{"id":4501,"date":"2026-02-10T11:20:59","date_gmt":"2026-02-10T04:20:59","guid":{"rendered":"https:\/\/thomastrinhtoan.com\/?p=4501"},"modified":"2026-02-10T11:20:59","modified_gmt":"2026-02-10T04:20:59","slug":"kham-pha-va-xay-dung-muc-dich-cho-cong-ty-ban-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/kham-pha-va-xay-dung-muc-dich-cho-cong-ty-ban-nhu-the-nao\/","title":{"rendered":"Kh\u00e1m ph\u00e1 v\u00e0 x\u00e2y d\u1ef1ng M\u1ee5c \u0111\u00edch cho c\u00f4ng ty b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"

M\u1ee5c \u0111\u00edch C\u00f4ng ty l\u00e0 g\u00ec? X\u00e2y d\u1ef1ng M\u1ee5c \u0111\u00edch C\u00f4ng ty b\u1ea1n gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, truy\u1ec1n \u0111\u1ed9ng l\u1ef1c \u0111\u1ebfn Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 nh\u1eb1m gi\u00fap con t\u00e0u doanh nghi\u1ec7p lu\u00f4n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/span><\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec? T\u1ea1i sao b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ee5c \u0111\u00edch C\u00f4ng ty?<\/span><\/h2>\n

M\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec?<\/span><\/h3>\n

Trong giai \u0111o\u1ea1n \u0111\u1ea7u th\u00e0nh l\u1eadp doanh nghi\u1ec7p, c\u1ea7n t\u1eadp trung m\u1ea1nh v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n t\u1ea7m nh\u00ecn, tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh ch\u00ednh th\u1ee9c v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

Tuy nhi\u00ean, m\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 th\u01b0\u1eddng kh\u00f3 n\u1eafm b\u1eaft h\u01a1n.<\/span><\/p>\n

H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p m\u1edbi ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o \u0111\u1ee7 doanh thu \u0111\u1ec3 b\u1ec1n v\u1eefng. Ch\u1ee7 s\u1edf h\u1eefu doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 \u00fd th\u1ee9c c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd v\u1ec1 l\u00fd do t\u1ea1i sao h\u1ecd th\u00e0nh l\u1eadp doanh nghi\u1ec7p, nh\u01b0ng m\u1ee5c \u0111\u00edch \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong to\u00e0n c\u00f4ng ty.<\/span><\/p>\n

Tuy nhi\u00ean, khi c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n, h\u1ecd c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean m\u1ee5c \u0111\u00edch th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n

Ph\u01b0\u01a1ng h\u01b0\u1edbng n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c tinh ch\u1ec9nh th\u00e0nh m\u1ed9t tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng, n\u1ebfu kh\u00f4ng c\u00f4ng ty s\u1ebd \u0111i lang thang kh\u00f4ng m\u1ee5c \u0111\u00edch.<\/span><\/p>\n

\"M\u1ee5c<\/p>\n

M\u1ed9t m\u1ee5c \u0111\u00edch c\u00f3 \u00fd ngh\u0129a \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft th\u1ea5u \u0111\u00e1o v\u1ec1 nh\u1eefng g\u00ec doanh nghi\u1ec7p hi\u1ec7n \u0111ang l\u00e0m, nh\u1eefng g\u00ec doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh l\u00e0m ti\u1ebfp theo v\u00e0 n\u01a1i doanh nghi\u1ec7p hy v\u1ecdng s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

Tuy nhi\u00ean, kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh \u0111i\u1ec3n h\u00ecnh, m\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty nh\u1eb1m m\u1ee5c \u0111\u00edch ch\u1ee7 y\u1ebfu gi\u1ea3i quy\u1ebft l\u00fd do t\u1ea1i sao doanh nghi\u1ec7p l\u00e0m nh\u1eefng g\u00ec n\u00f3 l\u00e0m. M\u1eb7c d\u00f9 n\u00f3 ph\u00e1c th\u1ea3o \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3 nh\u01b0 c\u00e1c l\u0129nh v\u1ef1c tr\u1ecdng t\u00e2m ch\u00ednh, quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p t\u1eadp trung v\u00e0o l\u00fd do t\u1ea1i sao c\u00f4ng ty l\u00e0m nh\u1eefng g\u00ec h\u1ecd l\u00e0m, gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t khu\u00f4n kh\u1ed5 cho ph\u00e9p t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ee9 m\u1ec7nh (c\u00e1i g\u00ec) v\u00e0 t\u1ea7m nh\u00ecn<\/strong><\/span><\/a> (\u1edf \u0111\u00e2u).<\/span><\/p>\n

L\u00fd do b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ee5c \u0111\u00edch C\u00f4ng ty l\u00e0 g\u00ec?<\/span><\/h3>\n

\u0110\u1eb7t ra m\u1ee5c \u0111\u00edch c\u1ee7a t\u1ed5 ch\u1ee9c gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00f4ng ty trong t\u01b0\u01a1ng lai. Tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch \u0111\u1eb7t ra k\u1ef3 v\u1ecdng c\u1ea3 b\u00ean trong (\u0111\u1ed1i v\u1edbi l\u00e3nh \u0111\u1ea1o c\u1ea5p cao v\u00e0 nh\u00e2n vi\u00ean) v\u00e0 b\u00ean ngo\u00e0i (\u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed1i t\u00e1c).<\/span><\/p>\n

M\u1eb7c d\u00f9 c\u00e1c tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong n\u1ed9i b\u1ed9, nh\u01b0ng ch\u00fang c\u0169ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u1ecbnh h\u00ecnh c\u00e1c t\u00e0i li\u1ec7u b\u00ean ngo\u00e0i c\u1ea7n thi\u1ebft.<\/span><\/p>\n

