{"id":3996,"date":"2026-02-10T11:21:20","date_gmt":"2026-02-10T04:21:20","guid":{"rendered":"https:\/\/thomastrinhtoan.com\/?p=3996"},"modified":"2026-02-10T11:21:20","modified_gmt":"2026-02-10T04:21:20","slug":"6-cach-xac-dinh-gia-ban-san-pham-hieu-qua-can-biet","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/6-cach-xac-dinh-gia-ban-san-pham-hieu-qua-can-biet\/","title":{"rendered":"6 c\u00e1ch x\u00e1c \u0111\u1ecbnh gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 c\u1ea7n bi\u1ebft"},"content":{"rendered":"

Gi\u00e1 b\u00e1n h\u00e0ng h\u00f3a l\u00e0 gi\u00e1 tr\u1ecb quy v\u1ec1 ti\u1ec1n t\u1ec7 c\u1ee7a h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 ho\u1eb7c t\u00e0i nguy\u00ean \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp trong m\u1ed9t giao d\u1ecbch. Ng\u01b0\u1eddi b\u00e1n ho\u1eb7c ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 \u1ea5n \u0111\u1ecbnh gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m<\/strong> khi h\u1ecd c\u00f3 quy\u1ec1n l\u1ef1c \u0111\u1ed9c quy\u1ec1n b\u00e1n v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 ng\u01b0\u1eddi \u0111\u1ecbnh gi\u00e1, ho\u1eb7c do ch\u00ednh th\u1ecb tr\u01b0\u1eddng \u1ea5n \u0111\u1ecbnh, khi c\u00e1c c\u00f4ng ty l\u00e0 ng\u01b0\u1eddi \u0111\u1ecbnh gi\u00e1. Gi\u00e1 c\u0169ng c\u00f3 th\u1ec3 do ng\u01b0\u1eddi mua \u0111\u1eb7t khi h\u1ecd s\u1edf h\u1eefu m\u1ed9t s\u1ed1 s\u1ee9c m\u1ea1nh \u0111\u1ed9c quy\u1ec1n mua.<\/span><\/p>\n

\u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n

Gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 kh\u00e1c trong ti\u1ebfp th\u1ecb, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 t\u1ed1t s\u1ebd b\u1eaft \u0111\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 nh\u1eadn bi\u1ebft c\u1ee7a h\u1ecd v\u1ec1 gi\u00e1 tr\u1ecb.<\/span><\/p>\n

\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eadn th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi mua, kh\u00f4ng ph\u1ea3i chi ph\u00ed c\u1ee7a ng\u01b0\u1eddi b\u00e1n, l\u00e0m ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1. \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi l\u00e0m Marketing kh\u00f4ng th\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh r\u1ed3i m\u1edbi \u0111\u1ecbnh gi\u00e1. Gi\u00e1 ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc c\u00f9ng c\u00e1c bi\u1ebfn kh\u00e1c trong t\u1ed5 h\u1ee3p marketing tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb.<\/span><\/p>\n

\"\u0110\u1ecbnh<\/p>\n

C\u00e1c c\u00f4ng ty th\u01b0\u1eddng th\u1ea5y kh\u00f3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Khi gi\u00e1 tr\u1ecb l\u00e0 y\u1ebfu t\u1ed1 ch\u1ee7 quan th\u00ec nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 t\u00ecnh hu\u1ed1ng kh\u00e1c nhau s\u1ebd \u0111\u00e1nh gi\u00e1 v\u1ec1 n\u00f3 kh\u00e1c nhau. Th\u1ec9nh tho\u1ea3ng c\u00f4ng ty n\u00ean h\u1ecfi kh\u00e1ch h\u00e0ng xem h\u1ecd s\u1ebd tr\u1ea3 bao nhi\u00eau cho s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n v\u00e0 bao nhi\u00eau cho m\u1ed7i l\u1ee3i \u00edch t\u0103ng th\u00eam. Theo \u0111\u00f3 s\u1ebd c\u00f3 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb:\u00a0\u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb h\u1ee3p l\u00fd<\/i>\u00a0v\u00e0\u00a0\u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb gia t\u0103ng<\/i>.<\/span><\/p>\n

\u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb h\u1ee3p l\u00fd<\/b><\/span><\/h2>\n

