{"id":5146,"date":"2026-02-10T11:21:44","date_gmt":"2026-02-10T04:21:44","guid":{"rendered":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/?p=5146"},"modified":"2026-02-10T11:21:44","modified_gmt":"2026-02-10T04:21:44","slug":"khoa-hoc-quan-tri-dan-dat-su-thay-doi-chia-khoa-cho-doanh-nghiep-buc-pha","status":"publish","type":"post","link":"https:\/\/ceo.actioncoach.edu.vn\/kien-thuc\/khoa-hoc-quan-tri-dan-dat-su-thay-doi-chia-khoa-cho-doanh-nghiep-buc-pha\/","title":{"rendered":"KH\u00d3A H\u1eccC \u201cQU\u1ea2N TR\u1eca & D\u1eaaN D\u1eaeT S\u1ef0 THAY \u0110\u1ed4I” CH\u00ccA KHO\u00c1 CHO DOANH NGHI\u1ec6P B\u1ee8C PH\u00c1"},"content":{"rendered":"

Trong m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed9ng, kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb v\u00e0 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i<\/strong> ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a doanh nghi\u1ec7p. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p th\u00edch \u1ee9ng nhanh, t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh?<\/strong> Kh\u00f3a h\u1ecdc \u201cQu\u1ea3n tr\u1ecb & D\u1eabn D\u1eaft S\u1ef1 Thay \u0110\u1ed5i\u201d<\/strong> s\u1ebd gi\u00fap b\u1ea1n trang b\u1ecb t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, k\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb linh ho\u1ea1t v\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u \u0111\u1ec3 d\u1eabn d\u1eaft doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.C\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 kh\u00f3a h\u1ecdc qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/span><\/p>\n

Th\u1eddi l\u01b0\u1ee3ng: 16 gi\u1edd (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 02 ng\u00e0y)<\/span><\/strong><\/p>\n

\"Kho\u00e1
Kho\u00e1 h\u1ecdc “Qu\u1ea3n tr\u1ecb & D\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i”<\/span><\/figcaption><\/figure>\n

I. M\u1ee5c ti\u00eau kh\u00f3a h\u1ecdc<\/span><\/h2>\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho c\u00e1n b\u1ed9 qu\u1ea3n l\u00fd c\u1ea5p trung t\u1ea1i t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p c\u00f3 mong mu\u1ed1n \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd v\u00e0 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i cho c\u00e1 nh\u00e2n, \u0111\u1ed9i nh\u00f3m, t\u1ed5 ch\u1ee9c v\u1edbi c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3:<\/span><\/p>\n

– Nh\u1eadn th\u1ee9c v\u1ec1 hi\u1ec7n tr\u1ea1ng, \u0111\u00f3n nh\u1eadn s\u1ef1 thay \u0111\u1ed5i v\u1edbi th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c, nh\u00ecn nh\u1eadn vi\u1ec7c thay \u0111\u1ed5i l\u00e0 c\u1ea7n thi\u1ebft v\u00e0 nh\u1eefng t\u00ecnh tr\u1ea1ng m\u1edbi l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n<\/span><\/p>\n

– S\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn th\u00eam nhi\u1ec7m v\u1ee5 m\u1edbi, th\u1eed nghi\u1ec7m c\u00e1ch l\u00e0m m\u1edbi \u0111\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n<\/span><\/p>\n

– Th\u00edch \u1ee9ng nhanh v\u1edbi s\u1ef1 thay \u0111\u1ed5i, s\u1eb5n s\u00e0ng lo\u1ea1i b\u1ecf nh\u1eefng kinh nghi\u1ec7m kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p. L\u1ea5y m\u1ee5c ti\u00eau, y\u00eau c\u1ea7u m\u1edbi \u0111\u1ec3 t\u1ea1o ra kinh nghi\u1ec7m x\u1eed l\u00fd m\u1edbi, \u0111i\u1ec1u ch\u1ec9nh t\u01b0 duy, c\u00e1ch l\u00e0m vi\u1ec7c ph\u00f9 h\u1ee3p<\/span><\/p>\n

– Hi\u1ec3u \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i c\u1ee7a b\u1ed9 ph\u1eadn\/ \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh<\/span><\/p>\n

– D\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i cho t\u1ed5 ch\u1ee9c\/ b\u1ed9 ph\u1eadn\/ ph\u00f2ng ban\/ \u0111\u1ed9i nh\u00f3m v\u00e0 cho c\u1ea3 t\u1eebng c\u00e1<\/span><\/p>\n

nh\u00e2n.<\/span><\/p>\n

– \u1ee8ng ph\u00f3 v\u00e0 th\u00edch nghi nhanh v\u1edbi s\u1ef1 thay \u0111\u1ed5i v\u1ec1 nh\u00e2n s\u1ef1 \/ ngu\u1ed3n l\u1ef1c \/ hi\u1ec7n tr\u1ea1ng \/ \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c<\/span><\/p>\n