L\u00e0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng, m\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty n\u00ean ph\u00e1t tri\u1ec3n theo nhu c\u1ea7u c\u1ee7a c\u00f4ng ty v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i.<\/span><\/p>\n

\"x\u00e1c<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c c\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 qu\u1ea3ng c\u00e1o. Kh\u00f4ng ph\u1ea3i \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e3n x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n sao?<\/span><\/p>\n

Tuy\u00ean b\u1ed1 M\u1ee5c \u0111\u00edch c\u1ee7a C\u00f4ng ty l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n
\n

Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh v\u00e0 tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn.<\/strong><\/span><\/p>\n<\/blockquote>\n

Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p coi c\u00e1c tuy\u00ean b\u1ed1 v\u1ec1 s\u1ee9 m\u1ec7nh nh\u01b0 m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 li\u00ean quan \u0111\u1ebfn m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p. Sau \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y m\u1ed9t tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch kh\u00f4ng g\u00ec kh\u00e1c h\u01a1n l\u00e0 vi\u1ebft l\u1ea1i m\u1ed9t t\u00e0i li\u1ec7u hi\u1ec7n c\u00f3 kh\u00f4ng c\u1ea7n thi\u1ebft.<\/span><\/p>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p kh\u00f4ng th\u1ef1c s\u1ef1 hi\u1ec3u c\u00e1c t\u00e0i li\u1ec7u n\u00e0y kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o. Hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c s\u1eafc th\u00e1i v\u00e0 d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u1ea1o ra c\u1ea3 hai c\u00f3 th\u1ec3 gi\u1ed1ng nh\u01b0 m\u1ed9t b\u00e0i t\u1eadp nh\u1eb1m \u0111\u00e1nh d\u1ea5u v\u00e0o \u00f4 thay v\u00ec th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng, d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng m\u1ea5t \u01b0u ti\u00ean th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\n

M\u1ed9t tuy\u00ean b\u1ed1 v\u1ec1 t\u1ea7m nh\u00ecn<\/span><\/strong><\/a> (n\u01a1i b\u1ea1n s\u1ebd \u0111\u1ebfn) truy\u1ec1n \u0111\u1ea1t nh\u1eefng g\u00ec c\u00f4ng ty mu\u1ed1n tr\u1edf th\u00e0nh trong t\u01b0\u01a1ng lai. M\u1ed9t t\u1eadp h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb (c\u00e1ch b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3) \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng v\u0103n h\u00f3a c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t la b\u00e0n h\u00e0nh vi. M\u1ed9t tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh l\u00e0 v\u1ec1 \u201cnh\u1eefng g\u00ec b\u1ea1n l\u00e0m v\u00e0 b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho ai\u201d.<\/span><\/p>\n

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M\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 r\u1ea5t kh\u00e1c \u2013 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n l\u00e0m nh\u1eefng g\u00ec b\u1ea1n l\u00e0m.<\/i><\/b><\/span><\/p>\n<\/blockquote>\n

Tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch kinh doanh ch\u1ee7 y\u1ebfu minh h\u1ecda c\u00e1ch t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang kinh doanh \u0111\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, v\u00ec v\u1eady tuy\u00ean b\u1ed1 n\u00e0y s\u1ebd ph\u1ea3n \u00e1nh c\u00e1ch b\u1ea1n s\u1ebd c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c doanh nghi\u1ec7p m\u00e0 b\u1ea1n ph\u1ee5c v\u1ee5.<\/span><\/p>\n

Bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch trong \u0111\u1ea7u v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o m\u1ed9t th\u1ee9 kh\u00e1c. V\u00ed d\u1ee5: Twitter l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 li\u00ean l\u1ea1c d\u1ef1a tr\u00ean SMS \u0111\u1ec3 cho ph\u00e9p c\u00e1c \u0111\u1ed3ng nghi\u1ec7p theo d\u00f5i l\u1eabn nhau. N\u00f3 nhanh ch\u00f3ng bi\u1ebfn th\u00e0nh m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 kh\u00e1c h\u1eb3n v\u00e0 m\u1ee5c \u0111\u00edch hi\u1ec7n t\u1ea1i c\u1ee7a n\u00f3 l\u00e0 “Cung c\u1ea5p cho m\u1ecdi ng\u01b0\u1eddi kh\u1ea3 n\u0103ng t\u1ea1o v\u00e0 chia s\u1ebb \u00fd t\u01b0\u1edfng c\u0169ng nh\u01b0 th\u00f4ng tin, ngay l\u1eadp t\u1ee9c, kh\u00f4ng c\u00f3 r\u00e0o c\u1ea3n.”<\/span><\/p>\n

Amazon ban \u0111\u1ea7u (1995) kinh doanh b\u00e1n s\u00e1ch b\u00eca m\u1ec1m v\u00e0 tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 \u0111\u00e3 ph\u1ea3n \u00e1nh \u0111i\u1ec1u n\u00e0y. B\u00e2y gi\u1edd, n\u00f3 r\u1ed9ng h\u01a1n m\u1ed9t ch\u00fat – “Ch\u00fang t\u00f4i mong mu\u1ed1n tr\u1edf th\u00e0nh c\u00f4ng ty l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m nh\u1ea5t tr\u00ean Tr\u00e1i \u0111\u1ea5t; x\u00e2y d\u1ef1ng m\u1ed9t n\u01a1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ebfn \u0111\u1ec3 t\u00ecm v\u00e0 kh\u00e1m ph\u00e1 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec h\u1ecd c\u00f3 th\u1ec3 mu\u1ed1n mua tr\u1ef1c tuy\u1ebfn.”<\/span><\/p>\n