\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb h\u1ee3p l\u00fd l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p \u0111\u00fang m\u1ee9c c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t v\u1edbi m\u1ee9c gi\u00e1 ph\u1ea3i ch\u0103ng. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 ngh\u0129a l\u00e0 l\u00e0 tung ra phi\u00ean b\u1ea3n \u00edt ti\u1ec1n h\u01a1n c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 danh ti\u1ebfng, ho\u1eb7c c\u00f3 khi l\u00e0 thi\u1ebft k\u1ebf l\u1ea1i nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1eb5n \u0111\u1ec3 \u0111em l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n v\u1edbi m\u1ee9c gi\u00e1 \u0111\u1ecbnh tr\u01b0\u1edbc, ho\u1eb7c gi\u1eef nguy\u00ean ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n.<\/span><\/p>\n

Tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft v\u1ec1 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m t\u1ea1i \u0111\u00e2y.<\/span><\/a><\/p>\n

\u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean <\/b>gi\u00e1 tr\u1ecb gia t\u0103ng<\/b><\/span><\/a><\/span><\/h2>\n

Thay v\u00ec gi\u1ea3m gi\u00e1 \u0111\u1ec3 r\u01b0\u1ee3t \u0111u\u1ed5i \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p th\u00eam v\u00e0o nh\u1eefng t\u00ednh n\u0103ng v\u00e0 d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng \u0111\u1ec1 d\u1ecb bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 m\u1ee9c gi\u00e1 cao h\u01a1n.<\/span><\/p>\n

\"\u0111\u1ecbnh<\/p>\n

\u0110\u1ecbnh gi\u00e1 b\u00e1n d\u1ef1a tr\u00ean chi ph\u00ed<\/b><\/span><\/h2>\n

\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed \u00fd l\u00e0 vi\u1ec7c t\u00ednh to\u00e1n gi\u00e1 b\u00e1n d\u1ef1a tr\u00ean c\u00e1c kho\u1ea3n ph\u00ed s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ed9ng v\u1edbi m\u1ed9t t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn k\u1ef3 v\u1ecdng d\u00e0nh cho c\u00f4ng s\u1ee9c b\u1ecf ra v\u1edbi nh\u1eefng r\u1ee7i ro ph\u1ea3i g\u00e1nh ch\u1ecbu.<\/span><\/p>\n

Chi ph\u00ed c\u1ee7a m\u1ed9t c\u00f4ng ty chia th\u00e0nh hai lo\u1ea1i: c\u1ed1 \u0111\u1ecbnh v\u00e0 bi\u1ebfn \u0111\u1ed5i.\u00a0Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh<\/span><\/a>\u00a0(c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chi ph\u00ed s\u1ea3n xu\u1ea5t chung) l\u00e0 nh\u1eefng chi ph\u00ed kh\u00f4ng thay \u0111\u1ed5i khi quy m\u00f4 s\u1ea3n xu\u1ea5t v\u00e0 doanh s\u1ed1 thay \u0111\u1ed5i. C\u00f2n\u00a0chi ph\u00ed bi\u1ebfn \u0111\u1ed5i<\/span><\/a>\u00a0th\u00ec thay \u0111\u1ed5i theo quy m\u00f4 s\u1ea3n xu\u1ea5t.<\/span><\/p>\n

\u0110\u1ecbnh gi\u00e1 b\u00e1n b\u1eb1ng c\u00e1ch c\u1ed9ng chi ph\u00ed<\/b><\/span><\/h2>\n

Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 \u0111\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0\u00a0\u0111\u1ecbnh gi\u00e1 c\u1ed9ng chi ph\u00ed<\/span><\/a>\u00a0(hay \u0111\u1ecbnh gi\u00e1 c\u1ed9ng l\u1eddi v\u00e0o chi ph\u00ed – markup pricing) – c\u1ed9ng th\u00eam m\u1ed9t kho\u1ea3n l\u1ee3i nhu\u1eadn chu\u1ea9n v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t.<\/span><\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, th\u1ee9 nh\u1ea5t l\u00e0 d\u1ec5 t\u00ednh to\u00e1n kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean; th\u1ee9 hai khi t\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng ty c\u00f9ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u00ec gi\u00e1 c\u1ea3 s\u1ebd g\u1ea7n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau, do \u0111\u00f3 gi\u1ea3m \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea1nh tranh; th\u1ee9 ba nhi\u1ec1u ng\u01b0\u1eddi c\u1ea3m th\u1ea5y ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1ebd c\u00f4ng b\u1eb1ng h\u01a1n cho c\u1ea3 ng\u01b0\u1eddi mua l\u1eabn ng\u01b0\u1eddi b\u00e1n. Tuy nhi\u00ean m\u1ee9c gi\u00e1 n\u00e0y l\u00e0 ch\u01b0a t\u1ed1i \u01b0u do l\u1edd \u0111i c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n

