{"id":4021,"date":"2026-02-10T11:21:18","date_gmt":"2026-02-10T04:21:18","guid":{"rendered":"https:\/\/thomastrinhtoan.com\/?p=4021"},"modified":"2026-02-10T11:21:18","modified_gmt":"2026-02-10T04:21:18","slug":"5-ly-do-doanh-nghiep-khong-the-quan-ly-muc-tieu-chung-hieu-qua","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/5-ly-do-doanh-nghiep-khong-the-quan-ly-muc-tieu-chung-hieu-qua\/","title":{"rendered":"5 l\u00fd do doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd M\u1ee5c ti\u00eau chung hi\u1ec7u qu\u1ea3."},"content":{"rendered":"

5 l\u00fd do b\u1ea1n kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau chung hi\u1ec7u qu\u1ea3. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang \u00e1p d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau n\u00e0o \u0111\u00f3, nh\u01b0ng t\u1ea1i sao vi\u1ec7c qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau t\u1ea1i nh\u1eefng n\u01a1i n\u00e0y l\u1ea1i kh\u00f4ng hi\u1ec7u qu\u1ea3?<\/span><\/p>\n

S\u1ef1 th\u1eadt v\u1ec1 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/span><\/h2>\n

L\u00fd do khi\u1ebfn ch\u00fang ta \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n n\u1eefa c\u00e1c h\u1ec7 th\u1ed1ng l\u00e0 nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c “m\u1ee5c ti\u00eau chung”. C\u0103n c\u1ee9 theo nhi\u1ec1u cu\u1ed9c nghi\u00ean c\u1ee9u, 70 \u0111\u1ebfn 90% doanh nghi\u1ec7p \u0111ang v\u1eadn d\u1ee5ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau n\u00e0o \u0111\u00f3. Tuy nhi\u00ean, trong th\u1ef1c t\u1ebf, nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 ph\u1ea7n nghi ng\u1ea1i v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau.<\/span><\/p>\n

S\u1ef1 th\u1eadt l\u00e0, theo cu\u1ed9c \u0111i\u1ec1u tra x\u00e3 h\u1ed9i m\u00e0 c\u00f4ng ty c\u1ee7a t\u00e1c gi\u1ea3 \u0111\u00e3 th\u1ef1c hi\u1ec7n, ch\u1ec9 m\u1ed9t ph\u1ea7n ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tr\u1ea3 l\u1eddi r\u1eb1ng h\u1ecd hi\u1ec3u, v\u00e0 m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi nhi\u1ec1u g\u1ea5p ba \u0111\u1ebfn b\u1ed1n l\u1ea7n th\u00ec n\u00f3i ch\u1eb3ng m\u1ea5y khi h\u1ecd hi\u1ec3u r\u00f5, khi h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u00e2u h\u1ecfi: Li\u1ec7u h\u1ecd c\u00f3 hi\u1ec3u c\u00e1ch suy ngh\u0129 c\u1ee7a \u00f4ng ch\u1ee7 hay m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty kh\u00f4ng<\/span>?<\/span><\/p>\n

1. M\u1ee5c ti\u00eau chung \u0111ang b\u1ecb h\u00ecnh th\u1ee9c h\u00f3a<\/strong><\/span><\/h2>\n

Nguy\u00ean nh\u00e2n l\u1edbn nh\u1ea5t khi\u1ebfn cho vi\u1ec7c qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau chung kh\u00f4ng hi\u1ec7u qu\u1ea3 ch\u00ednh l\u00e0 v\u00ec c\u00e1c m\u1ee5c ti\u00eau \u0111ang b\u1ecb h\u00ecnh th\u1ee9c h\u00f3a. T\u00f4i s\u1ebd gi\u1ea3i th\u00edch t\u00ecnh tr\u1ea1ng m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y \u1edf nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay. V\u00e0o \u0111\u1ea7u m\u1ed7i n\u0103m, c\u00e1c nh\u00e2n vi\u00ean s\u1ebd v\u1ed9i v\u1ed9i v\u00e0ng <\/span>v\u00e0ng l\u1eadp c\u00e1c m\u1ee5c ti\u00eau t\u1ea1m th\u1eddi cho ph\u00f2ng nh\u00e2n s\u1ef1.<\/span><\/p>\n