\u0110\u00f4i khi c\u00f4ng vi\u1ec7c kinh doanh ph\u00e1t tri\u1ec3n nh\u01b0 m\u1ed9t ti\u1ebfn tr\u00ecnh t\u1ef1 nhi\u00ean, trong khi \u1edf nh\u1eefng n\u01a1i kh\u00e1c, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u ti\u1ebfng n\u00f3i h\u01a1n trong \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Amazon, nh\u00e0 s\u00e1ng l\u1eadp Jeff Bezos lu\u00f4n c\u00f3 m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng m\u1ed9t “c\u1eeda h\u00e0ng b\u00e1n m\u1ecdi th\u1ee9”, nh\u01b0ng l\u1ea1i quy\u1ebft \u0111\u1ecbnh b\u1eaft \u0111\u1ea7u v\u1edbi s\u00e1ch.<\/span><\/p>\n

Twitter \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 ngay l\u1eadp t\u1ee9c v\u00e0 v\u01b0\u1ee3t ra ngo\u00e0i ranh gi\u1edbi SMS c\u1ee7a m\u00ecnh t\u1ea1i m\u1ed9t h\u1ed9i ngh\u1ecb t\u01b0\u01a1ng t\u00e1c n\u0103m 2007. Ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u t\u1ea1o thu\u1eadt ng\u1eef m\u1edbi, c\u0169ng nh\u01b0 c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng, v\u01b0\u1ee3t xa nh\u1eefng g\u00ec ng\u01b0\u1eddi s\u00e1ng t\u1ea1o \u0111\u00e3 h\u00ecnh dung.<\/span><\/p>\n

H\u01a1n n\u1eefa, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1eadn ra th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c \u0111\u00e1ng k\u1ec3 \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 t\u1ea1o ra tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh v\u00e0 c\u1ed1 g\u1eafng t\u1eadn d\u1ee5ng n\u00f3 c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t, \u0111\u00f4i khi ch\u1ecdn \u0111\u1ec3 n\u00f3 t\u0103ng g\u1ea5p \u0111\u00f4i d\u01b0\u1edbi d\u1ea1ng tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch thay v\u00ec t\u1ea1o c\u00e1c m\u1ee5c ri\u00eang bi\u1ec7t.<\/span><\/p>\n

M\u1eb7c d\u00f9 m\u1ed9t tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch ch\u1eafc ch\u1eafn c\u00f3 m\u1ed9t th\u00e0nh ph\u1ea7n \u0111\u1ecbnh h\u01b0\u1edbng s\u1ee9 m\u1ec7nh, nh\u01b0ng tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh v\u00e0 tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch kh\u00f4ng gi\u1ed1ng nhau.<\/span><\/p>\n

\"M\u1ee5c<\/p>\n

Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh ch\u00ednh th\u1ee9c n\u1eb1m tr\u00ean trang web c\u1ee7a c\u00f4ng ty v\u00e0 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. (Th\u1eadm ch\u00ed n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u1ea5m \u00e1p ph\u00edch tr\u00ean t\u01b0\u1eddng.) N\u00f3 tu\u00e2n th\u1ee7 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u00e0 s\u1eed d\u1ee5ng s\u1ef1 l\u1ef1a ch\u1ecdn t\u1eeb ng\u1eef t\u1ec9 m\u1ec9 \u0111\u1ec3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang hi\u1ec7u qu\u1ea3 v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 c\u1ed5 \u0111\u00f4ng kh\u00e1c nhau. M\u1ed9t tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch kh\u00f4ng c\u1ea7n qu\u00e1 b\u00f3ng b\u1ea9y hay k\u1ef9 thu\u1eadt nh\u01b0ng v\u1eabn ph\u1ea3i c\u00f3 \u00fd ngh\u0129a v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00ec n\u00f3 kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ee9c kh\u1ecfe c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

C\u00e1c l\u00fd do khi tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ee7a C\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

Tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o, m\u1eb7c d\u00f9 n\u00f3 s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y. Quan tr\u1ecdng h\u01a1n, n\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t l\u1eddi kh\u1eb3ng \u0111\u1ecbnh t\u00e1o b\u1ea1o v\u1ec1 l\u00fd do b\u1ea1n tham gia kinh doanh. N\u00f3 kh\u00f4ng ch\u1ec9 truy\u1ec1n \u0111\u1ea1t cho th\u1ebf gi\u1edbi bi\u1ebft b\u1ea1n s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o m\u00e0 c\u00f2n gi\u00fap x\u00e1c \u0111\u1ecbnh v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/span><\/p>\n

Nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0y c\u1ee7a tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh b\u1ea3n s\u1eafc c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m cho n\u00f3 th\u00e0nh c\u00f4ng h\u01a1n. \u0110i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb gi\u1ed1ng nh\u01b0 m\u1ed9t l\u1eddi h\u1ee9a t\u00e1o b\u1ea1o, nh\u01b0ng nghi\u00ean c\u1ee9u cho th\u1ea5y s\u1ef1 th\u1eadt.<\/span><\/p>\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a Porter Novelli\/Cone tr\u00ean h\u01a1n 1.110 ng\u01b0\u1eddi M\u1ef9, 79% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi c\u1ea3m th\u1ea5y h\u1ecd c\u00f3 m\u1ed1i li\u00ean h\u1ec7 c\u00e1 nh\u00e2n s\u00e2u s\u1eafc h\u01a1n v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c chia s\u1ebb gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd v\u00e0 72% tin r\u1eb1ng c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng c\u00f3 m\u1ee5c \u0111\u00edch quan t\u00e2m \u0111\u1ebfn h\u1ecd v\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00e2n y\u00eau c\u1ee7a h\u1ecd nhi\u1ec1u h\u01a1n . \u00dd th\u1ee9c v\u1ec1 m\u1ee5c \u0111\u00edch \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i s\u1ebd th\u00fac \u0111\u1ea9y 88% m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1eeb m\u1ed9t c\u00f4ng ty.<\/span><\/p>\n

