{"id":4686,"date":"2026-02-10T11:20:58","date_gmt":"2026-02-10T04:20:58","guid":{"rendered":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/?p=4686"},"modified":"2026-02-10T11:20:58","modified_gmt":"2026-02-10T04:20:58","slug":"5-nguyen-tac-phat-trien-kinh-doanh-ben-vung-thoi-dai-4-0","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/5-nguyen-tac-phat-trien-kinh-doanh-ben-vung-thoi-dai-4-0\/","title":{"rendered":"5 Nguy\u00ean t\u1eafc ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng th\u1eddi \u0111\u1ea1i 4.0"},"content":{"rendered":"

Ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng l\u00e0 g\u00ec? \u0110\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, \u0111\u1ecbnh ngh\u0129a v\u1ec1 ph\u00e1t tri\u1ec3n kinh doanh l\u00e0 kh\u00f3 n\u1eafm b\u1eaft, n\u1eb1m \u0111\u00e2u \u0111\u00f3 gi\u1eefa m\u1ea1ng l\u01b0\u1edbi, ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu.<\/span><\/p>\n

<\/span>Ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Trong n\u1ed7 l\u1ef1c t\u1ea1o ra L\u00fd thuy\u1ebft th\u1ed1ng nh\u1ea5t quan tr\u1ecdng v\u1ec1\u00a0ph\u00e1t tri\u1ec3n kinh doanh<\/strong>, m\u1ed9t c\u1ed9ng t\u00e1c vi\u00ean n\u1ed5i ti\u1ebfng c\u1ee7a t\u1ea1p ch\u00ed Forbes \u0111\u00e3 m\u00f4 t\u1ea3\u00a0ph\u00e1t tri\u1ec3n kinh doanh<\/strong>\u00a0l\u00e0\u00a0\u201cvi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho m\u1ed9t t\u1ed5 ch\u1ee9c t\u1eeb kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7\u201d<\/strong><\/em>. B\u1ea5t k\u1ec3 \u0111\u1ecbnh ngh\u0129a c\u1ee7a t\u1ed5 ch\u1ee9c b\u1ea1n l\u00e0 g\u00ec, r\u00f5 r\u00e0ng l\u00e0 ph\u00e1t tri\u1ec3n kinh doanh \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n d\u1ef1a tr\u00ean nh\u1eefng c\u1ea3i ti\u1ebfn b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh kh\u00e1c nhau.<\/span><\/p>\n

<\/span>1. Ph\u00e2n bi\u1ec7t Ph\u00e1t tri\u1ec3n Kinh doanh v\u1edbi B\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

T\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n m\u1ed9t ngu\u1ed3n v\u1ed1n b\u1ec1n v\u1eefng \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng, v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n quan tr\u1ecdng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

Tuy nhi\u00ean, b\u00e1n h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi nhau v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1eadp trung c\u00e1c n\u1ed7 l\u1ef1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh theo \u0111\u00fang h\u01b0\u1edbng.<\/span><\/p>\n

\"ph\u00e2n<\/span><\/p>\n

H\u01a1n n\u1eefa, b\u00e1n h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 ph\u01b0\u01a1ng ph\u00e1p duy nh\u1ea5t th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu, doanh thu c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ec9 s\u1ed1 duy nh\u1ea5t cho s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Ngo\u00e0i vi\u1ec7c \u0111\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o quan h\u1ec7 \u0111\u1ed1i t\u00e1c trong ng\u00e0nh, n\u00e2ng cao s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb m\u1edbi, c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n kinh doanh c\u00f3 ph\u1ea1m vi r\u1ed9ng kh\u00e1c.<\/span><\/p>\n

<\/span>2. T\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng<\/b><\/span><\/h2>\n

S\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 h\u01b0\u1edbng t\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Nghi\u00ean c\u1ee9u ng\u00e0nh c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t, c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

\"ph\u00e1t<\/span><\/p>\n

Thay v\u00ec l\u1eadp m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n theo ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh h\u00e0ng \u0111\u1ea7u, b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng th\u00f4ng tin v\u1ec1 nh\u1eefng g\u00ec c\u00e1c c\u00f4ng ty t\u01b0\u01a1ng t\u1ef1 cung c\u1ea5p \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