V\u00ec c\u1ea5p tr\u00ean c\u0169ng ph\u1ea3i l\u1eadp t\u1ee9c xem ngay m\u1ee5c ti\u00eau <\/span>c\u1ee7a r\u1ea5t nhi\u1ec1u nh\u00e2n vi\u00ean, n\u00ean h\u1ecd th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd ch\u1eb3ng h\u1ec1 xem x\u00e9t nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3 m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn. Ch\u00ednh b\u1edfi \u0111i\u1ec1u n\u00e0y, nh\u1eefng m\u1ee5c ti\u00eau tr\u1edf n\u00ean qua loa \u0111\u1ea1i kh\u00e1i. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, ch\u00fang kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a c\u1ea3 nh\u00e2n vi\u00ean l\u1eabn t\u1ed5 ch\u1ee9c, v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o ra d\u1ef1a tr\u00ean m\u1ed9t ti\u00eau chu\u1ea9n ph\u00f9 h\u1ee3p.<\/span><\/p>\n

Th\u1eddi gian tr\u00f4i qua, ph\u00f2ng nh\u00e2n s\u1ef1 li\u00ean h\u1ec7 v\u1edbi c\u1ea5p tr\u00ean \u0111\u1ec3 y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3. C\u00e1c v\u1ecb c\u1ea5p tr\u00ean kh\u00f4ng nh\u1edb ch\u00ednh x\u00e1c m\u1ee5c ti\u00eau c\u1ee7a c\u1ea5p d\u01b0\u1edbi l\u00e0 g\u00ec, c\u00f2n c\u1ea5p d\u01b0\u1edbi c\u0169ng ph\u1ea3i \u0111i t\u00ecm l\u1ea1i t\u1edd gi\u1ea5y qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau sau khi \u0111\u00e3 b\u1eb5ng \u0111i kho\u1ea3ng n\u1eeda n\u0103m… Khi \u0111\u1ebfn b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1, c\u00e1c b\u1ea1n nh\u00e2n vi\u00ean b\u1ea3o: \u201cKhi \u0111\u1eb7t ra m\u1ee5c ti\u00eau th\u00ec t\u00ecnh h\u00ecnh r\u1ea5t kh\u00e1c b\u00e2y gi\u1edd, n\u00ean…\u201d<\/span>, th\u1ebf l\u00e0 c\u00e1c v\u1ecb c\u1ea5p tr\u00ean l\u1ea1i \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 kh\u00f4ng theo m\u1ee5c ti\u00eau chung ban \u0111\u1ea7u \u0111\u00e3 \u0111\u1eb7t ra.<\/span><\/p>\n

V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 ch\u00fang ta kh\u00f4ng l\u1eadp m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p, qu\u00ean m\u1ea5t m\u1ee5c ti\u00eau \u0111\u00e3 thi\u1ebft l\u1eadp, v\u00e0 ch\u1eadm tr\u1ec5 trong vi\u1ec7c ph\u1ea3n h\u1ed3i ti\u1ebfn \u0111\u1ed9 c\u1ee7a m\u1ee5c ti\u00eau.<\/span><\/p>\n

Ch\u00ednh v\u00ec s\u1ef1 h\u00ecnh th\u1ee9c h\u00f3a m\u1ee5c ti\u00eau nh\u01b0 th\u1ebf ng\u01b0\u1eddi ta kh\u00f3 l\u00f2ng l\u00e0m t\u1ed1t vi\u1ec7c qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau.<\/span><\/p>\n

2. Kh\u00f4ng chia s\u1ebb m\u1ee5c \u0111\u00edch d\u00e0i h\u1ea1n khi thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chung c\u1ee7a t\u1ed5 ch\u1ee9c<\/strong><\/span><\/h2>\n