C\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m, 70% n\u00f3i r\u1eb1ng h\u1ecd mu\u1ed1n l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty nh\u01b0 th\u1ebf n\u00e0y v\u00e0 nh\u1eefng nh\u00e2n vi\u00ean g\u1eafn k\u1ebft h\u01a1n l\u00e0 nh\u1eefng nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n. Theo nghi\u00ean c\u1ee9u t\u1eeb Cone Communications, 75% Millennials s\u1eb5n s\u00e0ng gi\u1ea3m l\u01b0\u01a1ng \u0111\u1ec3 l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty c\u00f3 m\u1ee5c \u0111\u00edch v\u00e0 b\u1ed9 gi\u00e1 tr\u1ecb x\u00e1c \u0111\u1ecbnh.<\/span><\/p>\n

M\u1ee5c \u0111\u00edch v\u01b0\u1ee3t xa \u0111\u1ed9ng l\u1ef1c v\u00e0 c\u1ea3m h\u1ee9ng. B\u1eb1ng ch\u1ee9ng cho th\u1ea5y r\u1eb1ng \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Jerry Porras v\u00e0 Jim Collins, t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 kinh doanh \u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 tr\u01b0\u1eddng t\u1ed3n, \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u k\u00e9o d\u00e0i 6 n\u0103m v\u1ec1 m\u1ed9t nh\u00f3m c\u00e1c c\u00f4ng ty \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i \u0111\u1eb7c bi\u1ec7t, bao g\u1ed3m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Disney, 3M, Marriott, Hewlett- Packard v\u00e0 Procter & Gamble.<\/span><\/p>\n

Trung b\u00ecnh, c\u00e1c c\u00f4ng ty n\u00e0y \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u01a1n 100 n\u0103m v\u00e0 c\u1ed5 phi\u1ebfu c\u1ee7a h\u1ecd \u0111\u00e3 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n g\u1ea5p 15 l\u1ea7n ho\u1eb7c h\u01a1n k\u1ec3 t\u1eeb n\u0103m 1926. Porras v\u00e0 Collins \u0111\u00e3 ph\u00e1t hi\u1ec7n ra m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n ch\u00ednh gi\u00fap c\u00e1c c\u00f4ng ty n\u00e0y ph\u00e1t tri\u1ec3n v\u00e0 tr\u01b0\u1eddng t\u1ed3n, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 m\u1ee5c \u0111\u00edch c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c s\u00e2u s\u1eafc nh\u1eb1m t\u1ea1o ra c\u1ea3m gi\u00e1c li\u00ean t\u1ee5c v\u00e0 b\u1ea3n s\u1eafc cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\u00dd \u0111\u1ecbnh b\u00ean trong v\u00e0 \u00fd ngh\u0129a b\u00ean ngo\u00e0i c\u1ee7a M\u1ee5c \u0111\u00edch c\u00f4ng ty l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

Tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong n\u1ed9i b\u1ed9 \u0111\u1ec3 t\u1eadp h\u1ee3p nh\u00e2n vi\u00ean \u0111\u1eb1ng sau m\u1ed9t t\u1ea7m nh\u00ecn bao qu\u00e1t v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c nh\u00f3m. Vi\u1ec7c l\u1eb7p l\u1ea1i m\u1ee5c \u0111\u00edch kinh doanh nh\u1eb1m mang l\u1ea1i s\u1ef1 minh b\u1ea1ch v\u00e0 ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t l\u1ed9 tr\u00ecnh khi c\u00e1c c\u01a1 h\u1ed9i m\u1edbi xu\u1ea5t hi\u1ec7n v\u00e0 c\u00e1c th\u00e1ch th\u1ee9c n\u1ea3y sinh. Tuy nhi\u00ean, tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u0169ng th\u00f4ng b\u00e1o nhu c\u1ea7u b\u00ean ngo\u00e0i. N\u00f3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 x\u01b0\u01a1ng s\u1ed1ng cho c\u00e1c qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0, y\u00eau c\u1ea7u h\u1ee3p t\u00e1c, \u1ee9ng d\u1ee5ng t\u00e0i ch\u00ednh, y\u00eau c\u1ea7u t\u00e0i tr\u1ee3, t\u1ea1o tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh v\u00e0 th\u1ecfa thu\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i. T\u00e0i li\u1ec7u quan tr\u1ecdng n\u00e0y xu\u1ea5t hi\u1ec7n \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c h\u01a1n nh\u1eefng g\u00ec ch\u1ee7 doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f3 xu h\u01b0\u1edbng nh\u1eadn ra.<\/span><\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ee5c \u0111\u00edch C\u00f4ng ty l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

C\u00e1c doanh nghi\u1ec7p tr\u01b0\u1edfng th\u00e0nh hi\u1ec3u r\u1eb1ng \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng \u0111\u00f2i h\u1ecfi ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Khi c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh b\u1ecb thay \u0111\u1ed5i, tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u0169ng ph\u1ea3i thay \u0111\u1ed5i ho\u00e0n to\u00e0n. M\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty ph\u1ea3i ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i \u0111ang thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3, s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a b\u1ed1i c\u1ea3nh c\u1ea1nh tranh v\u00e0 c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi ph\u00e1t sinh. \u0110\u1ec3 lu\u00f4n ph\u00f9 h\u1ee3p, m\u1ed9t tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ea7n ph\u1ea3i linh ho\u1ea1t. T\u00e0i li\u1ec7u s\u1ed1ng n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t l\u1ea1i khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i v\u00e0 k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n thay \u0111\u1ed5i.<\/span><\/p>\n