<\/span>3. X\u00e2y d\u1ef1ng v\u00e0 g\u00ecn gi\u1eef c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng<\/b><\/span><\/h2>\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a\u00a0BIA\/Kelsey v\u00e0 Manta<\/b><\/a>\u00a0ti\u1ebft l\u1ed9 r\u1eb1ng nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 c\u00f3 th\u1ec3 chi ti\u00eau nhi\u1ec1u h\u01a1n 2\/3 so v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua l\u1ea7n \u0111\u1ea7u.<\/span><\/p>\n

X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n kinh doanh<\/strong>, v\u1eeba gi\u00fap th\u00fac \u0111\u1ea9y doanh thu th\u00f4ng qua l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong> v\u1eeba m\u1edf r\u1ed9ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua truy\u1ec1n mi\u1ec7ng.<\/span><\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i theo \u0111u\u1ed5i c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u1edbi trong khi ti\u1ebfp t\u1ee5c thu h\u00fat kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh v\u00e0 ph\u1ea1m vi c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u00f3 kh\u00e1ch h\u00e0ng l\u00e0 doanh nghi\u1ec7p (B2B) ho\u1eb7c c\u00e1c c\u00f4ng ty d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p, vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c CRM ho\u1eb7c g\u1eedi ghi ch\u00fa c\u00e1 nh\u00e2n \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u c\u00e1c l\u1ec5 k\u1ef7 ni\u1ec7m ho\u1eb7c ghi nh\u1eadn th\u00e0nh t\u00edch c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i c\u00e1 nh\u00e2n \u0111\u1ed1i v\u1edbi s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"CRM<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty l\u1edbn h\u01a1n ph\u1ee5c v\u1ee5 c\u01a1 s\u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ed9ng h\u01a1n, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thu h\u00fat kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi cho ph\u00e9p c\u00e1c c\u00f4ng ty ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng ho\u1eb7c \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed3ng th\u1eddi t\u1ea1o c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

<\/span>4. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 xu th\u1ebf t\u1ea5t y\u1ebfu \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh th\u1eddi 4.0<\/strong><\/span><\/h2>\n

\u0110\u1eebng \u0111\u1ee3i cho \u0111\u1ebfn khi xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh bu\u1ed9c b\u1ea1n ph\u1ea3i s\u1ed1 h\u00f3a \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p. Thay v\u00e0o \u0111\u00f3, b\u1ea1n n\u00ean x\u00e2y d\u1ef1ng s\u1ed1 h\u00f3a trong k\u1ebft c\u1ea5u t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh.<\/span><\/p>\n

B\u1eb1ng c\u00e1ch b\u1eaft \u0111\u1ea7u c\u00e1c n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a m\u00ecnh v\u1edbi l\u01b0u \u00fd \u0111\u1ebfn s\u1ed1 h\u00f3a, b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebft ki\u1ec7m t\u00e0i nguy\u00ean cho c\u00e1c c\u1ea3i ti\u1ebfn quy tr\u00ecnh trong t\u01b0\u01a1ng lai v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p ngay t\u1eeb \u0111\u1ea7u.<\/span><\/p>\n

9 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Quy tr\u00ecnh h\u1ec7 th\u1ed1ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 tham kh\u1ea3o.<\/strong><\/span><\/p>\n

\"ph\u00e1t<\/span><\/p>\n

S\u1ed1 h\u00f3a c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n kinh doanh b\u1eb1ng c\u00e1ch gi\u00fap n\u00e2ng cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ee7ng c\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

M\u1ed9t trang web c\u00f4ng ty ch\u1ea5t l\u01b0\u1ee3ng th\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u khi t\u00ecm c\u00e1ch t\u1ea1o d\u1ea5u \u1ea5n c\u1ee7a b\u1ea1n trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1.<\/span><\/p>\n

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H\u01a1n 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng nghi\u00ean c\u1ee9u c\u00e1c c\u00f4ng ty tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi mua h\u00e0ng, trong khi \u01b0\u1edbc t\u00ednh 94% doanh nghi\u1ec7p chuy\u1ec3n sang Internet khi t\u00ecm ki\u1ebfm c\u00e1c d\u1ecbch v\u1ee5 B2B.<\/strong><\/span><\/p>\n<\/blockquote>\n