\u0110\u01b0a ra m\u1ed9t quy tr\u00ecnh c\u1ee5 th\u1ec3 \u0111\u1ec3 qu\u1ea3n l\u00fd s\u1ef1 thay \u0111\u1ed5i v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p\/ c\u00f4ng c\u1ee5 c\u1ee5 th\u1ec3 trong qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd v\u00e0 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i th\u00e0nh c\u00f4ng.<\/span><\/p>\n

II N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh<\/strong><\/span><\/h2>\n

1.Nh\u1eadn th\u1ee9c v\u1ec1 hi\u1ec7n tr\u1ea1ng, nhu c\u1ea7u c\u1ea5p thi\u1ebft v\u1ec1 thay \u0111\u1ed5i v\u00e0 \u00fd ngh\u0129a c\u1ee7a s\u1ef1 thay \u0111\u1ed5i trong b\u1ed1i c\u1ea3nh m\u1edbi<\/strong><\/span><\/h3>\n

– \u0110\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng t\u1ea1i doanh nghi\u1ec7p\/ \u0111\u1ed9i ng\u0169\/ c\u00e1 nh\u00e2n tr\u01b0\u1edbc th\u00e1ch th\u1ee9c c\u1ee7a s\u1ef1 thay \u0111\u1ed5i<\/span><\/p>\n

– Th\u1ea5u hi\u1ec3u v\u1ec1 b\u1ed1i c\u1ea3nh VUCA: Volatility (nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng), Uncertainty (b\u1ea5t \u0111\u1ecbnh), Complexity (ph\u1ee9c t\u1ea1p) v\u00e0 Ambiguity (m\u01a1 h\u1ed3) – nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf, x\u00e3 h\u1ed9i hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

– \u0110\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c hi\u1ec7n t\u1ea1i v\u00e0 s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c thay \u0111\u1ed5i tr\u01b0\u1edbc b\u1ed1i<\/span><\/p>\n

c\u1ea3nh m\u1edbi.<\/span><\/p>\n

2.Nh\u1eadn bi\u1ebft v\u1ec1 s\u1ef1 thay \u0111\u1ed5i<\/strong><\/span><\/h3>\n

– Nh\u1eadn bi\u1ebft v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 thay \u0111\u1ed5i v\u00e0 qu\u1ea3n tr\u1ecb s\u1ef1 thay \u0111\u1ed5i<\/span><\/p>\n

– Thay \u0111\u1ed5i ch\u1ee7 \u0111\u1ed9ng (Proactive approach) vs. Thay \u0111\u1ed5i theo y\u00eau c\u1ea7u (Reactive approach)<\/span><\/p>\n

– C\u00e1c ng\u1ed9 nh\u1eadn v\u00e0 sai l\u1ea7m trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i<\/span><\/p>\n

– Ti\u1ebfn tr\u00ecnh ph\u1ea3n \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i v\u00e0 nh\u1eadn di\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1ng c\u1ef1 c\u1ee7a c\u00e1 nh\u00e2n<\/span><\/p>\n

v\u00e0 t\u1ed5 ch\u1ee9c khi \u0111\u1ed1i di\u1ec7n v\u1edbi s\u1ef1 thay \u0111\u1ed5i<\/span><\/p>\n

– B\u1ea3n ch\u1ea5t c\u1ee7a ti\u1ebfn tr\u00ecnh thay \u0111\u1ed5i \u2013 Quy t\u1eafc 3A (Aware \u2013 Accept \u2013 Adjust)<\/span><\/p>\n

– M\u00f4 h\u00ecnh T\u01b0 duy \u2013 H\u00e0nh \u0111\u1ed9ng \u2013 K\u1ebft qu\u1ea3 trong vi\u1ec7c nh\u1eadn th\u1ee9c v\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i.<\/span><\/p>\n

\u00a0– \u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng th\u00edch nghi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n (Test tr\u1eafc nghi\u1ec7m)<\/span><\/p>\n

3.Quy tr\u00ecnh qu\u1ea3n l\u00fd s\u1ef1 thay \u0111\u1ed5i<\/strong><\/span><\/h3>\n

– Ph\u00e2n t\u00edch casestudy \u2013 \u0111\u00fac k\u1ebft b\u00e0i h\u1ecdc v\u1ec1 vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i<\/span><\/p>\n

– M\u00f4 h\u00ecnh ADKAR (Awareness; Desire; Knowledge; Ability; Reinformant) v\u1ec1 qu\u1ea3n tr\u1ecb s\u1ef1 thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi c\u00e1 nh\u00e2n<\/span><\/p>\n

– Ch\u1ee7 \u0111\u1ed9ng v\u00e0 d\u1eabn d\u1eaft thay \u0111\u1ed5i di\u1ec5n ra theo h\u01b0\u1edbng t\u00edch c\u1ef1c \u2013 m\u00f4 h\u00ecnh SAO (Situation -Action – Outcome)<\/span><\/p>\n