Ch\u1ec9 ri\u00eang th\u1eddi gian tr\u00f4i qua c\u0169ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho nh\u1eefng thay \u0111\u1ed5i trong m\u1ee5c \u0111\u00edch kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c ng\u00e0nh chuy\u1ec3n \u0111\u1ed9ng nhanh nh\u01b0 c\u00f4ng ngh\u1ec7. C\u00e1c c\u00f4ng ty k\u1ebf th\u1eeba hi\u1ec3u r\u00f5 \u0111i\u1ec1u n\u00e0y. V\u00ed d\u1ee5, IBM v\u00e0 Apple \u0111\u00e3 h\u1ecdc c\u00e1ch th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua nh\u1eefng ti\u1ebfn b\u1ed9 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u1ec1 kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7 v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u ng\u00e0y nay \u0111ang \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y \u0111\u1ec3 tr\u1edf n\u00ean xu\u1ea5t s\u1eafc trong c\u00e1c \u0111\u1ea5u tr\u01b0\u1eddng m\u00e0 khi m\u1edbi th\u00e0nh l\u1eadp, h\u1ecd th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c.<\/span><\/p>\n

Ngay c\u1ea3 nh\u1eefng c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp g\u1ea7n \u0111\u00e2y nh\u01b0 Amazon v\u00e0 Google c\u0169ng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bnh\u1eefng thay \u0111\u1ed5i l\u1edbn \u0111\u1ed1i v\u1edbi tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd, h\u01b0\u1edbng d\u1eabn h\u1ecd v\u01b0\u1ee3t qua nh\u1eefng thay \u0111\u1ed5i to l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng. V\u1edbi kh\u1edfi \u0111\u1ea7u khi\u00eam t\u1ed1n l\u00e0 b\u00e1n s\u00e1ch v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, Amazon \u0111\u00e3 bi\u1ebfn m\u00ecnh th\u00e0nh ti\u00eau chu\u1ea9n v\u00e0ng v\u1ec1 giao h\u00e0ng nhanh ch\u00f3ng tr\u00ean m\u1ecdi s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c, ti\u00ean phong s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u00e1y bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i v\u00e0 c\u00e1ch m\u1ea1ng h\u00f3a h\u1eadu c\u1ea7n s\u1ea3n ph\u1ea9m. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, Google b\u1eaft \u0111\u1ea7u nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01a1n gi\u1ea3n, gi\u1edd \u0111\u00e2y \u0111\u00e3 l\u1ea5n \u00e1t m\u1ecdi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c trong khi m\u1edf r\u1ed9ng sang m\u1ecdi th\u1ee9, t\u1eeb b\u1ea3n \u0111\u1ed3 \u0111\u1ecba l\u00fd v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u1ea3o \u0111\u1ebfn b\u1ea3n \u0111\u1ed3 gen v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 s\u1ee9c kh\u1ecfe con ng\u01b0\u1eddi hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n

Tuy nhi\u00ean, trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eefng thay \u0111\u1ed5i trong tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch. S\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00ec m\u1ee5c \u0111\u00edch t\u1eeb thi\u1ec7n, tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 ch\u00ednh s\u00e1ch c\u00f4ng, \u0111\u1ea1o \u0111\u1ee9c v\u00e0 c\u00e1c \u0111\u1ed9ng c\u01a1 d\u1ef1a tr\u00ean s\u1edf th\u00edch kh\u00e1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

V\u00ed d\u1ee5, l\u1ec7nh c\u1ea5m \u1ed1ng h\u00fat nh\u1ef1a \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00e2n nh\u1eafc \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng h\u01a1n. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c s\u1eeda \u0111\u1ed5i ch\u00ednh s\u00e1ch c\u1ee7a c\u00f4ng ty v\u00e0 thay \u0111\u1ed5i cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u1ea1i Starbucks v\u00e0 McDonald’s c\u00f9ng nh\u1eefng c\u00f4ng ty kh\u00e1c. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, gi\u00e0y Adidas \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb r\u00e1c th\u1ea3i \u0111\u1ea1i d\u01b0\u01a1ng nh\u1eb1m \u0111\u00e1p \u1ee9ng m\u1ed1i quan t\u00e2m to\u00e0n c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi \u0111\u1ed9 tinh khi\u1ebft c\u1ee7a n\u01b0\u1edbc. Trong m\u1ed7i tr\u01b0\u1eddng h\u1ee3p n\u00e0y, s\u1ef1 c\u00f4ng nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c m\u1ee5c \u0111\u00edch l\u1ed7i th\u1eddi c\u1ee7a c\u00f4ng ty \u0111\u00e3 d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u1ea9y l\u00f9i, \u0111i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i \u00fd th\u1ee9c kinh doanh.<\/span><\/p>\n