\u0110\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau chung, m\u1ecdi s\u1ef1 kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 \u201cn\u1ebfu ch\u00fang ta l\u1eadp ra m\u1ee5c ti\u00eau h\u1ee3p l\u00fd th\u00ec s\u1ebd kh\u00f4ng c\u00f3 kh\u00f3 kh\u0103n khi h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau \u0111\u00f3\u201d<\/span>. Tr\u00ean con \u0111\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau, vi\u1ec7c chia s\u1ebb m\u1ee5c \u0111\u00edch d\u00e0i h\u1ea1n<\/span> <\/strong>l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u01b0\u1ee3c.<\/span><\/p>\n

\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c trao \u0111\u1ed5i v\u1ec1 m\u1ee5c \u0111\u00edch th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00ean th\u00f4ng qua truy\u1ec7n ng\u1ee5 ng\u00f4n v\u1ec1 nh\u1eefng ng\u01b0\u1eddi th\u1ee3 n\u1ec1:<\/span><\/p>\n

Ng\u00e0y x\u1eeda ng\u00e0y x\u01b0a, c\u00f3 m\u1ed9t k\u1ebb lang thang h\u1ecfi ba ng\u01b0\u1eddi th\u1ee3 n\u1ec1:<\/em><\/span><\/strong><\/p>\n

\u201cC\u00e1c anh \u0111ang l\u00e0m g\u00ec \u1edf \u0111\u00e2u v\u1eady?\u201d<\/em><\/span><\/strong><\/p>\n

Ng\u01b0\u1eddi th\u1ee3 n\u1ec1 th\u1ee9 nh\u1ea5t tr\u1ea3 l\u1eddi: \u201cT\u00f4i \u0111ang ch\u1ed3ng nh\u1eefng vi\u00ean g\u1ea1ch l\u00ean nhau.\u201d<\/span><\/em><\/span><\/strong><\/p>\n

Ng\u01b0\u1eddi th\u1ee3 n\u1ec1 th\u1ee9 hai tr\u1ea3 l\u1eddi: \u201cT\u00f4i \u0111ang l\u00e0m vi\u1ec7c \u0111\u1ec3 m\u01b0u sinh.\u201d<\/span><\/em><\/span><\/strong><\/p>\n

Ng\u01b0\u1eddi th\u1ee3 n\u1ec1 th\u1ee9 ba tr\u1ea3 l\u1eddi: \u201cT\u00f4i \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e0 th\u1edd l\u1edbn s\u1ebd t\u1ed3n t\u1ea1i m\u00e3i \u0111\u1ebfn nh\u1eefng \u0111\u1eddi sau\u201d<\/span>, <\/em>v<\/em>\u00e0 \u00e1nh m\u1eaft anh ta s\u00e1ng l\u00ean l\u1ea5p l\u00e1nh.<\/em><\/span><\/strong><\/p>\n

\"m\u1ee5c<\/p>\n

T\u1eeb truy\u1ec7n ng\u1ee5 ng\u00f4n n\u00e0y, ch\u00fang ta hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng, b\u1eb1ng vi\u1ec7c th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1edbi m\u1ee5c \u0111\u00edch l\u1edbn, \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c c\u0169ng nh\u01b0 n\u0103ng su\u1ea5t lao \u0111\u1ed9ng c\u1ee7a con ng\u01b0\u1eddi s\u1ebd t\u0103ng l\u00ean.<\/em><\/span><\/strong><\/p>\n

\n

Con ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i m\u00e1y m\u00f3c.<\/span><\/p>\n