Ngo\u00e0i vi\u1ec7c cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u1eadp nh\u1eadt tin t\u1ee9c, b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 c\u00e1c ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch v\u00e0 \u0111\u1ed9c \u0111\u00e1o kh\u00e1c.<\/span><\/p>\n

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\u0110\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a b\u1ea1n. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a BrightLocal n\u0103m 2019 cho th\u1ea5y 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a v\u00e0o c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 80% tin t\u01b0\u1edfng nh\u1eefng b\u00e0i \u0111\u00e1nh gi\u00e1 n\u00e0y c\u0169ng nh\u01b0 c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1eeb \u200b\u200bb\u1ea1n b\u00e8 ho\u1eb7c gia \u0111\u00ecnh.<\/em><\/strong><\/span><\/p>\n<\/blockquote>\n

B\u1ea1n n\u00ean xem x\u00e9t vi\u1ec7c t\u1ea1o h\u1ed3 s\u01a1 tr\u00ean c\u00e1c trang web \u0111\u00e1nh gi\u00e1 ph\u1ed5 bi\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 theo d\u00f5i \u0111\u00e1nh gi\u00e1 c\u1ee7a m\u00ecnh v\u00e0 tr\u1ea3 l\u1eddi ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, n\u1ebfu c\u1ea7n.<\/span><\/p>\n

<\/span>5. Tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i v\u00e0 giao ti\u1ebfp l\u00e0 y\u1ebfu t\u1ed1 Ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng<\/strong><\/span><\/h2>\n

Giao ti\u1ebfp hi\u1ec7u qu\u1ea3, v\u1edbi c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n, l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n kinh doanh.<\/span><\/p>\n

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B\u1ea1n n\u00ean c\u1ed1 g\u1eafng l\u00e0m cho to\u00e0n b\u1ed9 c\u00f4ng ty bi\u1ebft \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh v\u00e0 c\u00e1c c\u01a1 h\u1ed9i g\u1ea7n \u0111\u00e2y c\u0169ng nh\u01b0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh nh\u01b0 m\u1ed9t n\u1ed7 l\u1ef1c t\u1eadp th\u1ec3.<\/strong><\/span><\/p>\n<\/blockquote>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m \u1edf t\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p c\u1ee7a t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i ti\u1ebfn.<\/span><\/p>\n

M\u1eb7c d\u00f9 r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n \u0111ang tham gia th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong doanh thu c\u1ee7a b\u1ea1n n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"\u0111\u1ed9i<\/span><\/p>\n

B\u1ea1n n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ee7 \u0111\u1ed9ng trong c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o khi t\u00ecm c\u00e1ch ph\u00e1t tri\u1ec3n c\u00f4ng ty c\u1ee7a m\u00ecnh v\u00e0 c\u1ed1 g\u1eafng truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng c\u1ea3 gi\u00e1 tr\u1ecb \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh m\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i.<\/span><\/p>\n

Ngo\u00e0i ra, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c truy v\u1ea5n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft nhanh nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n

\n

Nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n ch\u1ecdn nh\u00e0 cung c\u1ea5p tr\u1ea3 l\u1eddi h\u1ecd tr\u01b0\u1edbc.<\/strong><\/span><\/p>\n<\/blockquote>\n

Ngay c\u1ea3 b\u00ean ngo\u00e0i l\u0129nh v\u1ef1c B2B, giao ti\u1ebfp hi\u1ec7u qu\u1ea3 d\u01b0\u1edbi h\u00ecnh th\u1ee9c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh b\u1eb1ng c\u00e1ch t\u1ea1o ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

<\/span>Nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p gi\u00fap C\u00f4ng ty b\u1ea1n ph\u00e1t tri\u1ec3n Kinh doanh b\u1ec1n v\u1eefng?<\/strong><\/span><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ed9t Nh\u00e0 hu\u1ea5n luy\u1ec7n Doanh nghi\u1ec7p lu\u00f4n gi\u00fap c\u00f4ng ty b\u1ea1n:<\/span><\/p>\n

<\/span>1. Nh\u00e0 hu\u1ea5n luy\u1ec7n BusinessCOACH \u201ckhi\u1ebfn\u201d b\u1ea1n x\u00e1c \u0111\u1ecbnh r\u00f5 v\u00e0 t\u1eadp trung cao \u0111\u1ed9 v\u00e0o M\u1ee5c ti\u00eau!<\/span><\/span><\/h3>\n