\u0110\u1ecbnh gi\u00e1 b\u00e1n theo \u0111\u1ed1i th\u1ee7<\/b><\/span><\/h2>\n

Khi \u0111\u1ecbnh gi\u00e1 c\u00f4ng ty ph\u1ea3i c\u00e2n nh\u1eafc t\u1edbi m\u1ee9c gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1ea5t k\u1ec3 m\u1ee9c gi\u00e1 c\u1ee7a c\u00f4ng ty nh\u01b0 th\u1ebf n\u00e0o th\u00ec c\u0169ng ph\u1ea3i ch\u1eafc r\u1eb1ng m\u00ecnh \u0111ang \u0111em l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i t\u1ea1i m\u1ee9c gi\u00e1 \u0111\u00f3.<\/span><\/p>\n

\u0110\u1ecbnh gi\u00e1 theo \u0111\u1ed1i th\u1ee7 l\u00e0 d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c, chi ph\u00ed, gi\u00e1 c\u1ea3 v\u00e0 l\u1eddi ch\u00e0o h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Khi \u0111\u00e1nh gi\u00e1 c\u00f4ng ty n\u00ean \u0111\u1eb7t ra m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi, \u0111\u1ea7u ti\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 so s\u00e1nh l\u1eddi ch\u00e0o h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ed1i th\u1ee7 tr\u00ean c\u01a1 s\u1edf gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng. Ti\u1ebfp \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i m\u1ea1nh \u0111\u1ebfn \u0111\u00e2u\u00a0 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 m\u00e0 h\u1ecd \u0111\u00e3 \u00e1p d\u1ee5ng l\u00e0 g\u00ec?<\/span><\/p>\n

Nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p<\/span><\/span><\/h2>\n

Business COACH I Executive COACH<\/a> I Chuy\u00ean gia hu\u1ea5n luy\u1ec7n v\u00e0 \u0111\u00e0o t\u1ea1o doanh nghi\u1ec7p.<\/strong><\/span><\/p>\n

MBA, Thomas Tr\u1ecbnh To\u00e0n.<\/strong><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Gi\u00e1 b\u00e1n h\u00e0ng h\u00f3a l\u00e0 gi\u00e1 tr\u1ecb quy v\u1ec1 ti\u1ec1n t\u1ec7 c\u1ee7a h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 ho\u1eb7c t\u00e0i nguy\u00ean \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp trong m\u1ed9t giao d\u1ecbch. Ng\u01b0\u1eddi b\u00e1n ho\u1eb7c ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 \u1ea5n \u0111\u1ecbnh gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m khi h\u1ecd c\u00f3 quy\u1ec1n l\u1ef1c \u0111\u1ed9c quy\u1ec1n b\u00e1n v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 ng\u01b0\u1eddi \u0111\u1ecbnh gi\u00e1,…<\/p>\n","protected":false},"author":1,"featured_media":3998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,11,22,25],"tags":[14,17,48,19,38],"class_list":["post-3996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-kien-thuc-kinh-doanh","category-marketing-thuc-chien","category-sales-va-marketing","tag-business-coaching-11","tag-dich-vu-khach-hang","tag-diem-khac-biet-doanh-nghiep","tag-huan-luyen-1-kem-1","tag-ke-hoach-ban-hang"],"acf":[],"aioseo_notices":[],"yoast_head":"\n6 c\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t doanh nghi\u1ec7p c\u1ea7n bi\u1ebft.<\/title>\n<meta name=\"description\" content=\"B\u00e0i vi\u1ebft chi s\u1ebb 6 c\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft. 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