C\u00e1c l\u01b0u \u00fd \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

M\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty l\u1edbn h\u01a1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, c\u00f4ng ngh\u1ec7, nh\u00e0 l\u00e3nh \u0111\u1ea1o l\u00f4i cu\u1ed1n ho\u1eb7c \u0111\u1ed9i ng\u0169 c\u1ee7a n\u00f3. \u0110\u00f3 l\u00e0 \u00fd t\u01b0\u1edfng v\u1ec1 vi\u1ec7c b\u1ea1n l\u00e0 ai v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t c\u00f4ng ty v\u00e0 t\u1ea1i sao b\u1ea1n t\u1ed3n t\u1ea1i. Nh\u01b0 v\u1eady, n\u00f3 c\u0169ng s\u1ebd th\u00fac \u0111\u1ea9y c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch n\u00e0y \u0111\u1ec3 n\u00f3 c\u00f3 \u00fd ngh\u0129a v\u00e0 \u0111\u00e1ng nh\u1edb? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n tuy\u00ean b\u1ed1 n\u00e0y, c\u00f9ng v\u1edbi m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 t\u1eeb c\u00e1c c\u00f4ng ty n\u1ed5i ti\u1ebfng.<\/span><\/p>\n

1. X\u00e1c \u0111\u1ecbnh c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0m g\u00ec.<\/span><\/h3>\n

Tr\u01b0\u1edbc ti\u00ean, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1ch c\u00f4ng ty c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft m\u1ed9t \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee5 th\u1ec3 cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Ch\u1eafc ch\u1eafn, b\u1ea1n cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, nh\u01b0ng n\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nh\u01b0 th\u1ebf n\u00e0o trong m\u1eaft \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n?<\/span><\/p>\n

N\u00f3 c\u00f3 l\u00e0m d\u1ecbu c\u01a1n kh\u00e1t, h\u1ee3p l\u00fd h\u00f3a vi\u1ec7c v\u1eadn chuy\u1ec3n v\u00e0 nh\u1eadn h\u00e0ng hay t\u0103ng c\u01b0\u1eddng b\u1ea3o m\u1eadt tr\u1ef1c tuy\u1ebfn kh\u00f4ng?<\/span><\/p>\n

Khi b\u1ea1n \u0111\u00e3 t\u00ecm ra \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec1u n\u00e0y trong tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh v\u00e0 bao g\u1ed3m m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ee7a Marriott:<\/em><\/span><\/p>\n

“\u0110\u1ec3 n\u00e2ng cao cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i b\u1eb1ng c\u00e1ch t\u1ea1o ra v\u00e0 cho ph\u00e9p tr\u1ea3i nghi\u1ec7m k\u1ef3 ngh\u1ec9 v\u00e0 gi\u1ea3i tr\u00ed v\u01b0\u1ee3t tr\u1ed9i.”<\/em><\/span><\/p>\n

2. Li\u1ec7t k\u00ea, m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb xung quanh m\u1ee5c \u0111\u00edch c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/h3>\n

\u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n \u0111am m\u00ea s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty b\u1ea1n cung c\u1ea5p? H\u00e3y \u0111\u1eb7t b\u00fat vi\u1ebft ho\u1eb7c c\u00f9ng nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1ed9ng n\u00e3o \u0111\u1ec3 t\u00ecm ra m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5:<\/span><\/p>\n

    \n
  • S\u1ef1 nhi\u1ec7t t\u00ecnh<\/span><\/li>\n
  • Xu\u1ea5t s\u1eafc<\/span><\/li>\n
  • H\u1ea1nh ph\u00fac<\/span><\/li>\n
  • \u0110\u1ed5i m\u1edbi<\/span><\/li>\n
  • C\u1ed9ng \u0111\u1ed3ng<\/span><\/li>\n
  • T\u00ednh b\u1ec1n v\u1eefng<\/span><\/li>\n<\/ul>\n

    Southwest Airlines \u0111\u00e3 \u0111\u1ec3 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh t\u1ecfa s\u00e1ng trong tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh:<\/span><\/p>\n

    \u201cC\u1ed1ng hi\u1ebfn cho ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t c\u1ee7a D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng mang l\u1ea1i c\u1ea3m gi\u00e1c \u1ea5m \u00e1p, th\u00e2n thi\u1ec7n, ni\u1ec1m t\u1ef1 h\u00e0o c\u00e1 nh\u00e2n v\u00e0 Tinh th\u1ea7n C\u00f4ng ty.\u201d<\/span><\/p>\n

    3. K\u1ebft h\u1ee3p l\u00fd tr\u00ed v\u1edbi t\u00ecnh c\u1ea3m \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ee5c \u0111\u00edch c\u00f4ng ty<\/span><\/h3>\n

    Tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf, nh\u01b0ng c\u0169ng c\u00f3 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac. N\u00f3i c\u00e1ch kh\u00e1c, c\u00e2u n\u00f3i n\u00ean c\u00f3 y\u1ebfu t\u1ed1 “wow” ho\u1eb7c khi\u1ebfn b\u1ea1n “r\u1ea7n r\u1ea7n” v\u00ec ph\u1ea5n kh\u00edch v\u00e0 tr\u00e0n \u0111\u1ea7y c\u1ea3m h\u1ee9ng.<\/span><\/p>\n

    Whole Foods l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y:<\/span><\/p>\n

    \u201cM\u1ee5c \u0111\u00edch s\u00e2u xa nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c l\u00e0 gi\u00fap h\u1ed7 tr\u1ee3 s\u1ee9c kh\u1ecfe, h\u1ea1nh ph\u00fac v\u00e0 s\u1ef1 ch\u1eefa l\u00e0nh c\u1ee7a c\u1ea3 hai ng\u01b0\u1eddi \u2014 kh\u00e1ch h\u00e0ng, Th\u00e0nh vi\u00ean nh\u00f3m v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c kinh doanh n\u00f3i chung \u2014 v\u00e0 h\u00e0nh tinh.\u201d<\/span><\/p>\n

    4. S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n\u00a0<\/span>\u0111\u1ec3 tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u00f4ng ty<\/span><\/h3>\n