Tr\u01b0\u1edbc khi b\u1ea1n \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y, c\u00f3 bao gi\u1edd b\u1ea1n h\u1ecfi m\u00ecnh v\u00e0 c\u00e1c c\u1ed5 \u0111\u00f4ng:\u00a0\u201cM\u1ee5c \u0111\u00edch b\u1ea1n th\u00e0nh l\u1eadp c\u00f4ng ty<\/strong><\/a>\u00a0l\u00e0 g\u00ec\u201d? \u201cM\u1ee5c ti\u00eau b\u1ea1n x\u00e2y d\u1ef1ng c\u00f4ng ty \u0111\u1ec3 l\u00e0m g\u00ec\u201d? M\u1ee5c ti\u00eau cu\u1ed9c \u0111\u1eddi hay m\u1ee5c ti\u00eau ngh\u1ec1 nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? Mong mu\u1ed1n ch\u00e1y b\u1ecfng c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi cu\u1ed9c s\u1ed1ng l\u00e0 g\u00ec? C\u00e1i c\u00f4ng ty b\u1ea1n x\u00e2y d\u1ef1ng n\u00e0y s\u1ebd mang l\u1ea1i g\u00ec cho b\u1ea1n?\u201d<\/span><\/p>\n

Nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p<\/strong><\/a>\u00a0I Business Coach s\u1ebd c\u00f9ng b\u1ea1n l\u00e0m r\u00f5 c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y tr\u01b0\u1edbc ti\u00ean.<\/span><\/p>\n

\u00a0\"Thomas<\/span><\/p>\n

<\/span>2.\u00a0Nh\u00e0 hu\u1ea5n luy\u1ec7n BusinessCOACH gi\u00fap c\u00f4ng ty b\u1ea1n t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn!<\/span><\/span><\/h3>\n

V\u00e0 khi b\u1ea1n \u0111\u00e3 tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng c\u00e2u h\u1ecfi s\u1ed1 1 \u1edf tr\u00ean, Nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p s\u1ebd c\u00f9ng b\u1ea1n l\u00e0m r\u00f5 v\u1ec1 m\u1ee5c \u00a0ti\u00eau doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty b\u1ea1n, doanh thu v\u00e0 l\u1ee3i nhu\u1eadn n\u00e0y ph\u1ea3i gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ee5c \u0111\u00edch cu\u1ed9c \u0111\u1eddi b\u1ea1n\u2026 Nh\u00e0 hu\u1ea5n luy\u1ec7n c\u00f9ng b\u1ea1n x\u00e2y d\u1ef1ng con \u0111\u01b0\u1eddng v\u00e0 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 c\u00f4ng ty b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

N\u1ebfu b\u1ea1n n\u00f3i r\u1eb1ng, b\u1ea1n x\u00e2y d\u1ef1ng c\u00f4ng ty kh\u00f4ng ph\u1ea3i ch\u1ec9 v\u00ec doanh thu v\u00e0 l\u1ee3i nhu\u1eadn\u2026 th\u00ec t\u00f4i, nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p xin ch\u00fac m\u1eebng b\u1ea1n\u2026 v\u00ec b\u1ea1n c\u00f3 m\u1ee5c \u0111\u00edch d\u00e0i h\u1ea1n v\u00e0 l\u1edbn lao h\u01a1n r\u1ea5t nhi\u1ec1u. V\u00e0 ch\u00fang t\u00f4i v\u00f4 c\u00f9ng c\u00f3 h\u1ee9ng th\u00fa v\u00e0 tr\u00e1ch nhi\u1ec7m \u0111\u1ed3ng h\u00e0nh c\u00f9ng v\u1edbi b\u1ea1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng ty.<\/span><\/p>\n

<\/span>3.\u00a0Nh\u00e0 hu\u1ea5n luy\u1ec7n BusinessCOACH gi\u00fap c\u00f4ng ty b\u1ea1n\u00a0X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c Quy tr\u00ecnh, h\u1ec7 th\u1ed1ng!<\/span><\/span><\/h3>\n