Ch\u00fang ta \u0111\u00f4i khi s\u1ebd ch\u1eb3ng th\u1ec3 l\u00e0m vi\u1ec7c m\u1ed9t c\u00e1ch h\u0103ng say n\u1ebfu ch\u1ec9 c\u1ed1 \u0111u\u1ed5i theo m\u1ed9t m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c l\u1eadp tr\u00ecnh c\u1ee5 th\u1ec3. Nh\u1eefng l\u00fac \u1ea5y, \u0111i\u1ec1u c\u1ea7n thi\u1ebft ph\u1ea3i l\u00e0m l\u00e0 trao \u0111\u1ed5i v\u1ec1 m\u1ee5c ti\u00eau v\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh, v\u00e0 ch\u00fang ta s\u1ebd c\u1ea3m th\u1ea5y tinh th\u1ea7n h\u1ee9ng kh\u1edfi h\u01a1n \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n

3. Qu\u1ea3n l\u00fd ri\u00eang m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng th\u00e0nh vi\u00ean<\/strong><\/span><\/h2>\n

Trong t\u1ed5 ch\u1ee9c, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung, vi\u1ec7c c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f9ng nhau n\u1ed7 l\u1ef1c l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/span><\/p>\n

Tuy nhi\u00ean, trong c\u00e1c ch\u1ebf \u0111\u1ed9 qu\u1ea3n l\u00fd nhi\u1ec1u m\u1ee5c ti\u00eau, nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd tr\u1ef1c ti\u1ebfp \u0111ang ti\u1ebfn h\u00e0nh qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng th\u00e0nh vi\u00ean m\u1ed9t. V\u00ec l\u1ebd \u0111\u00f3, c\u00e1c th\u00e0nh vi\u00ean kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 qu\u00e1 tr\u00ecnh ti\u1ebfn tri\u1ec3n m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n

Ngo\u00e0i ra, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 ch\u1ee7 y\u1ebfu nh\u1eadn x\u00e9t b\u01b0\u1edbc ti\u1ebfn c\u1ee7a c\u00e1 nh\u00e2n ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u01b0\u1edbc ti\u1ebfn c\u1ee7a to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c, d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ta ngh\u0129 r\u1eb1ng m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh c\u00e0ng cao c\u00e0ng t\u1ed1t m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn c\u00f4ng vi\u1ec7c c\u1ee7a nh\u1eefng th\u00e0nh vi\u00ean kh\u00e1c hay c\u1ee7a nh\u00f3m.<\/span><\/p>\n

H\u01a1n n\u1eefa, ch\u00ednh v\u00ec b\u1ea1n kh\u00f4ng bi\u1ebft b\u01b0\u1edbc ti\u1ebfn c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c, n\u00ean b\u1ea1n n\u1ea3y sinh nh\u1eefng nghi ng\u1edd ti\u00eau c\u1ef1c nh\u01b0 \u201cm\u00ecnh th\u00ec \u0111ang l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9, th\u1ebf m\u00e0 \u1edf c\u00e1c ph\u00f2ng kh\u00e1c, ng\u01b0\u1eddi ta ch\u1ec9 \u0111ang ng\u1ed3i kh\u00f4ng\u201d.<\/span><\/p>\n

\"chia<\/p>\n

R\u1ed1t cu\u1ed9c, k\u1ebft qu\u1ea3 c\u1ee7a ch\u1ebf \u0111\u1ed9 qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n n\u00e0y l\u00e0 c\u00e1c th\u00e0nh vi\u00ean kh\u00f4ng c\u00f3 s\u1ef1 hi\u1ec7p l\u1ef1c v\u1edbi nhau, v\u00e0 t\u1ed5 ch\u1ee9c r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau chung hi\u1ec7u qu\u1ea3, kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau l\u1edbn.<\/span><\/p>\n

4. Kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1eed th\u00e1ch v\u1edbi vi\u1ec7c \u0111\u1ea1t m\u1ee5c ti\u00eau cao h\u01a1n<\/strong><\/span><\/h2>\n

Trong b\u1ed1i c\u1ea3nh m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh \u0111ang thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t, \u0111\u1ec3 m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 tr\u01b0\u1edfng th\u00e0nh ta kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111i vi\u1ec7c th\u1eed th\u00e1ch v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb.<\/span><\/p>\n