– Ho\u1ea1ch \u0111\u1ecbnh s\u1ef1 thay \u0111\u1ed5i theo m\u00f4 h\u00ecnh 7R (Reason \u2013 Risk \u2013 Resourse \u2013 Raised \u2013 Return-Responsible-Relationship)<\/span><\/p>\n

4 .Ti\u1ebfn tr\u00ecnh d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i theo m\u00f4 h\u00ecnh Kotter<\/strong><\/span><\/h3>\n

– Nh\u1eadn di\u1ec7n ph\u01b0\u01a1ng th\u1ee9c d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i hi\u1ec7u qu\u1ea3<\/span><\/p>\n

– M\u00f4 h\u00ecnh Kotter 8 b\u01b0\u1edbc trong ti\u1ebfn tr\u00ecnh d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i th\u00e0nh c\u00f4ng<\/span><\/p>\n

– C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u1ee9ng d\u1ee5ng tri\u1ec3n khai theo t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i trong t\u1ed5 ch\u1ee9c<\/span><\/p>\n

– H\u00e0nh \u0111\u1ed9ng c\u1ea7n thi\u1ebft c\u1ee7a nh\u00e0 l\u00e3nh \u0111\u1ea1o \/ qu\u1ea3n l\u00fd trong ti\u1ebfn tr\u00ecnh 8 b\u01b0\u1edbc d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i trong t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng<\/span><\/p>\n

– Nh\u1eadn di\u1ec7n v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng sai l\u1ea7m trong ti\u1ebfn tr\u00ecnh d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i<\/span><\/p>\n

5.Th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 vai tr\u00f2 l\u00e3nh \u0111\u1ea1o trong qu\u1ea3n l\u00fd v\u00e0 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i th\u00e0nh c\u00f4ng<\/strong><\/span><\/h3>\n

– Vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd\/ l\u00e3nh \u0111\u1ea1o trong d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i trong \u0111\u1ed9i nh\u00f3m\/ ph\u00f2ng ban\/ t\u1ed5 ch\u1ee9c:<\/span><\/p>\n

+ Th\u1ef1c thi s\u1ef1 thay \u0111\u1ed5i<\/span><\/p>\n

+ D\u1eabn d\u1eaft ng\u01b0\u1eddi kh\u00e1c th\u00f4ng qua s\u1ef1 thay \u0111\u1ed5i<\/span><\/p>\n

+ Th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i<\/span><\/p>\n

– 4 y\u1ebfu t\u1ed1 m\u1ea5u ch\u1ed1t c\u1ea7n t\u00e1c \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 thay \u0111\u1ed5i d\u00e0nh cho ng\u01b0\u1eddi qu\u1ea3n l\u00fd\/ l\u00e3nh \u0111\u1ea1o -> C\u00f4ng c\u1ee5 4H (Head \u2013 Heart \u2013 Hands \u2013 Habits)<\/span><\/p>\n

6.K\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n v\u00e0 g\u00e2y \u1ea3nh h\u01b0\u1edfng khi d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i<\/strong><\/span><\/h3>\n

– Truy\u1ec1n th\u00f4ng \u2013 T\u01b0\u01a1ng t\u00e1c trong d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i<\/span><\/p>\n

– C\u00e1c nguy\u00ean t\u1eafc giao ti\u1ebfp t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 c\u1ea3m x\u00fac t\u00edch c\u1ef1c khi thay \u0111\u1ed5i<\/span><\/p>\n

– Giao ti\u1ebfp quy\u1ebft \u0111o\u00e1n v\u00e0 th\u1eb3ng th\u1eafn \u0111\u1ec3 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i<\/span><\/p>\n

– Gi\u1ea3i quy\u1ebft c\u00e1c m\u00e2u thu\u1eabn v\u00e0 \u0111\u00e0m ph\u00e1n khi th\u1ef1c hi\u1ec7n s\u1ef1 thay \u0111\u1ed5i.<\/span><\/p>\n

– H\u1ecdc v\u00e0 \u00e1p d\u1ee5ng 06 nguy\u00ean t\u1eafc g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi kh\u00e1c trong qu\u00e1 tr\u00ecnh d\u1eabn d\u1eaft v\u00e0 thay \u0111\u1ed5i \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n

L\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng \u2013 Action plan – \u1ee8ng d\u1ee5ng v\u00e0o d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i c\u1ee7a: B\u1ea3n th\u00e2n \u2013 Nh\u00e2n vi\u00ean \u2013 \u0110\u1ed9i nh\u00f3m\/Ph\u00f2ng ban.<\/strong><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Trong m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed9ng, kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb v\u00e0 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a doanh nghi\u1ec7p. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p th\u00edch \u1ee9ng nhanh, t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh? 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