Nh\u01b0 m\u1ee5c s\u1ed1 2 \u0111\u00e3 n\u00f3i, \u0111\u00fang nh\u01b0 v\u1eady, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00f4ng ty ch\u1ec9 ch\u0103m ch\u0103m v\u00e0o doanh thu, l\u1ee3i nhu\u1eadn\u2026 M\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty, m\u1ed9t c\u1ed7 m\u00e1y \u0111\u1ec3 t\u1ef1 v\u1eadn h\u00e0nh khi kh\u00f4ng c\u00f3 b\u1ea1n \u1edf \u0111\u00f3.<\/span><\/p>\n

Gi\u1ed1ng nh\u01b0 c\u00e1c b\u1ea1n v\u1ebd ra con \u0111\u01b0\u1eddng, l\u1eadp th\u00e0nh c\u00e1c c\u00f4ng th\u1ee9c, h\u01b0\u1edbng d\u1eabn nh\u00e2n s\u1ef1, ki\u1ec3m tra gi\u00e1m s\u00e1t b\u1eb1ng quy tr\u00ecnh v\u00e0 check list\u2026 v\u00e0 r\u1ed3i khi kh\u00f4ng c\u00f3 b\u1ea1n th\u00ec m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p v\u1eabn di\u1ec5n ra theo \u0111\u00fang nh\u1eefng g\u00ec m\u00e0 b\u1ea1n mu\u1ed1n.<\/span><\/p>\n

\"\u0110\u1eb7t<\/a><\/span><\/p>\n

Ch\u00fang t\u00f4i \u2013 Nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p l\u00e0m vi\u1ec7c n\u00e0y c\u00f9ng b\u1ea1n.<\/span><\/p>\n

Tham kh\u1ea3o th\u00eam t\u1ea1i \u0111\u00e2y v\u1ec1 Quy tr\u00ecnh v\u1eadn h\u00e0nh chu\u1ea9n.<\/a><\/span><\/p>\n

<\/span>4.\u00a0Nh\u00e0 hu\u1ea5n luy\u1ec7n BusinessCOACH gi\u00fap b\u1ea1n\u00a0Ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n v\u00e0 g\u00f3c nh\u00ecn m\u1edbi<\/span><\/span><\/h3>\n

C\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n n\u1ed5i ti\u1ebfng l\u00e0: \u201c\u0110\u00f4i m\u1eaft m\u1ed7i ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y ng\u00e0n d\u1eb7m, v\u1eady m\u00e0 l\u00f4ng m\u00e0y r\u1ea5t g\u1ea7n v\u00e0 c\u00e1i g\u00e1y ngay ph\u00eda sau, ai c\u0169ng c\u00f3 l\u1ea1i kh\u00f4ng th\u1ec3 t\u1ef1 th\u1ea5y. Mu\u1ed1n th\u1ea5y ph\u1ea3i soi g\u01b0\u01a1ng, nh\u01b0ng g\u01b0\u01a1ng c\u0169ng ch\u1ec9 nh\u00ecn th\u1ea5y l\u00f4ng m\u00e0y, m\u1ed9t g\u01b0\u01a1ng thu\u1ea7n t\u00fay v\u1eabn kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y g\u00e1y!<\/b><\/span><\/p>\n

Suy ngh\u0129, t\u01b0 duy c\u1ee7a t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u v\u1eady, \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi th\u00e0nh c\u00f4ng c\u0169ng kh\u00f4ng kh\u00e1c g\u00ec.<\/span><\/p>\n

V\u1edbi cam k\u1ebft lu\u00f4n lu\u00f4n n\u00f3i th\u1eadt v\u1ec1 hi\u1ec7n tr\u1ea1ng c\u00f4ng ty c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00fang t\u00f4i lu\u00f4n \u0111au ra c\u00e1c c\u00e2u h\u1ecfi v\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 ng\u01b0\u1eddi ch\u1ee7 c\u00f3 th\u1ec3 th\u00f4ng qua ch\u00fang t\u00f4i nh\u00ecn th\u1ea5y \u201cg\u00e1y\u201d c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n v\u00e0 c\u00f4ng ty m\u00ecnh t\u1ed1t h\u01a1n. Lu\u00f4n h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c \u0111\u00edch \u0111\u00e3 \u0111\u1ecbnh.<\/span><\/p>\n

