u00e0ng th\u1ea5y r\u00f5 gi\u1ea3m r\u1ee7i ro khi mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/span><\/li>\n<li><span style=\"color: #008080;\">\u0110\u00f3 l\u00e0 h\u1ee3p \u0111\u1ed3ng v\u00e0 cam k\u1ebft b\u1eb1ng v\u0103n b\u1ea3n ch\u00ednh th\u1ee9c v\u00e0 nh\u1ea5t qu\u00e1n t\u1eeb c\u00f4ng ty &#8211; kh\u00f4ng ph\u1ea3i l\u00e0 l\u1eddi h\u1ee9a su\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 m\u1ed9t nh\u00e2n vi\u00ean n\u00e0o, c\u00e1 nh\u00e2n n\u00e0o kh\u00e1c&#8230;<\/span><\/li>\n<li><span style=\"color: #008080;\">X\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 Ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t qu\u00e1n, uy t\u00edn s\u1ebd t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t<\/span><\/li>\n<li><span style=\"color: #008080;\">Ph\u1ea3i l\u1ef1a ch\u1ecdn ch\u00ednh x\u00e1c t\u1eebng t\u1eeb trong vi\u1ec7c cam k\u1ebft \u0111\u1ec3 kh\u00f4ng g\u1eb7p r\u1ee7i ro qu\u00e1 l\u1edbn v\u1ec1 m\u00f4t ph\u00eda.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #008080;\"><span id=\"Loi_Ket\" class=\"ez-toc-section\"><\/span>L\u1eddi K\u1ebft:<\/span><\/h3>\n<p><strong><span style=\"color: #ff6600;\">\u0110\u1ebfn \u0111\u00e2y, t\u00f4i tin l\u00e0 c\u00e1c abn \u0111\u00e3 bi\u1ebft r\u00f5 USP l\u00e0 g\u00ec, x\u00e2y d\u1ef1ng USP nh\u01b0 th\u1ebf n\u00e0o r\u1ed3i.<\/span><\/strong><\/p>\n<p><span style=\"color: #008080;\">Trong v\u00f4 v\u00e0n c\u00e1c l\u1eddi Qu\u1ea3ng c\u00e1o online v\u00e0 offline m\u00e0 c\u00e1c anh ch\u1ecb ch\u1ee7 doanh nghi\u1ec7p c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c, t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c, nh\u1eadn \u0111\u01b0\u1ee3c\u2026 ch\u00fang \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 h\u00e0ng lo\u1ea1t c\u00e1c th\u00f4ng tin \u201cr\u00e1c\u201d v\u00e0 kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 ch\u00fang ta \u201cy\u00eau th\u00edch\u201d v\u00e0 \u201ctin t\u01b0\u1edfng\u201d \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh li\u00ean h\u1ec7 \u0111\u1ec3 mua h\u00e0ng\u2026 th\u00ec vi\u1ec7c c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t, truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng, khi\u1ebfn cho kh\u00e1ch h\u00e0ng ch\u00fa \u00fd, khi\u1ebfn cho kh\u00e1ch h\u00e0ng th\u00edch th\u00fa s\u1ebd gi\u00fap cho c\u00e1c c\u00f4ng ty c\u00f3 th\u00eam \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\">\u2026Ti\u1ebfp theo \u0111\u00f3, c\u00e1c Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd li\u00ean h\u1ec7 \u0111\u1ebfn c\u00f4ng ty v\u00e0 c\u00e1c anh ch\u1ecb s\u1ebd ti\u1ebfp t\u1ee5c gieo cho h\u1ecd s\u1ef1 mong mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty m\u00ecnh b\u1eb1ng c\u00e1c lu\u1eadn \u0111i\u1ec3m thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng (ASA \u2013 Articulated Sales Argument)\u2026<\/span><\/p>\n<p><span style=\"color: #008080;\">V\u1edbi c\u00e1c \u0111i\u1ec1u chia s\u1ebb tr\u00ean, t\u00f4i cho l\u00e0 c\u00e1c anh ch\u1ecb ch\u1ee7 doanh nghi\u1ec7p \u0111\u00e3 t\u00ecm th\u1ea5y l\u00fd do \u0111\u1ec3 x\u00e2y d\u1ef1ng USP cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"color: #008080;\">T\u1ea1i ActionCOACH, ch\u00fang t\u00f4i c\u00f3 s\u1eb5n b\u1ed9 c\u00f4ng c\u1ee5 v\u00e0 c\u00f4ng th\u1ee9c \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh v\u00e0 gi\u00fap c\u00e1c ch\u1ee7 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c USP cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2 style=\"text-align: right;\"><span style=\"color: #008080;\"><span id=\"Nha_Huan_luyen_doanh_nghiep\" class=\"ez-toc-section\"><\/span><span style=\"color: #000000;\">Nh\u00e0 Hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p<\/span><\/span><\/h2>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><em>Business COACH I Executive COACH I ActionCOACH<\/em><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><strong>Thomas Tr\u1ecbnh To\u00e0n (MBA)<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>USP l\u00e0 g\u00ec v\u00e0 x\u00e2y d\u1ef1ng USP nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ec3 gi\u00fap c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 nh\u1edb trong vi\u1ec7c x\u00e2y d\u1ef1ng USP &#8211; Unique Selling Proposition &#8211; t\u00f4i xin cung c\u1ea5p 1 t\u1eeb kh\u00f3a \u0111\u1ec3 d\u1ec5 nh\u1edb \u0111\u00f3 l\u00e0 &#8220;ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng USP d\u1ef1a v\u00e0o 3P + G&#8221; USP &#8211; \u0111i\u1ec3m&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,11,30,22,25,26],"tags":[17,19,21,46],"class_list":["post-3879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-kien-thuc-kinh-doanh","category-lanh-dao-dich-thuc","category-marketing-thuc-chien","category-sales-va-marketing","category-the-diem-can-bang-bsc","tag-dich-vu-khach-hang","tag-huan-luyen-1-kem-1","tag-marketing-thong-thai","tag-thiet-lap-ogsm"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>USP l\u00e0 g\u00ec? 4\u00a0C\u00c1CH X\u00c2Y D\u1ef0NG USP CHO C\u00d4NG TY C\u1ee6A B\u1ea0N<\/title>\n<meta name=\"description\" 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