D\u00f9 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p ngh\u0129 r\u1eb1ng \u201cCh\u00fang t\u00f4i mu\u1ed1n x\u00e2y d\u1ef1ng v\u0103n h\u00f3a l\u00e0 m\u1ed9t doanh nghi\u1ec7p<\/span> \u01b0a th\u00e1ch th\u1ee9c\u201d, \u201cCh\u00fang t\u00f4i mu\u1ed1n nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng ng\u01b0\u1eddi tr\u1ebb y\u00eau th\u00edch s\u1ef1 th\u1eed th\u00e1ch\u201d, \u201cCh\u00fang t\u00f4i ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb \u0111\u1ec3 t\u1ea1o ra \u0111\u1ed5i m\u1edbi\u201d…, h\u1ecd v\u1eabn th\u01b0\u1eddng ph\u00e0n n\u00e0n nh\u1eefng th\u00e0nh vi\u00ean th\u00edch th\u1eed th\u00e1ch nh\u01b0 v\u1eady kh\u00f4ng c\u00f3 m\u1ea5y.<\/span><\/p>\n

V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng c\u00f3 nh\u1eefng ng\u01b0\u1eddi \u01b0a th\u1eed th\u00e1ch, m\u00e0 ch\u00fang ta kh\u00f4ng c\u00f3 c\u01a1 ch\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1eed th\u00e1ch.<\/span><\/p>\n

Tr\u01b0\u1edbc h\u1ebft, th\u1eed th\u00e1ch l\u00e0 g\u00ec?<\/em><\/strong><\/span><\/p>\n

Th\u1eed th\u00e1ch l\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau cao kh\u00f4ng d\u1ec5 d\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c, hay l\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c. Ch\u00ednh v\u00ec th\u1ebf, m\u1ee9c \u0111\u1ed9 th\u00e0nh t\u00edch c\u1ee7a ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn th\u1eed th\u00e1ch \u0111\u00fang ngh\u0129a th\u01b0\u1eddng kh\u00e1 th\u1ea5p. M\u1eb7t kh\u00e1c, gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c th\u1eed th\u00e1ch v\u00e0 ti\u1ebfp t\u1ee5c th\u1eed th\u00e1ch kh\u00f4ng ng\u1eebng l\u1ea1i r\u1ea5t cao.<\/span><\/p>\n

Tuy th\u1ebf, nhi\u1ec1u ch\u1ebf \u0111\u1ed9 qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau chung kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn gi\u00e1 tr\u1ecb c\u1ee7a th\u1eed th\u00e1ch.<\/span><\/p>\n

\n

Ch\u1eb3ng h\u1ea1n, A v\u00e0 B c\u0169ng l\u00e0m m\u1ed9t c\u00f4ng vi\u1ec7c gi\u1ed1ng nhau.<\/span><\/p>\n

A th\u1eed th\u00e1ch m\u1ed9t n\u1ed7 l\u1ef1c m\u1edbi v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau 200, trong khi B \u0111\u1eb7t m\u1ee5c ti\u00eau an to\u00e0n 100 theo \u0111\u00fang t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

Th\u00e0nh t\u00edch c\u1ee7a hai ng\u01b0\u1eddi n\u00e0y nh\u01b0 sau: <\/span>A l\u00e0 150 c\u00f2n B l\u00e0 120, v\u1eady k\u1ebft qu\u1ea3 nh\u01b0 v\u1eady s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/strong><\/p>\n

Nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, A \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ch\u01b0a ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau v\u00ec ch\u1ec9 \u0111\u1ea1t 75% t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau, c\u00f2n B \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00ec t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau l\u00e0 120%.<\/span><\/p>\n

A l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1eb7t ra m\u1ee5c ti\u00eau cao, th\u00e1ch th\u1ee9c n\u00f3 v\u00e0 \u0111\u1ea1t th\u00e0nh t\u00edch \u0111\u00e1ng kh\u00edch l\u1ec7 nh\u01b0ng l\u1ea1i b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u01a1n B.<\/span><\/p>\n