    M\u1ed9t tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch t\u1ed1t s\u1ebd s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef r\u00f5 r\u00e0ng, \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 c\u00e1c b\u00ean li\u00ean quan n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c.<\/span><\/p>\n

    Xem x\u00e9t m\u1ee5c \u0111\u00edch c\u1ee7a PayPal:<\/span><\/p>\n

    “\u0110\u1ec3 x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p thanh to\u00e1n thu\u1eadn ti\u1ec7n, an to\u00e0n, ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t tr\u00ean Web.”<\/span><\/p>\n

    Kh\u00f4ng c\u00f3 t\u1eeb m\u01a1 h\u1ed3 n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng; n\u00f3 \u0111\u01a1n gi\u1ea3n v\u00e0 ch\u00ednh x\u00e1c, \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    5. H\u1eefu h\u00ecnh h\u00f3a m\u1ee5c \u0111\u00edch c\u00f4ng ty \u0111\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i b\u1ed9.<\/span><\/h3>\n

    M\u1ed9t trong nh\u1eefng l\u00fd do m\u00e0 b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n trong tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh l\u00e0 \u0111\u1ec3 n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp thu trong v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty b\u1ea1n. N\u1ebfu n\u00f3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang, n\u00f3 s\u1ebd cho bi\u1ebft c\u00e1ch nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, c\u00e1ch h\u1ecd \u0111\u1ed5i m\u1edbi v\u00e0 c\u00e1ch h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh ch\u1ea5t x\u00fac t\u00e1c cho t\u0103ng tr\u01b0\u1edfng kinh doanh th\u1ef1c s\u1ef1.<\/span><\/p>\n

    Nh\u01b0ng \u0111i\u1ec1u n\u00e0y s\u1ebd ch\u1ec9 hi\u1ec7u qu\u1ea3 n\u1ebfu tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n th\u1ef1c t\u1ebf, h\u1eefu h\u00ecnh v\u00e0 \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 nh\u00e2n vi\u00ean n\u1eafm l\u1ea5y v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh c\u1ee7a ri\u00eang h\u1ecd. Tr\u01b0\u1edbc khi b\u1ea1n \u0111\u01b0a ra tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh, h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n, li\u1ec7u c\u00e1c nh\u00e2n vi\u00ean trong b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb, t\u1ea1i khu v\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 trong l\u0129nh v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng?<\/span><\/p>\n

    V\u00ec v\u1eady, nh\u1eefng tuy\u00ean b\u1ed1 tr\u1eebu t\u01b0\u1ee3ng nh\u01b0 “ch\u00fang ta c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng tr\u00ean h\u00e0nh tinh n\u00e0y” s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3, b\u1edfi v\u00ec kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec c\u1ee5 th\u1ec3 \u0111\u1ec3 b\u00e1m v\u00e0o. Tuy nhi\u00ean, nh\u1eefng tuy\u00ean b\u1ed1 nh\u01b0 th\u1ebf n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u1ed1t:<\/span><\/p>\n

    \u201cUber \u0111ang ph\u00e1t tri\u1ec3n theo c\u00e1ch th\u1ebf gi\u1edbi di chuy\u1ec3n. B\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i li\u1ec1n m\u1ea1ch h\u00e0nh kh\u00e1ch v\u1edbi t\u00e0i x\u1ebf th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh, ch\u00fang t\u00f4i gi\u00fap c\u00e1c th\u00e0nh ph\u1ed1 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, m\u1edf ra nhi\u1ec1u kh\u1ea3 n\u0103ng h\u01a1n cho h\u00e0nh kh\u00e1ch v\u00e0 nhi\u1ec1u c\u00f4ng vi\u1ec7c kinh doanh h\u01a1n cho t\u00e0i x\u1ebf.\u201d<\/span><\/p>\n

    \u201cTrao quy\u1ec1n cho m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 lu\u00f4n \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc trong cu\u1ed9c s\u1ed1ng v\u00e0 trong kinh doanh\u201d – ING<\/span><\/p>\n

    \u201cNu\u00f4i d\u01b0\u1ee1ng gia \u0111\u00ecnh \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u1ecbnh v\u01b0\u1ee3ng\u201d \u2013 Kellogg<\/span><\/p>\n

    “K\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi v\u1edbi nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd th\u00f4ng qua du l\u1ecbch h\u00e0ng kh\u00f4ng th\u00e2n thi\u1ec7n, \u0111\u00e1ng tin c\u1eady v\u00e0 chi ph\u00ed th\u1ea5p.” – T\u00e2y Nam<\/span><\/p>\n

    \u00d4ng ch\u1ee7 b\u00ed m\u1eadt<\/b><\/span><\/h2>\n

    Tr\u1edf th\u00e0nh \u00f4ng ch\u1ee7 b\u00ed m\u1eadt c\u1ee7a ri\u00eang b\u1ea1n, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u1ec7 s\u0129 trang \u0111i\u1ec3m v\u00e0 \u0111\u1ed9i t\u00f3c gi\u1ea3. B\u1ea1n s\u1ebd s\u1edbm kh\u00e1m ph\u00e1 ra ni\u1ec1m tin c\u1ee7a nh\u00e2n vi\u00ean, nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng v\u1ec1 l\u00fd do t\u1ea1i sao c\u00f4ng ty t\u1ed3n t\u1ea1i. N\u1ebfu b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c 20 c\u00e2u tr\u1ea3 l\u1eddi kh\u00e1c nhau t\u1eeb 20 ng\u01b0\u1eddi kh\u00e1c nhau, b\u1ea1n n\u00ean t\u1ea1m d\u1eebng v\u00e0 c\u00e2n nh\u1eafc. M\u1ed9t c\u00f4ng ty tr\u01b0\u1edfng th\u00e0nh h\u01a1n \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 c\u00f3 m\u1ee5c \u0111\u00edch l\u1ed9n x\u1ed9n, m\u1ed7i nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ecb s\u1ef1. N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi b\u1ea1n nghe \u0111\u01b0\u1ee3c l\u00e0 th\u1edd \u01a1, nh\u00fan vai, ‘kh\u00f4ng bi\u1ebft – kh\u00f4ng quan t\u00e2m’, th\u00ec c\u00f3 th\u1ec3 c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1ec1 l\u00e3nh \u0111\u1ea1o v\u00e0 giao ti\u1ebfp.<\/span><\/p>\n