<\/span>5.\u00a0Nh\u00e0 hu\u1ea5n luy\u1ec7n BusinessCOACH gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn v\u00e0\u00a0\u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1!<\/span><\/span><\/h3>\n

C\u00e1c b\u1ea1n tin m\u00ecnh \u0111i, cho d\u00f9 b\u1ea1n c\u00f3 c\u1ed7 m\u00e1y tuy\u1ec7t v\u1eddi m\u00e0 ng\u01b0\u1eddi v\u1eadn h\u00e0nh kh\u00f4ng t\u1ed1t, ho\u1eb7c kh\u00f4ng c\u00f3 ng\u01b0\u1eddi v\u1eadn h\u00e0nh th\u00ec c\u1ed7 m\u00e1y \u0111\u00f3 c\u0169ng kh\u00f4ng th\u1ec3 ph\u00e1t huy t\u00e1c d\u1ee5ng.<\/span><\/p>\n

V\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00e2m l\u00fd hi\u1ec7n \u0111\u1ea1i, kinh nghi\u1ec7m phong ph\u00fa, t\u1eeb m\u1ee5c ti\u00eau v\u00e0 g\u00f3c nh\u00ecn b\u00ean ngo\u00e0i\u2026 ch\u00fang t\u00f4i gi\u00fap c\u00e1c ch\u1ee7 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u00e2n s\u1ef1, \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c h\u1ecd \u0111\u00fang m\u1ee5c ti\u00eau, \u0111\u01b0a ra c\u00e1c KPIs ph\u00f9 h\u1ee3p khuy\u1ebfn kh\u00edch \u0111\u1ed9i ng\u0169 nh\u1eadn s\u1ef1 tr\u1edf l\u00ean ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/span><\/p>\n

<\/span>6. Nh\u00e0 hu\u1ea5n luy\u1ec7n BusinessCOACH gi\u00fap b\u1ea1n L\u1ef1a ch\u1ecdn \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c v\u00e0 gi\u00e1m s\u00e1t th\u1ef1c thi\u2026<\/span><\/span><\/h3>\n

\"Thomas<\/h3>\n

Ngu\u1ed3n: Team Marketing<\/strong><\/span><\/p>\n

VP C\u00f4ng ty TC for Business Development<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng l\u00e0 g\u00ec? \u0110\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, \u0111\u1ecbnh ngh\u0129a v\u1ec1 ph\u00e1t tri\u1ec3n kinh doanh l\u00e0 kh\u00f3 n\u1eafm b\u1eaft, n\u1eb1m \u0111\u00e2u \u0111\u00f3 gi\u1eefa m\u1ea1ng l\u01b0\u1edbi, ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu. Ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng l\u00e0 g\u00ec? Trong n\u1ed7 l\u1ef1c t\u1ea1o ra L\u00fd thuy\u1ebft th\u1ed1ng nh\u1ea5t quan tr\u1ecdng…<\/p>\n","protected":false},"author":1,"featured_media":4688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,11,12,25],"tags":[],"class_list":["post-4686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-kien-thuc-kinh-doanh","category-quan-tri-doanh-nghiep","category-sales-va-marketing"],"acf":[],"aioseo_notices":[],"yoast_head":"\n5 Nguy\u00ean t\u1eafc ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng th\u1eddi 4.0 l\u00e0 g\u00ec?<\/title>\n<meta name=\"description\" content=\"M\u00f4 t\u1ea3 5 nguy\u00ean t\u1eafc ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n kinh doanh trong th\u1eddi k\u1ef3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/5-nguyen-tac-phat-trien-kinh-doanh-ben-vung-thoi-dai-4-0\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Nguy\u00ean t\u1eafc ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng th\u1eddi 4.0 l\u00e0 g\u00ec?\" \/>\n<meta property=\"og:description\" content=\"M\u00f4 t\u1ea3 5 nguy\u00ean t\u1eafc ph\u00e1t tri\u1ec3n kinh doanh b\u1ec1n v\u1eefng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n kinh doanh trong th\u1eddi k\u1ef3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/5-nguyen-tac-phat-trien-kinh-doanh-ben-vung-thoi-dai-4-0\/\" \/>\n<meta property=\"og:site_name\" content=\"TCBD - 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