Ch\u00ednh v\u00ec m\u1ed9t h\u1ec7 th\u1ed1ng nh\u01b0 th\u1ebf n\u00ean hi\u1ebfm ng\u01b0\u1eddi mu\u1ed1n l\u1eadp m\u1ee5c ti\u00eau cao r\u1ed3i th\u00e1ch th\u1ee9c n\u00f3.<\/span><\/strong><\/p>\n

\n

T\u00f4i th\u01b0\u1eddng th\u1ea5y nh\u1eefng \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 x\u1ea3y ra v\u1edbi ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p. H\u1ecd s\u1eed d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n \u00e1p cho m\u1ed9t doanh nghi\u1ec7p l\u00e2u n\u0103m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c doanh nghi\u1ec7p m\u1edbi, nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng th\u1ea5p h\u01a1n so v\u1edbi doanh nghi\u1ec7p l\u00e2u n\u0103m, n\u00ean cu\u1ed1i c\u00f9ng, c\u00e1c doanh nghi\u1ec7p m\u1edbi th\u01b0\u1eddng b\u1ecb \u0111\u00e1nh gi\u00e1 k\u00e9m.<\/span><\/p>\n

K\u1ebft qu\u1ea3 l\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch c\u1ee7a doanh nghi\u1ec7p m\u1edbi ph\u1ea3i nh\u1eadn \u0111\u00e1nh gi\u00e1 th\u1ea5p v\u00e0 g\u1ea7n nh\u01b0 b\u1ecb \u201cxu\u1ed1ng h\u1ea1ng\u201d. Nh\u1eefng nh\u00e2n vi\u00ean xung quanh nh\u00ecn v\u00e0o \u0111\u00f3, v\u00e0 h\u1ecd m\u1ea5t d\u1ea7n n\u1ed7 l\u1ef1c l\u00e0m vi\u1ec7c cho c\u00e1c doanh nghi\u1ec7p n\u00e0y.<\/span><\/p>\n

5. D\u00f9ng M\u1ee5c ti\u00eau chung \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u00e2n s\u1ef1<\/strong><\/span><\/h2>\n

Cho \u0111\u1ebfn b\u00e2y gi\u1edd, t\u00f4i th\u1ea5y r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c c\u01a1 ch\u1ebf qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh t\u1ea1i nhi\u1ec1u c\u00f4ng ty \u0111\u1ec1u kh\u00f4ng hi\u1ec7u qu\u1ea3. Tr\u01b0\u1edbc h\u1ebft, c\u1ea7n hi\u1ec3u r\u00f5 ch\u00fang ta qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau chung \u0111\u1ec3 l\u00e0m g\u00ec?<\/span><\/p>\n

H\u00e3y th\u1eed suy ngh\u0129 k\u1ef9 c\u00e0ng m\u1ed9t l\u1ea7n n\u1eefa xem m\u1ee5c \u0111\u00edch c\u1ee7a qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau chung l\u00e0 g\u00ec?<\/strong><\/span><\/p>\n

Qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau th\u01b0\u1eddng l\u00e0 ti\u00eau chu\u1ea9n c\u1ee7a th\u00e0nh t\u00edch. Tuy nhi\u00ean, th\u00e0nh t\u00edch \u0111\u01a1n thu\u1ea7n kh\u00f4ng cho th\u1ea5y t\u1ed5 ch\u1ee9c \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch chung, to l\u1edbn c\u1ee7a n\u00f3. Th\u00f4ng qua vi\u1ec7c n\u00e2ng cao th\u00e0nh t\u00edch, ch\u1eafc ch\u1eafn m\u1ee5c \u0111\u00edch c\u1ee7a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ebfn g\u1ea7n v\u1edbi vi\u1ec7c ho\u00e0n th\u00e0nh s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn C\u00f3 trong m\u1ee5c \u0111\u00edch c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u00f3.<\/span><\/p>\n