    N\u1ebfu ni\u1ec1m \u0111am m\u00ea c\u1ee7a b\u1ea1n m\u1ea1nh m\u1ebd v\u00e0 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng nh\u01b0ng nh\u00e2n vi\u00ean, nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3n \u00e1nh gi\u1ed1ng nhau th\u00ec \u0111i\u1ec1u \u0111\u00f3 s\u1ebd tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi t\u0103ng tr\u01b0\u1edfng doanh thu.<\/span><\/p>\n

    M\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng g\u00ec x\u00e1c \u0111\u1ecbnh c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong ng\u00e0nh. C\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch x\u00e1c \u0111\u1ecbnh s\u1ebd th\u1ed1ng nh\u1ea5t t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    N\u1ebfu \u0111\u00e2y l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1eb7c bi\u1ec7t quan t\u00e2m, th\u00ec cu\u1ed1n s\u00e1ch \u201cL\u00e3nh \u0111\u1ea1o c\u00f3 m\u1ee5c \u0111\u00edch\u201d c\u1ee7a John Baldoni c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n quan t\u00e2m.<\/span><\/p>\n

    cu\u1ed1n s\u00e1ch d\u1eabn \u0111\u1ea7u v\u1edbi m\u1ee5c \u0111\u00edch\u201cH\u00e3y h\u1ecfi b\u1ea5t k\u1ef3 nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00e0o: B\u1ea1n s\u1ebd \u0111\u00e1nh \u0111\u1ed5i \u0111i\u1ec1u g\u00ec \u0111\u1ec3 c\u00f3 to\u00e0n b\u1ed9 c\u00f4ng ty to\u00e0n nh\u1eefng nh\u00e2n vi\u00ean t\u1eadn t\u00e2m s\u1eb5n s\u00e0ng l\u00e0m vi\u1ec7c h\u1ebft m\u00ecnh? \u0110\u1ec3 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi c\u1ee7a b\u1ea1n l\u00e0m vi\u1ec7c c\u00f9ng nhau nh\u01b0 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng th\u1ed1ng nh\u1ea5t, bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd l\u00e0m v\u00e0 t\u1ea1i sao h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3?<\/span><\/p>\n

    V\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n s\u00e1ng s\u1ee7a, c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u00e0 h\u1ed3 s\u01a1 c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u1eeb nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, L\u00e3nh \u0111\u1ea1o c\u00f3 M\u1ee5c \u0111\u00edch ch\u1ec9 cho ng\u01b0\u1eddi \u0111\u1ecdc c\u00e1ch \u0111\u01b0a t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi v\u1edbi tr\u1ecdng t\u00e2m \u0111\u1ed5i m\u1edbi v\u00e0 ph\u01b0\u01a1ng h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    M\u1ee5c \u0111\u00edch C\u00f4ng ty l\u00e0 g\u00ec? X\u00e2y d\u1ef1ng M\u1ee5c \u0111\u00edch C\u00f4ng ty b\u1ea1n gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, truy\u1ec1n \u0111\u1ed9ng l\u1ef1c \u0111\u1ebfn Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 nh\u1eb1m gi\u00fap con t\u00e0u doanh nghi\u1ec7p lu\u00f4n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y \u0111i \u0111\u00fang h\u01b0\u1edbng. M\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty b\u1ea1n…<\/p>\n","protected":false},"author":1,"featured_media":4550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,11,30,24],"tags":[],"class_list":["post-4501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-kien-thuc-kinh-doanh","category-lanh-dao-dich-thuc","category-quan-tri-nhan-su-va-doi-ngu"],"acf":[],"aioseo_notices":[],"yoast_head":"\nM\u1ee5c \u0111\u00edch C\u00f4ng ty l\u00e0 g\u00ec? T\u1ea1i sao c\u00f4ng ty b\u1ea1n ra \u0111\u1eddi? [1900 2929 44]<\/title>\n<meta name=\"description\" content=\"M\u1ee5c \u0111\u00edch c\u00f4ng ty l\u00e0 g\u00ec? T\u1ea1i sao b\u1ea1n th\u00e0nh l\u1eadp c\u00f4ng ty? Tuy\u1ec3n b\u1ed1 m\u1ee5c \u0111\u00edch c\u00f4ng ty quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/kham-pha-va-xay-dung-muc-dich-cho-cong-ty-ban-nhu-the-nao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u1ee5c \u0111\u00edch C\u00f4ng ty l\u00e0 g\u00ec? T\u1ea1i sao c\u00f4ng ty b\u1ea1n ra \u0111\u1eddi? [1900 2929 44]\" \/>\n<meta property=\"og:description\" content=\"M\u1ee5c \u0111\u00edch c\u00f4ng ty l\u00e0 g\u00ec? T\u1ea1i sao b\u1ea1n th\u00e0nh l\u1eadp c\u00f4ng ty? 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