M\u1eb7t kh\u00e1c, trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u00e2n s\u1ef1.<\/span><\/p>\n

\u0110\u00e1nh gi\u00e1 nh\u00e2n s\u1ef1 l\u00e0 quy tr\u00ecnh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh thu nh\u1eadp c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1, v\u00ed d\u1ee5 nh\u01b0 l\u01b0\u01a1ng, th\u01b0\u1edfng.<\/span><\/p>\n

\"m\u1ee5c<\/p>\n

\u0110i\u1ec1u k\u1ef3 l\u1ea1 l\u00e0, \u1edf c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u00e0nh t\u00edch ti\u1ebfp t\u1ee5c \u0111i xu\u1ed1ng, d\u00f9 m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o, l\u01b0\u01a1ng b\u1ed5ng c\u1ee7a h\u1ecd v\u1eabn c\u1ee9 gi\u1ea3m.<\/span><\/strong><\/p>\n

D\u0129 nhi\u00ean \u0111\u00e1nh gi\u00e1 nh\u00e2n s\u1ef1 l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng, nh\u01b0ng so v\u1edbi vi\u1ec7c ai \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o, th\u00ec \u0111i\u1ec1u qua tr\u1ecdng h\u01a1n l\u00e0 c\u00e1c th\u00e0nh vi\u00ean nhi\u1ec7t t\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau, n\u00e2ng cao th\u00e0nh t\u00edch c\u1ee7a t\u1ed5 ch\u1ee9c, \u0111\u1ebfn g\u1ea7n v\u1edbi m\u1ee5c \u0111\u00edch chung. <\/span>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, ch\u00fang ta ph\u1ea3i qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau chung.<\/span><\/strong><\/p>\n

Nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p<\/span><\/a> ki\u1ec3m so\u00e1t m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p.<\/span><\/h2>\n

Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a m\u1ed9t nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p<\/a><\/span> l\u00e0 c\u00f9ng v\u1edbi ch\u1ee7 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p, thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau chung v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn ki\u00ean quan th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 BSC, OGSM<\/a>, OKR, KPIs… v\u00e0 x\u00e2y d\u1ef1ng th\u00e0nh K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng trong 90 ng\u00e0y (3 th\u00e1ng)… t\u1eeb \u0111\u00f3 c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 gi\u00e1m s\u00e1t, \u0111o l\u01b0\u1eddng c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 KPIs c\u1ee7a t\u1eebng nh\u00e2n s\u1ef1, t\u1eebng b\u1ed9 ph\u1eadn v\u00e0 c\u1ee7a c\u1ea3 c\u00f4ng ty.<\/span><\/p>\n

V\u1edbi vi\u1ec7c l\u00e0m vi\u1ec7c s\u00e1t sao v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng r\u00f5 r\u00e0ng theo t\u1eebng tu\u1ea7n, c\u00e1c nh\u00e0 hu\u1ea5n luy\u1ec7n kinh nghi\u1ec7m v\u00e0 chuy\u00ean nghi\u1ec7p cam k\u1ebft c\u00e1c M\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p lu\u00f4n lu\u00f4n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/span><\/p>\n

Li\u00ean h\u1ec7 v\u1edbi nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p <\/span><\/strong><\/a>\u0111\u1ec3 h\u1ecd gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n

Business COACH<\/a> I Executive COACH<\/a> I Chuy\u00ean gia \u0111\u00e0o t\u1ea1o v\u00e0 hu\u1ea5n luy\u1ec7n<\/a>.<\/span><\/strong><\/p>\n

MBA, Thomas Tr\u1ecbnh To\u00e0n.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

5 l\u00fd do b\u1ea1n kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau chung hi\u1ec7u qu\u1ea3. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang \u00e1p d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau n\u00e0o \u0111\u00f3, nh\u01b0ng t\u1ea1i sao vi\u1ec7c qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau t\u1ea1i nh\u1eefng n\u01a1i n\u00e0y l\u1ea1i kh\u00f4ng hi\u1ec7u qu\u1ea3? 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